By Elizabeth Elliott and Lorri Cosentino

NOVEMBER:MARKETING SCIENTIST

Anatomy of a Marketing Scientist

19% of modern data analysts work in marketing.

Source: Aberdeen Group

20%

69%

58%

75%

Companies that invest in Big Data outperform their competitors by 20% in every major metric.

Source: MarketingProfs

Insights-driven marketers are 69% more likely to segment their customer bases by client profit margins, enabling differentiation of marketing messages.

Source: Aberdeen Group

58% of marketers are using at least 9 social channels to interact with customers.Source: Aberdeen Group

Marketers enjoy a 75% greater year-over-year increase in annual company revenue when using web content, compared to those without it.

Source: Aberdeen Group

SocialChannels

Big Data

Web Content

SegmentationMarketing

19%

When marketers have the knowledge to evaluate customer insights, those facts and �gures can be incorporated into strategies, campaigns, and further data analysis. This infographic examines the current state of marketing and the data analysis skill sets of marketers, as well as the resources and available technologies which help them to incorporate data into their customer analytics.

To read more insights about The Science Behind Marketing, go to:

“Transforming Your Marketers Into Data Scientists”