+

Where the heck does it belong?

Vanessa Casavant

@vancasavant

InfoCamp Seattle 2010

Content

Strategy

+Content Strategy for the Web

By applying these diverse skills and experiences, the web content strategist is able to make a wide-ranging impact on a web team or project. – Richard Ingram (@richardjingram)

+Content Strategy Beyond the Web

It’s puts the better in better than sex cake

MMM. Cake.

+

It can be an organization’s secret sauce

Content Strategy Beyond the Web

+Content Strategy Beyond the Web

Web Team

CommunicationsPublic RelationsMarketing

SalesRecruitment

Biz DevFundraisingGrants

Product & Program Development

IT Department

Administration

HumanResources

+

It’s not just about the words.

Content StrategyIf I hear “I need words” one more time … #@!%

+Content Strategy

It’s about the story.

+

Vanessa Casavant

@vancasavant

InfoCamp Seattle 2010

I dare you to go beyond.

Content

Strategy