influencer marketing in india

18
Agenda Influencer Marketing for your Brand

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Page 1: Influencer Marketing in India

AgendaInfluencer Marketing for your Brand

Page 2: Influencer Marketing in India

Who’s an influencer?

Page 3: Influencer Marketing in India

Influencer Marketing – different accessible touch points to explore

Bloggers

Press & Offline Influencers

Social Media Influencers

Forum/Group Owners

Page 4: Influencer Marketing in India

State of Influencer Marketing in India

60 %

brands globally are planning to increase their

influencer marketing

spends in 2015*

92 %

consumers trust recommendation

from other people more than

from brands

33 %

customers fallback on blogs

and reviews before making the purchase

decision#

India is catching up with global trends to make Influencer Marketing an integral part of branding and content strategy

Page 5: Influencer Marketing in India

Reach out to 5000+ Influencers. Some influencers who have partnered with us recently

Lifestyle

Archana Vijay Devina Malhotra Akanksha Redhu

Travel & Food

Tarika Singh

Siddhartha Joshi

Shivya Nath

Page 6: Influencer Marketing in India

Sample List of Influencers with Reach

Names Category Monthly Blog Traffic Twitter Followers Twitter HandleArchana Vijay Celebrity - Anchor - 1.24 Lakh https://twitter.com/

archanavijayaAshwin Mushran Celebrity - Actor - 41500 https://twitter.com/

ashwinmushranAshanti Omkar Lifestyle - 9600 https://twitter.com/

AshantiOmkar

Shivya Nath Travel 30000 14100 https://twitter.com/shivya

Siddhartha Joshi Travel 5000 2300 https://twitter.com/sid_travel

Shrinidhi Hande Travel 20000 2000 https://twitter.com/enidhi

Page 7: Influencer Marketing in India

How does it work?

Page 8: Influencer Marketing in India

Apart from reaching out to relevant influencers, campaigns are promoted on our platform

Page 9: Influencer Marketing in India

Influencers can be identified based on multiple criteria

Criteria to identify influencers

Category / Sub-Category

Location (where Gymer has services)

Overall Reach Estimate

Twitter Followers

Page Rank / Moz Rank

Custom Criteria based on Campaign

Page 10: Influencer Marketing in India

Some of the recent Influencer Marketing campaigns

Page 15: Influencer Marketing in India

The team has a mix of digital marketing, technology & strategy expertise

• Suneil Chawla is a Commerce graduate from Loyola College, Chennai and an MBA from IIM Ahmedabad

• Cofounder of Koolkart.com, a social ecommerce destination for consumers to discover unique fashion products

• 4 years as Case Team Leader at Bain across Boston, Singapore, Mumbai, Delhi working across projects in the consumer space

• ~1 year project with leading handset manufacturer on innovative marketing initiatives

• Vikas Chawla has over 2 years experience as a Product/Brand Manager at TI Cycles, heading digital marketing and national branding for Hercules cycles across India

• Spent ~1 year as EA to Mr. MV Subbiah, Murugappa Group and Chairman, National Skill Development Council

• Vikas is a management graduate from the London School of Economics and a business graduate from the Loyola College, Chennai

Page 16: Influencer Marketing in India

Individually we make it count, Together we make it beat !

Page 17: Influencer Marketing in India

Brands for whom we have carried out Influencer Marketing

Ecommerce & AppsNational Brands Clients across

Industries