influencer marketing in india
TRANSCRIPT
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AgendaInfluencer Marketing for your Brand
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Who’s an influencer?
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Influencer Marketing – different accessible touch points to explore
Bloggers
Press & Offline Influencers
Social Media Influencers
Forum/Group Owners
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State of Influencer Marketing in India
60 %
brands globally are planning to increase their
influencer marketing
spends in 2015*
92 %
consumers trust recommendation
from other people more than
from brands
33 %
customers fallback on blogs
and reviews before making the purchase
decision#
India is catching up with global trends to make Influencer Marketing an integral part of branding and content strategy
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Reach out to 5000+ Influencers. Some influencers who have partnered with us recently
Lifestyle
Archana Vijay Devina Malhotra Akanksha Redhu
Travel & Food
Tarika Singh
Siddhartha Joshi
Shivya Nath
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Sample List of Influencers with Reach
Names Category Monthly Blog Traffic Twitter Followers Twitter HandleArchana Vijay Celebrity - Anchor - 1.24 Lakh https://twitter.com/
archanavijayaAshwin Mushran Celebrity - Actor - 41500 https://twitter.com/
ashwinmushranAshanti Omkar Lifestyle - 9600 https://twitter.com/
AshantiOmkar
Shivya Nath Travel 30000 14100 https://twitter.com/shivya
Siddhartha Joshi Travel 5000 2300 https://twitter.com/sid_travel
Shrinidhi Hande Travel 20000 2000 https://twitter.com/enidhi
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How does it work?
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Apart from reaching out to relevant influencers, campaigns are promoted on our platform
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Influencers can be identified based on multiple criteria
Criteria to identify influencers
Category / Sub-Category
Location (where Gymer has services)
Overall Reach Estimate
Twitter Followers
Page Rank / Moz Rank
Custom Criteria based on Campaign
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Some of the recent Influencer Marketing campaigns
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Screenshots with Links of some sample Engagement with Citibank
Click here to see the Blog Click here to see the Blog
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Screenshots with Links of some sample Engagement with Zespri Kiwi
Click here to see the Blog Click here to see the Blog
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Screenshots with Links of some sample Engagement with Sony Music
Click here to see the Blog Click here to see the Blog
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Screenshots with Links of some sample Engagement with Raintree Hotels
Click here to see the Blog Click here to see the Blog
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The team has a mix of digital marketing, technology & strategy expertise
• Suneil Chawla is a Commerce graduate from Loyola College, Chennai and an MBA from IIM Ahmedabad
• Cofounder of Koolkart.com, a social ecommerce destination for consumers to discover unique fashion products
• 4 years as Case Team Leader at Bain across Boston, Singapore, Mumbai, Delhi working across projects in the consumer space
• ~1 year project with leading handset manufacturer on innovative marketing initiatives
• Vikas Chawla has over 2 years experience as a Product/Brand Manager at TI Cycles, heading digital marketing and national branding for Hercules cycles across India
• Spent ~1 year as EA to Mr. MV Subbiah, Murugappa Group and Chairman, National Skill Development Council
• Vikas is a management graduate from the London School of Economics and a business graduate from the Loyola College, Chennai
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Individually we make it count, Together we make it beat !
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Brands for whom we have carried out Influencer Marketing
Ecommerce & AppsNational Brands Clients across
Industries
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India’s Largest Influencer Marketing Network
We would be glad to partner with you.
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