influencer marketing · 2019. 7. 12. · influencer marketing needs, from concept to delivery....
TRANSCRIPT
Influencer MarketingInfluencer Marketing
We Create your Digital Journey.
Who We are
We are SNS
Providing personalised digital marketing expertise to brands, matching their objectives alongside their budgets to form the basis for successful long-term relationships.
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We are a leading creative digital marketing agency specialising in social media influencer management.
Social Media
• In-house team of industry experts.• Create and implement bespoke social media
strategies & proposals.• Design bespoke or custom content.• Full campaign reporting.
Community Marketing
• Brand Awareness and exposure across our in-house community pages.
• Facebook pages totalling 4 million followers across fashion, travel, lifestyle and food.
• Dedicated in-house website and Instagram marketing for additional exposure.
Influencer Marketing
• In-house Influencer Marketing and Campaign Management experts.
• Event Management specialists.• Create and implement bespoke
Influencer campaigns and trips. • Full campaign reporting.
Email Marketing
• Create and implement email marketing strategies.
• A/B testing capabilities.• Campaign automation.• Design, code & send in-house.
Web Design & Hosting
• Dedicated in-house web specialists.• Hosting on our dedicated server.• Automatic failover back-ups.• SSD Storage & security.• Website build and maintenance.• In-house design work to include apps,
banners and newsletters.
Blog Writing
• Blog content.• Creative copy writing.
What We do
Social Network Solutions (SNS) Specialist Services
our ServiceS
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What We do
truSted by
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Influencer Marketing Services.
What We do
our ServiceS
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Why Influencer Marketing?
If you want to reach potential customers online then influencers can be a big help. Influencers gain a certain amount of respect and authority because they produce engaging content that the audience is interested in; reaching out to your target audience then becomes that much more effective when you compare it with advertising!
Working with influencers allows you create effective campaigns that increase your brand value. As more and more people interact with your message, the greater the chances become, that they will become customers of your brand or product later on. Even if you already have a large audience, online word-of-mouth from a partnership with an influencer will further increase the reach of your message!
to over 1.5million in the last year alone.
of women use social media for purchasing
advice.
86%22%of marketers say
influencer marketing is the most cost-effective
method of obtaining new customers.
doubled
What We do
our ServiceS
Influencer marketing posts on Instagram
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Here is a comprehensive list of the profiling techniques we use to match your brand with the perfect influencer.
What can we do for you?
End to End Management
Audience Demographic
Influencer Fees & Contracts
Product PhotographySourcing Influencer
Content Pre-Approval
Your account manager will coordinate all the sourcing of influencers and you have approval of each influencer before confirmation.
You’ll have full pre-approval of any content before it goes live, plus full use of the content for you’re own marketing purposes.
Your account manager will manage the entire campaign logistics from start to finish.
Via our tech platform we’ll source influencers who’s followers match your target age, gender and location.
We handle all influencer negotiations and fees to ensure you get the best prices available for your campaigns. We also deal with all influencer payments and contracts for a smooth campaign.
Our in-house photography team can create bespoke content for you before the products reach influencers.
What We do
our ServiceS
Dedicated Account Manager
A single account manager to handle all of your Influencer Marketing needs, from concept to delivery.
Influencer Spend
Up to 50% of the fee you pay us goes straight towards paying influencers for the features that they produce. This ensures that we secure the best possible influencers for your brand!
Full Campaign Reporting
Receive a full campaign report at the end of your campaign to analyse results.
006our ServiceS
Other Offerings:
Our famous ‘SNS ESCAPES’ campaigns are quarterly influencer trips planned across the globe, giving brands the opportunity for product placement in luxury and unique locations. Previous trips include Marrakech, Madrid & Mykonos. Enjoy full campaign sponsorship to include branded product photography and dedicated Influencer posts from our carefully selected group of influencers. The perfect opportunity to increasing your social reach and engagement.
Sponsor one of our amazing influencer trips around the world.
Have a specific campaign in mind? Let our team put together a custom proposal for you based on your budget and KPI’s.
SNS ESCAPES
BESPokE ProPoSAlS
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Other Offerings:
Our team plan creative, bi-monthly themed YouTube and Instagram hampers, allowing selected brands to have product placement across the biggest YouTube channels and Instagram pages of the moment. From Spring Flings and Easter things to our Ho Ho Holiday Hamper, join an exclusive selection of brands to get unboxed live on social media by up to ten influencers. A get opportunity for brand exposure and promotion on platforms that matter!
our ServiceS
SNS HAMPErS
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Example Messaging.
What We do
example meSSagiNg
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What We do
example meSSagiNg
2.1K 5.4K1.5K 46458 7945 10
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Example Influencers.
What We do
example meSSagiNg
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x 19.9k Followers
Ali
x 48.7k Followers68% Female19 - 25 years old
EMMA
x 20.7k Followers54% Female18-24 years old
STEPHANiE
76% Female24 - 34 years old
What We do
example iNFlueNcerS
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Case Studies.
caSe StudieS
the reSultS
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Pretty woman wanted to increase brand awareness on their new summer collections by working with top tier influencers creating bright and colourful content which would reflect the new polishes.
Pretty Woman sponsored two of our influencers for our Mykonos trip in June, they chose the Gold sponsorship for Tatiana and the Bronze package for Alejandra receiving a total of 4 dedicated Instagram posts. The content provided them with beautiful and engaging imagery which they couldthen use across their own social media.
15x micro influencers received a reach of over 229,409, the brand received over 200 new likes on their own Instagram during July.
caSe StudieS
pretty WomaN
ovErviEw
Pretty Woman
Total likes: 61,200Comments: 605Saves: 1534
Engagement: 373,282Impressions: 470,132Total Engagements: 9%
rESulTS
caSe StudieS
pretty WomaN
015
Swipe up to Shop thiS look!
prettywomannyc prettywomannyc
caSe StudieS
pretty WomaN
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Reporting.
reportiNg
reSultS
0017Post-campaign reporting
5K Reach 5K Likes
Story Impressions
5K Impressions 5K Comments
Story Views
5K Views
Campaign Results
Total reach Total engagements
Audience Demographics
Conversation Tracking
CPE
UK MoldovaUSARussia
uk MoldovauSArussia
61%9%8%22%
695 mentions200 mentions498 mentions500 mentions
15% Negative
15% Male
85% Female
£0.22 Engagement85% Positive
2.5M 75k
i
>1516-1819-2525+
22%9%51%10%
Sentiment
Packages & Pricing.
packageS & priciNg
packageS
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priceS & packagiNg
packageS
• Dedicated Account Manager.• 12 Influencer features.• Up to 60 options of Influencers.• Postage of products to Influencers.• In-house product photographs supplied to use
across social media. • 4 posts across in-house community pages. • Statistical Analysis of posted Influencer features.• Influencer Fee spend. • Access via Account Manager to The Blogger
Programme Influencer Platform.
• Dedicated Account Manager.• 8-12 Influencer features.• Up to 40-60 options of Influencers.• Postage of products to Influencers.• In-house product photographs supplied to use
across social media. • 2 posts across in-house community pages. • Statistical Analysis of posted Influencer features.• Influencer Fee spend. • Access via Account Manager to The Blogger
Programme Influencer Platform.
Platinum Gold
PACkAgE dETAilS PACkAgE dETAilS
From £5,000 + VAT per month. From £3,000 + VAT per month.
020packageS
• 20-40 options of Influencers.• 3-8 Influencer features.• Postage of products to Influencers.• Product Photography.• 1-2 posts on community pages.• Dedicated Account Manager.• Statistical Analysis of posted Influencer features.• Influencer Fee spend. • Access via Account Manager to The Blogger
Programme Influencer Platform.
Silver
PACkAgE dETAilS
From £1,000 + VAT per month.
Influencer Tiering
PriCiNg
• Tier One - Influencer audience of 500k+: Prices from £1000 per Influencer.
• Tier Two - Influencer audience of 200- 500k: Prices from £500 per Influencer.• Tier Three - Influencer audience of 60 - 200k:
Prices from £250 per Influencer.• Tier Four - Influencer audience of 10 - 60k:
Prices from £100 per Influencer.• Tier Five - Influencer audience of up to 10k:
Prices from £50 per Influencer or Gifting Basis.
*Bespoke overall Influencer fee spend included in all Campaign Management Packages.
priceS & packagiNg
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priceS & packagiNg
packageS
• Brand products promoted on up to 10 Influencer YouTube channels or Instagram pages (Hamper dependent).
• Tracked links to your website and social platforms within video description.
• Option to provide influencers with discount or promotional codes to share with their followers.
• Promotion across our in-house social media hubs.• Full Campaign Reporting.• Dedicated Hamper compilation video to promote
across your social channels. (Additional Fee).• Product Photography of items for your own social
media use. (Additional Fee).• Influencer Sponsorship - Enjoy your products featured
first in a chosen Influencer video. (Additional Fee).
• Bespoke product placement in unique and exotic locations.
• Bronze, Silver and Gold sponsorship opportunities available.
• Professionally shot branded camapign imagery in a unique setting to use as you wish.
• Dedicated Influencer promotional Instagram posts and stories.
• Features across our in-house community hub, The Fashion Hub, totalling over 2 million fans.
• Guaranteed and agreed minimum reach, impressions and story views.
• Branded video content.
SNS Hamper SNS Escapes
PACkAgE dETAilS SPoNSorSHiP dETAilS
From £300 + VAT. From £1,000 + VAT.
