INFLUENCE MARKETING CAMPAIGN

This campaign promotes the "Chocolate Milk" product to another type of

consumers. This product is usually destined to the young children, so the

company tries to reach the adults through this campaign showing the

sportive advantages of the component of the drink such as the nutriments.

They also ask the influencers to share their own picture with their headlights if

they agree with the concept.

COMMENTS ON THE CAMPAIGN

OBJECTIVE

We decided to apply this type of campaign to our Hotel marketing

strategy. Our idea is to promote our hotel to the business guests. Our

volume drivers is the leisure segment so we want to reach the business

consumers who looking for leisure, serenity, comfort and calm during

your stay, by showing businessmen in leisure pictures.

INFLUENCERSTO WHO ?

Famous businessmen from all around the worldCelebrities coming in the HotelInfluencers who want to participate in

HOW ?

Through social media Through Hotel communicationThrough website

StoryThe idea is to have a picture of any participant, each influencer in a different décor, showing a different aspects of the Hotel or experiencing a

different service.

All the pictures will constitute the campaign that will create a story.

Results

We will measure results through the number of participations inside the Influencers people, and we will count all the likes and shares from other

persons.

Form this point, we will probably make a survey in the Hotel to know who has heard about the

campaign we have conducted.