inflection point - soad.kmutt.ac.th

28-29 July, 2016

Massachusetts college of art and design, Boston, usa

The 20th dmi: Academic Design Management Conference Proceedings

design research Meets design Practice

Inflection Point

This conference proceedings version was produced on 20 July 2016 Cover and conference identity design by DMI Proceedings compiled by Emily Bova | emilybova.weebly.com ©2016 DMI and the Authors. All rights reserved ISBN 978-‐0-‐615-‐99152-‐8 Published by the Design Management Institute 38 Chauncy Street, Boston, MA Suite 800 Boston, MA 02111 USA The Design Management Institute (DMI) is an international membership organization that connects design to business, to culture, to customers— and to the changing world. Founded in 1975, DMI brings together educators, researchers, designers, and leaders from every design discipline, every industry, and every corner of the planet to facilitate transformational organizational change and design driven innovation. DMI focuses its mission in three areas: education, design valuation and connection. The 20th DMI: Academic Design Management Conference: Design Research Meets Design Practice at the Inflection Point was hosted by the Massachusetts College of Art and Design and organized by DMI LEGAL NOTICE: The publisher is not responsible for the use which might be made of the following information.

CONFERENCE ORGANIZATION Carole Bilson, President, DMI Chris Hancock, Conference Program Coordinator

CONFERENCE HOST Massachusetts College of Art and Design

DMI Leadership Jerry Kathman, Chair, DMI Board, President/CEO, LPK Bob Schwartz, Vice Chair, DMI Board, General Manager, Global Design & User Experience, GE Healthcare Carole Bilson, President, Design Management Institute Iain Aitchison, Chair DMI Advisors, Programme Director Glasgow School of Art

DMI Founder William J. Hannon, Professor Emeritus, Massachusetts College of Art and Design

CONFERENCE ADVISORY COMMITTEE Cai Jun, Professor, Department of ID and Director, Design Management Research Lab/Art &

Science Research at Center Academy of Arts & Design, Tsinghua University Christi Zuber, Founder, Innovation Consultancy, Kaiser Permanente Craig Vogel, Associate Dean and Director, Center for Design Research and Innovation in the

College of Design Architecture, Art and Planning (DAAP), University of Cincinnati Eric Anderson, Co-‐Founder & Co Director of the Integrated Innovation Institute; Associate Dean, College of Fine Arts, Carnegie Mellon Iain Aitchison, Director PLAN; Program Director, Institute of Design Innovation, The Glasgow

School of Art Jeanne Liedtka, D.B.A., Professor of Business Administration, Darden Business School,

University of Virginia Lorraine Justice, Ph.D., Dean, College of Imaging Arts and Sciences, Rochester Institute of

Technology Matthew Kressy, Director, MIT Integrated Design & Management, Massachusetts Institute of

Technology (MIT)

CONFERENCE TRACK CO-‐CHAIRS 1. Business: Design and Design Management for Economic Growth

Anne Stenros, Professor of Practice in Design Business Management, School of Business, Aalto University (Finland)

Cláudia de Souza Libânio, Doctor/Professor, UFCSPA (Brazil) Dr. Beatriz Itzel Cruz Megchun, Assistant Professor in Design Management, American

University of Sharjah (United Arab Emirates) Heico Wesselius, Senior Research Fellow, Centre for Design Innovation (CDI), Swinburne

University of Technology, School of Design (Australia) Ian Parkman, Assistant Professor of Marketing, University of Portland (USA) Mark Bailey, Director of Innovation Design & Teaching Fellow, Northumbria University (United

Kingdom) Ozlem Er, Professor Dr., Department of Industrial Product Design, Istanbul Technical University

(Turkey) Santosh Basapur, Faculty, Human Factors and Systems Design, IIT Institute of Design (USA) Yujin Kim, Associate Professor, Dept. of Visual Studies, Kongju National University (South

Korea) 2. Society: Design and Design Management for Social Innovation

Christy Suciu, Lecturer, College of Business and Economics, Boise State University (USA) James Read, Director of Master in Design | Design Innovation, Massachusetts College of Art

and Design (USA) Jorn Henning Buhring, Research Assistant Professor, The Hong Kong Polytechnic University School of Design (China)

Santosh Basapur, Faculty, Human Factors and Systems Design, IIT Institute of Design (USA) Tod Corlett, Director of Industrial Design Programs, Philadelphia University (USA)

3. The Changing World: Design and Design Management in the Public Sector

Alison Miyauchi, Associate Vice President, Research and Academic Affairs, Alberta College of Art & Design (Canada)

Doris Wells-‐Papanek, MEd, Founder and Director, Design Learning Network (USA) Kaja Tooming Buchanan, Professor of Design Theory, Practice and Strategy, College of Design

and Innovation, Tongji University (China) Yujin Kim, Associate Professor, Dept. of Visual Studies, Kongju National University (South

Korea)

4. Design, Leadership, and Organization Design

Christine De Lille, Assistant Professor, Product Innovation Management, Delft University of Technology (The Netherlands)

Fabiane Wolff, Professor, Design School, UniRitter (Brazil) Jeremy Alexis, Senior Lecturer, IIT Institute of Design (USA) Lisa E Mercer, Adjunct Faculty, Department of Design, University of North Texas (USA) Mersha Aftab, Senior Lecturer in Design Innovation, Northumbria University School of Design

(United Kingdom) Sam Bucolo, Professor Design Innovation, Design Innovation Research Centre, University of

Technology (Australia) Tom Berno, Professor, Art and Design, Texas State University (USA) Chris Fremantle, Senior Research Fellow, Robert Gordon University, Gray’s School of Art (United Kingdom) 5. Open Track for papers that do not directly fit themed tracks

Bridgette Engeler, Centre for Design Innovation, Swinburne University (Australia) Cees de Bont, Dean and Chair Professor, School of Design, Hong Kong Poytechnic University

(China) Doris Wells-‐Papanek, Founder and Director, Design Learning Network (USA) Irina Maria Suteu, Professor, NABA (Nuova Accademia di Belle Arti) (Italy) Gjoko Muratovski, Senior Manager, School of Art & Design, Auckland University of Technology

(New Zealand) Jörn Bühring, Research Assistant Professor, School of Design, Hong Kong Poytechnic University

(China) Selena Griffith, Senior Lecturer, University of New South Wales (Australia) Travis J Brown, Lecturer, Design Strategy; Director of Strategic Initiatives & Entrepreneurship,

Indiana University (USA)

PAPER REVIEWERS Alex W. White, Associate Professor, MPS Design Management, Shintaro Akatsu School of

Design at the University of Bridgeport (USA) Alison Miyauchi, Associate Vice President, Research and Academic, Alberta College of Art &

Design (Canada) Alun John, Price Coordinator Environmental and Spatial Design, School of Arts and Humanities, Edith Cowan University (Australia) André Castro, Professor, Auxiliar Convidado Design Faculdade de Arquitectura da Universidade

de Lisboa (Portugal) Anika Kozlowski, PhD candidate, Environmental Applied Sciences and Management, Ryerson

University (Canada) Anne Stenros, Professor of Practice in Design Business Management, School of Business, Aalto

University (Finland) Antti Ainamo, Professor, Textile and Fashion, Swedish School of Textiles, University of Borås (Sweden) April Starr, Adjunct Faculty, Illinois Institute of Technology Institute of Design (USA) Beatrice Villari, PhD, Assistant Professor, Department of Design, Politecnico di Milano (Italy) Beatriz Itzel Cruz Megchun, Assistant Professor in Design Management, Department of Arts and Design, American University of Sharjah (United Arab Emirates) Benny Tan Chon Meng, Manager, Senior Lecturer, Product & Industrial DesignBeyonDesign

Centre, Temasek Polytechnic -‐ Design School (Singapore) Brian Miller, Executive Creative Director, Partner, MillerSmith (USA) Bridgette Engeler, Course Director, Centre for Design Innovation, Swinburne University (Australia) Brigid O'Kane, Interim Director, School of Design, University of Cincinnati (USA) Bruce Watson, Head of INNOVATE, Northumbria University (United Kingdom) Carlos Duarte, Professor, IADE -‐ Creative University (Portugal) Cees de Bont, Dean and Chair Professor, School of Design, Hong Kong Poytechnic University (China) Chiara Del Gaudio, Pos-‐doc Researcher, Design Graduate Program, Unisinos (Brazil)

Christine De Lille, Assistant Professor Product Innovation Management, Delft University of Technology (Netherlands)

Christof Breidenich, Prof. Dr. Media Design, Macromedia University of Applied Sciences (Germany) Christy Suciu, Lecturer, College of Business and Economics, Boise State University (USA) Claudio Dell’Era, Assistant Professor, Department of Management, Economics and Industrial Engineering Milano Politecnico (Italy)

Claudio Freitas de Magalhães, Assistant Professor , Art and Design, PUC-‐Rio (Brazil) Davide Sola, Professor of Strategy and Management, ESCP Europe (United Kingdom) Doris Wells-‐Papanek, MEd, Founder and Director, Design Learning Network (USA) Fabiane Wolff, Professor, Design School, UniRitter (Brazil) Fernando Pinto Santos, Doctoral researcher Department of Management Studies Aalto University Finland Filipe Campelo Xavier da Costa, Researcher and Professor of Design, Design Graduate Program, Universidade do Vale do Rio dos Sinos (Brazil) Fiona Peterson, Deputy Dean, Learning and Teaching School of Media and Communication, RMIT University (Australia) Francesca Valsecchi, Assistant Professor, College of design and Innovatio, Tongji University (China) FU-‐REN Lin, Professor, Institute of Service Science, National Tsing Hua University

(Taiwan,R.O.C.) Gabriele Musell, Datavis Researcher/Advisor/CCNR/Sharma Lab, Northeastern University,

Harvard Medical (United Kingdom) Gjoko Muratovski, Senior Manager, School of Art & Design , Auckland University of Technology (New Zealand) Gretchen Frickx, Director, Academic Services, Harrington College of Design (USA) Gustavo Borba, Head of Undergraduate Studies, Strategic Design, UNISINOS (Brazil) Heico Wesselius, Senior Research Fellow, Centre for Design Innovation (CDI) Swinburne University of Technology, School of Design (Australia) Ian Parkman, Assistant Professor of Marketing, Marketing University of Portland (USA) Irini Pitsaki, Senior lecturer in Design Management, Programme Leade, Faculty of Arts, Design and Social Sciences, UNN -‐ University of Northumbria (United Kingdom) James Morley Read, Professor of Industrial Design, Director of Master of Design and Design Innovation Industrial Design, Massachusetts College of Art and Design (USA) Jeroen van Erp, Prof. Fabrique [brands, design & interaction] (Netherlands) Jim Foley, Professor Interactive Computing Georgia Institute of Technology (USA) Joan Dickinson, Associate Professor, Department of Design, Radford University (USA) Joanne M Healy, Dean and Professor, Graduate Studies College for Creative Studies (USA) Johan Kolsteeg, Professor, Arts, Culture and Media, Groningen University (Netherlands) Jorn Henning Buhring, Research Assistant Professor, School of Design, The Hong Kong Polytechnic University (China) José Vicente, Professor, Escola Superior da Gallaecia (Portugal) José Rui Marcelino, Auxiliar Professor Design, University of Lisbon (Portugal) Júlio Carlos de Souza van der Linden, Adjunct Professor, Design and Graphics Department, Federal University of Rio Grande do Sul (Brazil)

Justin Wilwerding, Assistant Professor / Program Director, Interior Design Apparel, Merchandising and Design, St. Catherine University (USA)

Kaja Tooming Buchanan, Professor of Design Theory, Practice and Strategy, College of Design and Innovation, Tongji University (China)

Karine Freire, Adjunct Professor Design, Escola de Design Unisinos (Brazil) Katarina Wetter-‐Edman, Researcher, Business & Design,School of Design and Crafts,

Gothenburg University (Sweden) Ki Young Nam, Associate Professor, Industrial Design, KAIST (South Korea) Kirsi Niinimäki, Professor, Research team leader, School of Arts, Design and Architecture Aalto University (Finland) Laura Forlano, Assistant Professor, IIT Institute of Design (USA) Leandro Tonetto, Professor, Graduate Design School at Unisinos (Brazil) Leticia Castro, Excutive Director, Centro Brasil Design (Brazil) Lisbeth Svengren Holm, Torsten and Wanja Söderberg Professor in Design Management Business & Design Lab (BDL), University of Gothenburg (Sweden) Luis Alfonso Mejia Puig, Head Industrial Design Program / Director programa Diseño Industrial Design, Universidad Icesi (Colombia) Magnus Eneberg, Reserver and Lecturer, University College of Arts, Crafts and Design,

Stockholm (Sweden) Marja Soila-‐Wadman, Assistant Professor, School of Business, Economics and Law, Gothenburg University (Sweden) Mary Kristin Machac, Assistant Professor Design Thinking, Radford University (USA) Marzia Mortati, Research Fellow of Design, Politecnico di Milano (Italy) Maurício Bernardes, Associate Professor, UFRGS (Brazil) Nabil EL HILALI, Research professor, ESCA Business School (Morocco) Nina Terrey, Associate Professor, University of Canberra (Australia) Ozlem Er, Professor Dr. Department of Industrial Product Design, Istanbul Technical University (Turkey) Peter Kelly, Professor of Practice High Growth Entrepreneurship, Aalto University (Finland) Pia Tamminen, Researcher, Department of Industrial Engineering and Management, Aalto

University School of Science (Finland) Rita Assoreira Almendra, Assistant Professor, Design, Universidade de Lisboa (Portugal) Robert John DeFillippi, Professor, Strategy and International Business, Suffolk University (USA) Sam Bucolo, Professor Design Innovation, Design Innovation Research Centre, University of

Technology (Australia) Sara Beckman, Earl F. Cheit, Faculty Fellow, Haas School of Business, University of California,

Berkeley (USA)

Sarah JS Wilner, Assistant Professor, Lazaridis School of Business and Economics, Marketing Area, Wilfrid Laurier University (Canada)

Satu Anneli Miettinen, Professor, Vicedean Industrial Design, University of Lapland (Finland) Selena Joy Griffith, Senior Lecturer, Engineering, UNSW (Australia) Simone Taffe, Associate Professor, School of Design, Swinburne University of Technology

(Australia) Stacy Benjamin, Director, Segal Design Certificate, Segal Design Institute, Northwestern

University (USA) Stefano Maffei, Associate Professor, Department of Design, Politecnico di Milano (Italy) Tasha Lewis, Assistant Professor, Cornell University (USA) Tingyi S. Lin, Associate Professor, Industrial & Commercial Design, National Taiwan University of

Science & Technology (Taiwan, R.O.C.) Tod Corlett, Director of Industrial Design Programs, Philadelphia University (USA) Tom Berno, Professor, Art and Design, Texas State University (USA) Toni-‐Matti Karjalainen, Academy Research Fellow, Management Studies, Aalto University

School of Business (Finland) Travis J. Brown, Lecturer, Design Strategy; Director of Strategic Initiatives & Entrepreneurship Informatics, Indiana University (USA) Tung-‐Jung Sung, Professor, National Taiwan University of Science and Technology

(Taiwan, R.O.C.) Universidad A.C., Coordinator of the Master in Strategic Design and Innovation Design, UIB540920IT3 (Mexico) Victor Frostig, Senior Lecturer, Holon Institute of Technology (HIT) (Israel) Viktor Hiort af Ornäs, Senior Lecturer, Director of Masters Program, Industrial Design

Engineering Product & Production Development, Chalmers University of Technology (Sweden)

Xochitl Arias, Chief of Department Industrial Design, Itesm Campus Guadalajara (Mexico) Yosuke Kanno, Associate Professor, Faculty of Commerce, Chuo University (Japan) Yujin Kim, Associate Professor, Deptartment of Visual Studies, Kongju National University

(South Korea) Zaana Jaclyn, Howard Design Strategist, Medibank (Australia)

TABLE OF CONTENTS

RESEARCH + BUSINESS Design Research Meets Design Practice at the Inflection Point 2 Livewell Collaboration Craig M. Vogel, Lori E. Crosby

3 Icapstone – A Novel Academic Program That Integrates Cooperative Education and Interdisciplinary Capstone Design to Deepen Interdisciplinary Design Learning

Oscar G. Nespoli, Jim Russell

4 Design Practice in Business: Co-‐Creating With Users Christine De Lille, Hassan Charaf

5 Global Design Strategy for Cancer Patient Education Materials Carlos Cardenas, Dr. Franklin Huang

6 Linking Design Thinking and Business Model Innovation at Children's Health System of Texas

Jeanne Liedtka, Eli Stefanski

7 Design-‐Thinking in Government: Sparking Civic Innovation Through Ux Heather Renée Barker, Ryan Murray

9 Expressions in Mixed Reality: The Creative, Communicative, and Collaborative Experience

Robin Avni, Ben Porter

10 Human Centered Design Meets 3d Printing Tom Merrill, Kevin Cummins

11 Bringing Power of Visualization to Big Data -‐ Asteroid Explorer Tool for NASA Michael Rudenko, DJ Ursal

12 The Growth Department: How Industrial Design, Strategic Marketing and Engineering Combine to Drive Innovation at Parker Hannifin Corp.

Neil McPherson, Matthew Lievesley

TRACK 1 Business: Design Management for Growth 13 A Design Innovation Adoption Tool for SMEs David Kendall Pettigrew, Clementine Thurgood, Sam Bucolo

41 A Holistic Framework of User Research: Based on a Case Study of a Chinese Emerging Generation -‐“Post-‐90s” Research

Honghai Li, Jun Cai, Yonggang Rao, Miao Zhao

61 An Intimate Approach to the Management and Integration of Design Knowledge for Small Firms

Peter Ford

83 Avoiding the Tyranny of the Served Market: Market Orientation and Firm Performance Among Design-‐Driven Organizations

Ian Parkman

103 Better Late than Never: Exploring Design Management Issues in the Development of an Automatic Turkish Coffee Maker

Özlem Er, Ezgi Torun

123 Beyond the Bottom Line: Redefining the Value of Design in SME Formation Michael Pierre Johnson, Katherine Champion, Lynn-‐Sayers McHattie, Gregor White

152 Competencies in Design Management Cláudia de Souza Libânio, Fernando Gonçalves Amaral, Sérgio Almeida Migowski

178 Design Management for Smart Entrepreneurship – A Training Tool Crossing Sector and Discipline Boundaries

Laima Gerlitz

197 Design to Increase SMCs Competitiveness: Interdisciplinary Experience with Public Funding

Jimena Alarcon, Manuel Lecuona

214 Design Thinking at the Fuzzy Front-‐End: The User as an “Emergent Concerned Groups”

Nabil EL HILALI

229 Design Thinking Operationalized for Future Mobility Transitions Wayne C. Chung

249 Design-‐Driven Innovation: A Literature Review Heleen de Goey, Per Hilletofth, Lars Eriksson

286 Design-‐Driven Innovation: A Systematic Review Heleen de Goey, Per Hilletofth, Lars Eriksson

325 Designing an Innovative Networked Business Model Alexander Garrett, Cara Wrigley, Nick Russell, Judy Matthews

352 Designing Competitive Industry Sectors George Peppou, Clementine Thurgood, Sam Bucolo

374 Developing a Design Led Innovation Sprint: A Case Study within a Global Engineering Firm

Matthew Edward O'Donnell, Sam Bucolo

393 How Might We Create Sustainable Revenue Streams In Co-‐Working Environments?

Mary Kristin Machac

410 Impact By Design: Evaluating Knowledge Exchange as a Lens for Evaluating the Wider Impacts of a Design-‐Led Business Support Programme

Chris Fremantle, Melehat Nil Gulari, Susan Fairburn, Leigh-‐Anne Hepburn, Gail Valentine, Laura Meagher

435 Scoping: Exploring a Collective R&D Process for Entrepreneurs, Microenterprises, and Smes

Saskia Coulson, Mel Woods

459 Service Design for Business. Value Creation Opportunities Through Service Design Research

Satu Anneli Miettinen, Titta Jylkäs, Heikki Tikkanen, Jaana Jeminen

475 Strategic Tool to Streamline Decision-‐Making in the Selection Of Investments in New Technologies Using Coppe-‐Cosenza Fuzzy Model

Paulo Oliveira Reis Filho, Fábio Krykhtine, Francisco Doria, Carlos Cosenza

494 The Art of Implementing Innovation: Facilitating Strategic Innovation on a Tactical Level

Azadeh Seyed Abrishami, Farid Sadeghi

519 The Influence of Product Design Practices on New Service Development: Analysis of Selected Manufacturing Firms

Deniz Sayar, Özlem Er

535 Visual Storytelling Strategies for Boosting Facebook User Engagement: What Really Happens to Major Korean Brands?

Yujin Kim

565 The Difficult Softness of Design Management Cecilie K. Schjerven

580 The Evolution of Design Research at a Global Software Company -‐ From Product to Platform to Digital Brand

Sheila Renee Crosby, Mary Taylor Clarke

598 Design Research: Off the Rails or On The Right Track? Amy M Huber

625 The Academic Creative Lab Paul Gardien, Gavin Proctor, Eva Deckers, Janne van Kollenburg

649 Customer-‐Perceived Values by Innovative Design Chokeanand Bussracumpakorn

673 Value Creation by Design: How Design Creates Distinctive Value for Innovative Products

Chokeanand Bussracumpakorn

701 Understanding, Identifying and Driving Design-‐led Innovation Capability in Large Organisations

Sonya Close-‐DeBais, Cara Wrigley, Judy Matthews

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TRACK 2 Society: Design Management for Social Innovation 723 A Critical Examination of the Potential of Design Management Practices for

Social Entrepreneurs David Pérez, David Hands, Edward McKeever

743 Civilization Design: Conceptual and Theoretical Framework MooWoo SoonPoong Park, SungHee Ahn, Eun Kyung Park

763 A Study on Culture-‐Specific Water Protection Service Design for Qinghai Earthquake Area

SungHee Ahn

782 Design and Social Innovation: Management and Fighting Against Poverty in Colombia

Freddy Zapata, Natalia Hernandez

805 Design as a Strategy for Re-‐Thinking in the Field of Gynecology Rachel Gabriel

837 Design Driven Innovation via Toolkits Luciano Tardin Pinheiro, Marcus Vinicius de Araújo Fonseca

857 Design Tools to Build Sustainable Business Models for Social Innovation Tamami Komatsu, Alessandro Deserti, Francesca Rizzo, Manuela Celi

877 Developing Tools For Designing Visually Based Impact Measurement Programs Into Social Innovation and Entrepreneurship Projects at Start Up

Selena Joy Griffith, Bianca Olivera

897 Fostering Social Innovation for Active Ageing Dhruv Sharma, Lynne Blair, Stephen Clune

924 Global Design Strategy for Cancer Patient Education Materials: Haiti Pilot Case Study

Carlos A. Cárdenas, Lauren E. Schleimer, Maia Olsen, Veronica Manzo, Rachael Guay, Taerim Kim, Ami Bhat. MD PhD, Franklin W. Huang. MD PhD, Peter-‐Gens Desameau, Ruth Damuse, Lawrence N. Shulman

947 Insights from Integrating a Design Attitude Approach to the Innovation Ecosystem of International Development

Mariana Victoria Amatullo

973 Marngo Designing Futures: Promoting and Enabling Indigenous Design and innovation

Samantha Edwards-‐Vandenhoek

998 Mind the Gap: Probing Exertion Experience with Experiential Design Landscapes

Xipei Ren, Yuan Lu, Aarnout Brombacher, Sander Bogers

1017 Social Learning Practices to Design Together Aparna Katre

1044 Sustainable Disruptions Silje Alberthe Kamille Friis, Lykke Block Kjær

1068 Trends in Mobile and Wearable Stress Care & Design Implications for a Culture of Wellness

Heekyoung Jung, Jiani Zhou

1084 Wellbeing by Design: Mapping an Approach to Wellbeing for All Kathryn Victoria Best

1102 ‘Fast Forward’: Accelerating Innovation in Health and Wellbeing Gemma Teal, Tara French

1126 Design Management: Innovation Tool for Social Entrepreneurship Denise Montt

1146 A Design Led Approach to Better, Safe Sex Bridgette Engeler

1172 Understanding Social Media as a Tool For Stimulating Chinese Consumers’ Interest in Sustainable Fashion Brands

Mengdi Xie

TRACK 3 Changing World: Design Management for Public Sector 1221 Application and Innovation of Service Design in Smarter Transportation Fei Gu, Minghao Wu

1244 Booming Design Policy in China Since 2006 Fei Hu, kun zhou

1265 Building Smart Communities in Shanghai with Service Design-‐-‐ A Case Study on a Smart Community in Shanghai

BO Gao, Lingjie Lv

1287 Design in Public Sector: Exploring Antecedents of Sustained Design Capability Lisa Catarina Malmberg, Katarina Wetter-‐Edman

1415 Governing Contingency: The Technopolitics of Design–Led Public Innovation Anke Gruendel

1309 Measuring Good Design in The Public Service Jo'Anne Langham, Neil Paulsen

1338 Redesigning Public Organizational Change with Care Tsai-‐Hsun Lin

1355 The Parallel Application of Design and Business Approaches for Social Policy Innovation in the UK Health Sector. A Case Study.

Elizabeth Dianne MacLarty, Stuart English, Michael Green

1382 The Impact of Regional Socio-‐Cultural and Geopolitical Movements on Iranian Architectural Styles

Farid Sadeghi, Azadeh Abrishami

1436 Design Learning Community Engagement: Sustainable Partnership Creates Positive Impact for All

Doris Wells-‐Papanek. MEd

TRACK 4 Leadership & Organizational Design 1464 A Process for Informing Material Strategy Jennifer Peavey, Sharon Joines

1486 A Tool to Bridge Design Innovation Research and Practice: The Project Experience Map

Clementine Thurgood, Matthew O'Donnell, George Peppou, Rohan Lulham, Sam Bucolo

1503 Augmented Co-‐Creation: Using Artificial Intelligence and Neural Network Algorithms to Support Design Collaboration.

Kathleen Brandt, Brian Lonsway, Stephen Mark Masiclat

1529 Change by Design? Organizational Learning Barriers in Large Corporations of the German Automotive Industry

Andrea Augsten, Gebhardt Vera, Maisch Bettina

1546 Co-‐Designing Innovation in Fast-‐Paced Environments: Organizational Challenges and Implications

Niya Evtimova Stoimenova, Christine de Lille

1566 Design Entrepreneurship in Innovation Mersha Aftab, Stuart English, Matthew Lievesley, Marcos Antonio de Lima Filho, Helen Agustine Rusli, Penelope Smith, Peter Hunt

1587 Design for Entrepreneurship: the Value of Relation Experience (RX) for Enhanced Cooperation in Design Processes

Sylke Lützenkirchen

1603 Design Management and Maturity: an Analysis of the Publications of DMI Review

Bárbara Vial Polidori Backes, Fabiane Wolff

1618 Design-‐Driven Leadership for Value Innovation in Healthcare Maarten J. Koomans, Carina Hilders

1643 Designers in New Venture Team in China Fei Fan, Zhou Lu

1662 From Customer Experience Strategy Towards Hands on Actions Through a Designerly Approach

Jonathan Schanz, Christine De Lille

1679 Interdisciplinarity and Design Conceptualisation: Contributions from a Small-‐Scale Design Experiment

João Filipe Figueiredo, Nuno Curado Correia, Inês Secca Ruivo, Jorge Lino Alves

1699 Learning from the Best: Unpacking the Journey of Organizational Design Thinking Leaders

Christi Zuber, Louise Moody

1724 Modelling Enterprise for a Disability Charity Nicholas Roland Spencer, Peneolpe Smith, Marie Watts

1745 Moving On: From Design(erly) Thinking to a Veritable Imperative for Design-‐Intelligent Capital Formation in Industrial-‐Type Organizations

Raz Godelnik, Jonatan Jelen

1762 Open Innovation: A New Design Paradigm Stefania Palmieri

1782 Participatory Service Design for Reimagining Corporate Services: A Case Study Ravi Mahamuni, Pramod Khambet, Supriya Mantr, Uma Das, Mini Varghese

1801 Putting the Passenger First in Innovation: Creating Breakthroughs in the Aviation Industry

Christine De Lille, Katinka Bergema

1819 Sharing the Vision: Representing the Matters of Concern for Design-‐Led Fledgling Companies in Scotland

Michael Pierre Johnson, Gregor White, Suzanne Prior, Dayna Galloway

1847 The Design Educator’s Dilemma: When Established Institutions Fail to Innovate Their Own Curricula

Iain Aitchison

1868 The Value of Design in an Enterprise Cloud Solution Gaith Kawar, Mersha Aftab

1886 Towards a Holistic Framework of Design Competence John James Gribbin, Robert Young, Mersha Aftab

1912 Coaching Adaptive Leadership. Navigating the Dark Side of Design by Embracing Uncertainty and Negotiation

Francesco Galli, Barbara Pino, Irina Suteu

1934 Design and Gamification for Reshaping Relations and Services in Social Cooperatives

Federico Cauro, Luca Fois, Elisa Legramandi, Michele Melazzini, Xue Pei, Arianna Vignati, Francesco Zurlo

1954 Double Loop Design Management Model Fabiane Wolff, Andrea Capra, Flavia Dutra, Brigitte Borja de Mozota

1966 Designing with a Long View -‐ Integrating Futures Thinking in Design Education Bridgette Engeler

1981 Design Management for Effective Design Research Outcomes: In case of Product, Service-‐System Design

Wooyoung Sung

1994 How Industrial Design Supports a Customer-‐Centric Innovation Approach in a Technology-‐Centric Business Environment.

Matthew Lievesley, David O'Leary, Callum Whitehead, Craig Annal, Neil McPherson, Ian Hewitt

2013 The Capability of Design in Government Rhonda Nadine Geraghty

TRACK 5 Open Track: Papers That Do Not Fit Themed Tracks 2040 A Competency Framework for Bachelors And Beyond Jan-‐Erik Baars, Sarah Rüedi

2062 BM4NP: Business Model Canvas for Non-‐Profit. Increasing the Participatory Aspect of the Business Modeling Activity

Irina Maria Suteu, Elena Perondi

2083 Cross-‐Cultural Perspective and Polytechnical Approach for Fashion Education: A Case Study of an Italo-‐Chinese International Program

Xiaozhu Lin, Arturo Dell'Acqua Bellavitis

2099 Social Design Practices of Higher Education Institutions in Latin America: Case Study of Centro University in Mexico City

Paulina Cornejo

2123 Design as a Strategic Instrument in the UAE Beatriz Itzel Cruz Megchun

2154 Design as Disciplined Modulation Márquez Lartigue Mario

2177 Design Management from the Perspective of Labor: Working Conditions of Industrial Designers in Turkey

Gizem Öz, Özlem Er

2199 Design Research with Service Design Mindset: Co-‐creating Stakeholders' Experiences

Najmeh Mirzaie

2212 Educating for Appropriate Design Practice: Insights from Design Innovation Emma Murphy, Brian Dixon

2227 Experimental Research and Emerging Digital Technologies in a Collaborative Product And Production Process for a Small Jewelry Business

Natascha Scagliusi, Claudio Freitas de Magalhaes, Jorge Roberto Lopes dos Santos

2247 Exploring Knowledge Structure of Design Management from the View of Design 3.0

Jun Cai, Honghai Li

2264 A Taxonomic Structure of Target Users for Design Management Knowledge Learning in Academia

Gye Young KIM, Ki Young NAM, Brigitte Borja de Mozota

2289 Integrated Architectural Management for Group Projects: Pioneer Practices in China

Junying Zhang, Xiaoshuo Feng, Chunhui Ji, Junyun Bi, And Lisha Yang

2310 Is Design Thinking the New TQM? Jeanne Liedtka, Randall Salzman, Daisy Azer

2327 Is Service Design In Demand? Qian Sun, Carolyn Runcie

2346 Making It Work; Integrated Academic Practice Mark Bailey, Neil Smith

2364 Rethinking the Design of Cross Cultural Spaces in Terms Of Proxemics and Anthropometric Analysis

Beatriz Itzel Cruz Megchun, Marwa Istanbuli

2401 The Co-‐Creation Design Framework Lauren Amy Fridlington, Laura Elizabeth McKay, Nicholas Spencer, Bruce Watson

2430 The Impact of Gender Imbalance in Lebanon Design’ Practices: Dar Al-‐Handasah.

Roula Al Kadamani, Kenneth Amanor

2456 Towards a Theory of Produced Design Space Leigh-‐Anne Hepburn

2480 Using User-‐Centred Design Research Methods to Establish Student Expectations of Services and Resources. Case Study: Michael Crouch Innovation Centre, UNSW

Selena Joy Griffith

2506 Design in a Connected World: Enmeshing Technology and the Creative Process Fiona Maciver, Julian Malins

2527 Effect of Emotions on Design Project Management Amic G. HO

2543 Operation Compass: Riding Shotgun in the Fight Against Human Trafficking Lisa E Mercer

2559 Teaching Design Management: Synergies Between Studio and Business Pedagogy

Jessica Jacobs

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Design Names

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Comparative Sales Performance

No/Little Design Problems

Dancing Alligator, Plan Toys

Good Record Good Toy Award, UK; Spiel Gut, Germany and Oppenheim Best Toy

Always sales None

Tower Pounding, Plan Toys

Good Record G-Mark, Japan

Always sales None

Lini Bench, Osisu

Good Record n.a. Always sales None

Elle Chair, Yothaka

Good Record n.a. Always sales None

Together Good Record iF, Germany

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GGk!

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