7/30/2019 Infiniti Boss Explains Model Naming Changes

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Dear Infiniti Fans,

We love you dearly. And we know you love the brand. Which means it's only natural thatyou may feel surprised by the announcement that we plan to change our nomenclaturephilosophy. No one likes change.

It was a tough decision, we like our current model names as much as you do. But wehad no choice but to change. Let me explain.

1. We are embarking on a massive product offensive, and these new cars need names.There are no suitable combinations of Alphanumeric naming options remaining whichare not already trademarked by another automaker. In order to expand our line up withthe fascinating new models we are developing, we must create a more flexiblenomenclature philosophy.

2. Our new advanced technology engines under development will be smaller, lighter,

more fuel efficient yet more powerful. And we will introduce some exhilaratingperformance machines in the future. I'm sure you will agree, it would be a bit odd tohave a powerful, luxurious and refined V8 powered Infiniti M56, then position a newhigh-tech 550+ horsepower performance flagship for the Infiniti M range above it, usinga potent charged induction V6, but then call it Infiniti M30, which we would be obliged todo, following our current naming logic.

3. Infiniti is becoming a global brand now, we are already active in almost 50 countries,the majority only very recently. Our new customers are unfamiliar with the brand andstruggle to understand our range hierarchy. Is a JX above or below an FX? Where doesan EX fit? What is the relationship between G and Infiniti M? Research confirms the

majority of newcomers to our brand consider the naming to be somewhat arbitrary andconfusing.

4. Infiniti owns the naming assets of Q plus double digit, and QX plus double digit. And itis a permanent part of our heritage.

So the solution is pretty straightforward - use Q for cars, QX for crossovers, and doubledigits in increments of ten, to denote hierarchy, linked to the price point of the model, notsize and not engine displacement. And no, we won't call all-wheel drive models Q50X orQX50X. The fact that a model may feature four wheel drive, will be indicated by specificbadging describing this feature on the car, and is not part of the model name.

The really exciting implication of all this, is that it prepares the way for the introduction ofseveral fascinating new models, above and below the current line up, a wider range ofpowertrains, including some truly stunning performance cars in our future.

So there is only good news for all Infiniti fans around the globe. We are working veryhard to bring you great products, a great brand and a compelling ownership experience.And we are really confident you will love the new Q50. It's simply that good.

7/30/2019 Infiniti Boss Explains Model Naming Changes

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Warmest regards

Johan de NysschenPresident

Infiniti Motor Company Limited