infin dimension business plan final 13-14

7/29/2019 Infin Dimension Business Plan Final 13-14

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INFIN8DIMENSIONNEWMEDIAPTY (LTD)

www.infin8dimension.com

Table of contents

I. Executive Summary

II. Business Opportunity

III. Services and principle business

IV. Company Profile

V. Key Functional AreasVI. Business Objectives

VII. Service Business Analysis

VIII.The Industry, Competition, and Market

IX. Factors to Success

X. The Competition

XI. The Customer Profile

XII. Marketing PlanXIII.The Financial Plan

XIV.Conclusion

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I. ExecutiveSummary

INFIN8 DIMENSION New Media PTY (LTD) operates as a media innovations and publishing

services provider, spanning various segments within the media industry which include Film andAdvertising, Recorded Music, Events and Promotions, Business to Business Services, Web &

Internet Development. As a functional entity, primarily the company is to develop an in-house

infrastructure, which is the position to deliver efficient service outputs within the scope of its

service offerings, and managed project cycles. Our aim is to market and promote our services to

the client and gain a sound market share within the competitive media market. Our sole motive

is to provide quality products and services while curbing market demand using sophisticated

resources. In the rapidly changing media market in which we operate, it is of importance that we

keep up with the changing developments & trends and not only keep up with these changes but

set new industry trends as the business develops and grows.

II. BusinessOpportunity

Media marketing & publishing has become one of the fastest growing sectors in the history of

communication innovations, the web & the Internet sector in particular, which is gradually

changing the way people communicate with each other and how businesses communicate with

the consumer. The Internet has become the basis for social networking, business marketing,

advertising, and research making it a great human dependency, putting the demand for it at a

very high level of our everyday private and business needs.

Migration from traditional print media marketing to digital marketing has left the industry

revolutionized. Although traditional means of marketing have not been done with completely

they remain threatened by digital migration, where you find a less costly way to advertise and

market products or services over the Internet. Traditional trends remain the culture of modern

media and they will always remain effective.

INFIN8 DIMENSION New Media PTY (LTD) as media services provider will encompass all

areas within the industry segments, which we operate.

Our objective as a business is to develop and modify our national urban indoor and outdoorbusiness and state environments with our focus being on Advertising, Film & Video Recording,

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Recorded Music, Graphic Design, Branding and Photography, Events and Promotions,

Business-to-Business Services, Web & Internet Development.

The company predicts that the emergence of the Internet as global communications medium

has increased the demand for efficient Web and Internet services, while theres also the

demand for the enhancement of traditional media by utilizing newer, faster and better

technologies and solutions.

INFIN8 DIMENSION New Media PTY (LTD) intends to develop a marketing program aimed at

creating an awareness of the company name and brand by using digital and traditional

advertising media such as an interactive website, news paper and magazine adverts as well as

banners and flyers. In this manner, we intend to provide more services to private clients. We

believe that in order to generate revenue from advertising, the number of people that visit us

telephonically, directly or through the web have knowledge of our brand. With increased brand

awareness, our company should have infiltrated a portion of the market in order to generate

sales, which is critical at our growth phase of the business.

III. Servicesand principle business

As a media service provider our business spans different segments within the media industry.

Resources have been put in place to facilitate for the services we provide. Where ever theres a

need to outsource certain services, products and equipment, a well communicated network with

various suppliers will be put in place and will be based on loyal and legitimate relationships

where contracts and service level agreements will be documented and signed by all parties

involved. Agreements will be entered into solely for the motive to deliver the service and product

concerned which is media marketing and publishing. The areas within the industry where we will

be involved will be

Advertising

Printing

Recorded Music

Film, Photography & Video Recording

Graphic Design & Branding

Animation & Motion Graphics

Events & Promotions,

Business-to-Business Services

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Web & Internet Development

IV. CompanyProfile

BusinessDescription

INFIN8 DIMENSION New Media PTY (LTD) is a publishing and media marketing services

provider. The company was incorporated on the 17th February 2012 under the laws of the

South African Trade and Industry and was founded by Trust Nake, Namedi Mphahlele and

Reabetsoe Buys who are the acting Directors and Shareholders of the company and all share

common interest within the enterprise. As a functional entity, the INFIN8 DIMENSION New

Media PTY (LTD) objective is to develop an in-house infrastructure, which is the position to

deliver efficient service outputs within the scope of its service offerings, and managed project

cycles in a timely manner. The companys business operations are based in Gauteng and have

a potential national to global reach when online marketing is in implemented.

Organization

INFIN8 DIMENSION New Media PTY (LTD) is comprised of 3 founding members, appointed to

oversee the functional operation and success of the business i.e. frequent market feasibility

studies, analyzing critical paths and monitoring day-to-day operations of the organization, both

on site and in office.

The senior management team is responsible for executing strategies; marketing and promoting

our services and developing the business into a body of efficient human capital to ensure

service delivery at all levels and that customer demands are met. We also intend to employ and

train more highly skilled and experienced personnel to ensure quality and professional

productivity, develop, and equip prospective and determined youth in the companys various

fields of interest for sustainable growth in an ameliorating and competitive sector.

The middle management will be responsible for ensuring that projects and duties are well

communicated, designated and assigned in order to allow error free and streamlined service

delivery of all projects at all times.

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The company has a strong management team with relevant experience in the online, music &

video recording, publishing, media marketing & advertising industry including the related

industry segments in which we will be involved. .

The Board of Directors constitutes the decision-making body and stakeholders of the company.

At the startup phase the top management plays diverse roles in a collective effort to critically

ensure that planning, organizing, leading and control are properly implemented to allow the

smooth running of the business.

The organization is well positioned and everyone within it is expected to perform their duties and

be equally productive and passionate.

V. Key FunctionalAreas

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Marketing&

CommunicatiFinance

HumanResources Operations

Sales

Research

Communication

Concepts

Recruitment

Administration

Training/Develo

pment

Accounts

Book Keeping

Audit

Tax

Internal /ExternalCommunication

Relationship

Management

Business

Administration

Technical

Recording

Organizing

Control

Safe Keeping

InformationTechnology

Voice and Telephone

Design & Structuring

Engineering

Production

Creative Production Sound Production

Video Production

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VI. BusinessObjectives

INFIN8 DIMENSION New Media PTY (LTD) as a functional entity, will develop in-house

infrastructure capacitated to deliver efficient service outputs within the scope of its service

offerings and managed project cycles with a growth potential that takes advantage of the media

industry gaps that need to be filled.

We understand that for a business, establishing and maintaining a brand is a critical aspect in

terms of attraction and longevity of the business.

VII. ServiceBusinessAnalysis

The market in which we operate is one that goes through rapidly developing innovations,

evolving industry standards, introduction of new services as well as changing customer

demands & behaviour. We will focus on the detection of new trends and developments of new

services within the new media industry.

We plan to expand our services nationally and internationally by focusing on targeted areas

where a demand for media and related services are high and lucrative.

We intend to reach our clientele through advertising, promotions, public relations, telemarketing,

and customer referrals. Once the company attains a sound mass exposure in respective criteria,

we intend to maintain customer loyalty for a repeat-client base.

VIII. The Industry, Competition, and Market

Market Definition

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With special focus on the key industry segments in which the company will operate, it is an

essential part of the marketing strategy that we fulfill the plan to increase sales through the

selected revenue channels using the best expertise and resources to ensure efficient execution.

Leads and potentials create new business opportunities that in turn create key relationships,which are the integral key to our success.

Our management believes that the company would benefit significantly from a growing number

of private customers and companies that operate within the Trade Industry.

Overall, digital marketing has grown rapidly and the advertising and media market has set new

and continually evolving trends, which further increase the markets interests in newer services.

These being the market conditions, it is our duty to bridge the market gap by delivering services

that will not only just facilitate the option of newly developed trends, but to bridge the gap of

change within the market with new ideas.

IndustrySegmentation

Advertising

INFIN8 DIMENSION New Media PTY (LTD) as a media service provider will be exclusively

dedicated to providing advertising for national brands and companies. The sole business unit is

to provide a different channel for companies to effectively promote their brands to the public.

In the co-marketing industry, companies decide on the best value and spend for their brand in

terms of investment returns.

We will provide advertising platforms where companys will decide where they want their brand

to deliver their intended message to their target consumer within demarcated indoor and

outdoor areas, online platforms, radio air play and television slots at their own desired time.

We will establish our business offering as a clear and viable alternative to competition, yet

focus on target markets building long-term investment relationships.

Printingservices

INFIN8 DIMENSION New Media PTY (LTD) is a total solutions provider for corporate and

commercial printing services and products such as office stationery, brochures, business forms,

and marketing materials.

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We will be dedicated to offering a source for all kinds printing needs with the objective to

increase on earnings and maintaining our customers trust. We will maintain a consistent and

reasonable profit margin while providing customers with a fair price and exceptional services.

We will also maintain a friendly, fair, and creative work environment, which respects new ideas

and hard work.

With well established partnerships in the industry, the time frame of projects and the overall

scope of work will be handled effectively. Our printer partners offer us substantial discount s off

regular costs due to our middle man positioning, allowing us to project efficient profit margins.

Our objective is to position ourselves on the market, as a one-stop operation by being able to

accommodate all of a customer's printing needs from consulting and design assistance to

collection and delivery of work. The goal is to eliminate the need for customers to source

printing from competitors. Our printing products and services will include:

Consultation

Printing needs analysis and recommendations

Graphic Design

Corporate Identity

Copy writing and Intellectual Property

Bindery, including Pickup and delivery

Online Backups

PRODUCTS

Letterheads

Envelopes

Business cards

Business forms including multi-part and carbonless

Brochures

Fliers

Packaging

Catalogues

Clothing

Coupons

Labels

Annual reports

Specialty items including silk screening, embroidery and advertising specialties

Film, Animation,Photography& VideoRecording

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INFIN8 DIMENSION New Media PTY (LTD) will position itself on the market as a freelance

video, film and animation production company whose function is to create media programming

in the form of motion and still recording. This business unit will serve as a commercial and non-

commercial tool instrumental to television and corporate broadcasting on a national scale. The

service will collaborate our advertising and other commercial media marketing business units

into an efficient motion and still image production studio house with our focus being on image

and visual creation. The in-house infrastructure will house a professionally structured green

screen studio with high tech photo & film cameras digital cameras, professional lighting, and

soundproofing. Well skilled personnel, who oversee the day-to-day running of the studio,

manage the studio and a professional crew with the relevant knowledge and skill of such

instruments will operate the equipment. In the collaboration of this department with our other

business areas and industry segments in which we operate, we will be involved in commercial

advertising of local brands, corporate in-house motion display and videos, music video

production, film production, photography and animation which are ultimately our niche market

and identified revenue streams.

Pre and postproduction stages will be carried out effectively and these production phases will be

well communicated with any partners and distributors that our company will liaise with.

Distribution, exhibition, and publishing of our finished products will be specific through television,

Internet, magazine and print media, LED, LCD, and plasma displays.

RecordedAudio

INFIN8 DIMENSION New Media PTY (LTD) as a functional record label provides a sustainable

platform for the development of audio through professional sound engineering and production.

A few large corporations dominate the retail record industry. These corporations control a

majority of CD sales nationally, while small labels either control minimum sales or have a small

share of the market. This separation has increased the competitive influence of small record

labels, leading them to channel ways to penetrate the market either through contractual

licensing with major labels or through agreed distribution deals with local distributors.

Our company, having an audio production business, has adopted the business philosophy that

for a long-term sustainable growth it will be more successful. For the label to sign up just local

bands and artists, develop and promote them equally than to sign up one of many and hope for

commercial success, What would be viable would be to test the market and its response

through a sustainable production process.

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In order for this business model to be a success an efficient planning, organizing,

implementation of resources and control is essential.

Equipment and operating tools needs to meet industry standards, channels and partnerships

need to be effectively stabilized and communication within the company and external partners

and authorities has to be effectively put in place in accordance with macroeconomic conditions

and regulations.

Our objective is to become a gold to platinum local record label in sales returns. To achieve

these we will be actively involved in managing performances, events and shows, creating high

quality media marketing material.

Sales generated will be directly through cleared identified distribution channels, which are:

Music Retail Stores

Online e-Shops

Events & Shows

Every project will be that we initialize will go through a professional life cycle:

Development

Recording

Mixing and Mastering

Engineering

Printing & Publishing

Manufacturing and Distribution

Different means of marketing will be executed in order to create awareness of new releases and

this will also be clearly evident through new media production developments which will viewed

on television, heard on the radio and displayed in public in print form.

The label website will have a sample audio playback facility where the fans will be able to

playback newly released samples with the option to download the piece of music in MP3 format.

With the introduction of new digital technology portable media players such as iPods and phone

devices, MP3 file availability through a web portal which will also serve as a distribution channel

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with the offer to purchase, forms an important part of our sales strategy when the market and

industry is slowly evolving and migrating from analogue to digital. Looking at these industry

changes, we a guaranteed a much wider reach when content is available online. In order to

achieve this effectively the website address will be clearly displayed on printed and published

media and tagged on the listing of major search engines which will be clearly identified in our

market research.

A team of professionals will operate the label as a business model. All resources will be

structured and positioned to ensure that the label is properly functional. The operations and

production team consists of In-house staff -producers, engineers, and artists- that, in written

agreements and contracts, have signed to be active participants in the production process. Our

company in all its dealings and negotiations will be managed by a well-experienced

management body to ensure that sound and fair services in all business activities are carried

out efficiently.

The company also follows the rules and regulations set out by the RISA as well as the rights of

artists set out by SAMRO. The production of the audio recording as well as publishing will take

place in-house, while contractual agreements with the manufacturer and distributor will be

signed by both the companys directorate and other acting parties. All agreements will be

approved and endorsed by RISA.

The company intends to become a prominent producer and supplier of audio recordings. The

company will generate revenue primarily by selling the recorded product through licensed

distribution. The company utilizes industry standard technology that is structured in house to

produce and manage the production process. RISA allows the general right to the company for

the distribution, marketing, promotion and the selling of the recorded audio, while SAMRO

protects the artist and composers rights The internet and the mobile technology now makes it

economically feasible for online music stores to make audio recordings available to consumers

for purchase at any time.

The company believes that it has a scalable, low cost business model designed to maximize the

revenues and minimize costs. Costs will incur for the payment of marketing programs. The

growing adoption of the World Wide Web represents an enormous opportunity to conduct

business over the Internet. Ability to effectively sell recorded audio in a rapidly evolving market

requires an effective planning and management process, while utilizing the manufacturing and

distribution channel in order to reach the consumer. Future expansion could be expensive andrequire additional resources for both recording and production. The company plans to continue

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in increasing the scope of its operation at a rapid rate with the acknowledgment that continued

growth and profitability will depend largely on its ability to increase brand awareness and to provide its

customers with good quality audio recording.

GraphicDesign, Communication& Branding

INFIN8 DIMENSION New Media PTY (LTD) is positioned on the market as a design, branding

and communication and branding service provider for both bossiness at corporate and

commercial level and companies that require the development of their brand into a distinct and

unique identity in order to incorporate presence and effect communication in graphic form on the

market. We are geared to produce brand designs of any form or shape into complete corporate

logos, symbols and trademarks that draw clear distinguishing elements between competitors

with our focus being on originality.

Our design and branding as a business model is structured in a way that it can assess problems

within clients environments and then provide solutions and strategy for their problem through a

professional cycle of service delivery where the final product will implicitly communicate the

companys intended message to its target market at any time using color, shape and size to

blend in with objects and environments. Our services include:

Letterhead

Envelopes

Business cards

Business forms including multi-part and carbonless

Brochures

Fliers

Packaging

Catalogues

Clothing

Coupons

Labels

Corporate Gifts

Annual reports

Advertising- Print, Silkscreen, Lithograph and Online

Specialty items including silk screening, embroidery and advertising specialties.

As a service provider, we understand the importance of our customers brand in terms of marketing and

creating awareness. We will combine our channels of partners which include printers, freelance graphic

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artist, signage specialist and engineers into a well structured and effectively communicated body which

stands to serve our customers and assess their needs as brand managers, with special focus being on

time and delivery.

Eventsand Promotions

As part of our diverse areas of operation, INFIN8 DIMENSION New Media PTY (LTD) will play

an important role in the implementation of promotional, private, organizational, and private

events. The purpose of this services to extend on our media marketing service offerings in

creating brand awareness in a more interactive sense with a lot of attention on public relations

which forms an integral part of our businesss objective, which is to promote a company,

individual or entity of an organizational nature in an appealing manner.

Our businesss idea is on the effectiveness that an exhibition or event of a private or public

nature will have on its target audience, and this being an influencing factor we plan to keep our

exhibitions and displays in line with quality arrangements for value is the benefit we offer in all

our business areas of operation.

Key to the success of all our projects is structuring and execution, which is why we plan to keep

a well-implemented communication network with our clients in their demands and requirements

and our partners and what they can offer, in conjunction with our staff, management, and any of

our other crew.

In the event of a public or private exhibition, a show or concert, or a promotional event we will

be responsible for the maintenance of order and security, supply and sourcing of any equipment

required, catering requirements, and the smooth running of the event in concern.

Our company will play the complete role of events and promotions a entity, and will be the

complete resource for the acquisition of decorations, hosts, sound & lighting, camera sets,

cutlery, plates, cups, beverages, snack supplies, table cloths, music arrangements, invitations,

communication and marketing, all put together for the hosting of an event.

Types of events we will be involved in include:

Meetings, Training sessions, and Retreats.

Conferences and Workshops.

Birthday parties, anniversaries celebrations, graduation parties and holidays.

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Weddings, Receptions, baby/bridal showers and bachelor parties.

Company events, banquets, award ceremonies and road shows.

Music shows, Events and Concerts (government, corporate and public)

Social Awareness Events ie. Drug and HIV/AIDS awareness.

Business-to-BusinessServices

INFIN8 DIMENSION New Media PTY (LTD) as a business consultant offers private companies,

government institutions, and non-government organizations (NGO) consulting services with the

purpose of implementing brand management strategies. Our services include business

development, market development, market research, industrial sectors analysis, and channel

development on a national and international scale.

The key function of this business unit is to create a pro-active information communication

system, through which we can pass ideas between our company, its stakeholders and

customers in order to reach their target audience effectively. Careful attention will be on the

analysis of consumer behaviour because of brand communication, with our aim being on the

positioning of the brand on the market to differentiate from competition using different means of

marketing media with unique and original elements being the distinguishing factors. Through the

process of industrial analysis, research and development, design and communication, ourobjective is to make sure that the brands we manage constantly maintain value and integrity

throughout longevity.

Web& InternetDevelopment

With experience and expertise in the online industry, significant in our profile of completed

projects, Infin8 Dimension as a media service provider will provide high-end, affordable Internet

related services to small, medium sized and large business enterprises that are looking to

expand their marketing efforts to reach the Web on a commercial or local base. We have a

system established that will allow us to offer website development, e-commerce & marketing,

search engine optimization, online advertising, hosting and maintenance at industry level

standards.

The Internet has become the fastest growing industry in the business world and is gradually

changing the way businesses and individuals communicate market and acquire information. It

has become the basis for business marketing, advertising, and research, making it a great

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human dependency, putting the demand for it at a very high level of our every day personal &

business needs. In the information society we live in today more and more people are slowly

relying on internet in great numbers and for this reason good and reliable service providers are

required as a demand to facilitate this market growth, which is why we aim to align a service

structure in a way that will curb this demand and also fulfill quality and value as needs.

Like most media industry segment some marketing means are costly to utilize and as a result

only large industry operators can gain a wide commercial reach as they can afford to incur such

high cost whereas small operates are shadowed with a little of that industry market reach. The

same situation could be affecting the web market where the development of web marketing

strategies is rather costly.

The transformation of media towards Internet and away from traditional media such as radio

and television is giving way to the emergence of the web, where information is available much

quicker and on a larger scale with a global reach. This migration from traditional to digital media

is gradually hammering the revenues of print media, magazine and television advertising to a

low as a advertising is a lot less expensive on the web, however affordability remains a common

problems for low start-up capital businesses who in their start-up marketing strategy require

online services as a means of marketing.

Our objective is to bring the web & Internet to the forefront of marketing and communication as it

has emerged, emerged in the sense that it has to be utilized for its effectiveness in media

marketing and advertising and how it is changing social and business thinking on a global scale.

Popular search engines have revolutionized the acquisition of information in a much quicker and

less complex way, social networking and VOIP has cut call cost both for individuals and

businesses by great amounts while private and commercial websites have reached far greater

audiences than national television or any kind of print marketing and shopping has taken a turn

towards the internet through popular e-commerce carts. Projections show the growth of the

Internet to grow by great numbers in the coming years.

INFIN8 DIMENSION aims to create a channel for companies and business operators primarily,

that will allow them migrate their media marketing strategy to an online platform which will allow

them to increase their market reach globally through the web while reserving the choice for

commercial or local domain hosting at affordable rates. We aim to create the Internet wherethere was never Internet in untapped markets with our niche market being private organizations

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large or small, commercial operators, government organizations, non-profit organizations and

individuals.

We have a system in place that will allow us to offer web development, e-commerce &

marketing, search engine optimization, online advertising, hosting and maintenance at industry

level standards.

IX. Factorsto Success

There are two keys to success that INFIN8 DIMENSION focuses on. These broadly

characterized as Internal and external factors.

1. External (BusinessEnvironment)Factors

The world is now living in an interesting era: the process of change from the old

economy-industrial age- to the new global economy-information age- brings an infinite

development growth of e-commerce, mobility of capital, and liberalization to the region. Since

the new global economy brings new economic developments, new market structures, new

industry structures, and new company structures, the profile of customers has also changed.

Customers have evolved from "solution demanders" to "value demanders and from "clients" to

"business partners."

INFIN8 DIMENSION New Media PTY (LTD) proactively focuses on establishing relationships

with different companies, government institutions, NGOs, and private clients as its prospective

business partners.

2. Internal Factors

The company maintains its own success through some basic internal factors. These are:

1. Sellingand MarketingPower. The services the company provides are attractive in order

to maintain a certain percentage of B2B and B2C clients. Being a market intelligence

services provider and a business and brand development consulting services

provider, INFIN8 DIMENSION New Media PTY (LTD) must demonstrate a

successful approach in converting its reputation into an excellent brand to ensure

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that it is able to converts of its knowledge into intellectual property, thus creating

value for its clients.

2. Excellencein fulfillingthe promise. Clients always seek to buy benefits. We aim to

create benefits, which represent value, so clients know that they are investing in

efficient services.

3. Developingvisibility to generatenew businessleads. Strategic relationships with

companies, government institutions, NGOs, as well as private companies are to be

built.

4. High-quality serviceand customersatisfaction. Everything the company sells is

guaranteed; therefore, the services have to do what the customers want, and do it

well. Long-term customer satisfaction is critical to the survival of the company.

5. Createmultipleopportunitiesfroma singleline of expertise. Infin8 Dimension is to be able

to leverage from a single pool of expertise into multiple revenue generation

opportunities: business development, market development, market intelligence,

industrial sectors analysis, and channel development on a global scale.

6. Key management. The right management and teamwork is an integral part of our

business and must have a strong foundation in marketing, brand management, and

services development. The company is confident in its teamwork ethics.

Key pointsto our success

1. Effective communication with clients to understand their needs

2. Establishing strategic partnerships with 1st Tier Internet service providers and

computer consulting companies to refer small business website projects to us in

exchange for commission

3. Creating employment through sales agents who want to generate their own

revenue

4. Maintaining integrity and complying with industry standards

5. Keeping up with trends and evolving industry changes

X. The Competition

The media marketing industry is a fast growing industry and has attracted several service

providers, putting industry competition at a vast rate in terms of growth. Our company will face a

lot of competition from other service providers engaged in the similar type of business.

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The market is dominated by small and large branded operators. Several new companies have

emerged rendering services that have had a high impact on the competitive influence.

We at INFIN8 DIMENSION New Media believe that our services may not necessarily substitute

competitors services but a clear distinction of new branded ideas have the ability to influence

the industry in a positive way, leaving a gap of choice in the market for the consumer and its in

our best interest to deliver efficient and reliable services that will satisfy the customers needs.

XI. The CustomerProfile

We live in a diverse and competitive society, where both our individual and commercial

differences symbolize a sense of uniqueness where choice is concerned; therefore, newly

developed ideas for different people and business are a necessity

Consumer behavior is largely influenced by color, shape, size, compatibility, appeal, quality and

most importantly price. We aim to put in place a business operation, which geared in line with

the fulfillment of these influencing factors thus curbing customers demand.

The services that we provide are targeted private organizations large or small, commercial

operators, government organizations, non-profit organizations and individuals.

XII. MarketingPlan

In an industry that revolves around changing and evolving trends and ideas, effective marketing

is required to reach the target audience effectively.

INFIN8 DIMENSION New Media PTY (LTD) will focus on a comprehensive market research

strategy through surveys, industry studies, and statistics from reliable up to date sources.

We will execute an effective strategy designed to attract new customers to turn leads and

opportunities to sales and most importantly to increase profits.

This will be effectively be implemented by a marketing team which will execute a marketing

concept that will work towards the establishment of brand awareness of our services to the

public and then create a strategy to attract new customers and build a loyalty for repeat

customers.

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Print advertising and newspaper advertising is an integral part of the marketing strategy. Print

media advertising is a mass media tool and can reach a large audience when distributed

accordingly.

The company will execute a direct marketing strategy by using e-mail, telephones, and direct

consulting to reach our customer. This strategy promises to return a guaranteed sale for every

customer consulted with.

Our Directors, Members and Personnel will be constantly engaged in training & coaching

programs, seminars, conferences and motivational talks to keep the organizations

communications control on a positive driving path.

INFIN8 DIMENSION New Media PTY (LTD) forms a great part of the national urban indoor and

outdoor development programs aimed at transforming our national commercial environment.

Public relations is the bottom line in all functional operations of our business, thus we aim to

promote a positive image in all business activities and engage our business in sustainable

development and awareness programs which in turn will gain us integrity on the market

XIII. The Financial Plan

Capital expenditure will be influenced by requirements needed to advance our technological

infrastructure as the company grows. We believe that in order to deliver the most reliable

services to the market in concern, our technology infrastructure needs to be up to date with the

changing market conditions. Better technologies will influence better services and in turn boost

the growth of profits. INFIN8 DIMENSION New Media PTY (LTD) provides a service and for this

reason, no overhead costs are going to affect the growth of revenues, expenses such as

telephone and Internet will remain constant on the same cost margin while the net profits

increase. At a break-even point where profits generated by sales, cover the working cost the

company will begin to increase in profits.

XIV. Conclusion

We believe that change is important in an innovative world. New trends and ideas enhance

market conditions considerably. In a market where there is choice, there is room for new trends

and ideas to facilitate the needs of the target market.

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Our intention is to bring forward reliable, fast, and affordable services that meet the demands of

the customer. We will bridge price fluctuations and product obsolescence in accordance with the

changing market conditions.

Our management, sales, and marketing team are one with great expertise with the intention to

deliver the best quality services and maintain customer loyalty.

We will turn leads and opportunities within the market into sales and turn sales into profits by

using the most effective means of advertising and consulting personnel.

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infin dimension business plan final 13-14

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