infavor infavor beacon manager upload

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Because we listenBecause we look aheadBecause we outperformBecause we provide tailored solutions

We are not satisfied. We continue to strive for client success through reliable companionship.

Solution Overview

Copyright © 2014 Quintet Systems Inc. All rights reserved June 18, 2014

2The world best CRM Provider

It’s a new way of experience ! Trend

3The world best CRM Provider Copyright © 2014 Quintet Systems Inc. All rights reserved

Source : berginsight, 2013

Global Mobile Market Trend

1.1 Billion800 Million

Smartphone users

Utilizing LBS

Total Market

Smartphone users

Utilizing proximity

Serviceable Available Global Market by 2018


Digitalized Offline


Infavor & Infavor Beacon Manager


Promotion Event

Promotion Coupon

Product Comparison

Payment

*Beacon is a signaling device to gauge proximity to a receiver using BLE standard

What is the Beacon?

Attraction

Fun

Experience

Sharing


Beacon is Not just Device!

ProximityMarketingManagement

CustomerIntelligence

Beacon Management&deployment

CRM

ERP

Custom AppsIntegration

InfavorIntegration

Beacon Myths: what matters in beacon is a hardware…

It’s the Management Software to deliver highly tailored service and contents based on TPO (Time, Place, Occasion) gathered from beacons that counts


Beacon’s Ecosystem

Source : http://www.oho.com/sites/default/files/insights/resources/iBeacon_Ecosphere_April_2014_hi_jason_smith.pdf

Beacon Hardware

Platform & CMS

Agencies | Strategists| Developers

Installations

using Beacons


• · Most of small-sized companies and traders cannot afford its own app

• · Consumers are reluctant to install an individual app to experience beacon service

• · The cost of maintenance and operation of beacon would be relatively high

• · There is always difficulty in applying marketing policy in real-time

• · Contents delivered via beacon should abide by Data Protection and Privacy Laws

Infavor with beacon will make it possible!

Empowering CRM with Beacon:: Embedded Customer Insight

Business Challenges

Solutions are….

· to provide social platform where SMB players are able to create their own stores and manage their customers

· to utilize rule-based beacon management software that supports data-driven control

· to execute promotions and events via beacon without modifying beacon mobile app

· to provide powerful analytics infra where managers capture insights of customers

· to allow opt-in/out permission from users and low-level security mechanism

Pre-requisites for Diffusion of Beacon


Infavor


Infavor is the social service platform where producers and consumers can communicate with one another and make business transactions in virtual spaces they create

Consumers

Consumer Network Service

Virtual Stores

Communication & Business Activities

What is Infavor?

Store Marketing Service Sales Communication


Data Collection Analysis

Sales/Service

Marketing

Consumption &

Business Activity

Inquiry

Buying

Experience

Product

InformationProduct

Awareness

Marketing Plan /

Execution

Internal

Communication

Infavor Integrated with Beacon

Infavor PortalInfavor Cloud

Application


Store, Communication, Order, Coupon etc.

Micro Application(e-Commerce, Order, Product,

Membership, …)

Architecture of Infavor Platform


Infavor Beacon Manager


Manage stores and logical sectors related to merchandizing

Perform beacon marketing activities with customer segmentation

Execute rule-based workflow to deliver contents and tasks without extra programming

Provide WYSIWYG flowchart to create a workflow

Analyze big data from beacon combined with order data

Provide beacon SDK for simple integration with external device control software


Infavor Beacon Manager is a solution which enables marketing managers to deliver personalized marketing

messages fast and accurately to consumers at the right place. Consumers will be benefited, receiving and

enjoying what they really need at the right moment.


Without any modification on company’s own app, marketing managers will be able to apply and execute

different types of marketing tactics by specific point of time or customer segments. The pre-built workflow

functionality in Infavor Beacon Manager provides powerful and flexible capability of delivering marketing offers.

Infavor Beacon Manager Workflow

Company Consumer

Conduct Task Type which meets customer’s needs without modifying App

Beacon Recognition

Workflow and Task criteria Identification and Execution

Available to build multiple workflow depending on situations (One workflow conducts tasks including multiple functionalities)

Feedback Webpage

• Open Webpage registered items could be entered as Task Criteria

Webpage Message

• Send message formed as Webpage

• Provide template

Push Message

• General Push message

• Send one-way message based on text

Module Webpage

• Open various webpages conducting modularized functions such as payment, mobile app(barcode creation), etc

Examples of Task Type


Operation Architecture of Infavor Beacon Manager

Hardware Beacon Marketing Service Service APIs

Any Beacons

BLE module

Battery

NEMA3/IP64

Certified (Water and

Dust Proof, -40~60

Degree)

※. Workable in above iOS 7.0 or Android 4.3


Beacon Connection

Category

Store

Product

Contents

Coupons

Messenger

Store Management

Beacon Management

Workflow

Administration

(Schedule, Segmentation,

Rules, Service Tasks)

Analytics / Statistics

Customer Management

Contents ManagementServer

Product Descriptions

Campaign

Coupons

Bonus Card

Notifications

Push Message

Etc.


Personalized Service and Contents Anywhere


Minimize Signal Interference

Customer A

고객A

고객B

A Store Beacon

B Store Beacon

Beacon3

GateBeacon

1

GateBeacon

2

GateBeacon

1Gate

Beacon2

GateBeacon1

Gate Beacon2

Beacon3

GateBeacon1 Gate

Beacon2

Minimize Signal Interference

1) signal interference from beacons installed on the different sites

2) Signal interference from beacons installed in the same site

Solution: ICA (Interference Cancellation Algorithm > identify gate beacons and their signals to block out workflow execution for other sites> make decision based on signal intensity and intervals


Analytics and Customer Insight

▶Floating Population > ▶Store Visit Ratio > ▶Conversion Ratio >

▶Store Visits by Days

Loyal Customers Current Staying1,130 15


Analytics and Customer Insight

▶Daily Trend by Month

▶Monthly Chart for Staying Distribution


Market Approach & WYNIWYG


As for enterprise market with own web and mobile app

Market Approach: provide Infavor on premise as development

platform and customization service

As for SMB market without own web and mobile app

Market Approach: provide Infavor as on demand platform with

backend cloud application

Market Approach – Segregation


When you need social platform where you are able to create your own stores and manage your customers in the omni-channel environment (Web, iOS, Android)

When you want to execute marketing promotions and events via beacon without modifying beacon mobile app

(no programming, Infavor Beacon SDK)

When you want to apply marketing policy and take immediate actions by utilizing rule-based beacon management software that supports data-driven control

When you would like to experience powerful analytics infra where you can in-depth insights of customers (Big Data Analysis )

WYNIWYG (What You Need Is What You Get)

Infavor(Portal & Mobile)

Infavor Beacon Workflow/ Cloud Platform


Infavor Beacon Analytics


Use Case


Business Use Case - Sales

Infavor can enhance customer participation, sales, loyalty by providing personalized contents such as product

and place introduction, real-time coupons and information, etc, via Infavor Beacon or company’s own app

after installing Beacon to stores, exhibition center or meeting places.

Provide information of

real-time products

sales in store

Sales


Business Use Case - Service

After installing beacon to service desk of a company, it can provide personalized contents via Infavor App or

company’s own app.


Business Use Case - Marketing


Business Use Case - Marketing

Thanks for stopping by the information desk. Could you identify yourself as VIP customer to this mall?

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Ryan ChoeManaging Director [email protected]+82 – 2 – 541 – 8518+82 – 10 – 2695 – 6231

www.infavor.mewww.quintet.co.krwww.polared.co.kr

Jackie ShinDirector [email protected]+82 – 2 – 541 – 8517+82 – 10 – 5134 – 5900

www.infavor.mewww.quintet.co.krwww.polared.co.kr

mailto:[email protected]

http://www.quintet.co.kr/


http://www.polared.co.kr/

mailto:[email protected]



http://www.polared.co.kr/

infavor infavor beacon manager upload

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