inesting presentation

25
PAG. 1 PAG. 1 Rui el Brás Presentation APRIL.2011

Upload: pedro-abrantes

Post on 29-Nov-2014

475 views

Category:

Technology


2 download

DESCRIPTION

Web and Mobile Marketing Company in PortugalGoogle Certified Company.Specialist on Search Engine Marketing (SEM);Social media Marketing Strategy (SMM);Search Engine Optimization (SEO);Search Engine Advertising (SEA);Mobile Marketing.

TRANSCRIPT

Page 1: Inesting Presentation

PAG. 1 PAG. 1

Rui el Brás

Presentation APRIL.2011

Page 2: Inesting Presentation

PAG. 2

Mission

PAGE 2 INESTING

Our mission is… To develop innovative Marketing solutions using the new information

technologies.

Page 3: Inesting Presentation

PAG. 3

Concept

PAG. 3 INESTING

Page 4: Inesting Presentation

PAG. 4

Search Engine Advertising Description

INESTING

Paid search in search engines is also known as sponsored links, being Google

Adwords the most well known product.

Page 5: Inesting Presentation

PAG. 5

Search Engine Advertising Inesting

INESTING

Google Advertising Professionals Team;

Since 2005 we have managed hundreds of campaigns

for clients of all dimensions and characteristics;

Our experience allows us to anticipate and present the

best solutions for each case.

Inesting manages the search advertising campaigns for Mastercard.

Page 6: Inesting Presentation

PAG. 6

Search Engine Optimization Description

INESTING

Techniques used to optimize the website’s visibility in the search engines’

natural search, also called non-paid search.

Page 7: Inesting Presentation

PAG. 7

Search Engine Optimization Inesting

INESTING

Working Experience in numerous projects.

State-of-the-art methodology.

Full Transparency: we don’t make fake promises.

Easy Reading Reports

Inesting was the agency chosen to work on Quinta do Lago’s Link Building.

Page 8: Inesting Presentation

PAG. 8

Social Media Marketing Description

INESTING

Using Social Networks to promote the brand’s relationship with the

consumer.

Page 9: Inesting Presentation

PAG. 9

Social Media Marketing Inesting

INESTING

Knowledge of different Communities

Social Networking culture

Identification of Metrics of Success

The cooperation with Sea Life Portugal has included the creation of its YouTube channel.

Page 10: Inesting Presentation

PAG. 10

Email Marketing Description

INESTING

Email allows to perform direct marketing actions, and it has a strong component of

personalization of the products.

Page 11: Inesting Presentation

PAG. 11

Email Marketing Inesting

INESTING

Permission Marketing Practice

Legal Advice

Sender’s Reputation Management

Inesting has implemented Group Tiara Hotel & Resorts Email Marketing policy.

Page 12: Inesting Presentation

PAG. 12

Messaging Description

INESTING

Sending of multimedia or text messages for mobile terminals users, in the

perspective of direct marketing permission.

Page 13: Inesting Presentation

PAG. 13

Messaging Inesting

INESTING

Personalization of Content and Sender

CRM Automatizations

API for Linking

Quality Control of Sending Routes

Staples Portugal uses the application Direct100 for sending personalized sms.

Page 14: Inesting Presentation

PAG. 14

Bluetooth Marketing Description

INESTING

Bluetooth technology allows to develop proximity marketing actions.

Page 15: Inesting Presentation

PAG. 15

Bluetooth Marketing Inesting

INESTING

Permission Marketing Practice;

Legal Advice;

Sender’s Reputation Management;

SBC Cinemas were the pilot project of Inesting’s Bluetooth Marketing.

Page 16: Inesting Presentation

PAG. 16

Mobile Advertising Description

INESTING

Advertising in websites and mobile applications resembles the conventional

advertising display model.

Page 17: Inesting Presentation

PAG. 17

Mobile Advertising Inesting

ACÇÕES

10 Years Experience of websites developing

Ability to create multimedia supports

Relationship with Google Adwords affiliate

network.

Google AdWords partner networks include hundreds of mobile websites where Inesting can insert advertising media.

Page 18: Inesting Presentation

PAG. 18

Training Description

INESTING

Inesting provides specialized and integrated training, comprehending several

technological marketing modules.

Page 19: Inesting Presentation

PAG. 19

Training Inesting

INESTING

More than 1000 trainees in 3 years

More than 20 in-house training sessions

State-of-the-Art educational contents

Inesting has its own Training Team

Inesting’s CEO speaking at an Internal Training session in SONAE, one of our main clients in the Training area.

Page 20: Inesting Presentation

PAG. 20

Clients

PAG. 20 INESTING

Web

Page 21: Inesting Presentation

PAG. 21

Clients

PAG. 21 INESTING

Mobile

Page 22: Inesting Presentation

PAG. 22

Clients

PAG. 22 INESTING

Training

Page 23: Inesting Presentation

PAG. 23

References

PAG. 23 INESTING

Page 24: Inesting Presentation

PAG. 24

Vision

PAG. 24 INESTING

Our vision is… To be recognized for the ability to innovate and add value, working

from within Portugal but without geographic boundaries.

Page 25: Inesting Presentation

PAG. 25

Contacts

PAG. 25 INESTING

twitter.com/inesting

youtube.com/inesting

facebook.com/inesting