industry trust profiles (life insurance)

7/29/2019 Industry Trust Profiles (Life Insurance)

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FranklinCovey Global Speed of TrustPracticeFor your Trust Profile contact your FranklinCovey representative

Life Insurance

Industry Profile

FranklinCovey

Global SPEED of TrustPractice_________________


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Industry Trust-At-A-Glance

Life Insurance Industry Profile

IntroductionThe SPEED of TrustIndustry Trust-At-A-Glance examines consumer trust messaging about top companies in the Life Insurance

Industry. Using new technologies in linguistics and statistics, FranklinCovey Global Speed of Trust Practice can extract trust

messaging on websites, blogs, news sites, and many other sites including social media sites -- chatter across the entire Internet

about your company and your competition.

What makes a company credible with clients, suppliers, distributors, investors, consumers, and other stakeholders? The SPEED of

Trust Industry Trust-At-A-Glance goes to the heart ofweb chatter about the companies in your industry. The quantification of

language allows unbiased examination of consumerchat about your company, your competition and the industry.

The Data The following analysis is based on Fortune 1,000

companies in the Life Insurance industry.

The data used in the following analysis is from blogsites, news sites, top ranked Google sites, andselected social media sites per company.

Life Insurance Industry

The companies used in the Industry Analyticsare:

New York Life Insurance

TIAA-CREF

Massachusetts Mutual Life Insurance

Northwestern Mutual

Guardian Life Ins. Co. of America

Thrivent Financial for Lutherans

Western & Southern Financial Group

Mutual of Omaha Insurance

CUNA Mutual Group

National Life Group

Mutual of America Life

Knights of Columbus

MetLife

Prudential Financial

AFLAC

Genworth Financial

Principal Financial

Lincoln National

Unum Group

Pacific Life

Conseco Torchmark

American National Insurance

Protective Life

Securian Financial Group

StanCorp Financial

Phoenix

The Analytics

The analysis is based on FranklinCoveys SPEED of Trust

principles as outlined in Stephen M.R. Coveys book The Speed

of Trust.

Four Cores of Credibility

The 4 Cores of Credibility focus on Character (Integrity and

Intent) and Competence (Capabilities and Results). Building on

Character and Competence analysis, FranklinCovey has

developed linguistic analytics regarding the 4 Cores of Credibility

comparing you to your competition and the industry.

13 Behaviors of High Trust

The 13 Behaviors of High Trust focus on how you and your

competitors are messaging Trust and how that trust is being

received by consumers.

Do they think your message is direct and clear or do they think

you are ambiguous and evasive? Do they see you as courteous

or discourteous? Do they see you righting wrongs, delivering

positive results, getting better, accountable and responsible, and

do they see you as listeners and keeping commitments? This

analysis goes to the heart of the Speed of Trust.

Analysis based on comments from 4.2 million Internet sites


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Average Trust in the Industry

Life Insurance Industry Profile

Significant Credibility Elements

Industry Character vs. Competence Issues

ust in the Life Insurance

dustry steadily trended

ownward during 2009.

What is your Trust position in

e industry?

apabilities is the most significant

redibility Element negatively

mpacting trust in the Life Insurance

dustry.

What are the most significant

redibility Elements impacting

our company and competition?

haracter issues negatively

mpacted Trust in the Life Insurancedustry more than Competence

sues.

What are the major Trust issues

ffecting your company?

Strengths: ResultsWeaknesses: Integrity, Intent, Capabilities

Critical Area: Sales Personnel and Investment Security

Industry Action: Perceptions regarding Results show positive perceptions regarding getting

what is paid for delivery. Negative trust regarding Integrity and Intent is focused on sales

personnel. Negative trust regarding Capabilities is focused on investment security. The

industry should work to insure quality in sales personnel and to strengthen trust perceptions

regarding investment security.

Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 Oct-09 Nov-09 Dec-09

Integrity Intent Capabilities Results

Character Competence

industry trust profiles (life insurance)

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