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FUSION SCM PIM – Product Information Management

May 8, 2012

Hans-Ulrich Römmler - Team Lead SCM Pre-Sales

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Agenda

• Introductions

• Fusion User Experience in Fusion PIM

• Solution Overview Fusion PIM

• Challenges of Fragmented Product Information

• Solution Architecture and Products

• Demo

• Customers


Composite User Experience Architecture Overview

Notifications

Email

Contextual Wiring

Documents

Discussions

Personal / Group Spaces

Presence

Preferences

Search

Recent

Favorites


Superior User Experience

WHO do I need to reach?

What do I need to

KNOW?

How do I get it

DONE?

What do I need

to DO?

Exception-based Management Embedded Business Intelligence

Configurable Applications & Processes Embedded Collaboration


<Insert Picture Here>

Product Data Hub Solution Overview

Oracle Fusion Applications


1. Fragmented and duplicate Information

2. Information continuously Evolving

3. Low Data Quality, difficult to keep under control

4. Different and Inconsistent Access Rights

Difficult to Identify the Customer, Supplier, Site, Product and Service

Master

High Data Quality and Integration Costs

Hard to Achieve Harmonized information Sharing between

Organizations and Departments

Non optimal Resource usage

Key Enterprise processes based on unclean / incomplete data

Campaign-to-Cash, Credit Collection, Case Management, Regulatory Compliance, Supplier

Management, Workforce Optimization, Properties & Assets Management, …

Fragmented data in typical enterprise topology

BI/ DW

Legacy Call

Center CRM Web Site

Product Catalog

Property

Mgmt SCM ERP 2 Assets ERP 1

ETL

ETL


Challenges of Fragmented Product Information

Sources: 1- Ventana Research 2- Yankee Group 3- Sema

• 80% of companies are not confident of their product data quality1

26% of parts missing in distributors’ system

• 66% use custom code or manual process to create single product record1

48% of parts in distributor’s system do not exist in supplier’s catalog

• 75% have difficulties standardizing product data1

Brand identification code is mismatched 66% of the time

Consequences

2

• Avg. company has 2+ PDM/PLM/CAD applications

• Avg. company has 3+ ERP Instances

• Avg. company has 2+ Sales Catalogs

• Avg. company has 6+ Order Capture /Fulfillment systems


Custom/ 3rd Party/AU Applications

Oracle Fusion Product Hub Solution Architecture and Products

ERP

Multichannel Commerce

Collateral Data Pools

Print Catalog

Reports

PLM

3rd Party Catalog

s

CRM

Product & Catalog

Management

Product Model

Syndicate & Publish

Web Services

Local DB

Web Services

Cle

an

se

& C

on

so

lid

ate

PIM

Trading Partners

Enrich & Access

Buy Side •Procurement Catalog *

•Supplier Portal *

•Pricing/Promotions

•Quote/Order Capture

•Configurator

Application Integration Architechture

POS

Web

Kiosks

Sell Side Product Hub

•DOO *

•Inventory *

•Costing *

In Side •Logistics *

• Manufacturing

•Sales Catalog *

•Sales/Marketing *

•Lead/Oppty Mgmt *

*Current V1 scope


CPM – Common Product Model

• CPM – Enterprise Common Product Model

• Oracle’s central repository for product and service information, underlying all Oracle

Fusion Applications

* This diagram depicts only a small subset of the application families might utilize CPM

Common Product Model

Item Definition, Relationships, product structures, common UI components

Oracle Fusion Application Families*

Marketing (CRM)

Sales (CRM)

PIM (MDM)

DOO (SCM)

Inventory (SCM)

Costing (SCM)

Financials


Oracle Fusion Product Hub Complete, Clean and Compliant Product Data

KEY THEMES CAPABILITIES VALUE

Foundation for Product

Data across all Fusion

Applications

Single extensible product model to

capture front- and back-office

product definitions

Pervasive, real-time and batch

data quality functions built for data

stewards

Common Product Services for

MDM Aware Applications

• Accelerate time-to-market by

reducing overhead and eliminating

complex transformations

• Eliminate product proliferation,

duplicates, and order errors

• Easily consolidate product

information from multiple systems

Centralized Data

Governance Processes

and Policies

• Configurable governance

processes

• Enhanced product orchestration

and approval

• Granular version management

and incremental release

capabilities

• Improve policy enforcement and

compliance

• Create error-free product definitions

faster

• Accelerate new product introduction

Superior User Experience

and Technology

Pervasive Spreadsheet user

interfaces

Embedded Analytics Integrated

Product Dashboard

Leverage latest FMW/Tech

components BPEL/AMX,

WebCenter

• Simplify product and catalog updates

• Monitor daily activities and product governance KPIs in real-time

• Rapidly identify products across the

enterprise


What’s new in Fusion Product Hub V1?

Combines best features from EBS, PSFT & Siebel Product Master and Catalog

Management products while enhancing existing features and providing innovations

Enterprise Common Product Model which will provide a foundation for all

Fusion Applications that will need product data.

Decoupled from Inventory Organizations alleviates need to setup Financials

(Chart of Accounts, GL Calendars, Set of Books etc)

Rationalized Data Model for Item Relationships and Trading Partners

Common Services for item search(item picker) and contexual actions

Two products:

• Product & Catalog Management: provides extensibility, governance workflows,

product taxonomy

• Product Hub: provides master data management functionality to consolidate,

cleanse, publish product data from heterogeneous systems


What’s new in Fusion Product Hub V1? (continued…Key Functional Capabilities)

Item Management

Real time error checking and data quality functions during item creation process

Item Versions for streamlined release management

Configurable item overview page and Operational attribute security

New Trading Partner Item to model Competitor Items

SOA Based business Web Services

Groups Spaces Integration

Data Discovery, Tracking and Mass Updates

Item Supplier criteria as part of Advanced Search

ADE integration for Mass Updates

Product Dashboard with OOTB embedded analytics to track and monitor key KPI’s and

metrics

Classification and Catalog Management

Inheritance of Definition Workflow Steps

Application domain meta data for Transactional Item Attributes

Master Catalogs with shareable categories and content

Images and attachments for Product Catalogs for richer content


What’s new in Fusion Product Hub V1? (continued…Key Functional Capabilities)

Data Governance Workflow

Multi class New Item Requests

Support for authoring operational attributes in new item requests

Extended definition steps – structures, attachments, organizations

Optimized task based notifications

Product Business Rules based Change Policies


Integration Assets

• Stage & Import

• Populate Staging tables with product and catalog data

• Leverage Import processes to onboard data

• Excel

• Import Product and Catalog data using Excel

• Web Services

• 26 Services, 350+ Service Operations available (Item, Structures,

Catalogs, Change Orders, Versions etc)

• Business Events

• Manage Product and Catalog data via user interfaces

• Other Considerations

• AIA Foundation Pack (EBOs and Web Services)

• AIA Process Integration Pack


Enterprise Common Product Model

Single Product Data Model with extensibility leveraged by

all Fusion Apps eliminating complex integrations and

administration overhead associated with disparate data

models

Integrated Catalog Management Model functional and business categorization of products with

master catalogs and shareable categories allowing reuse

of hierarchies and reducing maintenance

Pervasive and Proactive Data Quality

Management Natively integrated Real time and Batch data cleansing

services reduces data quality problems at point of entry

Configurable and Auditable Governance

Process/Policies

Dynamic rule based routing, approval and orchestration

for product data across internal/external systems enforces

policies and speeds up product definition cycle times

Streamlined Release Management

Process

Version management for tracking and auditing granular

data changes allows for effective concurrent product

administration and release management

Intuitive, Interactive UI with Contextual

Actions

Rich interactive UI with Web 2.0 features for product

administration and governance that significantly improves

productivity

Comprehensive Embedded Product Data

Analytics

Integrated Product Dashboard provides proactive

monitoring of critical product data, status, trends and

actionable insight for all data management tasks.

Fusion Product Hub Product Differentiators


Fusion SCM Customer Boeing implements Fusion DOO and Product Hub

The world's largest aerospace company, Boeing is the #2 maker of large commercial jets and the

#2 defense contractor. Boeing's business units include Commercial Airplanes and Boeing

Defense, Space & Security (BDS; composed of Military Aircraft, Network & Space Systems, and

Global Services & Support).

Business Challenges

• Global OEM customers who require rapid, low-cost development of electronics components

• Multiple sources of product information that are difficult to synchronize

• Duplicate and/or inaccurate product records

Rationale for Adopting Fusion Applications

• Intelligent routing of orders and enable best in class orchestration process

• Decrease order entry and processing errors

• Cleanse product data and blend product attributes for single source of truth

• Improve and enable rapid search for interchangeable parts

Oracle Fusion Supply Chain Mgmt

Product Master

Distrib. Order

Orchest.

Inventory Mgmt

Global Order

Promising

Cost Mgmt

Shipping & Receiving

KPIs, Dashboards, & Extensibility

(legacy systems)

EDQ for Product


Fusion SCM EMEA Customer Fideltronik implements Fusion Product Hub

Fideltronik is a rapidly growing group of companies based in Poland that

provides a full spectrum of services in the electronics manufacturing

market, from product design through manufacturing to shipment to the end

customer.

Oracle Fusion Supply Chain Mgmt

Product Master

Distrib. Order

Orchest.

Inventory Mgmt

Global Order

Promising

Cost Mgmt

Shipping & Receiving

KPIs, Dashboards, & Extensibility

(vendor systems)

See http://www.fideltronik.com.pl/

“January 2012 Fideltronik is the only company in Poland to participate in the Oracle Fusion Applications Early Adopter Program (EAP). EAP customers implement Fusion Applications before general product availability, working in close coordination with the Oracle Fusion Applications product development team. Early adopter's requirements contribute to the future enhancement of Fusion Applications. For more information, visit http://www.oracle.com/us/corporate/press/174095”

http://www.oracle.com/us/corporate/press/174095

http://www.oracle.com/us/corporate/press/174095