industry shifts - innovasjon i vannkanten
TRANSCRIPT
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Industry Shifts
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Christian Rangen
Engage // Innovate – Partner
X2 Innovation Center – Co-founder
Engage // Innovate Ventures – Co-founder
Strategic advisor - space technology companies
BI – Norwegian Business School – Management educator
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Mission: Help change how the world works on strategy & innovation
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Strategy & innovation consulting company
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“I’ve learnt an enormous amount over the past year”
Ali Ghezelbash, Strategy Analyst, Statoil, London, UK
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“Very inspirational, motivates «out of the box» thinking for innovation and strategy”
Christian W. Berg, CEO, Viking Supply Ships, Denmark
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''In my 12 years with this company, this is the best breakthrough innovation session I've ever been to"
Pietro Caputo, R&D and Innovation Manager Reckitt Benckiser, Venice, Italy
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Industry Shifts
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How come some tiny little California startup, run by guys who know nothing about the car business, can do this, and we can't?'
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How come some tiny little California startup, run by guys who know nothing about the car business, can do this, and we can't?'
General Motors' then-Vice Chairman Robert Lutz
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Best car ever built? - WSJ
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‘’ Electric Cars Are An Extraordinarily Bad Idea’’
- Forbes Magazine, 2011
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Industry shifts
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We don’t see the world as it is. We see it as we are.
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1987
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1995
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“While theoretically it may be feasible, commercially and financially I consider it an impossibility, a development of which we need waste little time dreaming.”
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“It’s a great invention…but who would want to use it anyway?”
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‘’It doesn’t even have a keyboard. It does not appeal to business users’’
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“The concept is interesting and well-formed, but in order to earn better than a ’C,’ the idea must be feasible.”
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300.000 employeees
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‘’It can’t be done’’
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‘’Impossible’’
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‘’Man kan se bort fra mulighetene for at det skulle finnes kull, olje eller svovel på kontinentalsokkelen langs den norske kyst.»
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1958
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‘’….many laughed at what was, for a time,known as "Drake's Folly"
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‘’…some began calling him "Crazy Drake"
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1962
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Paradigmshifts
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‘’I define an expert as someone who can tell you exactly how something can’t be done’’
- Peter Diamandis
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‘’In 1985 Luxembourg didn’t have a space-related technology industry. Today, this industry is 4% of GDP, annual turnover of NOK 22 bn – and a significant growth industry for the country”
- The Deputy Prime Minister of Luxembourg, at today’s global “Making Use of Space Resources” conference, hosted by The Ministry of Finance and the Prime Minister of Luxembourg.
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Norsk rombransje startet i 1957. I dag omsetter bransjen for NOK 8 mrd. Den Norske Romfartsmeldingen (NOU32:2013) definerer Romfart som en viktig vekstnæring for Norge
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…..‘’We are searching the globe for new technologies…in particular robotics, imaging, communications,
drilling and energy’’
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Investors
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…..
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‘’Oljealderen er langt fra over, og romalderen har så vidt begynt’’
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.....Cut costs and defend the
core business
Let’s analyzeI want to see the financials
Your typical Board of Directors or Top Managemement teams
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Cost-cutting$$$
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Transformationalcapacity
Legacy corebusiness
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The architecture of strategy& transformation
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Strategy & innovation consulting company