industry overview...lead generation & nurturing. content research. events....

Industry Overview

2018

A D V E R T I S I N G

L E A D G E N E R A T I O N & N U R T U R I N G

C O N T E N T

R E S E A R C H

E V E N T S

m a n u f a c t u r i n g . p e n t o n . c o m

American Machinist Is The Essential Source Of Product News, Technology Trends & Best Practices To The Metalworking Industry

We Focus On Providing Information To Executive, Operations & Plant Management, OEMs, Contract Manufacturers, & Machine Shop Owners

American Machinist’s editorial content is written specifically to inform and meet the needs of

metalworking professionals in executive management with purchasing influence. Our audience

works in a variety of industries including aerospace, industrial machinery, machine tools, and

automotive.

Reasons Why People Read

See how others are implementing new technologies & tools.

Learn best practices from world-class companies.

Read profiles of top machine shops.

Get information on new products and services.

1

2

3

4

American Machinist Helps You:

• Think big by sharing your content and brand messaging with the top American Machinist leaders in the country.

• Build successful research and content marketing campaigns that drive insight and lead generation.

• Successfully launch new products and build brand awareness with the help of our team of marketing, sales and research professionals.

• Do more with less. We will help you find innovative and creative ways to market your products and solutions to our targeted audience in a way that makes sense for your business and your budget.

D E S K T O P V I S I T O R S

M O B I L E V I S I T O R S

39k

18k16kE N E W S L E T T E R

S O C I A L

38k

Reach American Machinist Decision Makers With Your Message

A M E R I C A N M A C H I N I S T T O T A L M O N T H L Y A U D I E N C E *

111,502

*Monthly Audience includes desktop & mobile visitors, eNewsletter recipients, and social networking followers, as noted is publisher’s own data for the 6 month period January through June 2017.

Our AudienceReaders By Industry Reader Job Functions

Companies That Read

PurchasingIndustry

Machinery Mfg. 22.4%

Transportation Equipment Mfg. 20.5%

Fabricated Metal 14.4%

Other 9.7%

Electric Equipment App 8.3%

Primary Metal Mfg. 8.1%

Medical Equipment 5.1%

Oil and Gas Extraction 3.9%

Miscellaneous Mfg. 1.6%

Food Bvg Tobacco 1.5%

Petroleum, Coal, Chemical Product Mfg. 1.0%

Computer / Electronic Product Mfg. 0.8%

Plastics / Rubber Products Mfg. 0.8%

Paper Mfg. 0.7%

Furniture / Fixtures 0.4%

Textile Mills 0.3%

Lumber / Wood 0.3%

6%Sales

1%

18%Engineering

21%

Operations & Production Management

52%C-Suite / Executive

AmericanMachinist.com

Top Read Articles

AM Weekly Update

Frequency: Weekly

Subscribers: 16,100

Open Rate: 23%

CTR: 4.17%

3D Printing 360

Frequency: Twice Monthly

Subscribers: 21,500

Open Rate: 33%

CTR: 7.01%

Quick Manufacturing News

Frequency: Weekly

Subscribers: 31,600

Open Rate: 25%

CTR: 7.14%

eNewsletters

• Cool Tips for Cutting Titanium

• Formula Taps Into Drill Sizes

• 10 Best Machine Shops

• Tips on Ultrasonic Cleaning

• Trends Shaping the Return of Manufacturing to the

United States

• The 10 Commandments of Dry High-Speed Machining

• Is the Most Popular CAD/CAM Package the Best?

• Covering a Few Machine-Painting Tips

• Measuring New Equipment Return an Investment ROI

• A Deeper Look at Precision Tool-Holders

AmericanMachinist.com Monthly

Total Page Views 93,000

Desktop Page Views 39,000

Mobile Page Views 18,000

Visits 56,000

Unique Visitors 47,000

PPV 2.00

Time on Site 6.5

Engine

MSCI Steel InventoryDrilling

LatheKadia

Benchmark

Top Searched

Keywords Grinding

EDM

CNC

Milling

3D

Editorial Topics Covered Monthly

Machining / Cutting

Cutting Tools

Automation

Enterprise Software

QC & Inspection

Shop Operations

CAD / CAM Software

W E B S I T E A D V E R T I S I N G

a m e r i c a n m a c h i n i s t . c o m

m a n u f a c t u r i n g . p e n t o n . c o m / a m e r i c a n m a c h i n i s t

Gain Maximum Brand Exposure

ROS BannersROS Top/Interscroller/Rich Media Top ( 728 x 90 pixels )

“Supersized” banner that appears at the top of the page,

directly within the user’s view

ROS TOP: $50 NET CPM

ROS INTERSCROLLER: $50 CPM

ROS RICH MEDIA TOP (“PUSHDOWN”): $110 CPM

ROS Anchored Top Left/Right ( 300 x 250 pixels )

Powerful creative option for your campaign, giving you a highly

prominent position

ROS ANCHORED TOP LEFT: $50 CPM

ROS RIGHT: $50 CPM

ROS Right/Rich Media Right ( 300 x 600 pixels )

Large format ad unit that is impactful and receives high click

through rates

ROS ANCHORED TOP LEFT: $75 CPM

ROS RIGHT: $75 CPMCost per thousand impressions calculation example: If you purchase 50,000

impressions and your CPM is $120, then your campaign cost is 50 x 120 = $6,000

Materials must be submitted at least 7 business days prior

to the scheduled run date. Please email your creative in

accordance with the specifications for the purchased position.

728 x 90 pixels

300 x 250 pixels

300 x 600 pixels




Capture 100% Share Of Voice

Website AdvertisingCategory DominationA category sponsorship is the ideal way to own a vertical topic,

reinforcing your company as a subject matter exert. Your sponsorship

consists of two elements:

• Sponsorship block featuring your logo, headline, and description

will appear on all pages within that category including articles, news

items, and category navigation pages. In addition, add a link to your

whitepaper or case study.

• 1 week of every month during your sponsorship will receive a

dominant page skin on yoru sponsored category page.

RATE: $2,100 NET / 2 WEEKS

Welcome Ads

Welcome ads are placed before the entry of Foundrymag.com.

They offer a unique platform to capture audience attention. Must

be purchased for two consecutive weeks. Advertiser can expect

approximately 5,000 impressions.

RATE: $5,000 NET / 2 WEEKS

Native AdvertisingNative advertising runs like an ad, but looks like an article and infeed headline. Use your content or content

developed exclusively by our experts for brand building and thought leadership. Your article is promoted with a

prominent headline infeed and as sponsored content running alongside other brand related articles.

RATE: $25 CPM

Materials must be submitted at least 7 business days prior to the scheduled run date. Please email your creative in


Leaderboard - 728 x 90 pixels

Rectangle 300 x 250 pixels

Page Skin

- 15

0 x 9

00

pixels

Page Skin

- 15

0 x 9

00

pixels

Welcome Ad

640 x 480 pixels




Website Advertising

Slideshow Galleries

Allow Foundry to turn your content or products into a gallery. Provide 5-10

images highlighting your latest products and cutting edge technology and

receive 100% share of voice. Sponsor will receive all content in the gallery, the

300x250 ad unit, 728x90 ad unit, gallery interstitial, and the gallery banner for

maximum exposure and visibility. Gallery will be promoted a minimum of 2X in

the Foundry Metalcasting Weekly eNewsletter.

RATE: $5,000 (6-8 SLIDES)

In-Article Videos

Provide an interactive experience to potential clients with our new in-article

videos. Utilize this high-impact placement to generate brand awareness

within an editorial article 500 words or more. Your company’s video is

placed directly into the top half of the article and automatically plays once as

the user scrolls down to read. Audio is enabled as the user’s cursor is placed

over the video. Simple engagement features include click, hover, and touch

and volume control.

RATE: $110 CPM

Materials must be submitted at least 10 business days prior to the scheduled run date. Please email your creative in accordance

with the specifications for the purchased position.

In-Article Video




Expand Your Advertising Campaign

Audience ExtensionAmerican Machinist audience extension allows you to reach the American Machinist audience when they’re not on

Americanmachinist.com. Your ad will continue to appear to the users of Americanmachinist.com even after they

have left reinforcing your message to buyers and decision makers on a larger scale.

• Recapture your audience’s attention to boost

brand awareness and stay top of mind

• Increase ROI by serving focused ads to a

pre-qualified audience

• Ensure your ads appear only on high quality

websites such as CNN.com, NYTimes.com,

USAToday.com, Mashable.com, Reuters.com,

WashingtonPost.com, and many more

RATE: $40 CPM

MINIMUM 45,000 IMPRESSIONS

Your Ad

Your AdYour Ad

Your Ad

Materials must be submitted at least 7 business days prior to the scheduled run date. Please email your creative in


E M A I L A D V E R T I S I N G



Reach An American Machinist’s Inbox

eNewsletter SponsorshipAmerican Machinist Weekly Update

American Machinist’s Weekly Update eNewsletter is the best way

to reach machine shop owners via email. Relevant editorial content

motivates executives to subscribe to American Machinist’s Weekly

Update eNewsletter. Each issue has a different editorial focus and

mission, and is written specifically to meet the information needs of

contract manufacturers and machine shops.

FREQUENCY: WEEKLY (THURSDAYS) / CIRCULATION: 16,300

1. TOP SPONSOR: RATE: $1,250 NET ONE PER ISSUE. HEADLINE, 125 WORDS OF TEXT, 180W X 150H IMAGE.

2. MIDDLE SPONSOR: RATE: $675 NET

ONE PER ISSUE. HEADLINE, 75 WORDS OF TEXT, 180W X 150H IMAGE AND TWO LINKS.

3. HOT PRODUCTS: RATE: $300 NET EACH

HEADLINE, 50 WORDS OF TEXT, 180W X 150H IMAGE AND ONE LINK.

3D Printing 360 Gain the attention of manufacturing executives who need the latest on one of the most exciting new technologies of

the past few decades. 3D Printing 360 provides in-depth coverage of the latest 3D printing applications, tools and

devices for use in industries from design and manufacturing.

FREQUENCY: TWICE MONTHLY (FIRST & THIRD MONDAY) / CIRCULATION: 19,700

1. TOP POSITION - $2,000 NET PER ISSUE

2. SECOND POSITION - $1,000 NET PER ISSUE

3. PRODUCT POSITIONS - $750 NET PER ISSUE

Quick Manufacturing News (QMN) Deliver your message to the broadest and biggest audience built from the files of Penton’s Manufacturing & Supply

Chain Group properties. QMN keeps executives up-to-date on the latest manufacturing news, analysis and products.

FREQUENCY: DAILY (EVERY BUSINESS DAY) / CIRCULATION: 155,000 PER WEEK

EXCLUSIVE SPONSORSHIP:

NET INVESTMENT: $3,500 PER WEEK / 3 WEEKS: $3,200 / 6 WEEKS: $3,000 / 12 WEEKS: $2,700




Drive Traffic To Your Website With A Cost Effective Email Solution

eBlastsMake an immediate impact with your sales messages, new product

launches, content and event promotions with exclusive emails to

your target audience. These high impact messages drive traffic to

your site, assist in revenue generation and build your company’s

image. Audiences can be targeted based on industry, job function,

buying influence, geographical area and more!

All standard email campaigns consist of a standard email to your

target audience and two follow ups to those that open and click on

the email (all creative assets must be submitted at the same time).

Email campaigns also include detailed performance tracking

including open, click through and click-to-open rates, link tracking,

and a demographic assessment.

RATE: $335 CPM

Three-touch eblast Program

Maximize your email efforts! Our three-touch email program is designed to engage your best audience. You’ll get to

send an email to your target audience, followed by an email to non-opens AND to those that clicked and opened as

well (all email creative assets must be submitted at the same time).

RATE: $350 PER THOUSAND EMAILS

Format: Client provides the HTML and all images within the html messages must be hosted online and a full image source link

provided. For additional specifications, please contact your local Forging sales representative.




eBlasts (continued)

Audience Extension (CRM Retargeting)

Just pick your audience and serve your ad almost anywhere

your prospect goes across the web. Audience Extension is

a more robust form of online retargeting. Our advantage is

that we are able to serve banner ads and retarget based on

an audience profile, interaction with an email send, an ad

placement or all of the above.

Benefits:

• Audience Extension builds brand awareness and

increases visibility

• When coupled with an email or other marketing initiatives, Audience Extension lifts response

• Audience Extension reinforces your marketing message

Standard Email Campaign, plus Audience Extension

Consists of the standard eblast campaign and CRM retargeting

RATE: $335/M

Your Ad

Your Ad




Build ROI With Lead Generation

Fastrac eNewsletters Subscribers receive instant product and service information emailed directly to

their inbox with FasTrac. This direct, high-quality lead-generation tool is the perfect

sponsorship opportunity for companies to showcase their products or services.

Lead Generation

You’ll receive leads from EVERYONE who clicks on your company link. Your direct leads,

with complete contact information, are automatically sent to you every month. No

guarantee placement order within the FasTrac. Ad positions will rotate randomly on a

monthly basis.

ENEWSLETTER CIRCULATION* FREQUENCY POSITION AVAILABLE RATE

67,000 Monthly 13 $1,900 net per month



6,000 Monthly 9 $800 net per month

3,400 Monthly 9 $750 net per month

1,300

February, April, June, August,

October & December

6 $700 net per month

*Publisher’s Own Data

C O N T E N T



Become An Industry Expert & Build A Qualified Lead Database WebinarA combination of conference call with live web-based visuals and audience interaction makes webinars an effective

way to build relationships with a large group of manufacturing decision-makers. A complete marketing program to

100,000+ manufacturing leaders is built into each webinar, attracting a high-quality group of attendees you can’t

reach anywhere else.

Our Expertise

You receive critical, objective feedback on your webinar topic from an Penton editor to ensure it hits the mark. From

audience development and registration through production and archiving, we handle all the webinar logistics.

Audience & Promotion

We identify the hot-button keywords in your webinar topic and crafts marketing materials to reach the right

audience. Your webinar is promoted to tens of thousands of manufacturing professionals through email invitations,

graphic and text website promotions, and eNewsletter ads.

Engagement & Lead Generation

Take advantage of interactive polling questions and a customizable exit survey to learn more about each attendee.

After the webinar is finished, you’ll receive:

• The complete registrant and attendee database

• An executive summary of the webinar stats, so you can communicate the results

• Your webinar is also available on demand for one full year, providing continued exposure

For pricing and additional specifications, please contact your local sales representative.

C O N T E N T



Webinar EnhancementsWebinar + Video

Video is one of the best ways to capture your target audience. Record and present engaging, conversational-style

videos using webcam technology or easily insert video feeds into your seminar to supplement presentation slides

and demos.

Webinar + Social

Connect with your target market by tapping into our vertical-market communities through a turn-key social

marketing program attached to your valuable one-hour webcast. You receive:

• Series of social media posts (tweets, etc.) developed with hashtags appropriate to topic

• Tweet sheet of posts delivered to sponsoring company for use in social media accounts

• Webinar environment customized for social media engagement during event

• Posts sent before, during, and immediately following event through easy-to-use widgets

Webinar Lead Touch Program

Our Lead Touch Program maintains a conversation with webinar leads to move them toward a follow-up action. The

program includes an executive summary of webinar highlights for those who didn’t attend, an easy-to-share file for

those that did, and another lead generation vehicle to add to your website. You receive:

• Follow-up emails are sent at 48 hour, 2 week and 4 week post-event intervals

• A co-branded marketing piece, summarizing the key highlights from the webinar, is created and used as a

call-to-action in the 3rd email communication

• Unique emails are sent to those that attended and those that only registered. Each group is targeted with

appropriate content and action requests

• Client owns and can continue to use the webinar summary as a lead generating vehicle after the program

ends

• Summary reporting will be made available at the end of the program

C O N T E N T



When You Want to Educate Professionals by Answering FAQsFAQsOur new “FAQ” is a industry-specific content piece answering the most frequently asked industry questions on a particular application area. It gives our editors the opportunity to answer the questions most asked from manufacturing and supply chain professionals in a particular application area. Created in PDF format, these stackable, two-page guides are highly sough after by our audiences because of their quick-read format and efficient presentation.

Benefits• Include up to two qualifying questions on the registration page.

Sponsors receive all leads generated for a year

• Company branding with your logo on ALL promotional material

• Your URL and promotional text appears on the header of every page

• Product or company information is included alongside the FAQ feature in the form of a 2/3 page ad

Note: Sponsors choose the topic, but FAQs are editorially-driven and written

by Penton

Promotions“FAQs” are initially promoted via a targeted eBlast. Eblasts are standardized so messaging stays consistent to our audience. They are also promoted in specific newsletters, banner ads and native ads, and are archived online for one year. All promotional creative is produced by Penton, making it turnkey for the sponsor!

RATE: $8,000 NET

Q: My experience is that pneumatic cylinder actuators are inexpensive to implement while electric actuators are expensive to implement. So, what do you mean by “total cost of ownership”?A: So often these choices are made quickly and include initial costs only, yet factors such as efficiency, utility costs, air leaks, maintenance, product replacement costs, product quality, changeover time, and cycle times all determine the “total cost of ownership” (TCO) for a technology. Therefore, we suggest your decision-making process goes beyond the initial purchase price to include yearly replacement costs, maintenance costs, electric utility costs, lost production due to changeover time, and cycle time.

Q: With that much to consider, where do I start? A: Our suggestion is to start with determining efficiency combined with electrical utility costs for your actuator needs. We say this because pneumatic system efficiency has been broadly studied, yet improving overall efficiency—including electrical utility consumption of the plant—is seldom discussed. Consider that compressed air is one of the most expensive sources of energy in a plant and you’ll see that a typical compressed air system is, on average, 10 to 20% energy-efficient, whereas electrical systems are closer to 80% efficient. So, for most applications requiring linear motion, the efficiency differences between an electric and pneumatic system can result in significantly

different electric utility costs over the lifetime of the device.

Q: My experience is that all pneumatic systems incur leaks of some kind. How much is that a factor and can’t I just fix them? A: You’re right, all pneumatic systems experience leaks, which are the major contributor to poor efficiency, but they are very difficult to identify and fix

dependent on how small the leaks are. Replacing a hose or connector might fix large leaks, but the accumulation of many small, unidentified air leaks will have a more significant effect on electric energy costs. In fact, the U.S. Department of Energy has stated that approximately 30% of the air supply created for production is lost to leaks. Since you mentioned fixing those leaks, consider maintenance costs in your equation. An electrical actuator, on the other hand, will offer an efficiency rating that is consistent for the life of the system.

Q: This brings us back to maintenance and replacement. Since electrical systems have an initially higher cost of replacement, does maintenance of a pneumatic system balance out the costs? A: Not at all. Typically, an electric actuator demands very little, often no, maintenance outside of an occasional re-lubrication required for some systems. Plus, electric actuators

primarily use ball screw and ball bearing technology, which provides a more predictable estimation of service life (based on industry-standard ball bearing L10 life calculations). In comparison, pneumatic actuators rely on tight rod and piston seals to prevent air leaks. This seal wear not only degrades the performance of the pneumatic cylinder, increasing costs, it adversely affects efficiency, force output, speed, and/or responsiveness of the cylinder as leakage increases.

Q: Are you suggesting that product performance varies as well? A: Yes, if only because of seal wear and the adjustments a pneumatic system may require in order to maintain repeatable or accurate performance over the life of the device. Remember that any change in performance in a pneumatic cylinder directly relates to the quality and yield of the product being produced. For example, imagine a situation that requires repeatable or accurate force to complete a process. As seals wear and air pressure

Sponsored by Tolomatic

Comparing Electric versus Pneumatic Actuators

for Total Cost of Ownership

FREQUENTLY ASKED QUESTIONS

C O N T E N T M A R K E T I N G



Influence A Unique Audience Of American Machinist Pros

White PaperA free white paper is a powerful B2B offer that can stimulate high click-through rates, resulting in successful lead

generation and influence purchases.

White Paper Sponsorship

American Machinist professionals can download a sponsor’s white paper from the Americanmachinist.com site.

Whitepapers are featured on Americanmachinist.com alongside related editorial content and within the site’s

content categories.

RATE: $2,000 NET / MONTH, PER WHITE PAPER

White Paper Lead Touch Program

Expand your white paper’s reach through our three-tiered touch program to 5,000 machinist professional’s email

addresses. Comprehensive summary reporting will allow you to move leads through the sales funnel. Design and

copy creation provided for three emails sent over 3-4 weeks.

RATE: $4,000 NET

C O N T E N T M A R K E T I N G



Capture Your Audience With Solution-Oriented Content

eBookBy sponsoring an eBook, you can generate leads while

educating prospects about industry trends. American

Machinist works with you to select a topic that relates to your

marketing objectives. By becoming a sponsor of an eBook,

you’re entitled to:

• An “about the sponsor” section that contains a company

description

• A full-page ad within the eBook

• A page of links to the sponsor’s case studies, white papers or other marketing materials

• Quality sales leads from registration form

• All marketing promotion included

Pop QuizGenerate quality leads with a fun and informative Pop Quiz.

Hosted by American Machinist, you’ll receive a branded Pop Quiz

page on our website. We’ll offer the incentive, or you can choose to

provide a sample of your newest product for quiz registrants. You

receive:

• Dedicated eblast promoting the quiz to the American

Machinist audience

• 2x promotions in an American Machinist enewsletter

• American Machinist provides the incentive

INVESTMENT: $4,000 NET

Materials must be submitted at least 7 business days prior to the scheduled run date.

Please email your creative in accordance with the specifications for the purchased position.

Tech experts reveal, explain, and strategize how machine shops and other manufacturers can exploit the best opportunities available in the Internet of Things.

PROCESSING MORE DATA, PRODUCING MORE PARTS

WHAT, WHY, HOW, AND OTHER BIG ISSUES FOR

MACHINE SHOPS IN THE INTERNET OF THINGS

HOME

CAN INTERNET OF THINGS DATA BE

TRUSTED?

WHY IOT IS DIFFERENT THAN PAST TECHNOLOGY

EVOLUTIONS

THE INTERNET OF THINGS: START SMALL

TO GAIN BIG

WHY THE IOT SHOULD BE ALL ABOUT THE ROI

MAPPING YOUR IOT MONETIZATION

STRATEGY FOR 2017

RESOURCES

PROCESSING MORE DATA, PRODUCING

MORE PARTS

PRESENTED BY

C O N T E N T



Become The Voice Of Trending Industry Topics

Custom White PaperCustom White Papers establish subject matter expertise and thought

leadership while driving high quality leads. White Papers are a great

way to provide solutions to industry problems, make recommendations

for using emerging technologies or expand on research results. White

papers make you an authority, a thought leader to your audience. You can

drive high quality leads by showing your company’s expertise or industry

knowledge. You will receive:

• A subject matter expert author

• Content acquisition (custom or repurposed)

• Project management & production

• PDF formatted electronic files

• Registration capabilities (optional)

Custom InfographicInfographics draw a wider viewing audience to information that might

otherwise be hidden in long-form content. Adding infographics to your

content strategy helps build awareness around your brand, drives

traffic to your website and encourages social sharing of your content.

Infographics are very useful for brand awareness, increasing your web

traffic, social sharing, and making data visual and easy to understand.

You will receive:

• Custom design based on content

• Optimized images for sharing and social search

• Marketing and promotion (optional)

C O N T E N T



Deliver Engaging & Educational Content To Your Audience

Custom eNewslettersExclusive and custom-designed newsletters are dedicated to delivering a mix of editorial and sponsored content to a targeted audience while establishing your brand as an industry expert and driving traffic to your products and resources. Custom eNewsletters include three to four pieces of our award-winning editorial content plus a variety of your sponsored items, including:

• Brand logo

• Your White Paper / Case Study / Video

• Product / Service Spotlight

• 300 x 250 banner ad

Custom eBooks eBooks are a powerful tool to engage and educate current and prospective customers through a series of chapters on a specific topic. Content is formed into an interactive PDF and can be comprised of photos, graphs/charts, research, advertisements, videos, and custom-written copy. You receive:

• Unique, custom content written by experienced experts in your market. Content can also supplied by the sponsor

• PDF format or embedded format with page-turning, embedded video and other features

• Design/layout and production

• Registration capabilities (optional)

• Promotional campaign to drive lead generation

Complimentary SolutionsWebinars

Turn your content into a thought leadership webinar.

Lead Nurturing

Drive leads with our 3-touch lead campaign.

Promotional Campaign

Drive downloads or leads using a robust marketing campaign.

R E S E A R C H



Build An Actionable Marketing Plan Based On Your Audience

Strategic Insights StudyA Strategic Insights Study is a custom service that creates an

actionable marketing plan out of audience and data-centered

research. A team of seasoned analysts use business intelligence as

a means to drive your marketing programs that align messaging,

content, and media channels. A Strategic Insights Study can help

you reduce wasted spending, forecast new trends, drive marketing

programs that perform, and ultimately build trust with your

audience. You will receive:

• Audience perception of your brand

• Discovery of your target audiences

• Real-time social data & proprietary research from industry experts

• Competitive analysis across top 3 competitors

• 6-8 weeks study from initial project start teleconference

Custom ResearchResearch provides valuable insight and guidance to more deeply

understand your audience, expand into new markets, test product

concepts, or refine your strategic plans. Often the research can be released as an industry study – establishing your

brand as an authority, which is also great for upgrading website content. By conducting custom research you can

learn the customer’s perception of your brand, their buying patterns, and the features or functionality they most

desire. You receive:

• Custom research built for your needs by accredited research experts

• Email and online method of data collection, with other options available upon request

• Management of all research phases

• Survey, data analysis and results

B2B marketers who have a strategy are more effective

and less challenged with every aspect of content

marketingContent Marketing Institute

R E S E A R C H



Learn Insights From Buyers & Decision Makers In Real-Time

Online Focus GroupsAn online focus group gives you the insights of an in-person session while

allowing clients and participants to simply log in from their desks, saving

time and resources. The sophisticated online platform allows moderators

and clients to view the participants in one consolidated screen, capturing

all reactions. Through our Online Focus Groups you can gain knowledge

on product or service perception, website feedback, industry trend

influencers, and business pain points. You receive:

• One moderator, up to 8 participants

• One session, 60-90 minutes in length

• Set up, moderator training and assistance conducting the session

• Analysis of results, link to recorded sessions

• Project summary report

89%

89% of B2B marketers say customer testimonials

are effective.MarketingProfs.com

Complimentary Solutions

Content

Create a whitepaper or infographic to share knowledge and gain thought leadership.

Webinar

Promote valuable insights gained from research to Penton audience to drive leads.

SEO

Use findings to identify keywords and competitor data.

Pop Quiz

Turn research results into an educational quiz to engage your target audience.




Manage & Nurture Leads To Prevent Them From Going StaleLead LifecyclingLead Lifecycling uses a combination of expert content, targeted email communications, and behavioral data to nurture, score, and qualify prospects. Our marketing automation and contact qualification techniques accelerate leads through the funnel, delivering prioritized marketing qualified leads to your sales teams. You receive:

• Creation of landing pages with multiple corresponding email messages that highlight expert content• A custom engagement-based marketing program focused on lead-nurturing• Lead scoring that determines the lead value based on profile of lead and behavioral actions• 6-8 weeks of content preparation• 2 month program

Event Lead Engagement ProgramCreate pre-event buzz and drive attendance through a 4-tiered lead nurturing program. Continue the conversation post-event to gather insight into attendee’s intent to purchase. This program is a great way to take event time and energy to the next level.

• We design and write email copy for 4 touch points and associated landing page• Custom registration forms can be developed to capture additional lead qualification data for engaged leads

White Paper Lead Touch ProgramExpand your white paper’s reach through our 3 tiered touch program to 5,000 contacts based on your target audience. Comprehensive summary reporting will allow you to move leads through the sales funnel. Design and copy creation provided for 3 emails sent over 3-4 weeks.

Complimentary Solutions

Content

Use whitepapers or infographics to drive lead generation.

Pop Quiz

Engage and educate your target audience while collecting user demographics.

Event Marketing Campaign

Drive booth traffic and create product/solution awareness by creating pre-and-post marketing campaigns.

R E S E A R C H



Get Continued Benchmarking & Strategic Analysis Of Your BrandSocial Performance MonitoringThe Ongoing Social Performance Monitoring service provides monthly brand insights and campaign recommendations that drive content execution strategy. Our expert teams go beyond standard social analytics – analyzing content and reach data to create strategy recommendations and optimize your content marketing programs. With Social Performance Monitoring you can connect with your customers, analyze your market, and amplify your market reach and influence. You receive:

• Monthly reporting with brand and industry insights

• Competitive analysis

• Content/ program recommendations

• 6 month minimum commitment

Ongoing eListening ServiceThe Ongoing eListening Service is a comprehensive program including social media marketing measurement, strategy recommendations, and reporting on brand performance. Learn what is impacting your target market and your brand’s positioning to drive marketing programs that perform and evolve your business within the market. You receive:

• Analysis and benchmarking of past 30 days

• Evaluation of top 3 competitors

• Assessment of brand sentiment, industry topics, and identification of audiences or influencers

• Findings reported in a 60 minute web conference

SEO AuditWith a SEO Audit you can drive qualified leads, increase organic search engine rankings, reach more potential customers, and keep up-to-date with the latest SEO trends. You receive:

• Current website audit with recommendations for optimization

• Keyword research and strategy development

• Continuous site improvement recommendations

• Key link building

• Extend your audit through our SEO Monthly program

Press Release Optimization With Search Press ProHow are you attracting traffic to the meaningful content you create? Generate buzz online and reach new audiences by leveraging your content through Search Press Pro. Partner your content with expert SEO techniques and deliver it to journalists, bloggers, and key influencers across 5,000+ websites. You will:

• Drive traffic back to your website or product

• Measure ROI through the ability to track your content

• Syndicate your brand messaging by using The Associated Press and PRWeb’s trusted network

• Enhance release with images/ video for maximum exposure (optional)

F o r m o r e i n f o r m a t i o n , p l e a s e v i s i t m a n u f a c t u r i n g . p e n t o n . c o m / a m e r i c a n m a c h i n i s t

© 2 0 1 7 P e n t o n


Website Advertising

Email Advertising

Audience Extension


eBooks

Pop Quiz

Webinars

Whitepapers

Lead Lifecycling

Event Lead Engagement Program

E V E N T S

Event Lead Engagement Program

Manufacturing & Technology Conference & Expo

Safety Leadership Conference

C O N T E N T

Webinars

Custom Whitepapers

Custom Infographics

Custom eNewsletter

Custom eBook

FAQs

R E S E A R C H

Strategic Insights Study

Custom Research

Online Focus Groups

Ongoing eListening

m a n u f a c t u r i n g . p e n t o n . c o m

industry overview...lead generation & nurturing. content research. events....

Documents