“industry orientation and skill development of tourism students”
TRANSCRIPT
“National Symposium: SynergisingTourism Education, Research and Industry”
9-10th April 2015
Presentation by : Dr. Amit Gangotia,Central University of Jammu [email protected], Contact Number : +91-9419231278
Topic : “Industry orientation and skill development of tourism students”
OUTLINE OF THE PRESENTATION :
1) INTROUDCTION TO TOURISM EDUCATION IN INDIA
2) COURSES OFFERED AT UG/PG LEVEL
3) INDUSTRY ORIENTATION
4) REASONS FOR DIFFICULTY IN GETTING GOOD JOB
“National Symposium: SynergisingTourism Education, Research and Industry”
9-10th April 2015
BACKGROUND OF TOURISM EDUCATION IN INDIA:
•TOURISM MANAGEMENT BY IITTM- IN 1980 S ,
• INTRODUCTION OF TOURISM AS DISCIPLINE IN INDIAN UNIVERSITY TOURISM EDUCATION WITH A POSTGRADUATE DIPLOMA IN 1976 OFFERED BY HNB GARHWAL CENTRAL UNIVERSITY.
• MASTERS DEGREE PROGRAMME - IN TOURISM IN EARLY 1990’S IN UNIVERSITY TEACHING DEPARTMENT AT KURUKSHETRA UNIVERSITY AFTERWARDS IN HIMACHAL PRADESH UNIVERSITY ,JAMMU UNIVERSITY ETC. . SINCE THEN, THERE IS NO LOOKING BACK AND TODAY, ABOUT 35 UNIVERSITIES INCLUDING DEEMED UNIVERSITIES IN THE COUNTRY ARE OFFERING TOURISM COURSE AT VARYING LEVELS ACKNOWLEDGING THE GROWING INTEREST OF LEARNERS TOWARDS TOURISM EDUCATION.
“National Symposium: SynergisingTourism Education, Research and Industry”
9-10th April 2015
COURSES OFFERED AT UG LEVEL:
BACHELORS OF TRAVEL & TOURISM MANAGEMENT (B.T.T.M.)/ B.B.A. IN TOURISM MANAGEMENT/BTA ETC.
AT PG LEVEL: MTM/MTA/ MBA IN TOURISM/ MTTM ETC.
ALMOST 35 UNIVERSITIES /DEEMED UNIVERSITIES ARE RUNNING THE TRAVEL AND TOURISM DEGREE PROGRAMMES IN INDIA
“National Symposium: SynergisingTourism Education, Research and Industry”
9-10th April 2015
FOR HOTEL MANAGEMENT:
DEPARTMENT OF FOOD, MINISTRY OF AGRICULTURE, GOVERNMENT OF INDIA INITIATED TRAINING PROGRAM IN THE FIELD OF HOTEL MANAGEMENT CATERING TECHNOLOGY & APPLIED NUTRITION IN 1962.
INITIALLY, FOUR INSTITUTES OF HOTEL MANAGEMENT (IHM’S) WERE SET IN NEW DELHI, MUMBAI, CHENNAI AND KOLKATA AND TWELVE FOOD CRAFT INSTITUTES (FCI) AT VARIOUS PLACES FOR IMPARTING TRAINING IN HOSPITALITY RELATED CRAFT DISCIPLINES.
PRESENTLY (2014), MINISTRY HAS SET UP 21 CENTRAL INSTITUTES OF HOTEL MANAGEMENT (IHMS), 21 STATE GOVERNMENT IHMS, 15 PRIVATE IHMS AND 7 FOOD CRAFT INSTITUTES (FCIS) OFFERING SPECIALIZED COURSES. THROUGH THE COUNCIL, THESE INSTITUTES OFFER TEN (10) DIFFERENT PROFESSIONAL PROGRAMS LEADING TO AWARD OF CERTIFICATE, DIPLOMA, POST GRADUATE DIPLOMA, BACHELOR AND MASTER DEGREE.
“National Symposium: SynergisingTourism Education, Research and Industry”
9-10th April 2015
INDUSTRY ORIENTATION:
“A-Z OF INDUSTRY ORIENTATION”
A- AWARENESS B- BEHAVIOR /PERSONAL ETIQUETTESC- COMMUNICATION SKILLSD- DISCIPLINEE- EMPATHIZING WITH CUSTOMERS F- FIGURING OUT NEW OPTIONS/ THINKING OUT OF THE BOXG- GEOGRAPHICAL KNOWLEDGEH- HIGH APTITUDE FOR TECHNOLOGYI- INNOVATIVE IDEASJ- JOINING HANDS WITH JUNIORS K- KNOWLEDGE OF DESTINATIONSL- LEADERSHIP SKILLSM- MENTORING SKILLSN- NEGOTIATION SKILLSO-ORGANISING ABILITYP- PROBLEM SOLVING ABILITYQ- QUEST FOR LEARNINGR- RISK TAKING ABILITYS- SELF MANAGEMENTT- TRANSLATING IDEAS INTO ACTIONU- UNDERSTANDING THE MARKET DEMANDV- VISIONING W-WELL BEING OF THE ORGANISATIONZ- ZEAL FOR ACHIEVING EXCELLENCE
“National Symposium: SynergisingTourism Education, Research and Industry”
9-10th April 2015
REASONS FOR DIFFICULTY IN GETTING GOOD JOB ACCORDING TO THE MANPOWER GROUP TALENT SHORTAGE SURVEY, THE MAIN REASONS EMPLOYERS HAD DIFFICULTY FILLING JOBS IN 2014 INCLUDE, IN DESCENDING ORDER:
TRAVEL & TOURISM OFTEN FACES STRONG COMPETITION FROM OTHER FAST-GROWING SECTORS RECRUITING SIMILAR TYPES OF TALENT AND OFTEN PAYING HIGHER SALARY
“National Symposium: SynergisingTourism Education, Research and Industry”
9-10th April 2015
CURRICULA IN MANY INSTITUTIONS ARE POORLY DESIGNED AND OUTDATED. THERE OFTEN NEEDS TO BE A GREATER BALANCE BETWEEN THEORY AND PRACTICE, A CHANGE FROM A TRADITIONAL TEACHING MODE TO A MORE MODERNIZED, INTERNATIONAL, INNOVATIVE, AND INTERACTIVE TEACHING MODE, AND IN GENERAL GREATER RESPONSIVENESS TO AND ALIGNMENT WITH THE SECTOR’S NEEDS.
“National Symposium: SynergisingTourism Education, Research and Industry”
9-10th April 2015
LACK OF APPLICANTS, LACK OF EXPERIENCE.
LACK OF WORKPLACE COMPETENCE (SOFT SKILLS).
LOOKING FOR MORE PAY THAN IS OFFERED.
“National Symposium: SynergisingTourism Education, Research and Industry”
9-10th April 2015
INDUSTRY- ACADEMIA NEEDS TO WORK IN HAND TO HAND WITH EACH OTHER FOR CURRICULUM DESIGNING, PLACEMENTS , SKILL DEVELOPMENT OF STUDENTS. POOR IMAGE OF BUSINESS SECTOR/OCCUPATION AND LACK OF APPLICANTS WILLING TO WORK IN PART-TIME/CONTINGENT ROLES.
THERE IS OFTEN A LACK OF INDUSTRY-GOVERNMENT-EDUCATION ENGAGEMENT TO DISCUSS AND RESOLVE TALENT ISSUES
“National Symposium: SynergisingTourism Education, Research and Industry”
9-10th April 2015
WHAT NEEDS TO BE DONE ??
START TREATING TOURISM AS MOST DYNAMIC DISCIPLINE AND FOLLOWING CHANGES NEEDS TO BE DONE :
CURRICULUM DEVELOPMENT :- WHAT % OF THE CURRICULUM CONTENT COVERS USE OF ICT IN TOURISM, ARE WE STILL TEACHING STUDENTS THE OBSOLETE CONTENT, COURSE DEVELOPMENT MUST BE DONE AS PER THE CHANGING DEMANDS OF THE INDUSTRY .
INCENTIVIZE THE TEACHING MATERIAL DEVELOPMENT E.G, APPLICATIONS ,PODCASTS, VIDEO TUTORIALS ASSESSMENTS
PREPARING STUDENTS THOUGH COMMUNICATION LABS
EFFECTIVELY ENCOURAGING THE “ TRAIN THE TRAINERS PROGRAMMES”
EXCHANGE PROGRAMMES FOR THE FACULTY AND STUDENTS NEEDS TO BE ENCOURAGED.
MAKING TOURISM EDUCATION –”EDU-TAINMENT”
PREPARING THE “EDU-PRENEURS”
SIGNING MOU’S WITH CORPORATE AND CREATING A STRONG BASE OF ALUMNI FOR PLACEMENTS ETC.
“National Symposium: SynergisingTourism Education, Research and Industry”
9-10th April 2015