Industry Dialogue Tool Click the “Industry Dialogue” button on your Dashboard to access the tool. Ø  Then select the industry. If applicable, select the sub industry.

Information @ your fingertips!!

Quickly become an industry expert.!

Industry Dialogue

Learn about the industry!

Get Points to Consider !for your call!

Learn about recent developments!

Get insights into how!Cardmembers !

use their Cards !

Get Cardmember perspectives!

Find out the key merchants !

See where Cardmembers are spending and how they are redeeming MR points!

Be Ready!

Understanding Needs!

Positioning Value!

The “Be Ready” tab is great for pre-call planning. Quickly get information about the industry, from recent trends to top merchants and get information on the typical Cardmember, from how they use their Card to their industry perspectives.

The “Understanding Needs” tab is a great resource to use to help make you sound like an industry expert. Incorporate key terms into your conversation and ask High Gain Questions, which are written to resonate with industry insiders.

The “Positioning Value” tab provides information to help you build value through rewards and benefits that come with Cardmembership.

Speak the language using industry lingo!

Get insights in how!Cardmembers!

use their Cards!

Ask HIGH GAIN questions!!

Make rewards more tangible by giving industry specific redemption examples!

Position Card benefits effectively by using industry rationale!