Cellphone Services Providers And Handsets

*INDUSTRY ANALYSIS

MBA3Universal Business School

Submitted By:- Piyush Chimurkar Rahul Bohra Parth Nagar Ajay Puranik Megha Malviya Sachin Pratap Singh.

*India is the fastest growing mobile phone market in the world.

*It increased from 861.66 million in February 2013 to 867.80 million at the end of March 2013.

*The share of urban subscribers has increased to 61.11% from 61.08% whereas share of rural subscribers has decreased from 38.92% to 38.89%.

* The overall Teledensity in India increased to 73.32 at the end of March, 2013

*Subscription in the urban areas increased from 544.86 million in February, 2013 to 548.80 million at the end of March, 2013.

*The monthly growth rate of urban and rural subscription is 3.94% and 2.06% respectively.

*Mobile trends in India*In India, people use their phones

to access entertainment, to check the day’s cricket scores, to find the best route to work or to communicate globally through their Twitter accounts.

*With almost 900 million1 mobile connections across the country, India represents a third of all connections in Asia Pacific, with the figure expected to rise to 1.16 billion by 2017.

Mobile trends in India

India has seen an increase in adoption of 3G and, with better spectrum pricing and management, mobile broadband growth could continue, with 3G and 4G adoption in India expected to increase 31 percent between 2013 and 2017.

*KEY SERVICE PROVIDERSrank

Service provider

subscriber ownership Market share

Technology

1 Airtel 19.34 (October 2013)

Bharti Enterprises (64.76%) SingTel (32%) Vodafone (4.4%)

21.69% (march 2013)

GSM EDGE HSPA TD-LTE

2 Vodafone 19.55 (October 2013)

Vodafone Group (100%)

17.56% (march 2013)

GSM EDGE HSDPA

3 Reliance 15.41 (September 2012

Reliance ADAG (67%) Public (26%)

14.17% (march 2013)

CdmaOne EVDO GSM HSPA WiMAX

4 Idea cellular

12.72 (Q2 2013)

Aditya Birla (49.05%) Axiata Group Berhad (19.96%

14.01% (march 2013)

GSM EDGE HSPA

5 BSNL 9.72 (October 2013)

State-owned 11.66% (march 2013)

GSM EDGE HSDPA HSPA+ CdmaOne EVDO WiMAX WiFi

6 Tata docomo

9.01 (August 2012)

Tata Teleservices (74%) NTT DoCoMo (26%)

7.65% (march 2013)

CDMA EVDO GSM EDGE HSPA+

7 aircel 6.32 (October 2013

Maxis Communications (74%) Apollo Hospital (26%)

6.92% (march 2013)

CDMA EVDO GSM EDGE HSPA+

8 uninor 0.32 (October 2013)

Unitech Wireless ]] (67.25%) Unitech Group (32.75%)

3.65% (march 2013)

GSM EDGE

*SERVICE PROVIDER WISE MARKET SHARE

*POLITICAL

*The Federal Communications Commission has done some good with respect to the mobile phone system. When legislative declared that people must be permitted to keep their phone numbers when they switch mobile phone companies, the Federal Communications Commission said that wireless carriers would have to act in accordance as well and offer number portability.

*PESTLE ANALYSIS

*ECONOMIC

Providers want consumers and will use an immense amount advertising budget to acquire them. They will offer free mobile phones to new customers because a phone cost the manufacturer almost nothing and a cell phone customers paying their monthly bill of 40 USD to 200 USD for the rest of their lives

*SOCIAL:-

*As the utilization of mobile phones infuses the globe, the “globalization of mobile device user interface design is becoming more crucial to business success and building a loyal customer base”

*TECHNOLOGICAL:-

* Mobile phone companies should ascertain that their handsets are at the top-most level of innovation. With features such as camera, internet, social networking and email, all provisions on phones

LEGAL:-

Legal concerns proliferate within the cell phone arena. While the majority of companies do whatever they can to copyright their designs, there appears to be a huge deal of gray area within the hardware as well as software that the mobile phone makers offer

*ENVIRONMENTAL:-

* The mobile phone companies should ensure that they function in an suitable and ecologically appropriate manner. Mobile phone recycling turning out to be all the more popular, indicating how important this issue is for the individuals.

*SWOT ANALYSIS*STRENGTHS:-

* Mobile internet is accelerating and usage of content is

increasing.

* Online browsing is becoming more and more agreeable constantly because of technology

* Predetermined price for mobile content is facilitating to drive content usage.

* More simpler to pay for acquisitions through mobile, particularly small-ticket items.

*WEAKNESS:-

* The mobile internet is still not a mass market.

* The market is in fact becoming more and more fragmented today.

* It can be difficult to find out where to go for premium practice, recommendation, and so on

*OPPORTUNITIES:-

* Mobile Search

* GPS integration in mobile phones.

* It exists a huge potential to get personalised promotional messages

* Acquisition as well as maintenance

* Branding and direct reaction

*THREATS:-

* Become more tricky for mobile phone manufacturers to offer a steady experience across various browsers.

* Exploitation of mobile marketing is a big blow to the industry.

*THANK YOU