We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

Industry 4.0 : The Human Factor!

Yannis P. Triantafyllou, CEO @ To ATOMO

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

A passionate storyteller, change provocateur, futurist.

I have 20+ years in marketing & senior management for tech & industrial firms in Europe and, as team leader, have managed (over €50mn) modernization of 100+ SMEs in 11+ countries.

I now head ToATOMO (www.toatomo.com), my international marketing & business advisory firm. We’re developing strategies & transforming brands to global communities, in industries like ICT, HighTech, F&B, Tourism etc.

I am also Strategic Advisor @ FBMA Greece and non-executive Advisor & Director in technology & services European firms.

«What makes our job special? We love that we innovate & give solutions that help people change their lives.» (@ΤοΑΤΟΜΟ)

Who is Yannis P. Triantafyllou…

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

People & Commitment

Market Reality & Trends

Transformation & Skills

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

People & Commitment

Market Reality & Trends

Transformation & Skills

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

We live in digital times…

Market Reality & Trends

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

Nearly every consumer activity has shifted to digital in some way - from listening to music, to shopping, to reservations etc.

Market Reality & Trends

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

The Digital Shift

Market Reality & Trends

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

Human experience is also changing year-to-year! “Physical & digital experiences” are embedded in a mixed reality.

Market Reality & Trends

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

Our everyday life is online, connected and on a cloud. “As-a-Service” is the preferred method of moving through life.

Market Reality & Trends

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

Progression and Maturity of Disruptive Technologies (-5/+5y)

Market Reality & Trends

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

Technology disrupts even traditional industries!

[...] Global meat industry, a $90-billion market, is disrupted by startups delivering protein that doesn't involve animal sources [...]

< Pre-historic technology…

Innovation… >

Market Reality & Trends

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

Digitization is the new industry standard!

Market Reality & Trends

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

IoT DEVICES INSTALLED BY 2020

923 MILLION FROM 237 MILLION IN 2015

Every piece of equipment on the plant floor will either come with or will be retrofitted with a device that collects and feeds streams of data.

Market Reality & Trends

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

The future factory

Market Reality & Trends

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

Japanese FANUC’s “lights-out” factory operates since 2001. Robots build Robots 100% unsupervised, on monthly cycles.

Market Reality & Trends

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

ROBOTS ARE COMING, PEOPLE ARE LEAVING?

ALMOST 47%

OF US JOBS CAN BE AUTOMATED OVER THE NEXT 20 YEARS

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Humans will do the jobs robots won’t. The ones that require brains, creativity, talent. It is on us to adapt our skills and develop this human-machine relationship.

Market Reality & Trends

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

True! Technology has always shaped us, our work, our life!

Market Reality & Trends

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

DIGITAL NATIVES (GEN-Z) HAVE GROWN UP CONNECTED AND ONLINE 7/24, WITH

FIVE SCREENS (SMARTPHONE, TABLET, LAPTOP, TV, DESKTOP)

AVAILABLE ALL TIME AROUND THEM.

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Our cities have to be re-invented again, with smart buildings, connectivity embedded in almost everything and new, unknown, technologies.

Market Reality & Trends

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

Millenials Prefer Less Time in the Office!

Market Reality & Trends

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

I WANT IT AND I WANT IT NOW!

50 BILLION

NETWORKED DEVICES & 2/3 OF WORLD’S POPULATION ON 4G COVERAGE, BY 2020.

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One-click shopping, same-day delivery, search on demand, information in real time. Linking people practically to anything is a fascinating new reality…

Market Reality & Trends

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

Market Reality & Trends

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

People & Commitment

Market Reality & Trends

Transformation & Skills

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

“Convenience” and “Value” have new meaning. (We move from “how we want to sell” to “how they want to buy”.)

We ask for Experiences & Outcomes, not deliverables! (Why are you worthwhile & different from others?)

Time and Behaviour are the new currencies. (Self-Service & Transparency : the new normal.)

People & Commitment

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

A personalized experience shared, differentiates companies and engages people

in unique and immersing ways.

24People & Commitment

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

“You’ve got to start with the customer experience

and work backwards to the technology” (May1997 @ WWDC)

Steve Jobs (1955-2011)

People & Commitment

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

A plan for the future: Let people get in and join the conversation!

Conversation happens, inside and outside your company, at all times. If you don’t know what is discussed, it’s because you don’t participate!

Mindset: How people want to live their lives; and how our business will connect emotionally with them.

People & Commitment

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

A community is an incredible asset, connecting your networks & managing relationships and knowledge.

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Strategy: Let people form communities and be part of them!

People & Commitment

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

Community is about people (not products) and is when people have a strong passion just because

community exists and they have a role in it!

People & Commitment

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

People & Commitment

A (Human-2-Human) Community is People who socialize, cooperate, listen, discuss, create value, trust.

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

Commitment is about Involvement , Collaboration, Active Conversation

… and a specific sentiment to amplify…

Community drives Commitment! Releasing employee creativity and increasing job satisfaction.

People & Commitment

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

“Commitment today is about standing out, not fitting in, about inventing, not duplicating!” (Seth Godin, 1960-…)

People & Commitment

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

People & Commitment

Market Reality & Trends

Transformation & Skills

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

«Technology is simply valuable in letting you run your operations better.

True digital transformation is about having better information so that the talent in your organizations can make better decisions…»

(February 2017)

Safra Catz, CEO@Oracle

Transformation & Skills

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

Business and Technology go hand in hand. But, commitment is built by focusing on business outcomes, not technologies!

Transformation & Skills

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

Digital Transformation is Business Transformation

Transformation & Skills

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

To transform Employees to Collaborators, we must go beyond technology and define real human values -and the relevant skills…

Transformation & Skills

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

Transformation & Skills

Literacy & Learnability, Adaptive & Creative Thinking, Social Intelligence, Communicate-to-Activate, Work Across Disciplines...

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We Do Marketing, We Build Communities w w w . t o a t o m o . c o m

Transformation & Skills

…and, last but not least, the “Human-Factor”. Be Simple, Be Empathetic, Be Imperfect!

Yannis P. Triantafyllou ytriantafyllou@toatomo.info

Thank you for your attention! Questions?

We Do Marketing, We Build Communities w w w . t o a t o m o . c o m