industries convergence or market divergence? predicting the future of the iphone by apple and its...
TRANSCRIPT
Industries Convergence or Market Divergence?
Predicting the future of the iPhone by Apple and its competitors.
Strategic Profile & Case Analysis
Phone Industry before Apple
Why ?
Market Place Analysis
• United States – Service Provider rules!• Rest of the World
Porter’s Five
New Entrants
Buyer Power
Supplier Power
Substitutes
Industry Rivalry
Competitor Analysis
Open Handset Alliance (OHA) Google – HTC – Intel - Motorola - Qualcomm - Samsung - LG
‘T-Mobile’ – Nvidia - Wind River Systems Open standards for mobile devices.
SWOTSTRENGTH
Research & DevelopmentMarketing
Brand Recognition
OPPORTUNITIESMobile Software platform
GamingApp Store
WEAKNESS One phone
Unpredictable demand for services
THREATSCompetitors group like OHA
Conflict between communication technologies
Strategic Analysis
Iphone 3G SDK - Iphone Software 2.0
Price Applications Revenue Model 3rd Party
Strategy Future
Development of Software Platform
More features – Gaming
Thank You