indopedia oktafia
TRANSCRIPT
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“INDOPEDIA”All You Need to Know about Indonesia Top
10 Heavens
By: Oktafia Rachmawati PutriPolitical Science – Universitas Bakrie
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BACKGROUND
(Source: Kementerian Pariwisata Indonesia)
2/3 of it’s geographical territory consists of sea
And more than 10 tourisms sites on its land are acknowledged Heritage Sites by UNESCO
Tourism: 1 of 5 priority sectors for development in the “Kabinet
Kerja”
Government set 10 sites as its priorities to create the other 10
“New Bali”
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Numbers of trips from domestic tourists
2013 2014 2015 2016244
246
248
250
252
254
256
258
260
262
*in million*Year 2013 and 2014 are the realization numbers, year 2015 – 2019 are taken from the “Rancangan Dokumen Rencana Strategis” (Renstra) Ministry of Tourism 2015 - 2019.
What government has done…
Promote Globally
Global Endorsers
Facilities Improvement
Tourism Workers Certifications
Increasing visits from domestic tourists
(Source: Ministry of Tourism Indonesia)
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Abroad is Cheaper
Supportive Facilities
Massive Exposure
Prestige
“Interesting” Factor
But Indonesians still tend to choose traveling abroad, why….
------------------------
Government is on it’s way of progress
Targeting global tourists
Targeting domestic tourists
Some of the “10 new destinations” are expensive and worth for the wonderful views within.
----------------
Will be reached through exposures in targeting domestic tourists
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Target audience:Young tourists
(17 – 40 yo)
“INDOPEDIA”All You Need to Know
about Indonesia Top 10 Heavens
STRATEGIES
The Advertisement
Travel Ambassadors
Quiz “Post to Travel”
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STRATEGIES;Program 1: Advertisements
Why needed specially?- Good advertisements will be effective for
attracting people’s attention- Used to introduce the “Travel
Ambassadors” from the Ministry of Tourism
- Advertisements = to promote the “Post to Quiz” program and announce winners
AdvertisementsGraphic videos Youtube
Visual + article online media coverage
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1 destination 1 ambassador
Tasks and obligations:Vlog/blog posts + social media posts
Rights:Round trip tickets, accommodation (3 days 2 nights)
Who are they?- Travel blogger
- Travel “social media celebs” (not only have numbers of followers)
but,- Have targeted followers/fans
- Traveling is their lives
Program 2:Travel Ambassadors
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www.marischkaprudence.blogspot.com; 1,871,966 views292k followers
70.8k followers
4,000 views; 789 subscribers
4,592 followers
40.5k followers
4,872 followers
1,000 views; 87 subscribers
1,968 friends
5.277 followers
9,177 followers
48,000 views; 2,771 subscribers
3,354 followers
568k followers
73.4 followers
215 subscribers
--
159k followers
734k followers
--
420 fans
https://backpackstory.me/1,494,971 views
lostpacker.com1,871,966 views
amrazing.com781 followers --
www.cumilebay.com4,169,665 views2,472 followers
2,628 followers
175 views
--
48.3k followers
261k followers
--
2,461 fans
16.9k follower
19.6k followers
50k++views, 642 subscribers
5,421 fans
36.7k followers
12.3k followers
8,000views, 41 subscribers
12,599 fans
21.2k followers
6,571 followers
200 views
3,414 fans
-- www.pergidulu.com www.duaransel.com www.thetraveljunkie.org
Ariev Rahman Sutiknyo Alenxander Tian Nadine Chandrawinata
Cumi Lebay Hamish Daud Adam&Susan Dina&Ryan Bowie Holiday
Marischka Prudence
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Blog & vlog competition:30 winners @10 per month
Tasks and obligations:Vlog/blog posts+other social media posts
Rights:Round trip tickets, accommodation (2
days 1 night)
Publications & Partners:Ministry of Tourism’s social media
accounts, student job id, rajanya event, icampus Indonesia, influencer marketing platforms: blogmint, goviral, sociabuzz
Competition publication
Choose 30 winners
Post program
obligations
Program 3:Quiz “Post to Travel”
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Hire special advertisement team
Create advertisements:
Graphic videos & visual + article advertisement
Advertisements will be spread for the
other program publications
TACTICS;Program 1: The Advertisements
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Program 2: Travel Ambassadors10
Ambassadors Chosen
Travel • 1 ambassador/couple ambassador per region
Post Program
Obligation
• 3 – 5 vlog videos/5 blog articles• 20 Instagram pictures• 10 path photos• Photo album in Facebook• Spread hashtags:
#wonderfulindonesia & #10newbali
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Competition Publication
Paid advertisement in influencer marketing platform:
blogmint, goviral
Paid social media advertisement: Facebook,
Youtube
Paid advertisement in youth social platform: Rajanya Event,
Studentjob ID, iCampus Indonesia, youthmanual
Online media coverage: Detik.com, hipwee, etc
30 winners criteria:
Give links of socmed accounts to “Wonderful Indonesia” FB
Fanpage
Choose those who have posted travel experiences
Most liked and engaged posts in socmed
Post program obligations
Min 3 vlog videos/5 blog articles
20 Instagram pictures + FB photo album
10 path photos
Spread hashtag #wonderfulindonesia &
#newbali
Program 3: Travel Ambassadors
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PARTNERSHIP & PUBLICATIONS• Media coverage & publication: Social media accounts of the Ministry of Tourism,
“Wonderful Indonesia” social media accounts, Onlie medias (Kompas, Detik, Hipwee)
• Partnership: student job id, rajanya event, icampus Indonesia, youthmanual, blogmint, goviral, sociabuzz
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POST PROGRAM ENGAGEMENT MEASUREMENT
Program 1 Program 2
Retweets 100++ 300++
IG Likes 10,000++ 3,000++
IG Hashtag 1,100,000++ 1,100,000++
FB Impressions 100,000++ 100,000++
Vlog/blog views 5,000++ 15,000++
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TIMELINE
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BUDGET ESTIMATION
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THANK YOU