indoor location: wifi e beacons no varejo
TRANSCRIPT
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INDOOR LOCATION
WIFI e beacons no varejo
Wagner Andrade
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WAGNER ANDRADE
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Um sistema de posicionamento interior é uma solução baseada em magnetismo ou uma rede de
sensores utilizado para localizar objetos ou pessoas dentro de uma construção
— Wikipedia
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GLOBAL POSITIONING SYSTEM
GPS é um sistema de navegação que provê localização onde não há obstrução entre o
ponto até quatro ou mais satélites GPS
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GLOBAL POSITIONING SYSTEM
Em outras palavras...Não pode ser utilizado
dentro de uma construção
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INDOOR LOCATION
Dentro de um local/construção...
Isso é Indoor Location
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INDOOR LOCATION
Localização dentro de uma construçãoComo posso fazer isso?
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INDOOR LOCATION
WIFI e Bluetooth (beacon)
RFID, campo magnético terrestre...
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INDOOR LOCATION
Passivo
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INDOOR LOCATION
Ativo
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WIFIPosicionamento baseado em WIFI
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WIFI
Esse é um sensor WIFIA mais avançada tecnologia de IL
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WIFI
Não!Isso é apenas um roteador...
Igual ao que você tem em casa
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WIFI
Mas um sensor WIFI éapenas um roteador!
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WIFI
Um simples roteador!?Como isso funciona?
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WIFI
1º
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WIFI
Primeiro precisamos falar doprobe request
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WIFI
Probe request é como umdispositivo procura redes
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WIFI
2º
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WIFI
Seu roteador roda linux
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WIFI
Provavelmente algo como OpenWRT
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WIFI
3º
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WIFI
Você pode capturar probe requestsutilizando um simples sniffer de rede
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WIFI
O probe request carrega aintensidade do sinal de um dispositivo
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WIFI
4º
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WIFI
Podemos calcular a distância de um dispositivo através do sinal
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WIFI
Então...
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WIFI
Alguns roteadores+
Sniffer de rede+
Triangulação=
LOCALIZAÇÃO!
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WIFI
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WIFI LOCATION
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WIFI
Ótimo!
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WIFI
Na verdade não é tão ótimo...
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WIFI
Frequência do probe request
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WIFI
Ruído
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WIFI
Como trabalhar nesse ambiente caótico?
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WIFI
Preocupações com privacidade?Muitas!
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BeaconBluetooth low energy
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iBeacon é um termo registrado pela Apple que faz referência aos protocolos, dispositivos e usos do Bluetooth LE para criar experiência do usuário
— beekn.net
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BEACON
Apple introduziu o conceito deiBeacon no iOS 7
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A tecnologia é compatível com muitosdispositivos Android e Windows
BEACON
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BEACON
Dispositivos podem “sentir” os beaconse saber a distância até eles
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BEACON
Mas essa distância é relativa:Immediate, Near e Far
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BEACON
Ok mas...Como isso funciona!?
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BEACON
Beacons são uma tecnologia muito simplestotalmente baseada em bluetooth
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BEACON
Bluetooth 4.0 introduziu um novorecurso chamado Low Energy
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BEACON
Um dispositivo BLE pode enviar +3 anosde dados com essa bateria
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BEACON
Importante!Um beacon apenas envia dados
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BEACON
Olá, esse é meu ID… Olá, esse é meu ID… Olá, esse é meu ID…Olá, esse é meu ID… Olá, esse é meu ID… Olá, esse é meu ID…Olá, esse é meu ID… Olá, esse é meu ID… Olá, esse é meu ID…
Apenas isso, para todo o sempre
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BEACON
Um dispositivo pode sentir o beacone notificar uma app sobre isso
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BEACON
A app decide o que fazer
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BEACON
Ok mas...Onde está a localização?
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BEACON
Você precisa saber ondeseus beacons estão
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BEACON
Quando um dispositivo envia dados de um beacon, você sabe onde ele está
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VAREJOAlguns exemplos de como IL pode ajudar o varejo
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VAREJO
Provendo o mapa da loja para o cliente
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VAREJO
O cliente pode procurar pelosprodutos ao longo da loja
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VAREJO
Oferecer produtos e promoções baseadosnas preferências do cliente no Facebook
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VAREJO
ANÁLISEPodemos coletar informação
sobre o comportamento do cliente
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VAREJO
ANÁLISEAqui está o valor ($)
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VAREJO
PERMANÊNCIAQuanto tempo o cliente
permanece na loja?
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VAREJO
PERMANÊNCIAQuanto tempo o cliente
permanece em cada área?
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VAREJO
TRÁFEGOQuantos clientes visitaram
minha loja hoje?
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VAREJO
TRÁFEGOQuantos clientes visitaram
a área de padaria ao meio-dia?
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VAREJO
PROMOÇÕESQual é o impacto de uma promoção
na permanência e tráfego?
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VAREJO
PROMOÇÕESEssa promoção aumentou a visita
na área de carnes?
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VAREJO
Mapa de calor
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VAREJO
VAREJOPossibilidades infinitas!
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Muito mais!
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... Em caso de emergência
Podemos salvar vidas