indonesia is seeing an uptick in market demand over the may … · 2021. 3. 24. · indonesia is...

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Indonesia is seeing an uptick in market demand over the May holiday period across 3 major cities: Bandung, Jakarta and Yogyakarta.

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Page 1: Indonesia is seeing an uptick in market demand over the May … · 2021. 3. 24. · Indonesia is seeing an uptick in market demand over the May holiday period ... Vaccine roll out

Indonesia is seeing an uptick in market demand over the May holiday period across 3 major cities: Bandung, Jakarta and Yogyakarta.

Page 2: Indonesia is seeing an uptick in market demand over the May … · 2021. 3. 24. · Indonesia is seeing an uptick in market demand over the May holiday period ... Vaccine roll out

Vaccine roll out brings renewed confidence in travel and hotel search over May holidays

Eid Mubarak, The ascension of Jesus Christ and Vesak Day holidays over the 2nd and 3rd week of May drive demand uptick in Bandung, Jakarta and Yogyakarta

Page 3: Indonesia is seeing an uptick in market demand over the May … · 2021. 3. 24. · Indonesia is seeing an uptick in market demand over the May holiday period ... Vaccine roll out

Flight searches data in three major cities

The Search Evolution Index shows the rate of change for searches to a particular destination over time relative to 10/01/2021

Mar 14, 2021

Flight searches for both Jakarta and Bandung are growing strong since early March - especially outside of 29 days - confirming the demand growth during May holidays.

Yogyakarta flight searches remain constant, as travellers prefer land transport to the destination.

Page 4: Indonesia is seeing an uptick in market demand over the May … · 2021. 3. 24. · Indonesia is seeing an uptick in market demand over the May holiday period ... Vaccine roll out

Hotel search data in three major cities

Jakarta, Bandung and Yogyakarta hotel searches increase trend since early March 2021

*The Search Evolution Index shows the rate of change for searches to a particular destination over time relative to 10/01/2021

Mar 14, 2021

Page 5: Indonesia is seeing an uptick in market demand over the May … · 2021. 3. 24. · Indonesia is seeing an uptick in market demand over the May holiday period ... Vaccine roll out

Jakarta: Indonesia’s capital city sees steady increase in demand Jakarta sees high demand in last week of March, second week of April, and during the long holiday week in May

The Search Evolution Index shows the rate of change for searches to a particular destination over time relative to 10/01/2021

Holidays Period2nd week of April

Is there opportunity to drive longer length of stays over 2 - 3 nights as consumer search averages +3 night for Jakarta?

Page 6: Indonesia is seeing an uptick in market demand over the May … · 2021. 3. 24. · Indonesia is seeing an uptick in market demand over the May holiday period ... Vaccine roll out

Yogyakarta: Demand increase for 12 – 19 and 26 – 29 MayKey Opportunity to offer a 2-3 night promotion over May holidays to secure longer stays.

The Search Evolution Index shows the rate of change for searches to a particular destination over time relative to 10/01/2021

Extended Holiday week:12 -19 May (Eid Mubarak and

Ascension Day)

Vesak Day

Page 7: Indonesia is seeing an uptick in market demand over the May … · 2021. 3. 24. · Indonesia is seeing an uptick in market demand over the May holiday period ... Vaccine roll out

Bandung: Demand increase for 12 – 19 and 26 – 29 May Bandung has longer increase demand compared to Jakarta and Yogyakarta

The Search Evolution Index shows the rate of change for searches to a particular destination over time relative to 10/01/2021

Vesak Day

Extended Holiday week:12 -19 May (Eid Mubarak and

Ascension Day)

Page 8: Indonesia is seeing an uptick in market demand over the May … · 2021. 3. 24. · Indonesia is seeing an uptick in market demand over the May holiday period ... Vaccine roll out

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