indonesia is seeing an uptick in market demand over the may … · 2021. 3. 24. · indonesia is...
TRANSCRIPT
Indonesia is seeing an uptick in market demand over the May holiday period across 3 major cities: Bandung, Jakarta and Yogyakarta.
Vaccine roll out brings renewed confidence in travel and hotel search over May holidays
Eid Mubarak, The ascension of Jesus Christ and Vesak Day holidays over the 2nd and 3rd week of May drive demand uptick in Bandung, Jakarta and Yogyakarta
Flight searches data in three major cities
The Search Evolution Index shows the rate of change for searches to a particular destination over time relative to 10/01/2021
Mar 14, 2021
Flight searches for both Jakarta and Bandung are growing strong since early March - especially outside of 29 days - confirming the demand growth during May holidays.
Yogyakarta flight searches remain constant, as travellers prefer land transport to the destination.
Hotel search data in three major cities
Jakarta, Bandung and Yogyakarta hotel searches increase trend since early March 2021
*The Search Evolution Index shows the rate of change for searches to a particular destination over time relative to 10/01/2021
Mar 14, 2021
Jakarta: Indonesia’s capital city sees steady increase in demand Jakarta sees high demand in last week of March, second week of April, and during the long holiday week in May
The Search Evolution Index shows the rate of change for searches to a particular destination over time relative to 10/01/2021
Holidays Period2nd week of April
Is there opportunity to drive longer length of stays over 2 - 3 nights as consumer search averages +3 night for Jakarta?
Yogyakarta: Demand increase for 12 – 19 and 26 – 29 MayKey Opportunity to offer a 2-3 night promotion over May holidays to secure longer stays.
The Search Evolution Index shows the rate of change for searches to a particular destination over time relative to 10/01/2021
Extended Holiday week:12 -19 May (Eid Mubarak and
Ascension Day)
Vesak Day
Bandung: Demand increase for 12 – 19 and 26 – 29 May Bandung has longer increase demand compared to Jakarta and Yogyakarta
The Search Evolution Index shows the rate of change for searches to a particular destination over time relative to 10/01/2021
Vesak Day
Extended Holiday week:12 -19 May (Eid Mubarak and
Ascension Day)
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