Baidu Indonesia Overview

• PT. Baidu Digital Indonesia covering various areas :

Product Operation, Business & Channel Development,

Marketing, Community Engagement.

• 10 local media partner & 20 local partner for

developing internet industries.

• We have build more than 12,000 member community

and cover more than 200 local developer.

Baidu Core Values in Indonesia

Products localized - Bring global technology

to local market with localization process to support

local player growing together in this industry.

Open Access – Building global player and open access

for local player to reach global market.

Develop Ecosystem – Assisted communities and

startup with strategic planning and economic growth

to develop an entrepreneurial business ecosystem

Grow LocalGo Global

Program Background & Objectives

Indonesia Market Challenge: Smartphones & Tablets

Indonesia Market: Internet Economy Contribution to GDP

Part I : Grow Local

Build Local Startup Program

Funding Working

Infrastructure Technology Research

Recognize the Barriers

Funding

Support on INDONESIA HUB ID WEEK: Timeline 2H 2016

• It’s time for Indonesia to have our own conference, it’s Organized for Indonesiaentrepreneurs, investors, media in technology and Indonesia startup community.

• 2 days event in Central Jakarta

• Goals:

• To promote Indonesia Internet Industry

• To build a network and connecting to the all stakeholders/ Ecosystem

• To generate successful Indonesia Start-Ups with the competitive products

• Open access for Start-Ups to Investors/ Funding access

Funding

Working Infrastructure

Advisory & Experience

Sharing

Provide no less than 24 hours of product and advisory

Provide 1 person qualified as advisor up to 12 hours minimal per quarter

ProductEngineering

Support

Provide technology & tools for productdevelopment support

Commitment to provide 36 hours of engineering work with startup

Monetization

Platform

Provide SDK monetization platform & local support

Provide market access through local & global channel.

TECHNOLOGY

Market Understanding

• Capture consumer behavior within digital platform and also market size of mobile devices and application store

App Store Analysis

• Identify other app stores beside Google and the demography

Apps Usage behavior

• Deep dive into consumer usage (download, usage, purchase, update, etc.)

Device Analysis

• Identify the device, platform and brand used

The Reason Why

• Understand the motivation and influence behind consumer behavior towards apps usage

Research

Coverage Areas Research

• Total sample size of 1,000respondents covering 6 major cities

• Using face to face interview through stratified random sampling, enabling the data to be weighted to represent the natural fallout of Indonesia's population

• The interview is conducted among;• Male & Female – 50:50

(representing the gender distribution in Indonesia)

• Age of 15 y.o and above• SEC – A/B/C

Part II : Go Global

Data Sources：Analysys International & CNNIC

China Market Overview: Baidu Product

China Market Overview: Baidu Product

Baidu Open Market Platform

Product Opportunity (Sample)

Baidu Open Market Platform Process for Apps

Go Global Target : Startup & Apps

Indonesia Tourism Overview: 2019 Target

Background: Indonesia government targeted by 2019, foreign tourist arrivalin Indonesia reach 20 million and 10 million from China

Indonesia Tourism Overview: 2019 Target

Destinations Number of Chinese Mainland Tourists

Hong Kong 5,370,884

South Korea 3,546,921

Thailand 2,884,539

Taiwan 2,671,350

Macau 2,434,431

Japan 1,394,203

Singapore 990,159

Malaysia 677,836

Indonesia 646,048France 619,294

United States 553,846

Italy 497,453

Vietnam 440,683

Switzerland 436,771

Australia 413,333

Germany 397,611

Russia 354,065

United Kingdom 239,967

New Zealand 222,566

Philippines 218,010

Top 20 Outbound Destinations by Travel Agencies in 2014Source: China Travel Guide

Indonesia Tourism: 2019 Target

Source for China Outbound Tourist 2019 Forecast: China National Tourism Adm. Source for Indonesia 2019 data: Kementerian Pariwisata Indonesia

Baidu Open Market Platform for Tourism

THANKS