A2 Media StudiesPlanning and Research

Presentation

By Rahwa Mahari

TASK ONEOn our first lesson, we were given the task

to pick a trailer which we most thought was effective. Then we had to analyse it and say what we liked most about it:

The research enabled me to look at trailers, from a media students prospective- allowing me to identify what made the trailer effective. This was important because it helped me notice the themes and conventions of a trailer which were used to capture the viewers attention e.g. Close ups, intertextual titles and themes /genres of romance and action.

Which overall gave me a good understanding of how to outline the teaser trailer e.g. Speed- starting slow and the increasing speed to increase tension to a climax.

Brief synopsis of individual film: family move in to new house-daughter Arael is haunted by a dead girl who previously got murdered in the house; after being constantly attacked, Arael confronts dead girl- Arael, finding out her story, tries to find out Luefiea’s murderer. Extreme religious next door neighbour Iago- is the character portrayed in a positive way, but is cruel and is the one who killed Luefiea.

TASK TWO

Representation and symbolism is key in this movie: the name Iago is cross reference to Iago from Othello, Arael means lion of God, while Luefiea is associated with evil. The element of representing a character in a different light, adds the suspense theme to the movie. Overall the movie is a horror, haunted house, supernatural movie.However because my storyboard was picked randomly to be used for the trailer teaser, we as a group had to change the storyboard and storyline : were still using the part with the family moving in and were still sticking to the genres of horror and haunted house; but the house is haunted by an evil spirit- masked. the evil spirit makes girl paranoid and it keeps provoking her till she kills herself because no one believes her. The house is associated with the illuminate that’s why the evil spirit lives in the house.

The three horror movies: Scream, Insidious and Carrie- were effective in projecting the genre of the movie in the teaser trailers. All three teaser trailers influenced the groups teaser trailer, through the use of the classic opening- long angle shot of the house or hall (illustrating that it is going to take place in setting). All three movies are haunted house and horror genres too, so they were our guidelines to making our teaser trailer.

TASK TWO

TASK THREE

Through the creation of suspense and mystery, I want the audience to question the character’s next move. For audience to get panicked, scared and to relate to the character’s. Moreover for the audience mind to be provoked to new thoughts/beliefs; to invoke audiences fears. Moreover 15-28 are most likely to want to expose their minds to horror/mystery genre movies.

The target audience are teenagers and young adults from the age 15 to 28. As mostly couples go watch scary movies on a date (guy expecting to comfort the girl when she’s scared 0.o). However more males are expected to watch a haunted, horror genre movie because  stereotypically are more willing to watch scary movies to convey that they are brave and to compete with one another. Moreover from the group Questionnaire Research Results, most of the people said they would go to cinema more often when asked verbally to go by friends. And it is mostly young adults and teenagers who go in groups. Moreover People aged 15-28 are more exposed to technology, so they are more likely to be familiar with the theme illuminati.

TASK FOUR TO SIX

The classic codes and conventions of a horror movies containing the elements of haunted house and isolated setting, we are using it in our teaser trailers e.g. Through out the trailer there is only one victim character being violated and tortured by the villain. We did this to connote an isolated setting, we did this to create sympathy from the viewer with main character. In the shot we illustrate blood on the mirror to connote to the viewer that the victims life is under threat. The task helped me observe

and understand the techniques used in many conventional -classic horror movies. And I highlighted these techniques (which were applied to our teaser trailer) on the right. This was one of the first tasks we were told to do in class, to understand our project much more.

TASK SIX TO EIGHT

Extreme Close Up:This is used to emphasise on the unknown, makes audience curious- wanting to see the rest of the face.

Close Up:This is where the subject fills the frameit shows emotion.

Dutch Tilt was used in the beginning of the teaser trailer, to create disorientation.

Long shot: this is where we see the victim in relation to her surrounding, the setting dominates- with the villain controlling it. This is illustrated through the use of colour- villain wearing black, fitting in with the background while the little light is on the victim.

We used flash in a dark room, to create a contrasting image, which we hoped would portray or symbolise atmosphere being unbalanced. Moreover lighting was used heavily to create a disoriented Mise-en-scene and atmosphere. Furthermore lighting was used to portray isolation of the character e.g. Dark room, with the only light being on the victims face.

Establishing shot. Opening shot or sequence in the beginning of the haunted house- which illustrates that it is all going to take place there.

TASK SIX TO EIGHT

This is the bedroom clip, we tried to create a realistic Mise-en-scene for a teenager, so we used the magazine, phone and teddy bears as props. Moreover we filmed in a group's sisters bedroom; so the representation of a teenagers room was accurately portrayed. 

CUSTOME & MISE-EN-SCENE

Another prop that we used is the mask and red contact lenses; we used it as a prop, because it connoted and fear of the unknown. 

We used lipstick to draw on the mirror, to make it look like blood.

We used knifes, since it was a conventional prop used in horror movies, we wanted our trailer teaser to have some of the classic elements that a horror movie has.

Mise-en-scene: denotation if girl in the bathroom, denoted from an over shoulder shot.

Conventional setting of horror movies; intertextuality from What lies beneath-

bathroom scene. We filmed this shot from an over shoulder shot

to build suspense and to create fear of something watching over the girl.We changed the clock to 3 am, as our movie is

about illuminate and evil, and since 3am is believed to be  in the biblical terms in 3:00 to 4:00 is when jesus died in the cross,  it turns out that's when the negativity of evil began to grow, moreover it is an intertextual from most horror movies e.g. Exorcism. 

CHARACTERSTHE PROPS WE USED: GLOVES, MASK AND A BLACK HOOD FOR THE MALE CHARACTER. FOR FEMALE CHARACTER WE USED KETCHUP- FOR BLOOD EFFECT AND BLACK COAT. THE LOCATION OF THE SHOTS IS OUTSIDE THE DRAMA ROOM, WERE THEY HAD A BLACK WALL- WHICH WE NEEDED TO MAKE THE PICTURES LOOK PROFESSIONAL AND CLEAR- SO WE COULD USE THE PICTURES FOR THE MAGAZINE, SO THAT THE AUDIENCE CAN BE FAMILIAR WITH CHARACTER WHEN THEY SEE THE MAGAZINE.  WE USED A LOT OF HANDHELD CAMERA SHOTS TO ILLUSTRATE CHARACTERS FEARS.

SOUNDWe as a group are going to emphasis on sound because the surveys we gave out illustrated to us that the most effective part of a trailer teaser and a horror film, is sound. The target audience found sound, most effective because of the dynamic of sound corresponding with the build up of the tension. So in our group were going to really emphasis on sound to create a suspenseful, scary sound which will evoke emotion. Moreover the surveys conveyed to us more idea of structuring our trailer teaser: starting of with a slow speed in the beginning and then to increase the speed of the teaser to a climax, which will leave the consumer curious and thrilled by the trailer teaser at the end. Which is why sound is crucial in making the trailer teaser flow with the context to create a climax of anxiety.

We’re using both diegetic (only when the victim is screaming) and mostly non-diegetic sound through out the teaser trailer. Going to use fast pace sounds to intensify moments for tense scenes and time to reflect victims heart.

TASK 14RESPONSIBILITY

As a group everyone : Hevin, Azhar, Imaran and me Rahwa. We did everything from filming, making poster, taking pictures, making the magazine, editing, camera and sound. We never planned to divide the roles, but because we all had something to offer we all ended up contributing in the different tasks, forwarding ideas. However Imran, Azhar and Grace were casted in the film. Imran was the villain, Grace was the victim and Azhar was replacing Imran as the masked guy, because only he could wear the red contact lenses.

Name Mobile Number AddressResponsibilities

Azhar Patel

O7951638286 9 Feldman Close Old hill street

N16 6QG

Camera manEditor

Director

Hevin tasman 07919993520 RowhillmanshionRowhil road E5 8ED

Music ProducerCamera man

Director

Imran Hussain 07536107310 26 RADLIXLONDONE10 7BD

Camera ManActor

Director

Rahwa Mahari 07575364383 11 BRAMALL COURT, GEORGES ROAD N7 8HW

Camera Man Director

Publisher

TASK 15- production schedule

TASK 16 TO 17 Original story board

New story board