India’s Leading Financial Daily Since 1975.

Business Standard

Brand Positioning

Positioned as a Serious, Respected, top-notch, Non-Frivolous, business daily which is founded on the editorial principles of integrity.

A Paper that does not compromise on editorial values.

That conducts its business within an ethical framework

That stands for excellence, fairness, impartiality and authority on the subject.

That represents India reaching out to the world : the first paper to be associated with a global publishing

brand.

Business Standard is positioned as a premium financial daily

Reinforced by the higher cover price compared to the market leader.

That represents growth and opportunity – A 32 % growth in circulation in Jul-Dec 06 over Jul-Dec 05*

Business Standard believes in

“ Providing information that creates wealth & enriches lives ”

*ABC circulation figures

Corporate India‘s Media Perception

63% believe what media writes has direct impact on their reputation 28% think that media has improved marginally in its understanding of businesses and accuracy

of reporting 9% feel that media coverage has no impact on their business Ranking of India‘s top 10 Business Media Organizations

Source: Media-Business Interface Survey conducted in February 2006 by Orion PR among 150 corporate spokesmen in Mumbai, Delhi, Kolkata, Chennai, Bangalore and Hyderabad

Zee Business10

NDTV Profit 9

Business World8

Business Today7

The Hindu Businessline6

CNBC5

Business India4

The Financial Express3

The Economic Times2

Business Standard1

Editorial Overview – Section I

Every SaturdayBS MotoringAutomobile & Ancillary Segment

Every FridayReal EstateReal Estate - Market Scenario & Opportunities

Every WedPower ZoneHuman resources

Every WedSME WorldSME Business

Every TuesdayICE WorldIT, Telecom & Entertainment

Every Mon & ThursBusiness EducationManagement Education & Training Avenues – Initiatives By Business Schools

Every MondayLogisticsTransportation Business & Logistics

Every MondaySocial EnterprisesCorporate Social Responsibility

DailyAccentRegional news

DailyIssues & InsightsPolicy & Analysis

DailyCompaniesCorporate news

DailyBusiness LifeLifestyle, Luxury & Gizmos

DailyFinancial Times PageInternational News

FREQUENCYEDITORIAL PROPERTYCONTENT

Editorial Overview - Section II – (Focus on Markets)

Money & Markets

The Compass Unique feature to Business Standard BS expert‘s exclusive take on more than 12 markets and

corporate developments every week Most important financial news

Commodities Most exhaustive coverage on the commodities space Regarded as a key strength of BS‘s coverage

Money & currency

Stock Analysis Expert view on stocks performance In-depth analysis on all performance metrics

BS 200 Unique feature to Business Standard Tuesday to Saturday: An indepth analysis & tools for

tracking the top performing 200 listed stocks that contribute to 90-95% of volume and value of total trade in the Stock Market

Only with Business Standard…

Value add-ons for readers…

Weekly supplements

Smart Investor (Monday)- serves as an

comprehensive investment guide.

Strategist (Tuesday) – covers issues around

management & marketing

Weekend (Saturday) –A weekend read covers

Art, leisure, lifestyle

Smart Investor

A critical tool for discerning investors

Appears every Monday

Just so the week’s investments can be planned

12 page section in Berliner format

Covers the following features

Investment Counter

Smart Features by experts on the outlook for the

market.

Trading Desk – covering Macro & Micro

Technicals, with specific trading tips for the week

Exhaustive coverage on Derivatives

Sectoral analysis of topical interest

the strategist

A sought after weekly supplement, the strategist appears every

Tuesday.

Covers issues on management & marketing.

Analyses critical issues through case studies.

The following are some of the regular features

The Quality Conundrum

Kit – critical information relating to an industry in an

easily digestible form.

The Strategist Quiz

BookWorm – top 10 business bestsellers list.

Unlike other business newspapers’ Business Standard sustains its circulation on this day through its most popular section “BS Weekend”

The Weekend section features

Newsmakers

Lifestyle

Portraits of wealthy people

Arts

Travel

Real estate / Golf

Book reviews

Exciting full page on motoring

Weekend

Business StandardWhat the readers say

“I have been a loyal reader of Business Standard for the last 3 decades” – Shri Manmohan Singh, Prime Minister of India

“I do not have a choice but to read Business Standard first, every morning” Mr. P.Chidambaram, Finance Minister

“It exemplifies exacting standards in enterprise and economic reporting” Mr. Mukesh Ambani, CMD Reliance Industries

“The FT identifies with and sees Business Standard as its natural growth partner..” Sir David Bell, Chairman,FT group

“Rated the No 1 professional business media to deal with” Orion PR’06

MOTORING – Some Facts

India’s most respected automotive magazine

Most exclusive editorial team Experts like Bijoy Kumar, Srinivas, Shumi…..

Financial Times Motoring - An exclusive editorial tie-up with Financial Times, London.

Motoring Getaway - An exclusive section detailing the various tourist destinations across the country.

Motoring section on the last page of the BS Weekend - every Saturday.

An annual reference book on corporate performance. Analyses and rates top 1000 listed companies.

BS 1000

The only annual listing featuring India’s growing super rich community.

The Billionaire Club

Annual ranking of banks, exploring the mantras adopted by top-rated banks to succeed.

Banking Annual

An annual guide to smartly invest in mutual funds. Includes profiles of top fund managers.

Fund Manager

Business Standard Annual Magazines

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