india's leading and most popular ice cream brand

8/13/2019 India's Leading and Most Popular Ice cream brand

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India's Leading and Most Popular Ice cream brandWith a humble beginning in 1926 to a turnover of 400 crore per annum, this company has crossed

several milestones of success in just few decades !his is "ujarat#s leading and $ndia#s renowned

company % &adilal $ndustries 'imited &adilal is renowned for its variety of flavours and high

(uality ice creams, which we have been enjoying for years and will continue to do so in future aswell

&adilal ice creams are not only popular in "ujarat, but also in the rest of $ndia !he reason behind

this popularity lies in the variety of flavours and the high (uality it offers &adilal ice creams areprepared at its state)of)the)art plants located at *undhra +"andhinagar and -areilly +.*

Quality & Awards

We at &adilal industries limited firmly believe in providing (uality products with innovative

features at competitive prices for customer satisfaction

We shall strive to achieve our goals by continuously improving and upgrading technology, selecting

appropriate process and providing vibrant environment with help of high (uality standards andemphasis on hygiene

We aim to be industry leader by recogni/ing the changing needs of the customer and ensuring full

commitment towards implementing (uality management system as per $ 9002

Quality Assurance

Pundhara:ur *undhara plant is $ 2000 certified !he certification of this plant has been carried by -&3$

under the regulations of food safety system, eptember 2002 -&3$ is a wholly owned subsidiary

of -ureau &eritas, a rance)based multinational organi/ation!he plant has recently received the 5port inspection 7ouncil of $ndia, 8inistry of 7ommerce and$ndustry, "overnment of $ndia certification for eports which in itself is a benchmar for hygiene


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and (uality

Bareilly:-areilly plant is also having $ 9001 2000 : ;000 199? respectively from -ureau of $ndian tandards +-$ which is the largest

certification authority in $ndia

&adilal $ndustries 'imited, -areilly was established in1996 for $ce 7ream manufacturing with aninstalled capacity of 1>000 liters per day !o cater to the increasing demand of ice cream in $ndiathe company epanded the capacity to 60,000 liters per day in 200> We plan to enhance the

capacity by 1,00,000 liters ice cream per day in near future !his shall be supported by state)of)art

machineries from china, @enmar and other foreign countries

Certiicates

Awards !alore

&adilal has bagged 22 awards over last A consecutive years at B!he "reat $ndian $ce 7ream 7ontest#organi/ed by the $ndian @airy


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!old Medal $+

*in "uava

7hocolate ro/en @essert

"il#er Medal $%

7hocolate $cecreamBrone Medal $%


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About -he !reat Indian Ice cream contest ()%/ :

!he "reat $ndian $ce cream contest 201A was organised by @u*ont Dutrition : ;ealth inassociation with $ndian @airy


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-agline0 "logan ;appiness awaad

1"P *urely vegetarian with many options for the customers

"-P

"egment $cecream for 3uality conscious ids and adults

-arget !roup Hids and youth from the urban middle and upper middle class

Positioning < purely vegetarian dessert

"23- Analysis

"trength

1 $t has world class manufacturing facilities providing ecellent(uality

2 ;uge brand name locally in "ujarat providing a good base toepand

A ;as good reputation and eperience for being in the industry for

over 40 years4 ;uge variety in flavors of ice creams and candies

> "ood brand recall and a lot of variety to choose from

2ea4ness

1 'ess visibility and maret share across the country because of

major players in the industry2tronger competition stifling its growth

A -rand visibility lower than other major players

3pportunity

1 $mprove distribution networ across $ndia and gain maret share

2 &enture into other dairy products so as to compete with other

brands

-hreats

1 !hreat from the eisting competitors as well as local ice cream

brands

28ost people are not really brand conscious, so loyalty might bean issue

Competition

Competitors

1Hwality Wall#s

2


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Parent Company Amul

Category $ce 7ream

"ector ood *roducts

-agline0 "logan Ceal 8il Ceal $ce)cream

1"P*remium $ce 7ream made in various varieties and flavors with dry

fruits and nuts

"-P

"egment 3uality conscious children and adults

-arget !roup Hids and youth

Positioning $ndiaMs Do1 $ce cream

"23- Analysis

"trength

1 "ood product range include various flavors, party pacs, stics,

cones etc

2 "ood (uality and pacaging, and good advertisingA


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2 'ocal ice creams and sweet dishes

A ;ealth conscious people refraining from sweets

Competition

Competitors

1 Hwality Walls

2 -asin Cobbins

A &adilal

http==wwwamulcom=m=A9th)annual)general)body)meeting)held)on)2>th)june)201A

http==wwwvadilalgroupcom=&adilal5D!11)12pdf

http==wwwvadilalgroupcom=&5')-)12)1Apdf

http==wwwamulcom=products=amul)icecream)infophp

http==wwwslidesharenet=sabirsamad=amul)b12)
http://www.amul.com/m/39th-annual-general-body-meeting-held-on-25th-june-2013http://www.vadilalgroup.com/VadilalENT11-12.pdfhttp://www.vadilalgroup.com/VEL-BS-12-13.pdfhttp://www.amul.com/products/amul-icecream-info.phphttp://www.slideshare.net/sabirsamad/amul-b12http://www.amul.com/m/39th-annual-general-body-meeting-held-on-25th-june-2013http://www.vadilalgroup.com/VadilalENT11-12.pdfhttp://www.vadilalgroup.com/VEL-BS-12-13.pdfhttp://www.amul.com/products/amul-icecream-info.phphttp://www.slideshare.net/sabirsamad/amul-b12

india's leading and most popular ice cream brand

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