Launching Ethnic wear Brand Launching Ethnic wear Brand

Indian Ink is born out of creative spirit and a unique sensibility of innovation in fashion combined with functionality.

The brand is for the new age Indian woman who takes on the world with confidence and style and yet rooted at home and traditional.

The Indian Ink line expresses a new kind of feminity, one that is buzzing, energetic and strong. It differentiates itself with an emphasison detailing, style and quality. Offering its customers contemporary fashion and styled garments that complete a woman as shetransits from office to evening and occasion wear.

The range consists of tunics, kurtas, skirts, pants, salwar kameez and a lot more to cater to every woman's needs and requirements ofher wardrobe.

Quality being the prime value for the brand, each and every garment has been designed with utmost care and creativity keeping inmind the needs of today's woman.

The Autumn Winter’15 collection brings everything from classic monochrome tones to bold vivid hues, stylishsilhouettes to subtle cuts, Indian Ink brings a glamorous collection which is truly alluring and irresistible. The Brightcolours with ornamental patterns in interesting silhouettes bring out the festive mood.

So greet the festive season with the all new fresh collection from Indian Ink.

A Brand for the Indian woman

Ethnic & Fusion Wear Offering .

Indian Fashion

PROFILE

• Kurtas,• Tunics, • Skirts, • Salwar Kameez ,• Co-Ordinates - Knitted Churidar,

Patiyala, Dupatta , Pants etc.

PRODUCT CATEGORY• Essential Wear -Comfort driven, Relaxed

silhouettes, styling, aspiring, confident. • Global Yet Ethnic in Style.• Stylish yet Traditional but experimental.• New Fashioned - Edgy / Experimental,

Flamboyant, Innovative, Young, Confident, Distinctive.

fPOSITIONING

• Age Group: 18-35 years• A Student, A Homemaker, A working

mother, A dedicated wife who wants to be updated with current fashion trends, well travelled and fashion conscious

TARGET AUDIENCE

PRICING

• Competitive Pricing• Mix n Match Rs. 499 to Rs. 1,899• Salwar Kameez sets – 2699-3999

Affordable Fashion

• Ethnic brand for the Fashion conscious, contemporary, independant woman.

• Mid to Premium Pricing Strategy .• Innovation and Quality being the prime

focus.

Aw’15 collection

Inked Blue Collection

• Indigo prints• Solid georgettes

and rayon• Jaipur Blocks• Classic silhouettes

The Inked Blue collection consists of Block prints in Indigo, royal blues in classic cottons and crepes. This classic Indigo range consists of skirts, tunics to long kurtas. The influence of Jaipur ethnic blocks/prints will be seen in this collection .A collection suited perfectly for the day to day wear.. whether it is for office or just an evening outing.

•Smart Casuals in ClassicSilhouettes.

• Tunics, tops, Dresses and Palazzos.

Monochromes

The Monochrome is a classic collection which is an all year round range.This collection comprises of Prints in crepes, Rayons and cotton silks.Pattern play, Geometrics and

Tunics, Long kurtas, pants to co-ordinate form a part of this collection.

Festive Collection

• Flared and straight

silhouettes• Cotton thread embroidery• Red-black ombredyeing• Indowestern look

The Red Black Off white & Gold story is a perfect collection for the start of the festive season. This collection completely fits in the Durga pooja festive line..Comprising of Kurtas, tunics, Anarkalis, pants and CKDs in rich looking fabrics like cotton silks, Georgettes and Chanderis.Embroideries and gold highlights form a major USP of this collection.

Aura Collection

Fabrics used here wud be -Cotton silks, Georgettes, Poly blends ..Embroideries wud be a major part of this line.The beginning of the festive collection in bright colours form a part of this range.

thank you