indian readership survey q1 2019 - mruc.net · all india irs 2017 irs q1 2019 all india 23 26...
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World’slargestface-to-faceMultimediaandConsumptionstudyrollson;willbereleasedeveryquarterstartingQ12019
IRSQ12019reportisarollingaverageover3quartersof2017andQ12019;reportingsampleof3.24LHHs
ContinuousenhancementsinprocessesandQCcheckstoensuregoldstandardsofperformance
PrintisGrowing;1.8CradditionalreadersforDailiessinceIRS2017;
0.9CradditionalreadersforMagazines.
ActiveInternetusershavegrownsignificantly;24%oftotaluniverse
IRSQ12019:HEADLINES
IRSQ12019
1. Research Design
2. What’s different in IRS Q1 2019 ?
HIGHLIGHTSOFOUTCOME
1. Emerging Demographic Profile
2. The Media Landscape
FLOW
THE STUDY OBJECTIVE A Study designed to :
• Build robust information on Media Landscape of the Country on a continuous basis
• Arrive at Estimates for Print & Other Media at a granular level
• Both the above, with detailed Demographic Profiling of Consumers
• Enabling the linkage of above to Product Profile & Lifestyle variables
Unbiased Town and Village
selection
Unbiased Household
Selection within a Town / Village
Unbiased Respondent
selection within a household
100% face to face Dual Screen CAPI interviews by trained interviewers, 2 interviews per household; Householder + Selected Individual
A PROBABILITY BASED SURVEY
KEY DESIGN ELEMENTS RANDOM SELECTION OF TOWNS & VILLAGES
Census2011datausedforselection
Startingaddressesselectiondonefromtheelectoralrolls
THE 10:90:20 SAMPLING RULE FOLLOWED 10%Incidence,90%Confidence,RelativeError<=20%
ESTIMATES ARRIVED FOR - AllIndia-All,Urban&Rural,PopulationStrata(9breaks)
Statelevel(29states)
Districtlevel(91individual&101districtclusters)
AllFiveLakh+towns(95towns)
ZonalreportingforMumbai,Delhi,Kolkata&Chennai
REPORTING PERIOD
This report is based on a Rolling Average of data from last three quarters of IRS 2017 and one fresh quarter from IRS 2019
Quarter Start Date End Date
IRS 2017 Q2 January’17 May’17
IRS 2017 Q3 May’17 August’17
IRS 2017 Q4 August’17 December’17
IRS 2019 Q1 November’18 April’19
POPULATION STRATA 2017 REPORTED IRS Q1 2019 REPORTED
METROS 50 LAKH+ 42,734 42,390
METROS 15 – 50 L 24,877 24,748
METROS 10 - 15 L 23,673 23,125
URBAN 5 - 10 L 39,850 39,365
URBAN 2 - 5 L 17,573 18,405
URBAN 1 - 2 L 17,729 18,350
URBAN <1 L 43,288 45,124
TOTAL URBAN 209,724 211,507
TOTAL RURAL 109,894 112,779
TOTAL 319,618 324,286
SAMPLE SIZE
WHAT’SDIFFERENTINIRSQ12019?
UPDATEDELECTRONICCFORM DIGITALCONTACTSHEET
QUESTIONNAIREENHANCEMENTS
IMPROVEDUPSCALEPROCESS
ADDITIONALDATABASEFORUSERS
CFORMGENERATIONNOWAUTOMATED• TheC-formispreparedtoidentifythelocationandstartingpointtostartthesurvey.
• ThisformcontainsinformationlikeState,District,Tehsil,Talukaetc.alongwith3addresses(Selected,Before&After)aswellasthePollingBoothaddressiswrittenonCFormtohelplocatestartingaddressofthecluster
• FromIRSQ12019,thisprocessofgeneratingelectronicCFormhasbeenAutomated
• ProgramidentifiestheselectedvoterintheEPpdf(ontherelevantpage).
• Looksforthesamehousenumber/peoplewithsamesurnameastheselectedvoter
• Copiesthenamedetailsofallsuchpeople-hencecreatingtheCForminafamiliarformat
• TheContactsheetformatforIRSQ12019hasbeenchangedfromPen&PapertoDigital
• Advantages– • Enablestohaveacentralizeddatabaseforcontactdata.• Makestheanalysisandinferencesi.e.DQAprocessmoreefficient
CONTACTSHEETNOWDIGITAL
2017 2019
UPSCALEMETHODOLOGYENHANCED
• ProcesschangestoimproveefficienciesinUPSCALE
• RemovedKishGridSelection
• HHInterviewandIndividualInterviewwithsameperson(foradults)
• Boostersinbroadlocality-insteadofclusterlevel
• StartedoffUpscaleassoonasregularFieldWorkstarts
QUESTIONNAIREENHANCEMENTS
• Improvedquestionframing
• SplittheHHlevelproductcategoryquestionsintotwoparts;onesetwillbeadministeredtoHouseholdAandanothersettoHouseholdBtoremoverespondentfatigue
ADDITIONALDATABASEFORUSERS• Inresponsetosubscribers’requests,inadditiontotheHouseholdand
Individualdatabases,athirddatabasewillbereleasedwiththisroundofthestudy.
• Thisnewdatabasewillallowuserstoseereadershipdataforpublicationswithlowpick-upespeciallyatspecificmarketlevels.
• Thisdatabaseismeanttobeusedforadirectionalreadonly,forusers’internalplanning,andshouldnotbeusedforanyfurtherdetailedanalysis,sincethedatawouldbehighlyunstable.
#HOUSEHOLDSHAVEGROWNBY4%OVERIRS2017TO31CRORES
12+individualsUniverseinIRSQ12019:107.85Crores(upby3%overIRS2017)
FigsinLacs
IRSQ12019consistsofQ2,Q3,Q42017andQ12019
2676
902
1775
2979
1033
1946
3098
1084
2014
All India
Urban
Rural
IRS 2014 IRS 2017 IRS 2019 Q1
NCCSD/EFURTHERSHRINKSFROM40%(IRS2017)TO38%
2
4
6 6
8
10 10
13 14 14
9
4
2
4
8 9
11
13 13 12 12
10
5
1 2
5
8 9
11
14 13
12 12
9
4
1
A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
IRS 2014 IRS 2017 IRS 2019 Q1
Figsin%(U+Rcombined)
IRSQ12019consistsofQ2,Q3,Q42017andQ12019
5.9
9.6
13.2 12.3
13.4 14.9
12.4
8.8
5.7
2.8
0.9 0.3
A1 A2 A3 B1 B2 C1 C2 D1 D2 E1 E2 E3
IRS 2019 Q1- Urban
URBANNCCSDistributionforIRSQ12019
IRSQ12019consistsofQ2,Q3,Q42017andQ12019
POPULATIONCONCENTRATEDINTHENCSSABC(81%);NEEDFORASHARPERSOCIO-ECONOMICDISCRIMINATOR?
ALMOSTTHEWHOLEOFINDIAISNOWELECTRIFIED
100% Electricity
Punjab NCT of Delhi Himachal Pradesh
Telangana Kerala Goa Uttarakhand
95%-99%
Tamil Nadu Andhra Pradesh Karnataka Haryana Jammu & Kashmir ManipurMizoram
Gujarat Maharashtra West Bengal Chhattisgarh TripuraNagalandSikkim
90%-94% Madhya Pradesh Rajasthan Odisha
< 90%
Meghalaya Assam Uttar Pradesh
Bihar Jharkhand
95%ofHH’shave
Electricity
IRSQ12019consistsofQ2,Q3,Q42017andQ12019
ALMOST3/4THOFINDIANOWHASGASSTOVES
Figsin%99 93 91 90 92
88 88 88 85 83 76 74 76
67 66 62 65
58
49 50 42 45 46 43
37
99 94 93 93 92 91 90 89 87 87
80 78 77 74 72 70 69 64
55 55 53 53 52 50 44
DEL
(NC
T)
PUN
KER
TEL
GO
A
HA
R
AP
HP TN
UK
MA
H
KA
R
J&K
RA
J
ALL
IND
IA
UP
GU
J
WB
MP
NE
BIH
AR
CH
H
ASS
AM
OD
ISH
A
JHA
RK
HA
ND
IRS 2017 IRS 2019 Q1
IRSQ12019consistsofQ2,Q3,Q42017andQ12019
OTHERDURABLESALSOCONTINUETOGROW
Figsin%
IRSQ12019consistsofQ2,Q3,Q42017andQ12019
4 5 12
30 38
48
62
72 75
93 95
3 5 11
28 35
48
61 66
73
92 93
2 5 9
22 24
41
55
44
66
79 84
AC 4 wheeler Washing Machine
Refrigerator Two Wheeler
Agricultural Land
Color TV Gas Stove Ceiling Fan Mobile phone
Electricity
IRS 2019 Q1 IRS 2017 IRS 2014
NEEDFORASHARPERSOCIO-ECONOMICDISCRIMINATOR?
INTERNETSEESASIGNIFICANTGROWTHFigsin%
IRSQ12019consistsofQ2,Q3,Q42017andQ12019
%REACHWITHIN12+INDIVIDUALS TOTALSIRS’17
TOTALSIRS’19Q1
URBANIRS’17
URBANIRS’19Q1
RURALIRS’17
RURALIRS’19Q1
Universesize(000s),12+years 104,60,04 107,85,43 36,26,05 37,69,76 68,34,00 70,15,67
TVinlast1month(L1M) 75 77 88 90 68 70
NewspapersreadinL1M 39 39 53 53 31 32
MagazinesreadinL1M 5 6 9 9 3 4
ListenedtoRadioinL1M 19 20 28 28 15 15
AccessedInternetinL1M 19 24 33 39 12 16
WatchedCinemainL1M 3 3 6 6 2 2
BASEDONONLY2019Q1UNROLLEDDATA,INDIANOWHAS384MNACTIVEINTERNETUSERS
Total Urban Rural
IRSQ1’19Only %Penetration IRSQ1’19Only %Penetration IRSQ1’19Only %Penetration
Universesize(000s),12+yrs 107,85,43 37,69,76 70,15,67
AccessedInternetInTheLastOneMonth
38,47,06 36 19,19,80 51 19,27,25 28
BASE:UNROLLEDIRSQ12019ONLY
RURALINDIAACCOUNTSFOR50%OFACTIVEINTERNETUSERS;EVERYSECONDPERSONINURBANINDIAISANACTIVEINTERNETUSER
AGROWTHINABSOLUTEREADERS
IRSQ12019consistsofQ2,Q3,Q42017andQ12019
@=includesreadersforwhichmastheadswerenotfielded(smallertitles)
ReadinLast1Month ALLINDIA URBAN RURAL
IRS2017 IRS2019Q1 IRS2017 IRS2019Q1 IRS2017 IRS2019Q1
AnyDailies 39% 39% 53% 53% 31% 32%
ReadersinCrores@ 40.7 42.5 19.3 20.2 21.4 22.3
+1.8Cr +0.9Cr +0.9Cr
AGROWTHINABSOLUTEREADERSACROSSLANGUAGES
ReadinLast1Month ALLINDIA URBAN RURAL
IRS2017 IRSQ12019 IRS2017 IRSQ12019 IRS2017 IRSQ12019
AnyHindiDailies 17% 17% 21% 21% 15% 15%
ReadersinCrores 17.6 18.6 7.6 8.0 10.0 10.6+1.0Cr +0.4Cr +0.6Cr
IRSQ12019consistsofQ2,Q3,Q42017andQ12019
IRS2017 IRSQ12019 IRS2017 IRSQ12019 IRS2017 IRSQ12019 AnyRegionalDailies 19% 20% 28% 28% 15% 15%
ReadersinCrores 20.3 21.1 10.3 10.6 10.0 10.5
+0.8Cr +0.3Cr +0.5Cr
IRS2017 IRSQ12019 IRS2017 IRSQ12019 IRS2017 IRSQ12019 AnyEnglishDailies 2.7% 2.9% 6.5% 7% 0.6% 0.7%
ReadersinCrores 2.8 3.1 2.3 2.6 0.5 0.5
+0.3Cr +0.3Cr +0.0Cr
INCREASEINANYDAILIESTR
36.8
29.3
23.0
16.6
TotalReadership(TR)
Upto7Days(U7D)
Upto3Days(U3D)
AverageIssueReadership(AIR)
AnyDailiesIRS2017
37.3
29.2
22.6
16.1
AnyDailiesIRSQ12019
IRSQ12019consistsofQ2,Q3,Q42017andQ12019
Figsin%
GROWTHINTRFORDAILIESACROSSLANGUAGES
16.8
13.2
10.2
7.2
TotalReadership
Upto7Days(U7D)
Upto3Days(U3D)
AverageIssue
IRS2017
17.2
13.3
10.2
7.1
IRSQ12019
IRSQ12019consistsofQ2,Q3,Q42017andQ12019
Figsin%
19.4
15.6
12.2
8.8
TotalReadership
Upto7Days(U7D)
Upto3Days(U3D)
AverageIssue
IRS2017
19.5
15.4
11.8
8.4
IRSQ12019
AnyHindiDailies AnyRegionalDailies
2.7
2.1
1.7
1.2
TotalReadership
Upto7Days(U7D)
Upto3Days(U3D)
AverageIssue
IRS2017
2.9
2.3
1.7
1.2
IRSQ12019
AnyEnglishDailies
ENGLISHREAD&UNDERSTANDSHOWSAGROWTH
English Read & Understand ALL INDIA
IRS 2017 IRS Q1 2019
ALL INDIA 23 26 AndhraPradesh 13 15Assam 19 25Bihar 16 20Chhattisgarh 12 16Goa 56 55Gujarat 14 16Haryana 26 29HimachalPradesh 46 52Jammu&Kashmir 58 63Jharkhand 20 21Karnataka 19 22Kerala 31 37MadhyaPradesh 11 13Maharashtra 26 29Manipur 42 48
English Read & Understand ALL INDIA
IRS 2017 IRS Q1 2019
ALL INDIA 23 26 Meghalaya 30 31Mizoram 21 21NCTOfDelhi 45 47Nagaland 55 57Odisha 25 28Punjab 41 47Rajasthan 17 19Sikkim 58 63TamilNadu 23 27Telangana 20 24Tripura 21 28UttarPradesh 27 29Uttarakhand 34 34WestBengal 27 31
Figsin%
“ONLINE”NEWSPAPERREADERSHIPSHOWSANINCREASE
LAST1MONTH:IRS2017 ALLINDIA URBAN 50L+ NCCSA1
Universe12+Years(Crores) 104.6 36.3 8.1 2.3
NewspapersRead(Online) 4% 8% 11% 26%
LAST1MONTH:IRSQ12019 ALLINDIA URBAN 50L+ NCCSA1
Universe12+Years(Crores) 107.8 37.7 8.3 2.4
NewspapersRead(Online) 5% 9% 12% 27%
IRSQ12019consistsofQ2,Q3,Q42017andQ12019
MAGAZINESSHOWINGGROWTH
TOTALREADERSHIP(ASPERPERIODICITY)
ALLINDIA URBAN RURAL
IRS2017 IRSQ12019 IRS2017 IRSQ12019 IRS2017 IRSQ12019
%MAGAZINES 7% 8% 12% 13% 5% 5%
Readersincrores 7.8 8.7 4.5 4.9 3.4 3.8
+0.9Cr +0.4Cr +0.4Cr
IRSQ12019consistsofQ2,Q3,Q42017andQ12019
TOP 20 DAILIES : ALL INDIA : TR
PUBLICATIONS IRS2017 IRS2019Q1 PUBLICATIONS IRS2017 IRS2019Q1
DainikJagran 70377 73673 Mathrubhumi 11848 12951DainikBhaskar 45105 51405 PunjabKesari 12232 12657AmarUjala 46094 47645 Dinakaran 12083 12656DailyThanthi 23149 24054 AnandaBazarPatrika 12763 12546Lokmat 18066 19691 GujaratSamachar 11784 11873RajasthanPatrika 16326 18036 DailySakal 10498 11841MalayalaManorama(Daily) 15999 17477 Dinamalar 11659 11796Eenadu 15848 15673 Sandesh 10352 10375TheTimesOfIndia
13045 15236 Patrika 9823 9967PrabhatKhabar 13492 14102 Sakshi 9341 8808
LAST1MONTHREAD(TOTALREADERSHIP)
DATAFORHINDUSTANANDHINDUSTANTIMESNOTREPORTEDPENDINGREVIEW
Figsin000s(12+Years);Urban+Rural
TOP 20 DAILIES : ALL INDIA : AIR
PUBLICATIONS IRS2017 IRS2019Q1 PUBLICATIONS IRS2017 IRS2019Q1DainikJagran 20241 20258 GujaratSamachar 4703 4477DainikBhaskar 13872 15395 PrabhatKhabar 3559 3439AmarUjala 11166 10183 AnandaBazarPatrika 3847 3436MalayalaManorama(Daily) 9383 9758 Sandesh 3554 3384RajasthanPatrika 7586 7543 PunjabKesari 3252 3323Eenadu 7016 6727 DailySakal 2946 3092DailyThanthi 6971 6572 Patrika 3314 3038Mathrubhumi 6355 6443 Sakshi 3348 2988Lokmat 5963 6085 Dinamalar 3135 2886TheTimesOfIndia 5080 5646 VijayKarnataka 2554 2669
READYESTERDAY(AVERAGEISSUEREADERSHIP)
DATAFORHINDUSTANANDHINDUSTANTIMESNOTREPORTEDPENDINGREVIEW
Figsin000s(12+Years);Urban+Rural
TOP10DAILIES:ALLINDIA:HINDILAST1MONTHREAD(TOTALREADERSHIP)
PUBLICATION IRS2017 IRS2019Q1DainikJagran 70377 73673DainikBhaskar 45105 51405AmarUjala 46094 47645
RajasthanPatrika 16326 18036
PrabhatKhabar 13492 14102
PunjabKesari 12232 12657
Patrika 9823 9967
NavbharatTimes 7641 7654
NaiDunia 6386 7112
HariBhoomi 5021 5358
DATAFORHINDUSTANNOTREPORTEDPENDINGREVIEW
Figsin000s(12+Years);Urban+Rural
TOP10DAILIES:ALLINDIA:HINDI
HINDI IRS2017 IRS2019Q1
DainikJagran 20241 20258
DainikBhaskar 13872 15395
AmarUjala 11166 10183
RajasthanPatrika 7586 7543
PrabhatKhabar 3559 3439
PunjabKesari 3252 3323
Patrika 3314 3038
NavbharatTimes 2327 2335
NaiDunia 1612 1765
HariBhoomi 1554 1666
READYESTERDAY(AIRREADERSHIP)
DATAFORHINDUSTANNOTREPORTEDPENDINGREVIEW
Figsin000s(12+Years);Urban+Rural
TOP10DAILIES:ALLINDIA:ENGLISH
PUBLICATION IRS2017 IRS2019Q1
TheTimesOfIndia 13045 15236
TheHinduEnglish 5300 6226
TheEconomicTimes(English) 3103 3701
MumbaiMirror 1813 2165
TheIndianExpress 1599 1855
TheNewIndianExpress 1507 1846
TheTribune 1490 1647
TheTelegraph 1558 1599
DeccanChronicle 1389 1471
MidDay 1135 1384
LAST1MONTHREAD(TOTALREADERSHIP)
DATAFORHINDUSTANTIMESNOTREPORTEDPENDINGREVIEW
Figsin000s(12+Years);Urban+Rural
TOP10DAILIES:ALLINDIA:ENGLISH
ENGLISH IRS2017 IRS2019Q1
TheTimesOfIndia 5063 5646
TheHinduEnglish 1568 1635
TheEconomicTimes 938 983
MumbaiMirror 662 800
TheTelegraph 498 487
TheIndianExpress 426 434
TheNewIndianExpress 421 432
DeccanChronicle 420 422
MidDay 301 374
Mint 299 342
READYESTERDAY(AIRREADERSHIP)
DATAFORHINDUSTANTIMESNOTREPORTEDPENDINGREVIEW
Figsin000s(12+Years);Urban+Rural
TOP10DAILIES:ALLINDIA:REGIONAL
PUBLICATION IRS2017 IRS2019Q1
DailyThanthi 23149 24054
Lokmat 18066 19691
MalayalaManorama(Daily) 15999 17477
Eenadu 15848 15673
Mathrubhumi 11848 12951
Dinakaran 12083 12656
AnandaBazarPatrika 12763 12546
GujaratSamachar 11784 11873
DailySakal 10498 11841
Dinamalar 11659 11796
LAST1MONTHREAD(TOTALREADERSHIP)
Figsin000s(12+Years);Urban+Rural
TOP10DAILIES:ALLINDIA:REGIONAL
REGIONAL IRS2017 IRS2019Q1
MalayalaManorama(Daily) 9383 9758
Eenadu 7016 6727
DailyThanthi 6971 6572
Mathrubhumi 6355 6443
Lokmat 5904 6085
GujaratSamachar 4703 4477
AnandaBazarPatrika 3847 3436
Sandesh 3554 3384
DailySakal 2946 3092
Sakshi 3348 2988
READYESTERDAY(AIRREADERSHIP)
Figsin000s(12+Years);Urban+Rural
TOPDAILIES-BYLANGUAGE
ASSAMESE IRS2017 IRS2019Q1 BENGALI IRS2017 IRS2019Q1 GUJARATI IRS2017 IRS2019Q1 AsomiyaPratidin 2162 2500 AnandaBazarPatrika 12763 12546 GujaratSamachar 11784 11873NiyamiyaBarta 782 1016 Bartaman 9674 9511 Sandesh 10352 10375AsomiyaKhabar 814 997 SangbadPratidin 3270 3270 DivyaBhaskar 7841 8178AmarAsom 583 705 EiSamay 2646 2733 SaurashtraSamachar 647 766Bismoi 516 676 UttarBangaSambad 2007 2056 KutchMitra(Daily) 695 757
KANNADA IRS2017 IRS2019Q1 MALAYALAM IRS2017 IRS2019Q1 MARATHI IRS2017 IRS2019Q1 VijayKarnataka 6925 7910 MalayalaManorama 15999 17477 Lokmat 18222 19691Vijayavani 6482 7230 Mathrubhumi 11848 12951 DailySakal 10498 11841Prajavani 6435 7177 Vanitha(Malayalam) 6128 7028 PunyaNagari 9520 9670Udayavani 3109 3324 Deshabhimani(Daily) 5406 6307 Pudhari 7299 8083KannadaPrabha
2263 2662MathrubhumiArogyaMasika
2269 2683Loksatta
3802 4174
LAST1MONTHREAD(TOTALREADERSHIP)
Figsin000s(12+Years);Urban+Rural
TOPDAILIES-BYLANGUAGE
ORIYA IRS2017 IRS2019Q1 PUNJABI IRS2017 IRS2019
Q1 TAMIL IRS2017 IRS2019Q1
Sambad(Ori) 6594 6606 JagBani 4149 4386 DailyThanthi 23149 24054Samaja 5630 5486 Ajit 4013 4349 Dinakaran 12083 12656ThePrameya 3695 3772 PunjabiTribune 793 846 Dinamalar 11659 11796Dharitri 3542 3187 PunjabiJagran 628 684 AnandaVikatan 2708 3412TheSamaya 1097 1041 SachKahoon
293 233TheHinduTamil
2890 2728
TELUGU IRS2017 IRS2019Q1 URDU IRS2017 IRS2019
Q1Eenadu 15848 15673 Inquilab 778 939Sakshi
9341 8808RoznamaRashtriyaSahara
307 328AndhraJyothi
6354 6288Siasat
221 289NamastheTelangana
3196 3017Akhbar-E-Mashriq
284 262SwatiSapariVaraPatrika
1098 1066UrduTimes
217 250
LAST1MONTHREAD(TOTALREADERSHIP)
Figsin000s(12+Years);Urban+Rural
TOP20MAGAZINES:ALLINDIA
MAGAZINES IRS2017 IRSQ12019 MAGAZINES IRS2017 IRSQ1
2019IndiaToday(English) 7992 9152
TheSportstar 2937 3437IndiaToday(Hindi) 7159 7712 AnandaVikatan 2708 3412SamanyaGyanDarpan 6882 7495 Sarita 2958 3068Vanitha(Malayalam) 6126 7028 DiamondCricketToday(Hindi) 2809 2993PratiyogitaDarpan(Hindi) 5924 6418 CricketSamrat 2920 2988MeriSaheli 4623 4682 DiamondCricketToday(English) 2549 2928SarasSalilHindi 4318 4263 GrihShobha(Hindi) 2759 2784BalBhaskar 3598 3913 Filmfare(English) 2333 2740GeneralKnowledgeToday 3493 3667 MathrubhumiArogyaMasika 2269 2683Champak(Hindi) 3336 3526 Kumudam 2269 2631
TOTALREADERSHIP:BASISRESPECTIVEPERIODICITY
Figsin000s(12+Years);Urban+Rural
TOPMAGAZINES:BYLANGUAGE
HINDI IRS2017 IRSQ12019 ENGLISH IRS2017 IRSQ12019 REGIONAL IRS2017 IRSQ1
2019
IndiaToday(Hindi) 7181 7712 IndiaToday(English) 8013 9152 Vanitha(Malayalam) 6128 7028SamanyaGyanDarpan 6882 7495 GeneralKnowledgeToday 3496 3667 AnandaVikatan 2708 3412PratiyogitaDarpan(Hindi) 5924 6418 TheSportstar 2951 3437 MathrubhumiArogya
Masika 2269 2683
MeriSaheli 4635 4682 DiamondCricketToday(English) 2549 2928 Kumudam 2269 2631
SarasSalilHindi 4320 4263 Filmfare(English) 2351 2740 MathrubhumiThozhilvartha 2235 2605
BalBhaskar 3598 3913 PratiyogitaDarpan(English) 1820 1924 Balarama 1973 2542Champak(Hindi) 3339 3526 OutlookEnglish 1517 1760 Kungumam 2172 2507Sarita 2958 3068 TheWeek 1312 1634 Grihalakshmi 2118 2423DiamondCricketToday(Hindi) 2809 2993 Time 1299 1559 ManoramaThozilVeedhi 1844 2146
CricketSamrat 2920 2988 CompetitionSuccessReview 1479 1558 PuthiyaThalaimurai 1623 1986
Figsin000s(12+Years);Urban+Rural
TOTALREADERSHIP:BASISRESPECTIVEPERIODICITY
TOPMAGAZINES:BYLANGUAGE
ASSAMESE Periodicity IRS2017 IRSQ12019 BENGALI Periodicity IRS2017 IRSQ12019 GUJARATI Periodicity IRS
2017IRSQ12019
Bismoi Monthly 516 676 Karmasangsthaan Weekly 1702 1774 Chitralekha(Gujarati) Weekly 272 407Nandini Monthly 513 584 Karmakshetra Weekly 1319 1357 Abhiyaan Weekly 284 352PriyoSakhi Monthly 410 444 Sananda Fnly 1287 1319 GrihShobhaGujarati Monthly 236 234Prantik Fnly 334 392 SaptahikBartaman Weekly 937 942 Stree Monthly 148 189Sadin Weekly 236 301 Anandalok Fnly 890 921 MaariSaheli 134 161
KANNADA Periodicity IRS2017 IRSQ12019 MALAYALAM Periodicity IRS2017 IRSQ1
2019 ORIYA Periodicity IRS2017
IRSQ12019
Sudha Weekly 1307 1472 Vanitha(Malayalam) Fnly 6128 7028 NijuktiKhabar Weekly 576 455
Taranga Weekly 1078 1227 MathrubhumiArogyaMasika Monthly 2269 2683 OdiaGalpara
NabajatakaKatha Monthly 247
GrihShobha(Kan) Monthly 441 488 Mathrubhumi
Thozhilvartha Weekly 2235 2605 Pourusha Monthly 140
Mayura Monthly 374 448 Balarama Fnly 1973 2542
Mangala Monthly 303 349 Grihalakshmi Weekly 2118 2423
TOTALREADERSHIP:BASISRESPECTIVEPERIODICITY
Figsin000s(12+Years);Urban+Rural
TOPMAGAZINES:BYLANGUAGE
MARATHI Periodicity IRS2017 IRSQ12019 TAMIL Periodicity IRS2017 IRSQ1
2019 TELUGU Periodicity IRS2017 IRSQ12019
Grihashobhika Monthly 576 618 AnandaVikatan Weekly 2708 3412 SwatiSapariVaraPatrika Weekly 1098 1066
SaptahikSakal Weekly 505 552 Kumudam Weekly 2269 2631 Swati Monthly 939 863
RojgarNoukariSandarbha Weekly 538 520 Kungumam Weekly 2172 2507 Navya Monthly 384 446
Lokprabha Weekly 392 452 PuthiyaThalaimurai Weekly 1623 1986 Annadata Weekly 507 418
Chitralekha Monthly 369 396 AvalVikatan Fnly 1104 1306 TeluguVelugu Monthly 241 295
TOTALREADERSHIP:BASISRESPECTIVEPERIODICITY
Figsin000s(12+Years);Urban+Rural