indian railway & hindustan unilever ltd

8/3/2019 Indian Railway & Hindustan Unilever Ltd.

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INDIAN RAILWAY & HINDUSTAN UNILEVER LTD.

MILIND PURAV-36ROSHAN FERNANDES-37

PALAK SHAH-38

NILESH MISHRA-39

SAURABH TIWARI-40

PANKAJ GOYAL-41


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A firm is considered a monopoly if

It is sole seller of its product

Product does not have close substitutes.

What Is Monopoly


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Government Owned Company

Monopoly o f countrys rail transport

Basic transportation mode of common people.

INDIAN RAILWAYS MONOPOLY


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Indian Railways is 150 year old

It is largest railway system in world under onemanagement

It is a lifeline of country

It is biggest civilian employer in the world

No strike in last 35 years in spite of 17 lakh workers

Always targeted by public during any rally,agitation etc

INDIAN RAILWAYS


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Member

Staff

Members

CivilEngineering

Member

Signaling& Telecom

Railway Board

Financial

Commissioner

Member

Traffic

Ministry of Railways

Research,Design,

and Stds. Org.

Production

Units

General

Manager

Member

Stores

Minister of Railways

The Govt. of India


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In the last few years the Indian railways Turnover has fluctuatein a dramatic way .

When Lalu Prasad Yadav was the minister of the Indian

Railways .The Indian Railways had registered a record profit of

Rs 13,431 crore in 2007-08.

When Mamta Banerjee has been selected as the minister of

Indian Railways (2008-10) .The Indian Railways had registereda huge decline in the profit compared from last years it was

declined about 93 % of the previous budget (2007-08) the

railway mapes a profit of Rs.951 crore only.

Profit & Losses of Indian Railways


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Strengths

the Biggest Company in theworld in terms of employeestrength.

connects different cities andcountries.

luxurious and affordable tocommon man.

Technological advancement Commercial Advertisement

Palace on Wheels is a majorpart of income.

SWOT ANALYSIS


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Weaknesses

Corruption within the department.

Lack of accident proof magnetic wheels in all trains.

Lack of safety

Poor infrastructure

Delayed trains

Non pro-active employees

SWOT ANALYSIS (Contd..)


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Opportunities

METRO in a commercial city like Mumbai

Development in small cities

Profit through privatization



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Threats Low cost airlines

Improvement of other infrastructure like roadways

Could be taken over by airlines



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Introduction

Hindustan Unilever Limited (HUL) is India's largestFast Moving Consumer Goods Company with aheritage of over 75 years in India and touches the

lives of two out of three Indians Unileverproducts touch the lives of over 2 billion peopleevery day whether that's through feeling greatbecause they've got shiny hair and a brilliant

smile, keeping their homes fresh and clean, or byenjoying a great cup of tea, satisfying meal orhealthy snack.


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Logo Evolution


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Corporate Missions

Mission

Unilever's mission is to add Vitality to life. They meeteveryday needs for nutrition, hygiene, and personal carewith brands that help people feel good, look good and getmore out of life

InnovationIn their scientific innovation to meet consumer needs they

will respect the concerns of their consumers and of society.They will work on the basis of sound science applyingrigorous standards of product safety.


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Vision

The four pillars of our vision set out the long termdirection for the company where we want to go andhow we are going to get there:

We work to create a better future every day

We help people feel good, look good and get more outof life with brands and services that are good for themand good for others.

We will inspire people to take small everyday actionsthat can add up to a big difference for the world.

We will develop new ways of doing business with theaim of doubling the size of our company while reducingour environmental impact.


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Nationwide Coverage


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Monopoly

Largest FMCG Co. in India

20 distinct categories # home and personal care products #food and beverages

Manufactured by 40 factories across India

Combined volume of 4 million tonnes

Sales of Rs 10,000 crores

51.55% of equity held by parent Co. Unilever >> restdistributed among 380,000 individual shareholders andfinancial institutions

Distribution reaches 6.3mn retail outlets and 45000 Shakti

entrepreneurs serving across 1,00,000 Villages Golden super star trading house


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Popular Brands

BATHING SOAPS: Lux, Lifebuoy, Liril, Hamam,Breeze, Dove, Pears and Rexona

LAUNDRY ITEMS: Surf Excel, Rin and Wheel

SKIN CARE: Fair & Lovely, Ponds and Vaseline

HAIR CARE: Sunsilk and Clinic ORAL CARE: Pepsodent and Close up

DEODORENTS: Axe and Rexona

COSMETICS: Lakme AYURVEDIC: Ayush

TEA: Brooke Bond and Lipton COFFEE: Bru

FOOD: Kissan, Annapurna and Knorr

ICE CREAM: Kwality Walls


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Food

Deodorant

s'

Oral

Care

Detergents

Health care

Cosmetics

Soap

Hair

care

Product Sectors

SECTORS


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Product Portfolio


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Performance Culture

Measured by Business results

ComprehensiveFramework

More

Stretch

3+1 Goals

More

Rewards

More

Differentation


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Market Share


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STRATEGY DELIVERING RESULTS

Premium Skin Lightening Hand and Body

Wash

0

20

40

60

80

100

120

140

160

180

2008 2009 2010 2011

HUL

Market

Share

0

50

100

150

200

250

300

2008 2009 2010 2011

HUL

Market

Share


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Hair Conditioners Face Wash

0

510

15

20

25

30

35

40

45

2008 2009 2010 2011

HUL

Market

Size

0

20

40

60

80

100

120

140

160

180

200

2009 2010 2011

HUL

Market

Size


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Winning Today & Tomorrow


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Winning Today

Leverage Brand Portfolio and consumer

understanding to develop wining mixes by

Straddling the pyramid & deploying full

portfolio

Driving consumption and penetration

opportunity

Step up Execution focus

Cash,Cost and Service

Speed


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Winning Tomorrow

Delivering superior product,design,brandingand marketing

Bigger,better,faster innovations

Appeal to more consumers across needs and

price points

Winning with

brands and

innovation

Lead market development

Win with wining customers Be an Execution powerhouse

Winning in

the marketplace


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Sustainable Growth

Lean,reponsive and consumer led value chain

Drive return on brand support

Agile, cost competitive organization

Winning

through

continous

improvement

Organization and diverse talent pipeline ready to match

our growth ambitions

Performance culture which respects our values

Leveraging our operating framework for competitiveadvantage

Winning with

the people


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HUL a Monopoly

0

20

40

60

80

100

120

HLL SALES =100(INDEX)

HLL SALES =100

Taken Hul Sales

index as 100

FMCG COMPANY


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Keys Action Taken

Focus on Consumer Value(Including

Competitive pricing) at all times

Playing the full Portfolio across Categories;

Relevant Innovation Launched

Competitive Brand support

Increased execution rigor

Step up in cost efficiency programmes


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Pricing strategy

Market Strategy :

Market Strategy In the early years, Sunsilk focused much of its marketingattention on gaining international presence. A new campaign waslaunched to recruit younger users. The new products focused on haircolor, texture, feeling, dryness, etc. The updated Sunsilk campaign, "GetHairapy", followed the same strategy, marking a bold move towards users

in their 20s and upwards said to be in their "quarter-life crisis".

Pricing :

Pricing The present strategic move is designed to offer a similar consumervalue to users of shampoo bottles. Thus, the 125 ml pack for Rs 50 hasbeen converted into 100 ml pack at Rs 37; the 250 ml pack at Rs 100 will

now be 200 ml at Rs 70. The steepest cut has been effected in the 400 mlpack size which will now cost Rs 25 less at Rs 125.


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Swot Analysis

STRENGTH

Strong brand portfolio, price quantity and variety

Innovative aspects

Presence of established distribution networks in both urban

and rural areas Social base of the company

Corporate social responsibilityWEAKNESS

Me -too products which illegally mimic the labels and brands

of the established brands Low export levels

High price of some products

High advertising costs


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Swot Analysis

OPPORTUNITIES Large domestic market over a billion population

Changing lifestyles and rising income levels, i.e. increasing percapita income of consumers

Export potential and tax and duty benefits for setting export units

THREATS Tax and regulatory structure

Mimic of brands

Removal of import restrictions resulting in replacing of domesticbrands

Temporary slowdown in economy can have impact on FMCGindustry


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indian railway & hindustan unilever ltd

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