indian led market - biggest transition phase . indian corporte's biggest t20 test match
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BIG MARKET PARADIGM SHIFT
ALL THE MARKET NATURE ,FEATURE WILL BE VOLATILE .ALL THE CHANNELS WILL BE OPEN,TRADITIONAL,MODERN,INSTITUTIONAL,E COMMERCE.
THERE WILL BE GREAT PRICE WAR ,PRICE WILL BE HOBBY OVER QUALITY.MANAGING PROFITS WILL BE DIFFICULT.
NOT ONLY TRADITIONAL BUT MUSHROOM GROWTH OF NOT TRADITIONAL PLAYERS AKING COMPETITION CUT THROAT.
ALL THESE BECOZ TIME WILL BE LIMITING FACTOR.VERY FAST WITHIN 2 -5 YEARS MARKET HAVE TO FILL DEMAND .
MARKETERS WILL NOT GET ENOUGH TIME TO DEVELOP PROPER DISTRIBUTION INFRASTRUCTORS.
BIG MARKET DYNAMICS CHANGES
MARKET DYNAMICS WILL NOT BE TRADITIONAL & STANDARD AS IN CONSUMER GOODSMULTIDIRECTIONAL FORCES WILL BE ACTING
MARKET ITSELF WILL DECIDE DYNAMICS NOT LEADERS.DEMAND & SUPPLY CURVE VOLATILE & FAST CHANGING
GOVT POLICIES WILL BE INFLUENTIAL
FINALLY A “SPEED OF EXECUTION” WILL LEAD
BIG CHANGE IN MARKET PLAYERS POSITION
ANY THING MAY HAPPEN A BIG ONE CAN STEEPED OUT OR SMALL NEW ONE CAN LEAD MARKET
MUSHROOM GROWTH WILL DEVELOP NICHE LEADERSSMALL PLAYERS WILL PROVIDE TOUGH COMPETITION
FOR BIG PLAYERS FIGHTING WITH SMALL PLAYERS WILL BE TYPICAL
IT’S AN BIG OPPURTUNITY TO SMALL PLAYERS TO TRANSFORM THEM BIG
IF PLAYED WELL
BIG CONSUMER SHIFT
EVER SHIFTING CONSUMER POOL WILL DEVELOPBRAND LOYAL CONSUMERS MAY SHIFT TO NEW BRANDS
INSTANT DECISION TO PURCHASE RATHER THAN PLANNEDPOS WILL BE MAJOR POINT TO PURCHASE DECISION
POCKET SIZE OF CONSUMER WILL BE FACTOR FOR BRAND SELECTION
LED ACESSORIES GROWTH NOT NOW AFTER FEW YEARS.
BIG MARKET ECOSYSTEM CHANGE
MARKET ECOSYSTEM EVER VOLATILEENTRY OF BIG FMCG PLAYERS LIKE EVEREADY
FMCG PLAYES WILL BE CHALLENGE TO TRADITIONAL ONE LIKE PHILIPSBECOZ FMCG PLAYERS HAVE 3 TIER 3 MILLION + SHOP PENETERATION
TRADITIONAL PLAYERS NOT HAVING THAT MUCH REACHEDLP MAY BE OBSERVED FREQUENTLY
LETHAL COMPETITIONFREQUENT NEW PLAYER ENTRY & FREQUENT “IN & OUT” PHENOMENON
MANY MORE MICRO LEVEL CHANGES
IF PLAYED WELL , MAY CHANGE UR CORPORATE DESTINY SHORTLYLIKE MICROSOFT,WIPRO,INFOSYS CHANGED DURING IT BOOM
DON’T MISS ! IT’S OPPORTUNITY ONCE IN CENTURY ! FASTEN UR BELT !
MANAGING RISKS IN FAST CHANGING BUSINESS ENVIRONMENT TO MAKE YOU LEADER
CALL +91-8587067685 / [email protected]