indian gaming industry

7/29/2019 Indian Gaming Industry

http://slidepdf.com/reader/full/indian-gaming-industry 1/16



Introduction- Gaming has always been into the blood of Indians. They just

love playing games..whether it be on the fields or off the fields

The expansion of this love in the dimensions of Computer

gaming has surely not gone unnoticed. Video Games have been

a popular pastime across the world since the 1970s.

When seen in reference to the present day scenario, the virtual

world of Gaming has become an unavoidable dimension of its

own, leaving no stone unturned in gaining prominence in Indialike never before.



Gaming Industry -A brief overview Gaming is developing into one of the key growth segments in

India with the country having majority of its population asyouth.

Gaming industry in India is all set to increase by 32% by 2014.

Currently the industry is valued at Rs.10 billion and isexpected to reach Rs 38 billion by 2015.

The Indian Gaming industry is one of the fastest growingindustries in the country today. Highly skilled manpower anddramatic cost-effectiveness have made India a sought after hubof animation industry.



Market Size-



Accelerating factors in the Growth

High percentage of young population.

Steadily rising disposable incomes.

Significant rise in penetration of personal computers and

mobile phones in everyday life.

Introduction of new technologies in the gaming circuitcombined with creativity and innovations.

Proliferation of game developers.



Market Segmentation

The gaming industry in India can be categorized into three

segments-

Mobile Gaming

Console Gaming

PC & Online Gaming



Mobile Gaming…

is one of the most lucrative markets with a bright future valued

at USD 32.5 million.

A steady rise in the number of wireless subscribers along with

increasing usage of data enabled handsets is providing a strong

base for the gaming industry.

It is projected to witness a CAGR of 50.7 percent and the

market is expected to reach USD 574 million in 2016.

It is expected to experience the largest growth with its share

expanding from 15 per cent in 2010 to 20 % in 2015.



Console Gaming… contributes the largest share of gaming revenues both globally

as well as in India.

It accounts for 62 percent of the market share of the total

gaming revenues thus reaching USD 88.54 million in 2009.

It is expected to grow at a CAGR of 18.8 percent and reach

USD 297 million in 2016.

However, a drop is expected in market share by 2016, as the

total market share for mobile gaming is expected to increase in

the next 5 years.



PC & Online Gaming…

Presently, rise in the usage of social networking and propermarketing of online gaming has made the concept of socialgaming immensely popular.

In India, it has reached USD 21.68 million in 2009, 17 percenthigher than that of 2008.

This segment is expected to have a whopping CAGR of 37.8percent during 2009-2014; to touch USD 110 million in 2014.

Indian gaming companies like Zapak.com and Game on Indiahave launched a chain of gaming cafes, thereby attractinginterest of the young population in India.



Revenue Generation The Indian gaming sector achieved revenues of INR 13 billion in line

with last year’s forecasts.

The above figure illustrates the amt of revenue generated from each of

the three prime segments of the Gaming industry of India.



MAJOR PLAYERS –



Gaming reach cycle- Game

developer

Gamepublisher

Advertisers

Hardware &component

manufacturers

Public Access



Key Challenges Mobile Gaming

Delay in Proposed Technology Advancements

Console Gaming

High customs duties and indirect taxes

Release windows for popular games do not coincide with global

launched

Lack of Localized Content

PC Gaming

Piracy

Price sensitivity

Regulatory Hurdles



Future Outlook of Gaming Industry

As offshore delivery model matures the cumulative effect of improved skill sets, quality of development, on time deliverycombined with cost advantage and scale can lead to expansivegrowth.

Demand for domestic IP is expected to grow as animation andgaming seeps into India culture with local themes, betterpromotion and wider distribution.

Falling costs of gaming hardware and software will spur uptake inthe domestic market and reduction in duties can significantlyaccelerate the market.

The entry of global majors and setting up of captive centers aresignificant milestones and as the momentum picks up this willtransform the animation and gaming landscape.



SCOPE

The potential market for games has emerged in India.

It is forecasted that the gaming industry will generate

great opportunities for game developers over the next two

years.

The gaming industry has grown its presence over various

platforms – mobile, console, PC, online gaming and

would continue to set new landmarks in innovation,

creativity and vision.



Conclusion

The purpose of the presentation is to describe the presentsituation with regard to the ways in which the gaming industry

has touched a chord with our lives. Once the gaming industry

in India completely develops, it will grow to be one of the best

markets in the world. In short, the gaming has only justbegun…

indian gaming industry

Documents