Presented By

Kenny Kurian Ajay

Mrudula Putrhran

Swati Shetty

BRIEF HISTORY OF IIFL

IIFL (India Infoline Finance Ltd.) was founded in 1995 by Mr. Nirmal Jain (Chairman and Managing Director) as an independent business research and information provider.

It gradually evolved into a financial services solution Provider

IIFL has a network of 3000 business locations spread over more than 1000 cities and towns across India.

COMPANY PROFILE

India info line (IIFL) is the brokerage firm of India infoline group, a fastest growing financial services solution provider in India.

It is listed on BSE (532636) and NSE (indiainfo) for securities trading.

It offers a entire range of financial products including stocks, derivatives, commodities, insurance, fd's, loans, bonds etc.

Equity / commodity broking and research is the key offering IIFL

IIFL has a wide network of 4000+ branches spread over 900+ cities across India

IIFL won the 'Best Broker With Global Presence' award at the BSE IPF – D&B equity broking awards 2012

IIFL reported the Average Daily Turnover of rs 4,355 cr in equity and rs 2,254 cr in commodities.

TAGLINE/ SLOGAN

Knowledge is the edge; Its all about money, honey

USP One of the leading players in the Indian financial

services space

TARGET GROUP Urban and Rural Investors

VISION

To be recognized nationally and internationally as a specialized construction organization comparable with the best in the field covering the entire spectrum of construction activities and services in the financial sector.

MISSION

To earn global recognition by providing high quality products and services in time and in conformity with the best engineering practices.

CORPORATE STRATEGY OF IIFL

The corporate strategy has been to let customers make

informed decisions and to simplify the process of investing

in stocks. To know the brokerage system of the share

market. to know the various exchanges of share markets all

over the world. Provide best product and services to the

customer. To know the rules and regulation of SEBI.

REASONS TO CHOOSE IIFL

EXPERIENCE - IIFL has more than eight decades of trust and credibility in the Indian stock market.

TECHNOLOGY - With our online trading account you can buy and sell shares in an instant from any PC with an Internet connection.

ACCESSIBILITY - IIFL provides ADVICE, EDUCATION, TOOLS AND EXECUTION services for investors

PRODUCTS OF IIFL

Equity Trading Platform (Online/Offline) Commodities Trading Platform (Online/Offline) Portfolio Management Service. Mutual Fund Advisory and Distribution. Insurance Distribution. Depository Services. Research Report.

MUTUAL FUND FLOW CHART

Buyer BrokerStock Exchange Broker Seller

He pays the money to his broker

His broker pays it to the exchange

The exchange pays it to the seller’s broker

Seller’s broker finally pays the money to the seller

Similar process happens for the transfer of shares from the seller’s end.

DYNAMICS OF THE SHARE MARKET

STRENGTH

Wide range of financial products  Successful implementation of “insurance broking”

model Have over  2500 offices in India in over 500 cities First Indian brokerage house to get membership of

Singapore exchange IIFL has been awarded the ‘best broker, India’ , ‘most

improved brokerage, India’ , ‘fastest growing equity broking house’

WEAKNESS

High risk exposure as seen by conservative population

Less emphasis on advertising causes lack of brand visibility

OPPORTUNITY

High income Urban families

More penetration into the growing cities

THREATS

Stringent Economic measures by Government and RBI

Entry of foreign finance firms in Indian Market

COMPETITORS

INDIA INFOLINE (IIFL) ADVANTAGES

Extended network of branches across India and abroad. IIFL has 4000+ branches in India in 900+ cities.

IIFL 'Trader Terminal' is one of the best desktop trading terminals in India.

India Infoline is a 'full service broker' offering wide range of popular financial products and advisory to its customers.

IIFL offers 'Trader Multiple' which allows upto 12.5 times multiple on the available margin for certain select scripts.

Personalized Price and Account Alerts delivered instantly to your cell phone &email address.

On-line customer service via web chat.

INDIA INFOLINE (IIFL) DISADVANTAGES

No intra-day tick by tick charts in Investor Terminal (IT).

Investing in IPO and Mutual Funds is not as easy as in ICICI Direct.

INDIA INFOLINE (IIFL)'S TRADING PLATFORMS

Investor Terminal (IT)

Trader Terminal (TT)

1. INVESTOR TERMINAL (IT)

Investor Terminal is 5Paisa's equity trading terminal for low volume trader. This is web based terminal and could access from anywhere. This product provides limited features in comparison of Trader Terminal, which is another product provided by 5Paisa.

2. TRADER TERMINAL (TT)

Trader Terminal is design for high volume equity traders or day traders. Live streaming quotes and price watch on any number of

stocks Intra day charts, updated live, tick-by-tick. Facility to customize any number of portfolios & watch

lists. Online intra-day technical calls.

INDIA INFOLINE (IIFL) BROKERAGE CHARGES 2014

INTRA-DAY TRADES: 0.05% on the buy side and 0.05% on the sell side.

DELIVERY BASED TRADES: 0.50% or 5 paise per share whichever is higher.

F&O TRADES: 0.05%

OPTIONS TRADES: 1% of Premium or Rs 100 per lot whichever is higher.

MINIMUM PER SHARE BROKERAGE: Rs 0.05

AUCTION BROKERAGE: 1.00%

VAS SMS FACILITY: Rs 249 per month

THANK YOU!!!