india’s swachhbharat mission · large investment in sanitation ... opportunity for banks,...
TRANSCRIPT
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India’s Swachh Bharat Mission 20th April 2017 || Washington D.C.
Parameswaran Iyer, Secretary to Government of India
Ministry of Drinking Water and Sanitation
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India is implementing the biggest sanitation program in the world
550million 350million
NumberofpeopleinruralIndiapracticingopendefecation
SBMlaunchedon2nd Oct2014ODFIndiatobeachievedby2nd Oct,2019
October2014 April2017
SDG-6needsIndiatoachieveaSwachh Bharat
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Why sanitation is critical for India
Sanitationsaveslives• Diarrheakillsover100,000childreneveryyearinIndia
• Equivalentto2jumbojetcrashesdaily
Nutritionandproductivity• Lackofsanitationleadstophysicalandcognitivestuntinginchildren
• Potentiallylessproductivefutureworkforce
Women’ssecurityanddignity• OpenDefecationaseriousthreattosafetyanddignityofwomen
• Holdingitintillitisdarkisalsoahealthissue
ItisestimatedthatlackofsanitationcostsIndiaover6%ofourGDP
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Political will is driving the SBM
1986CRSP
1999 TotalSanitationCampaign
2012Nirmal BharatAbhiyan
2014SwachhBharatMission
PMhasmadeSBMthegovernment’sflagshipprogram
Largepublicinvestment:$20billionforSBMrural
BehaviourchangeandusageattheheartofSBMstrategy
Policyshiftfromoutputtooutcome:fromnumberoftoiletsconstructedtoODFvillages
FocusalsoonSolidandLiquidWasteManagementandSwachhta (cleanliness)
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Swachh Bharat Mission Progress
SanitationCoveragegoneupfrom42%to64%sincelaunchofMission
190,000villagesand131districtsareODF
Sikkim,HimachalPradeshandKeralaareOpenDefecationFree
76%- 100%
0%- 50%
51%- 75%
Complete
Coverage:64%ODFdistricts:131ODFvillages:190,000
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Key SBM Issues
Scale Complexity
Financing Sustainability
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Key SBM Issues
Scale Complexity
Financing Sustainability
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SBM in India: How big is the challenge?
• 30states• 677districts• 650,000villages• 1.25billionpeople• 550millionpracticedopendefecationatthestartofSBM
SBMisarguablythebiggestbehaviourchangecampaignever
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Scaling up through Technology and Capacity strengthening
HalfamillionSwachhagrahis
• Attemptingtocreatearmyoftrainedgrassrootsmotivators– onepervillage
SwachhBharatPreraks
• 600YPs,oneperdistrict
Virtualclassrooms
• CAStrainingconductedthroughvirtualclassrooms
Knowledgeandlearning
• SwachhSangrah– KMportalconnectingalldistricts
Nationalevents
• SwachhShakti–Over6000womenvillageheadsaddressedbyPM
Leveragingsocialmedia
• WhatsApp• Twitter• Facebook
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Key SBM Issues
Scale Complexity
Financing Sustainability
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Complexity of Behavior ChangeUsageChallenges Someapproachesunder SwachhBharat
Culturaldiversityofthecountry
FlexibilitytoStates fordevelopinglocalsolutionstotacklelocalculturalandmindsetissues
Scarcity ofwater PipedwatersupplyonprioritytoODFvillages,ruralpan
Toiletsaresmall,dingyandclaustrophobic
HHs freeto designtheirowntoilets,e.g.inPunjab,bathingfacilitiesbeingaddedatowncost
Stigmaassociatedwithpit-emptying
Nationalcampaignontoilettechnology,includingcommunityleadersandcelebritiesemptyingpits
Womendon’thaveasay;Mendon’tfeelaneed
Campaignscelebratingwomenaschampions,notvictims;Campaignsfocusedonmenforbehaviourchange,e.g.Darwaza Bandh
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Engaging all stakeholders • ClarioncallbythePMtomakeSBMajan andolan (people’smovement)• Community,notindividual,attheforefront– collectivebehaviorchange• Inter-personalcommunicationaswellasmassmedia• Involvingcelebritiesandinter-faithleaders
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SwachhBharat
Communities
IconicPlaces
AllMinistriesofGoI
Stateanddistrict
PvtsectorSOEs
Faithleaders
DevtPartners
NGOs,CivilSociety
Making Sanitation “everyone’s business”
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Key SBM Issues
Scale Complexity
Financing Sustainability
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Large investment in Sanitation
Indiainvesting~$40billion*over4-5yearsinsanitationthroughgovernment,privatesectorandselffinancing
PublicfundingforRuralSanitation~$20billion
PublicfundingforUrbanSanitation~$10billion
OtherGovt funds• MNREGA($2.5billion)• AllMinistriesearmarkedfunds(~$1billion)forsanitationintheirbudgets
CorporateSector• Swachh BharatKosh:Received~$100million
• Corporateinvestmentinsanitation(~$5billion)
Self-financing• User&Communityfinancing
• SanitationlendingtoHHsthroughMicrofinance
*estimated
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Leveraging Public Financing
• FederalSBM-GFundsallottedtoStatesonademand,performancecumcompetitivebasis
• MostStatesallotfundstodistrictsonaperformancecumneedbasis• IncentiveofRs.12,000(~$190)offeredtoover85millioneligible
householdstobuildanduseatoilet• CentralandstatebudgetsalsousedforIECandODFsustainability• Publicfundsalsoserveas“collateral”toleverageprivateanduser
financing
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Addressing HH liquidity through micro-finance
Mappingdemandtosupply• Lastmiledistribution
throughlinkagewithgovt entitieslikeIndiaPost
• Over$100millionofsanitationloansalreadydisbursed–coverslessthan1%ofaddressablemarketpresently
• Tremendousopportunityforbanks,financialinstitutionsandbeneficiaries
Source: DalbergIndia
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Inspiring examples of self-financing by citizens in rural India
Sushila Khurkute (Palghar,Maharashtra)• TribalwomanfromruralMaharashtra• Decidedtobuildherowntoilet.• Shecontinuouslydugapitfor3daysinrockyterrain• HergritanddeterminationmadeherthefaceofSwachh Bharatinherdistrict
Akkamma Sharanabasava (Kalaburagi district,Karnataka)• Soldhergoldjewelry,mortgagedherLICbondsandinvestedRs.96,000toconstructtoiletsnotjustforherselfbutalsoherneighbours
• AsanSHG,alsoranaruralsanitationmarttohelpothersincommunity• Constructed325toiletsin8months• Appointedmasonsandpurchasedconstructionmaterialinbulk
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Examples of private sector financing
• Swachh BharatKosh hascollectedover$100millionthroughindividualsandinstitutions
• AllPSUsadvisedtospendatleast33%oftheirCSRfundsontheSwachhBharatMission
• TataTrustssponsoring600YPs,oneforeachdistrictinIndia,estimatedtocostover$10million
• “BanegaSwachh Bharat”– NationalmediacampaignbyprivatesectormediagiantsandFMCGbrands
• 90/100topcompanieswithlargestCSRspendshavecontributedtoSanitationwithmedianspendof$1million
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Key SBM Issues
Scale Complexity
Financing Sustainability
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Sustainability and usage - the prime focus • SuccessmetricisODFvillagesandnottoiletsconstructed– usageoftoiletsiskey• QualityofprocessfollowedforODFthroughCommunityApproachestoSanitation(CAS)• Detailedsustainabilityprotocolinplace,withmultiplechecksandbalances
Multipleverifications• EachODFvillageverifiedbythedistrictandODFdistrictisverifiedbytheState
• Centralindependentverificationsandevaluationstudies
Incentivizingsustainability• Partofstateallocationbasedonsustainabilityperformance
• Specialsustainabilityfunds
ContinuedIECpostODF• ContinuedIECandNigrani Samitisforatleast9monthspostdeclaration
ODFtoODF+• SLWMprojectsprioritizedinODFvillages
• PrioritypipedwatersupplytoODFvillages
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