india talent survey report 2012
TRANSCRIPT
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July 2012
India talent surveyreport 2012Perspectives on young
talent in India
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National talent survey report
Contents
1 Executive summary
3 Young talent and retention
8 How do views dier across generations and gender
across key talent issues?
17 Young talents refections on HR
22 What are the perspectives o employees who view
their organizations as World-Class in talent?
24 Spotlight:
Talent perspectives rom knowledge and proessional services industries
31 Conclusion
32 Annexure I
34 Annexure II
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National talent survey report 1
1 Deloitte in this document reers to Deloitte Touche Tohmatsu India Private Limited.Deloitte India herein reers to DTTL member rms in India
Talent is at the center o the 21st century business
equation. This is true around the world as well as in India.
As global talent markets are increasingly interconnected
and work through communications, virtualization, and
digitalization more evenly d istributed across the world,
it is critical to continually sharpen our understanding o
national, regional, and the global talent markets. This
report is part o a global longitudinal series initiated by
Deloitte in 2010 examining the perspectives o dierentgenerations o talent and business, Human Resource (HR),
and talent leaders around the world. Our research over
the past three years has highlighted critical insights and
dierences rom business leaders and talent around the
world. In this report, Deloitte, in partnership with All India
Management Association (AIMA), shares our rst India
Talent Survey conducted in India in January and February
this year.
The India Talent Survey 2012 examines employee expec-
tations across gender, generations, geographies, and
industries. Our aim is to better understand the evolving
perspectives o talent: what is important in terms oretention, corporate values, communications, leader-
ship and what do employees think o their HR and talent
unctions. Throughout the report we aim to put the
survey results or talent in India in the broader context o
similar studies conducted in 2011, which considered these
questions at the global and regional levels, including the
Asia Pacic region. The report is based on an online survey
shared with employees o companies associated with
AIMA and includes 2,122 responses. We hope the survey
and report contribute to deepening our collective under-
standing o the concerns o young talent in India. We
trust the report will be useul to business, HR and talent
leaders, students, academics, and government leaders and
managers.
Our report includes our major questions and categories
o ndings and concludes with a spotlight on the talent
trends prevailing in the knowledge and proessional
services industry in India.
1. How are employee attitudes shiting and how
can employers capitalize on the changing mindsets
o their employees?
What does young talent in India think o the constantly
evolving job market? Are they planning to stay or go?
Is the trend similar across global regions, gender, and
generations?
Interestingly, 57%oftheemployeessurveyed,inIndia,expectto
remain with their current employer, which is higher
thantheglobalaverage,34%,andAPAC(AsiaPacific)
response,40%fromasimilarsurveyin2011.
Lackofcompensationincrease,lackofcareeroptions,
and new opportunities in market are the most cited
reasons or seeking out new employment
67%ofthesurveyrespondentsidentifiedsalary/financial
beneits as a key determinant or their commitment
toward their job and employer -- cash appears to be a
major incentive and prerequisite or motivation.
2. How do employee perspectives vary across
generations and gender on key talent issues?
The current workorce in India is among the most diverse
that any business and organization leaders have ever led
and managed. This rich combination o Baby Boomers,
GenerationX,andtheMillennialTigerCubs(theAsia
PacicregionoftenreferstothisgroupasTigerCubs)
has their own set o perspectives, values, and expecta-
tions. What should business and HR leaders consider when
developing programs that will be tailored to suit the needs
o each group?
AdditionalcompensationandPromotion/Job
advancementarethemajormotivatorsforsurveyed
employees. Interestingly, these priorities vary as one
move across generation and gender.
Flexibleworkarrangementsisidentifiedasaconsistent
expectation and need across generations and gender
as an important retention strategy and an incentive to
delay retirement.
Executive summary
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3. What do employees think about their employers
HR and talent programs? Where do employees see
their companies HR capabilities relative to word-
class benchmarks?
AmongIndianrespondents,9%(about1outof11)of
surveyed employees categorized their employers as world-
classinHRandtalent.Thiscomparestoaglobaland
APACresponserateof6%(about1in16).Apparently,
beingaworld-classorganizationinHRandtalenteorts is a tough challenge with a lot o upside or many
employers.
Globalemployeerespondentscitecompetitive
compensationandbenefitpackages(66%),flexible
workoptions(65%),effectivemanagementofaglobally
diverseworkforce(63%),retainingtopperformers
(57%),anddevelopingleadersthroughinternaland
externalprograms(54%)astheareasHRshouldfocus
on.
APACemployeerespondentsemphasizedcompetitive
compensationandbenefitpackages(75%),managing
globallydiverseworkforces(73%),remainingtransparent to employees in times o economic
uncertainty(71%),retainingtopperformers(71%),
and developing leaders through internal and external
programs(71%)asthetoptraitsforaworld-classHR.
ForIndiansurveyedemployeesleadingHRand
talent concerns include managing a globally d iverse
workforce(76%),providingflexibleworkoptions
(72%),inspiringtrust/confidenceinleadership(67%),
competitivecompensationandbenefitpackages(66%),
and developing leaders through internal and external
programs(66%).
4. What dierence does it make i your
organization is perceived by your employees as
being world-class in HR and talent?
One o the interesting results o the survey is the respon-
dentsviewthat9%,1outof11,respondentscharacter-
ized their companies as world-class in talent. Another
26%,1outof4,describedtheircompaniesasverygood
atHRandtalent.Andmorethan31%,3outof30,assess
theirHRandtalentfunctionsasfairorpoor.Furtheranalysis shows that there are signicant d ierences among
the retention and engagement outlook or employees who
highly rate their HR and talent unctions.
Employees with positive, i.e., world-class and very good--
views o HR and talent have much stronger views about
specic HR and talent programs and a generally positive
level o engagement and their uture prospects with a
company. Specic key ndings rom employees with very
positive views o corporate HR and talent include:
Reporttheyaremorelikelytoexpecttostaywiththeir
current employers
Seetheirorganizationeffectivelycommunicatingabout
thecompanysstrategyanddirection
Areverypositiveabouttheircompanysperformance
developing leaders through internal and external
programs
Haveconfidenceintheirleadersandseethemas
inspiring trust
Ratetheirorganizationhighestintermsofretainingtop
perormers
Apparently, employee perceptions o HR and talent quality
matter and have an impact on critical retention engage-
ment and development issues.
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National talent survey report 3
With the rapid evolution o global and integrated national
talent markets, understanding employee perspectives,
beginning with why employees are thinking o staying and
leaving their companies, is a top concern.
As the job market continues to steadily grow in India, a
common perception is that young workers are ready to
job hop rom one company to another. Interestingly, our
surveyreportsthat57%oftherespondentsexpecttostay
with their current employers in the Indian market. This
contrastswiththeglobalandAPACmarketswhereonly
34%and40%oftherespectiverespondentsexpectto
continue with their existing employers.
Young talent and retention:How can employers capitalize on thechanging mindsets o their employees?
Among the total employees surveyed inIndia, 57% expect to remain with theircurrent employers in the coming year.
Thistrendofloyaltytowardstheirexistingemployerisobservedacrossgenerations,genders,andindustries(IT/ITES,
knowledgeservices,energy/utilities,technology/media/telecom,andotherindustries)surveyedintheIndianmarket.
Global
34%
I expect to stay with
my current employer
Employees who havebeen/plan to/currently
looking for newemployment
66%
APAC
40%
I expect to stay with
my current employer
Employees who havebeen/plan to/currently
looking for newemployment
60%
India
57%
I expect to stay with
my current employer
Employees who havebeen/plan to/currently
looking for newemployment
43%
Percentage o employees looking or new job opportunities (2011 and early 2012)
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Dig Deeper:Women employees express a somewhat
stronger desire to stay with their current employers.
Survey findings suggest that women expressed a higher
interest in continuing with their current employer (62% of
women vs. 54% of men surveyed expect to stay with their
current employers). It is important, perhaps, to understandthe motivations and expectations for women and men
relative to their retention concerns.
The remaining percentage o employees is either actively
or passively pursuing new employment opportunities. The
reasonsarenotverydifferentforglobal,APAC,andIndia
markets. The top three reasons that infuence employees
to look or other employment avenues in India are - lack
ofcompensationincrease(54%),lackofcareeroptions
(52%),andnewopportunitiesinmarket(34%).In
addition to these, the Global work orce identied lack
o job security and lack o trust in leadership as the otherkeyreasonsforleavingthecurrentemployer.InAPAC,
however, one o the major reasons cited by the respon-
dents is excessive work load.
In India, dierent age groups surveyed refected dierent
preerences specically in relation to compensation
increases. For the workorce less than 30 years o age,
lack o compensation increase is the rst reason or looking
or a new employment opportunity. However, or expe-
rienced employees, over 30 years o age, it is the lack o
career options within the organization that propels them to
look or other opportunities.
India
Lack of compensation
increase
Lack of career options
New opportunities
in market
Lack of challengein the job
Dissatisfaction with
supervisor or manager
54%
52%
34%
32%
19%
Global
Lack of trustin leadership
Lack of career options 28%
24%
24%
24%
22%
19%
Lack of job security
New opportunities
in market
Dissatisfaction
with supervisor
Lack of compensationincrease
Reasons or job search across regions
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The challenge or business and HR leaders is to understand
these generational perspectives and target strategies to
enhance compensation and provide wider career options
or its employees at dierent stages o their careers as a
key step to handle attrition.
IntheGlobalandAPACmarketsurveys,retentionstrategies
employeesexpecttheiremployerstoadoptarePromotion/
Jobadvancement(53%and47%,respectively),
Additionalcompensation(39%and47%,respectively),
andAdditionalbonusesornancialincentives(34%and
32%,respectively).TheexpectationoftheIndianwork
force,inadditiontoPromotion/Jobadvancement(57%)
andAdditionalcompensation(53%),istheOpportunitytoworkabroad(46%).
India
57%
53%
46%
36%
30%
Promotion/Job Advancement
Additional compensation
Opportunity to work abroad
Flexible work arrangements
New training programs
Global
Promotion/Job Advancement
Opportunity to work abroad
53%
39%
34%
30%
21%
Additional bonuses or
financial incentive
Additional benefits (i.e.,health and pensions)
Support and recognition fromsupervisors or managers
APAC
47%
32%
28%
20%
20%
Promotion/Job Advancement;Opportunity to work abroad
Additional bonuses orfinancial incentive
Flexible work arrangements
Additional benefits(i.e., health and pensions)
Additional discretionary perks (i.e.,perdiem allowances, transportation)
Less than 25 years 25 - 30 years 30 - 35 years 35- 40 years More than 40 years
54%
46%
60%
52% 50%
57%
40%
56%
32%
50%
Lack of compensation increases Lack of career options
Retention strategies employee ranked preerences-- across regions
Preerences or seeking new employment among dierent generations o workers in India
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In addition to the perceived nancial rewards, the other
reason or wanting to work abroad could be the appeal o
gaining global proessional experience and exposure.
Another dimension or Business and HR leaders to gauge
theemployeesmindsetistounderstandtheircareerand
retirement plans and devise incentives to engage them.
ComparedtotheGlobalworkforce,where33%oftherespondentsaretargetingaretirementagebetween61-65
yearsofage,36%ofAPACand27%ofIndianrespondents
wouldliketoretirebetween56-60yearsofage.Indian
employees apparently would like to retire at younger
average ages than their regional and global counterparts
with41%expressingatargetretirementageof55or
youngerasubstantiallyhigherpercentagethantheAPACregion,at28%,andgloballyat15%.
The top retention strategies o theIndian work orce are Promotion/
Job advancement (57%),Additional compensation (53%),and the Opportunity to workabroad (46%).
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
India
APAC
Global
8% 17% 16%
41%
28%
15%
27% 18% 7% 7%
2%
2%
8% 18% 36% 26% 6% 4%
5% 8% 24% 33% 19% 10%
Before 45 46-50 51-55 56-60 61-65 66-70 70+
Target retirement age: Employee expectations
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Some o the incentives that HR can deploy to bring the
retirement age o Indian workorce at par with the Global
workorce could be
Moreexibleworkingarrangements,ascitedby44%of
the respondents
Additional compensation highlighted as the reason by
36%ofemployeessurveyed
The other key incentives noted that can contribute to thecause include additional monetary benets, recognition,
and greater emphasis on integrating amily, community,
and work commitments. The changing nature o opera-
tions world-wide can present better choices and style o
working to employees, and perhaps motivate them to stay
longer.
Show me the money!
With67%ofthesurveyrespondentsidentifyingsalary/
nancial benets as the key determinant or their commit-
ment toward their employer, the HR must ocus on this
actor seriously. In the Indian market, the reward strategies
can vary signicantly based on industry and the experience
o its employees. A competitive compensation is no longer
perceived as a motivation actor, but a necessity. With that
in mind, we should consider national, regional, and globaltrends, which highlight the increasing importance and
balance o nancial AND nonnancial rewards.
A cash incentive may not
be the primary motivationor employees staying orgoing, but our surveysuggests that it remainsone o the undamentalretention techniques or
HR leaders.
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How do views dier across generationsand gender across key talent issues?
The 21st century workorce is the most diverse that
India, and the world, has ever seen, including the span
o generations: Baby Boomers, Generation X, and the
Millennial. Each generation brings with them varying
values and expectations. Top o mind issue or business
and HR leaders should be the evolving perspectives o
these dierent generations o diverse employees.
Survey ndings suggest that women expressed a higher
interestincontinuingwiththeircurrentemployer(62%
ofwomenvs.54%ofmensurveyed).However,whenwe
look at employee dynamics across generations, we realize
that it remains more or less constant across generations.
(58%ofLessthan25agegroupwanttoremainloyalto
theircurrentemployer,while57%of25-30Years,56%of
30-35Years,and54%ofMorethan35expressedtheir
commitment o staying).
Employment dynamics in the existing market across gender and generation
I expect to stay with mycurrent employer.
I am passively looking(i.e., have posted my
resume on professional
sites and am open tobeing called by.
I plan to begin looking fornew employment within
the next 12 months.
I am currently seekingnew employment.
I have been actively lookingfor new employment during
the past 12 months.
54%
62%
54%
15%
21%
15%
16%
4%
6%
3%
4%
0% 10% 20% 30% 40% 50% 60% 70%
Female
Male
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Lack o compensation and lack o career optionsare the top reasons that inuence Generation Xand Millennial employees to make a switch -this dual ocus on meaningul careers ANDcompensation summarizes the top concerns oIndias Tiger Cubs.
0% 10% 20% 30% 40% 50% 60%
I expect to stay with mycurrent employer.
I am passively looking (i.e., have postedmy resume on professional sites and am
open to being called by recruiters orother companies for new opportunities).
I plan to begin looking fornew employment within
the next 12 months.
I am currently seekingnew employment.
I have been actively lookingfor new employment during
the past 12 months.
56%
54%
57%
58%
19%
20%
19%
16%
16%
14%
16%
18%
7%
6%
5%
5%
4%
4%
4%
2%
More than 35
30-35 Years
25-30 Years
Less than 25
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Our survey notes that employees look or a job change due
to a combination o actors, including compensation and
career expectations. The top reasons cited by both men
andwomenaresimilar:54%ofmenand53%ofwomen
identifyLackofcompensationincreaseastheprimary
reason;whilefor54%ofmenand49%ofwomen,Lack
ofcareeroptionsisthesecondmostimportantreasonfor
changingthejob.Newopportunitiesinthemarkettakes
thethirdplacewith34%ofmenand33%ofwomen
picking this as the cause in switching their loyalties.
Lackofcompensation(56%)andlackofcareeroptions(
52%)standoutasthekeyreasonsformakingaswitchfor
GenerationXandMillennialemployees(thoseunder35).
However,forBabyboomers,itisLackofcareeroptions
(53%)thattopsthereasonsforconsideringajobchange.
0% 10% 20% 30% 40% 50% 60%
54%
53%
49%
54%
33%
34%
30%
32%
20%
19%
17%
18%
18%
11%
Female Male
Lack of compensation increase
Lack of career options
New opportunities in market
Lack of challenge in the job
Dissatisfaction with supervisor or manager
Lack of adequate bonus or otherfinancial incentives
Lack of flexible work arrangements
Reasons cited by men and women or leaving their current employer
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Lack ofadequatebonus or
otherfinancial
incentives
Lack ofjob security
Lack oftrust in
leadership
Dissatisfac-tion withsupervisor
or manager
Newopportuni-
ties inmarket
Lack ofchallengein the job
Lack ofcompensa-
tionincreases
Lack ofcareer
options
19%
11% 12%17%
9%
22%18%
24%
34%31% 31%
34%
56%
37%
52% 53%
Less than 35 More than 35
Reasons noted across generations or changing a job
While competitive compensation is a baseline retention
lever or HR managers, providing challenging job oppor-
tunities and career options within the organization appear
to play a critical role in retaining employees across genera-
tions. Lack o challenge on the job, d issatisaction with
managers, lack o adequate nancial incentives, and
lack o fexible work arrangements are the other reasons
prompting employees to consider moving on.
Retention strategies that can work: The employees
perspective
The survey revealed some core ideas and opinions on
various retention strategies that employers can use to
retain their talent. The key motivational actors notedby the respondents across generations and gender are -
Promotion/Jobadvancement,Additionalcompensation,
Opportunity to work abroad, New training programs, and
Flexible work arrangements.
AdditionalcompensationandPromotion/Jobadvance-
mentarethemajorstrategiesthatHRmayusetoretain
their talent. However, as one moves across generations
Promotion/JobadvancementisprioritizedoverAdditional
Compensation.Asperoursurvey,forworkforcelessthan
25yearsofage,56%identifyAdditionalcompensation
asakeyretentionstrategy.However,employeesover25
yearsofagerecognizePromotion/Jobadvancementas
the crucial actor in this case. Accordingly, HR needs to
develop strategies that provide an optimum combination
o compensation and promotion tailored specically or
Baby Boomers, Generation X, and the Millennial.
One other interesting trend observed is the need ordevelopingNewtrainingprogramstoretainexperienced
employees,especiallyBabyboomers(42%).Whilefor
Millennial(50%)andGenerationX(50%)employees,
providingOpportunitiestoworkabroadisanimportant
actor.
Flexibleworkarrangementsisnotedtobeaconsistent
expectation across generations o employees surveyed.
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The gender preerences show a similar pattern or the top
ve retention strategies. One key observation noted or
womenprofessionals(38%)istheexpectationofFlexible
workarrangements.
Interestingly, Flexible work
arrangements is identifed as a needconsistently across generations andgender as an important retention strategyand an incentive to delay retirement.
Less than 25 years 25-35 years 35-40 years More than 40 years
51%56%
50%
35%
29%
58%54%
49%
35%
31%
62%
40%
32%
45%
25%
61%
45%
22%
39%34%
Promotion/Job advancement Add itional compensation
New training programs Flexible work arrangements
Opportunity to work abroad
Views o dierent Generations on eective retention strategies
Views on retention strategies Men vs. women
0%
10%
20%
30%
40%
50%
60%
Additionalbonuses orfinanacialincentives
Individual-ized careerplanning
(within yourcompany)
Flexiblework
arrange-ments
New trainingprograms
Opportunityto workabroad
Additionalcompensa-
tion
Promotion/Job
advance-ment
20% 21%25% 25%
38%
27%
39%35%
40%
49% 51%54%
57% 56%
Women Men
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Millennial Tiger Cubs distinguishthemselves rom other generations byidentiying a un working environmentas a key consideration or the overallemployee experience and brand
Reasons cited by Millennial Tiger Cubs or staying with their current employer
Opportunity to
work abroad
Fun working
environment
Flexible work
arrangements
Additional
compensation
An easier
workload
50%47%
41%38%
36%
HR should devise retention strategies by addressing those
components that employees perceive as vital to continue
working with the current organization.
Inadditiontomoney,forMillennialTigerCubs,the
reasons that drive its decisions to continue with its existing
employer comprise majorly o opportunities to work
abroad(50%)toexibleworkingarrangements(41%)and
easierworkload(36%).Onedistinguishingcomponent
identiedonlybythisgroup(47%)istheneedforafun
workingenvironment.
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Retirement
FlexibleworkarrangementsisidentiedbyBaby
Boomers, Generation X and Millennial employees as a key
component that can delay the plan to retire or both men
andwomen.Bothwomen(51%)andmen(40%)identied
exibleworkarrangementsasakeydeterminanttodelay
their retirement.
Flexibleworkarrangementsallowtheemployeestochoose a work schedules that is in line with their personal
or amily needs. These arrangements may include fexible
time period or compressed work weeks or telecommuting.
Some o the other reasons identied were easier work
load, additional compensation, ability to integrate amily,
community, and work commitments, and opportunity to
change elds. Most o these t in well into the require-
ments o an individual who is aging.
Expected retirement age across regions
14%
10%
29%
45%
62%
57%
41%
28%
14%
56-65 years
66 to >70 years
< 45 to 55 years
India
APAC
Global
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Gender preerences on incentives that can delay retirement
Generation preerences on incentives that can delay retirement
Opportunity tochange
fields/learn a newfield
An ability tointegrate family,community, andwork commit-
ments
Additionalcompensation
An easierworkload
Flexible workarrangements
27% 28%
Male
28% 29%
38%
32%34% 34%
40%
51%
Female
Flexible work arrangements
Additional compensation
Promotion/Job advancement
An easier workload
An ability to integrate family, community,
and work commitments
Opportunity to change fields/learn a new field
50%
54%
43%
44%
39%
24%28%
33%
40%
35%
23%
28%34%
34%38%
43%26%
28%
27%
28%
25%34%
26%27%
27%
18%
25%23%
25%
26%
More than 40 years
35-40 years
30-35 years
25-30 years
Less than 25 years
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In considering strategies to keep employees engaged,
organizations should consider innovative strategies that
can help employees address the requirements o amily,
health, and community needs to be able to work longer
and delay their retirement.
Employer commitment to employees
One set o survey questions was intended to assess how
employees value the range o employer eorts to showemployee commitment and the overall employee experi-
ence. The survey examines a range o options, including
coreprogramsandcommitmentssuchassalary/nancial
benets,corporateresponsibility/voluntarism,diversity
andinclusion,work-lifebalance/exibilityprograms,
opportunitiestoworkabroad,opportunityforgrowth
anddevelopment,andcreatingafunworkenvironment.
For employees across generations and gender, the
responsesechoedsimilarsentiments.TheyfeltthatSalary/
FinancialBenets(67%),Work-lifebalance/exibility
programs(70%),andOpportunityforgrowthanddevel-
opment(76%)havesignicantlyimprovedwithintheir
organizations (while the other areas showed an overall
improvement). This highlights that organizations today are
investing in strategies related to compensation, fexibility,
and developing growth opportunities or their employeesin an eort to retain and develop their talent.
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Young talents reections on HR: AreHR talent programs eective? What doemployees think about them?
Ifwewereevaluatingacompanysproductdesign,manu-
acturing, distribution, marketing, and sales, we would
likely (!)start with talking with and understanding
acompanyscustomers.Soinunderstandinghowto
improve the contribution and eectiveness o HR and
talent programs, we should ocus on the perspectives o
acompanysemployees.Specially,giventheconstant
talk about the importance o people to our businesses, in
India and around the world, what can we learn rom the
perceptions o our employees regarding the quality and
eectiveness o business HR and talent programs?
In summary, the view o employees, in Ind ia, the Asia
Pacic region, and globally suggest that there is signicant
opportunity or HR and talent programs to improve their
eectiveness in the eyes o employees. In this turbulent
economic environment, talent management teams needs
to deal with challenges associated with recruitment, devel-
opment, retention, and compensation along with incor-
porating the requirements o employees who vary across
genderandgenerations.Notsurprisingly,beingaworld-
classorganizationinHRandtalenteffortsisatough
task.Oursurveycorroboratesthisasonly6%ofGlobal
andAPACemployees(1outof16)and9%ofIndianemployees (1 out o 11) who participated in the survey
described the talent and HR programs at their companies
asworld-class.Inotherwords,9%ofIndianemployees
wouldgivetheirHRandtalentteamsanAgradeontheir
performanceandeffectivenesscomparedtoonly6%who
earnanAgradegloballyandregionally.
The good news is that companies are at least meeting
expectations o their employees as a majority o their
responsesareGoodandVeryGoodincomparisonto
FairandPoorforIndiaandAPAC.AmongtheIndian
respondents,amarginofmorethan2:1(69%to31%)
employeesratedtheircompaniestalentprogramsasworld-classorverygoodorgoodthanfairor
poor.APACemployeeshadahighersatisfactionindex
with73%oftheiremployeesratingtheircompanysHR
effortsworld-class,verygood,orgood,andthe
remaining27%scoredfairorpoorproducingaratio
o 3:1. The concern seems to be at a global level where
theratiois4:3(56%to43%),moreorlessequalonboth
sides.
The message is clear. While the Indian organizations
should continue to do the good work and match the
regional standards, the organizations outside the subconti-
nent need to do a lot more.
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18 National talent survey report
I we delve deeper into what employees think about critical
HR and talent activities, the story is more interesting.
One o the major activities that emerge rom the survey
isEffectiveCommunicationwithyouremployees.This
coupled with some innovative talent programs appear to
be a critical component o eective HR and talent strategy.
Let us see in the next ew pages what can make organiza-
tions world-class.
Communicatingeffectivelyisacriticalexpectationfor
high-perorming HR and talent teams. Interestingly, this
is an area where Indian respondents evaluated their HR
perormance as below the regional assessment. Only52%ofIndianrespondentssaidHRdidaneffectivejob
communicatingthecompanysstrategyanddirection
comparedagainst80%acrosstheAsiaPacicregionand
57%globally.ThissingleparametertakesuptheAPAC
percentage higher and stands out as an important area
that the Ind ian organizations must address.
According to the survey, the top ve talent programs
identied by employees were dierent (i.e., they varied
across India, the Asia Pacic region, and globally. Global
employees have a air mix o opinions when scoring
theircompanysHRperformancebetweenworld-class/
verygood/goodtofair/poor.Providingcompetitive
compensation and benet packages is the ront-runner(66%world-class/verygood/goodto34%fair/poor)as
the key talent program ollowed closely by HR programs
likeprovidingexibleworkoptions(65%world-class/
verygood/goodto34%fair/poor),managingaglobally
diverseworkforce(63%world-class/verygood/goodto
30%fair/poor),retainingtopperformers(57%world-
class/verygood/goodto41%fair/poor),anddeveloping
leadersthroughinternalandexternalprograms(54%
world-class/verygood/goodto45%fair/poor).
Global and regional comparison o employee assessment on company's overall HR/talent eorts
Assessment: Does HR eectively communicates the companys strategy and direction?
0% 20% 40% 60% 80% 100%
India
APAC
Global
9% 26% 34%
69%
73%
56%
23% 8%
6%
6%
27% 40% 20% 7%
21% 29% 24% 19%
World class/
Excellent
Very Good
Good
Fair
Poor
0% 20% 40% 60% 80% 100%
India
APAC
Global
52%
52%
80%
57%
33% 15%
80%
57%
19% 1%
40% 2%
Yes
No
Do not know
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Talent programs that make a dierence to Global employees
Talent programs that make a dierence to APAC employees
TheAPACregiontellsadifferentstory.Thesurveyed
employeesappeartobesatisedwiththeiremployersHR
eorts and perormance. Similar to the global preerences
on talent programs, providing competitive compensa-
tion and benet packages stays on the top here as well.
However,theoverallpercentagevaries-75%world-
class/verygood/goodto25%fair/pooragainstthe66%globalworld-class/verygood/good.TheotherHR
programs identied include managing a globally diverse
workforce(73%world-class/verygood/goodto25%
fair/poor),remainingtransparenttoemployeesintimes
ofeconomicuncertainty(71%world-class/verygood/
goodto26%fair/poor),retainingtopperformers(71%
world-class/verygood/goodto28%fair/poor),and
developing leaders through internal and external programs(71%world-class/verygood/goodto29%fair/poor).
The story is again dierent in India. Providing competi-
tive compensation and benet packages slides down to
number4asagainstthetoptalentprograminAPACand
Globalscenarios.Only66%oftheworld-classrespondents
elt that this was important. The top reason in the Indian
contextisManagingagloballydiverseworkforce(76%
world-class/verygood/goodto20%fair/poor).This
talentprogramwasnumber2intheAPACandnumber
3 in the global ranking. This was ollowed closely by
Providingexibleworkoptions(72%world-class/very
good/goodto28%fair/poor)andInspiringtrust/con-
denceinleadership(67%world-class/verygood/goodto
30%fair/poor).Developingleadersthroughinternaland
externalprograms(66%world-class/verygood/goodto
30%fair/poor)waslastofthetopvetalentprograms.
Providing competetive compen-sation and benefit packages
Providing flexible work options
Managing a globally
diverse workforce
Retaining top performers
Developing leaders through
internal and external programs
12%
9%
10%
10%
8% 18% 28% 26% 20%
21% 27% 22% 19%
22% 31% 22% 8%
23% 33% 18% 16%
24% 30% 22% 12%
World class Very good Good Fair Poor
Providing competetive compen-sation and benefit packages
Managing a globallydiverse workforce
Remaining transparent to employeesin times of economic uncertainty
Retaining top performers
Developing leaders throughinternal and external programs
14 %
10%
9%
10%
9% 22% 40% 18% 11%
31% 30% 18% 10%
27% 36% 16% 10%
27% 36% 21% 3%
25% 36% 15% 10%
World class Very good Good Fair Poor
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Clearly,employeesworkingintheIndiansubcontinent
have dierent reasons to score their employers high on the
HRperformanceascomparedtoGlobalandAPACregions.
Let us take a closer look at each o the ve key compo-
nents that employees want their HR teams to ocus on:
Managing a globally diverse workorce: In the
era o globalization, companies are expanding into
new markets across continents. As such, managing a
globallydiverseworkforcehasbecomethetoppriority
or talent managers within the organizations. With only
14%ofrespondentsfromIndiaacknowledgingtheir
HR eorts in managing a global work culture as world-
class,itstimeforHRtofocusinthisarea.
Providing lexible work options: This is one area
that is consistently cited as an eective retention
strategy across generations and gender in India. With
changing business and technology dynamics, lexible
workoptionsallowemployeestochooseawork
schedule per their convenience especially or the tech-
savvy millennial. No wonder it is one o the major
parameters through which employees rate their HR, but
asperoursurvey,only15%oftherespondentsrated
theirHReffortsasworld-classinthisarena.Clearly,
considerable work remains to be done by the Ind ian
irms and HR leaders to develop programs that enable
employees exercise lexible work options without
aecting business. In addition, this change will require
a change in the mindset or the organization and its
employees.
Inspiring trust/conidence in leadership: Leadership
is one o the major aspects that employees today rank
as an important business and priority. A core, eective
leadership team that inspires trust and conidence can
be the most reassuring aspect o an organization in
volatile times such as these. Keeping employees updated
about company strategy and plans through regular and
eective communication is one o the many tools tomaintain, build, and inspire the trust o leaders. Open
orums, access to leadership, and transparency are areas
whereIndianleaderscanimprovetheirefforts.Only8%
o the employees surveyed believed that their HR and
businessleadersareworld-classinthistraitinspiring
trust in leadership-- indicating that the HR in India may
have a long way to go.
Providing competitive compensation and beneit
packages: According to our survey, we have noticed
two key strategies or this characteristic based on
generation and job levels in the organization. The
strategy or entry-level proessionals and GenerationX should be a combination o market-competitive
cash compensation and investment in skill and career
building. However, or the executive level or baby
boomers, the ocus is likely to be on promotion and
career growth along with competitive compensation.
Merely,6%oftherespondentsfromIndiaratedtheir
HRasworld-classwhenaskedaboutcompetitive
compensationandbenefitpackages.
Talent programs that make a dierence to India employees
Managing a globally diverse workforce
Inspiring trust/confidencein leadership
Providing flexible work options
Providing competitive compensationand benefit package
Developing leaders throughinternal and external programs
14 %
15%
8%
6%
8% 25% 33% 20% 10%
26% 35% 24% 9%
26% 34% 20% 10%
28% 29% 18% 10%
29% 33% 16% 4%
World class Very good Good Fair Poor
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Developing leaders through internal and external
programs: Emphasis on developing the next generation
o corporate leaders is a recurring theme across
generation and genders. HR should channelize its eorts
to identiy and develop new leaders by creating eective
succession plans and related training programs. It should
not only be able to retain existing leaders, but constantlykeep an eye on the leadership pipeline to make sure that
there are no shortages o leaders when the company is
headingforacrunchtime.Withonly8%ofsurveyed
employeesindicatingtheirHRasworld-classinthis
area, organizations have a long way to go.
HR should consider the changing generational diversity
and wants and needs o dierent segments when devising
talent programs. These talent programs are in addition to
the organization being transparent and ensure eective
communicationaboutcompanysstrategyanddirection.
Overall,employeeswhoenjoyworld-classorverygoodorgoodtalentprogramsappearmoresatisedwith
their jobs and the development o their careers than their
organizationswithpoorHRprograms.Craftingtalent
programs keeping the above trends in mind will assist the
HRtoattainworld-classstatusandhelpthecompanies
realize signicant benets in the long run.
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What are the perspectives o employeeswho view their organizations as World-Class in talent?
One o the interesting results o the survey is the respon-
dentsviewthat9%,1outof11,respondentscharacter-
ized their companies as world-class in talent. Another
26%,1outof4,respondentsdescribedtheircompaniesas
verygoodatHRandtalent,andmorethan3outof30
(31%)respondentsassesstheirHRandtalentfunctionsas
fairorpoor.
In this section o the report, we take a look at what
appears to matter most to employees who assess their
companiesasworld-classorverygoodintalentand
HR. Similar to global and regional trends, we have ound
that employees, who assess their HR and talent unctions
as high perorming, are more likely to plan to stay at their
companies, are more likely to be ocused on nonnancial
retention priorities (i.e., job advancement and develop-
ment) and see their leaders as better communicators and
inspiring trust. In short, when employees respond that
they believe their HR and talent teams are highly eective,
it appears to translate to strong views on retention and
development.
Let us highlight some key examples. Employees
with positive, i.e., world-class and very good, views
o HR and talent:
report they are more likely to expect to stay with
their current employers:
Employees who describe their HR unctions as world-class
or very good report they expect to stay with their current
employers:World-class,75%,andverygood,71%.In
contrast, respondents who described their employers as
air or poor in HR were less likely to expect to stay with
theircurrentemployers.OfthoseratingHRasfair,44%
expect to stay with their current employer and o those
whorateHRaspoor,only25%expecttostay.
...see their organization eectively communicating about
thecompanysstrategyanddirection
Surveyed employees who assessed their HR teams as
world-classorverygoodalsoseetheirorganizations
effectivelycommunicatingthecompanysstrategyand
direction:85%(world-class)and72%(verygood)gave
good marks to communications eectiveness compared to
30%(fair)and9%(poor).
are looking orward to career mobility and
international assignments
Respondents with high regard or HR and talent are
likely to have more positive views o career mobility and
internationalassignmentprospects:Asubstantial61%
o those describing their HR as world-class see excellent
andverygoodprospectsforcareermobilityand36%of
those rating HR very good are very positive about their
careermobility.Incontrast,only15%(fair)and7%(poor)
o respondents with low regard or HR are positive about
their mobility and international programs and prospects.
31%
26%
9%
34%
World class\Excellent
Very good
Good
Fair/Poor
How do Indian employees assess the efctiveness o their company's HR and Talent activities?
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National talent survey report 23
see their companies remaining transparent to
employees in times o economic uncertainty
Employees with high regard or their HR unction are
morelikelytoseetheircompaniesasstraighttalkersand
remainingtransparentintimesofuncertainty.63%of
respondents who describe their HR teams are world-class
also assess the transparency o their leaders as excellent
orverygood;and44%ofthosewhoassessHRasvery
good also see their leaders as very strong in transparency.This is in contrast to those at who assess HR as air or
poorwhereonly10%and6%,respectively,reporttheir
companies doing an excellent or very good job in terms o
transparency.
are very positive about their companys perormance
developing leaders through internal and external
programs
Surveyed employees who give HR the highest marks are
muchmorepositiveabouttheircompanysleadership
developmentefforts.74%ofrespondentswhorateHR
highoverallgiveexcellentandverygoodmarkstoHRs
leadershipdevelopmenteffortsand56%ofrespondentswhoassessHRasverygoodoverallassesstheircompanys
leadership development in the top two categories. On the
otherhand,only12%and9%ofthoseratingHRasfair
andpoorgivehighmarkstotheircompanysleadership
programs.
have confdence in their leaders and see them as
inspiring trust.
Respondents who rate HR at the highest levels also have
the strongest condence in their leaders and see them as
inspiringtrust.80%ofthosewhoseeHRasexcellentor
very good give the highest marks or condence in leader-
shipandtheirabilitytoinspiretrustand55%ofthosewith
averygoodviewofHR/talentratetheirleadershighlyin
terms o condence in their leaders and their inspiration.
Ontheotherside,only14%ofthosewithfairviewsofHR
andtalentandonly10%ofthosewithpoorviewsofHR
have very positive views in terms o condence or inspira-
tion rom their leaders.
see their organizations as very eective in managing
a globally diverse workorce
Employees with strong views on the eectiveness o HR
andtalentaremuchmorepositiveabouttheircompanys
ability to eectively manage a globally diverse workorce.
Averysubstantial87%ofthosewhoseeHRandtalent
as excellent or very good give the highest marks to their
companysabilitytomanageagloballydiverseworkforce.
63%ofthosewithaverygoodviewofHRseetheseabilities to manage globally diverse workorces in this
positivelight.Incontrast,only25%ofthosewithafair
view o HR see their companies as excellent or very good in
thiscategorywithonly17%whoassessHRaspoorgiving
strong marks to their company in terms o managing a
globally diverse workorce.
and fnally, they rate their organization highest in
terms o retaining top perormers.
Survey respondents who rate HR as very good to great
alsohavethestrongviewsoftheirorganizationsabilities
toretaintopperformers.65%ofthosewiththestrongest
viewofHRsoveralleffectivenesshadexcellentorverygoodassessmentsoftheircompanysabilitytoretaintop
performers;51%ofsurveyedemployeeswithaverygood
view o HR had an excellent or very good view o their
companysabilitytoretaintopperformers.Ontheother
side,only12%ofemployeessurveyedwithafairviewof
HR in their companies see them as strong in retaining top
performersandonly7%ofthosewithapoorassessment
oftheircompanysHR/talenteffortsratetheircompanys
ability to retain top employees in the top categories.
In summary, employees with the strongest and most
positiveassessmentoftheircompanysHRefforts,37%of
the respondents, have overwhelming positive views o their
job and retention prospects, leadership opportunities, and
themostpositiveviewsoftheircompanyscommunication
eorts and their leaders overall. What employees think o
theircompanysHReffortsmaytranslateintomoreloyalty,
satisaction, and likelihood to stay and grow with their
companies.
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Spotlight: Talent perspectives romemployees in the knowledge andproessional services industries
The Knowledge and proessionals services (KPS) industry is
the growth engine o Ind ian economy. Over the past ew
years,inadditiontoKPS,IT/ITEShasalsocrossedsigni-
cant milestones in terms o revenue, employment genera-
tion, and value creation in the country. In our spotlight
section, we are ocusing on the concerns expressed by the
young talent in India within these two important indus-
tries.55%ofresponsesarefromKPS,while23%came
fromIT/ITES;theresultscanprovideaproductiveinsight
into to the perspectives o young talent in India. Remaining
22%ofresponsesarefromtheindustries,including
energy/utilities,technology/media/telecom,consumerand
industrial products, lie sciences, manuacturing, nancial
services,andothers.
Businesses worldwide are becoming more knowledge
intensive, and the trained talent pool is struggling to
keep pace. In order to stay competitive and sustain their
competitive advantage, organizations need to continue
to build HR strategies to retain top talent in critical indus-
tries. Ater all, employees are the key contributors to the
success o any organization. Organizations should continue
to innovate and develop talent programs that help inattracting the right talent, onboarding and coaching them,
managing expectations, and rewarding them as they grow
within the organization. The aim should be to provide a
career to employees and acilitate growth to build a world-
class culture one o the most eective retention tools.
One observation rom the survey is that employees in
these knowledge-intensive industries, irrespective o their
sectors, have not been with their organizations or very
long. According to the survey, in these sectors, less than
20%ofsurveyedemployeeshavebeenemployedforve
ormoreyears.63%ofemployeeswithintheKPSfallinthe
category o being employed with their current employers
forlessthantwoyears.ForIT/ITES,itis60%andforotherindustries,itis57%,displayingasimilartrend.Among
the universe o surveyed employees in these sectors, the
tenure is generally quite low.
Knowledge
services
IT/ITES Others
55%
23% 22%
Respondents across industries
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When surveyed on the reasons or a job change, the
employees noted similar rationales across industries. The
top three reasons identied by the employees rom the
KPS industry that lead them to look or other job opportu-
nitiesarelackofcompensationincrease(54%),lackof
careeroptions(53%),andnewopportunitiesinmarket
(34%).IT/ITESfollowsthistrendcloselywitha57%citing
lackofcompensationincrease,and52%identifyinglack
ofcareeropportunities.Theotherindustriesmoreorless
weigh in the same bracket as ar as reasons or attrition
are concerned.
5 years
63% 60%57%
23%26% 24%
14% 14% 19%
Knowledge and professional services
IT/ITES
Others
Lack of compensation
increases
Lack of career options
New opportunities inmarket
Lack of challenge in the
job
Dissatisfaction with supervisor
or manager
Lack of adequate bonus orother financial incentives
57%
54%
51%
53%
52%
50%
34%
30%
31%
32%
31%
32%
19%
19%
19%
18%
19%
16%
Knowledge andprofessional services
IT/ITES
Other
Tenure metrics across industries
Reason or attrition across industries
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26 National talent survey report
Percentage o employees looking or a job change
While respondents have similar views on what would
entice them to leave, most o the surveyed employees in
the knowledge-intensive industries expect to stay with
their current employers;
56%fromKPS,60%fromIT/ITES,and57%fromtheother
industries. Given the opportunity, surveyed employees
expressed their willingness to stay with their employer. This
is a very interesting nd given that the tenure o employees
in these industries is quite low. The attrition that the KPS
andIT/ITESindustriesarefacingcanbeaddressedsince
the employees want to stay longer. There is a signicant
work that needs to go in rom HR leaders to devise talent
programs and hence address attrition.
Knowledge services
IT/ITES
Others
20%
56%
16%
5%
3%
60%
17%
15%
5%
4%
18%
57%
16%
6%
4%
I expect to stay with my current employer.
I am passively looking (posted resume onwebsites/updated my resume on professional sites,open for new opportunities.
I have been actively looking for new employmentduring the past 12 months.
I am currently seeking new employment.
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Fortheremainingpercentageofrespondentsactively/
passively looking or new employment opportunities,
what retention strategies can be put to action to make
theemployeesstay.ThesurveyidentiedPromotion/
Jobadvancementasakeymotivatorforemployeesto
continuewiththeircurrentorganizations.59%ofKPS
respondentsand54%ofotherindustriesidentiedthisas
the top reason that can make them stay longer.
Money is important and lack o additional compensation
has been cited as a top reason to consider leaving an
organizationfor55%ofIT/ITESemployees.Additional
compensationwasaclosesecondreasonfor54%respon-
dentsfromKPSindustryand49%intheotherindus-
tries. Increasing prices and rising infation in the Indian
marketplace does make it important that employees revise
compensation to take account o these critical in these
macroeconomic pressures.
Given the global nature o business and careers, there
also is a desire among employees to have access to global
exposure proessionally. Opportunity to work abroad is
anothermajoraspectrecognizedby45%ofKPS,47%of
IT/ITES,and48%ofotherindustryrespondentsthatcan
infuence them to stay with the company. New training
programs, fexible work arrangements, and individualized
career planning are additional reasons that HR can include
while planning its retention strategy.
Eectiveness retention strategies noted across industries
Promotion/Job advancement
Additional compensation
Opportunity to work abroad
New training programs
Flexible work arrangements
Individualized career planning(within your company)
52%
59%
54%
54%
55%
49%
45%
47%
48%
35%
36%37%
30%
30%
30%
24%
25%
26%
Knowledge andprofessional services
IT/ITES
Other
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The global economic slowdown, layos, and uncertainty
have loomed large around the world in the last year.
Eective communication and transparency rom leadership
on what is happening are particularly important tools that
can result in assuaging ears o employees and encour-
agingthemtostaywiththeorganization.51%ofthe
respondentsfromKPSindustry,55%ofIT/ITESand52%of
the other industries eel that their HR ollows an eective
communication strategy. The survey result also suggests
that HR and talent managers should nd eective ways
in communicating such matters to all the levels down the
organization.TheoveralleffortsofHR/talentmanagersare
appreciated by the employees rom across all the industry
sectors, particularly in manuacturing, nancial services,
and other industry sectors.
While a relatively small percentage o employees rate their
organizationsHReffortasWorld-class,theknowledge-
intensiveindustriesareatorabovetheaverage:9%of
KPS,11%ofIT/ITES,and6%fromtheotherindustries.
There is scope or improvement in the HR eorts, and as
highlighted in the last section, there appears to be strong
benets or retention and satisaction among employees
withgenerallypositiveviewsoftheircompanysHRand
talent eorts.
Communication eectiveness o HR as perceived by employees
Employee ratings on HR eorts across industries
Yes No
51%55%
51%
33% 30%35% Knowledge services
IT/ITES
Overall
Knowledge services IT/ITES Others
9%
26%
34%
24%
7%
11%
26%
34%
19%
9%
6%
29%
33%
24%
8%
World class/Excellent
Very good
Good
Fair
Poor
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On the retirement ront, employees rom across industries
expecttoretirebetween56-60yearsofage.However,
with evolving talent needs, retaining experienced
employees or longer duration as subject matter experts
or as a repertoire o knowledge is becoming a new trend
across industries.
Retirement age quoted by employees across industries
Before 45 46-50 51-55 56-60 61-65 66-70 70+
8%
9% 9%
17%17%
15%16%
18%
13%
28%
25%
28%
18%
16%
22%
7% 7%6% 6%
9%8%
Knowledge services
IT/ITES
Other
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Whenaskedaboutthecriterion/incentivesemployees
would consider to delay their decision o retirement, there
is a clear trend. What are the actors that might induce
employees to delay their retirement age? Flexible work
arrangementsemergesastheleadingresponsewith
43%ofKPSindustryrespondents,45%ofIT/ITESrespon-
dents,and44%ofotherindustryrespondents,identifying
it as the top reason. Additional compensation, easier
workload, ability to integrate amily, community and work
commitments, and an opportunity to change eld are the
other reasons that can act as incentives or employees to
consider delaying their retirement.
Operatinginexibleworkarrangementsisidentiedas a growing and popular expectation or the workorce.
KeepinginmindthatmostofthepeopleintheKPSandIT/
ITES industry work in shits and do not get some estivals
as a holiday, due to the nature o the business, this is an
important point to consider or HR Leaders. Alternate
arrangements that allow employees choose a work
schedulethatisinlinewiththeirpersonal/familyneeds
and holidays that can be planned and communicated willenhanceemployeessatisfactionindex.Flexiblearrange-
ments may include fexible time period or compressed work
weeks, compensatory os, or telecommuting. This is an
important current and uture area o ocus or HR in these
high-growth, high-attrition, and tight labor supply sectors.
Incentives that can delay retirement across industries
Flexible work arrangements
Additional compensation
An easier workload
Opportunity to changefields/learn a new field
An ability to integrate family,community, and work commitments
Promotion/Job advancement
45%
43%
44%
36%
35%
35%
34%
36%
35%
29%24%
27%
28%
27%
27%
24%
26%
25%
Knowledge services
IT/ITES
Other
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Conclusion
Deloitte and AIMA are pleased to present this inaugural
India Talent Survey. In this report, we have presented our
important themes based on the survey and our analysis,
which, we trust, provide a starting point and valuable
input or business and HR and talent leaders, universities,
and policies makers to enhance their understanding o the
evolvingexpectationsoftheTigerCubsandyoungtalent
in India.
The our themes covered in this report provide an
useul oundation or uture eorts o HR Leaders in the
corporate sector and also provide perspectives on talent
issues that need to be addressed at the industry and
potentially macroeconomic level.
First is the importance o employers improving their under-
standing o the evolving mindsets o employees in India,
the region, and around the world.
Second is honing our understanding o the evolving views
across generations and gender on key talent issues.
Third is understanding how employees perceived the eec-
tiveness and activities o their HR and talent teams.
Fourth is considering what matters most and the perspec-
tives o employees who see their HR teams as world-class
and why this appears to matter and translate into higher
satisaction, loyalty, and retention.
In an age characterized by a talent paradox, wherecompanies in India, the Asia Pacic region, and across the
globe are struggling to nd and retain highly and special-
ized skilled workers and leaders amidst large pools o
workers, it is becoming more important to improve our
understanding o what young talent in India expects and
how we can attract and retain them. We hope this report
has added to our individual and collective understanding
on these important issues.
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32 National talent survey report
Annexure I
DeloitteinconjunctionwithAIMAconductedtheNational
TalentManagementSurveytoassesstherequirementsof
employees across India. The goal was to provide useul
quantitative inormation and analysis to help companies
and proessionals across the nation better understand our
young talent, their mindset, and the evolving Indian talent
landscape. It strived to understand the concerns and chal-
lenges aced by both the employees and employers across
the nation.
TogaugethePerspectivesofyoungtalentinIndia,an
online survey was conducted in the month o January
through early February 2012. We received an over-
whelming response rom 2122 employees working
in various companies spread across industries led by
knowledgeservices(55%),followedbyIT/ITES(23%),
energyandutilities(9%),technology/media/telecom(5%),
andothers(8%).
The survey participants were drawn rom each generational
groupthatincluded66%Millennial(age:lessthan30),
29%GenerationX(age:30-40),and5%BabyBoomers
(age: 40+). Approximately, three quarters o survey partici-
pantsweremen(69%)and31%werewomen.
9%
55%
23%
8%
5% IT/ITES
Knowledge services
Energy and utilities
Technology/Media/Telecom
Others
31%
69%
Male
Female
29%
5%
66%
Millenials (Age: Less than 30)
Generation X (Age: 30-40)
Baby boomers (Age: 40+)
Demographics Industry
Demographics Industry
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National talent survey report 33
The survey was designed to provide a barometer o
how organizations are adapting and shaping their talent
strategy in the light o changing economic circumstances.
Our aim was to learn about the top retention tools and
techniques that can help employees stay longer with their
organizations to meet current and uture business objec-
tives. What makes this survey unique is that it allowed
participants to rate the ongoing HR eorts in their organi-
zations. Additionally, it gave an opportunity to the respon-dents or sharing their thoughts on eective retention
strategy, compensation, retirement plans, and the kind o
workthatkeepstodaysworkforceengaged.
The survey was an eort to understand how working
proessionals today think and react that will ultimately help
the HR leaders in gaining an insight into designing tomor-
rowsworkenvironment.
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34 National talent survey report
Annexure II
Reerence material
Talent Edge 2020: Redrating talent strategies or the uneven recovery
Emerging Markets: The Front Line or Growth and Talent
Talent Edge 2020: Blueprints or the New Normal
IT and knowledge-based proessional services Reshaping the organizations o tomorrow
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National talent survey report 35
Authors
Je Schwartz
SeniorDirector,HumanCapital,Delhi
GlobalLeader,HumanCapitalMarketing,
Eminence, and Brand
DeloitteConsultingIndiaPrivateLimited
Email: [email protected]
Pooja Bajpai
Manager,HumanCapital,Delhi
DeloitteConsultingIndiaPrivateLimited
Email: [email protected]
Contributors
Akshita Dhawan
DeloitteConsultingIndiaPrivateLimited
Samarth Sharma
DeloitteConsultingIndiaPrivateLimited
Piyush Sharma
DeloitteConsultingIndiaPrivateLimited
Deepthi Siripurapu
Deloitte Support Services India Private Limited
Sambrita Mondal
Deloitte Support Services India Private Limited
Mazhar Siddiqui
Deloitte Support Services India Private Limited
Authors and Contributors
AspecialThankyoutotheSales,MarketingandBusinessDevelopment(SM&BD)andtheDeloitteCreativeServices(DCS)
team, who played a key role in developing the nal presentation o this report, its layout and design.
Most importantly, thanks to our colleagues rom Deloitte India and All India Management Association (AIMA) or their
support in conducting the survey and getting us valuable inputs rom an overwhelming 2000+ respondents. This report
would not have been possible without the tremendous support we received rom all o you.
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36 National talent survey report
Roopen Roy
SeniorDirector,Consulting
Deloitte Touch Tohmatsu India Private Limited
Email: [email protected]
P. Thiruvengadam
SeniorDirector,HumanCapital,Consulting
Deloitte Touch Tohmatsu India Private Limited
Email: [email protected]
Dr. Vishalli Dongrie
SeniorDirector,HumanCapital,Consulting
Deloitte Touch Tohmatsu India Private Limited
Email: [email protected]
Sucheta Hota
Director,HumanCapital,Consulting
Deloitte Touch Tohmatsu India Private Limited
Email: [email protected]
Shivram Sethuraman
Director,HumanCapital,Consulting
Deloitte Touch Tohmatsu India Private Limited
Email: [email protected]
Contacts
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This Report and the inormation contained herein has been prepared by DTTIPL solely or the purpose o inormation The reader shall not use this Report or any other
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This Report contains analyses that are intended to provide high-level inormation on the subject and are not an exhaustive treatment o the subject. The analyses in the
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