Sportswear/Apparel

Market

India Market

Entry

India Total GDP 1867.4 US Bn $

India GDPIndustry GDP Share

27 %

Macroeconomic indicators

Consumer’s incomeUnderstand Purchase Power

Population Density

Population Density Segments

Performant Sales in Marked AreasPossible Entry Points

Sportswear Market size India Pop. 1,21 Bn

Over 35 yoUnder 35yo786.5 mln

Targeted Sportswear Customer:Customer under 35 years old

Who wears apparel in India?

+

• Low Cost Production• Growing Income Level

+• Consumption Market• Increasing Brand Consciousness

+• Changing Consumer Behavior• Online Sales

+

• Use of Credit Cards

-• Labor Laws

-• Lack of Quality Retail Space

-• Lack of Sound Distribution Channel

-• Economic and Regional Disparities

Growth Drivers andMarket Attractions

Growth Inhibitors

Drivers and inhibitors of retail, apparel and sportswear Markets

Custom Duty Cut

Manufacturing

Investment Regions (MIRs)

Skill Developmen

t Programmes

Institutional Support

International Testing Centers

Government Initiatives

Understand the Advertising and Marketing channels (%)

Viral Marketing

Building A Community Around Your

Brand

Generating Buzz Around Your Brand

Newspaper Advertising

TV/Video Advertising

FM Radio Advertising

Professional Sportswear on Athletes.

Sponsor a Sports Team

Customer Social

ResponsibilityMarketing

Best Advertising and Marketing Strategies

Field Hockey

• National Sport

• 8 gold medals

Cricket

• Most popular Sport in India

Football

• Popularity rivals Cricket in some areas

• Spectators & Players interested in apparel

BasketBall

• Popular Sport

• Played in School

• Public Popularity Rises

Tennis

• Popular in Urban Areas

• Star Vijay Amritraj

• Popularity Rises

Overview of sports and action/adventure sports culture and developments

in India

Brief Profiles Brand Competition Market Players

Bata India Limited manufacturing and trading of footwear and accessories through its retail and wholesale network. The Company operates in two segments: Footwear & Accessories and Surplus Property Development.

Reebok International, a subsidiary of Adidas, has long been at home in sporting arenas as a top US maker of athletic shoes. In addition to its namesake sportswear and accessories, Reebok caters to hockey aficionados through its Canadian division, and its Sports Licensed Division. 

Liberty Shoes (LSL), iengaged in the business of manufacturing and selling leather & non-leather shoes, The Liberty brand of LSL holds 32% market shares in the leather footware catogery. The company has upgraded its manufacturing facilities to manufacture high-quality speciality sport shoes of international standardThe Company markets its products under the Puma,Tretorn and Cobra Golf brand names. The Company tailors its products to customers active in various sports, including tennis, motor sports, running, golf, baseball, cricket and soccer. The Company has own retail operations, as well as licenses out various product segments, such as watches, fragrances and eyewear. Focus on surfwear, snowboardwear, sportswear, and swimwear sold under the Quiksilver, Roxy, Hawk, Lib Technologies, and Gnu names. Quiksilver owns the DC Shoes brand of footwear and apparel for young men and juniors. Quiksilver has expanded its products to include eyewear, watches, and personal care items.NIKE is a seller seller of athletic footwear and athletic apparel worldwide. The Company sells its products to retail accounts, through NIKE-owned retail stores and Internet sales, and through a mix of independent distributors and licensees. The Company focuses on seven key categories: Running, Basketball, Football (Soccer), Men's Training, Women's Training, NIKE Sportswear (its sports-inspired products) and Action Sports. 

Pantaloon Retail

K Raheja Group

Tata Group

Landmark Group

Piramal Group

AV Birla Group

Major apparel retail chains

Potential Partners for JV or Other Forms of Partnership

Pantaloon Retail

AV Birla Group

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