M a r k e t I n t e l l i g e n c e . C o n s u l t i n g

India Online Grocery Market By Product , Consumer Behaviour, Competit ion Forecast

and Opportunities , 2011 – 2021

P r o d u c t O v e r v i e w

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A grocery store (retail stores or online)

primarily sells grocery products such as

fruits & vegetables, food grains, bread &

bakery products, dairy products, dry &

baking goods, etc.

Further, online grocer can be defined as a

grocery store which allows individuals or

companies to purchase grocery online.

Profit margin of online grocers depends

upon the order. Higher order will result in

high profit for the companies.

Further, online grocers are majorly

focusing towards providing faster delivery

services across their respective cities, in

order to increase their profit margins.

Reta

il

Food & Grocery

Beverages (Coffee, Tea, Juice, etc.)

Bread, Bakery and Dairy Products (Bread, Sandwich Loaves, Biscuits, Eggs, Milk,

Butter, Cheeses, etc.)

Dry & Baking Goods (Flour, Sugar, Pasta, Noodles, Dry

Fruits, etc.)

Fruits & Vegetables

Household (Detergent, Paper Towels, Toilet Paper, Aluminium Foil, Sauce, etc.)

Food Grains

(Rice, Oil, Flour, etc.)

Meat (Chicken, Fish, etc.)

Personal Care (Shampoo, Soap, Hand Soap, Shaving

Cream, etc.)

Other items (Baby Items, Pet Items, Greeting Cards,

etc.)

Department Stores

Pharmacy

Books, Music

and Gifts

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S No. Contents

1. Report Methodology

2. Analyst View

3. Product Overview

4. Global Online Grocery Market Overview

5. India Grocery Market Outlook

5.1. India Online Grocery Market Vs Offline Grocery Market

6. India Online Grocery Market Outlook

6.1. Market Size & Forecast

6.1.1. By Value

6.2. Market Share & Forecast

6.2.1. By Product Type (Food Grains; Bread, Bakery & Dairy Products; Fruits & Vegetables; Personal Care; Dry & Baking Products; Household Products; Beverages; Meat & Meat Products; & Others)

6.2.2. By Region

6.2.3. By Company

7. Policy & Regulatory Landscape

8. Business Model

8.1. Inventory Business Model

8.2. Hyperlocal Business Model

8.3. Multi-Channel Business Model

9. India Economy Profile

10. Competitive Landscape

10.1. Competitive Benchmarking

10.2. Company Profile

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10.2.1. Innovative Retail Concepts Pvt Ltd (BigBasket.com)

10.2.2. Grofers India Private Limited (Grofers.com)

10.2.3. Nuvo Logistics Private Limited (PapperTap)

10.2.4. ZN Retail Pvt. Ltd. (Zopnow.com)

10.2.5. AaramShop Private Limited (Aaramshop.com)

10.2.6. Natures Basket Limited (Naturebasket.com)

10.2.7. MN&C Supply Links Retail Private Limited (Localbanya.com)

10.2.8. Reliance Fresh Private Limited (Reliancefreshdirect.com)

10.2.9. Fiora Hypermarket Limited (my247market.com)

10.2.10. SRS E-Retail Limited (srsgrocery.com)

11. Voice of Customers

11.1. Online Shoppers, By Age Group

11.2. Online Purchase of Grocery, By Age Group

11.3. Purchase of Grocery Products, By Educational Qualification & Occupation

11.4. Buyer & Non-Buyer of Grocery Online, By Age Group

11.5. Factors Affecting Buyers

11.6. Purchase of Different Products Online, By Age Group

11.7. Frequency to Purchase Grocery Products, By Age Group

11.8. Monthly Spending on Grocery, By Age Group

11.9. Frequency of Online Grocery Purchase, By Age Group

11.10. Monthly Spending on Grocery through Online, By Age Group

11.11. Time of Purchase Grocery Products Online, By Age Group

11.12. Brand Awareness of Online Grocery Retailers, By Age Group

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11.13. Product Category Purchase Through Online, By Age Group

11.14. Beverages Products Purchase, By Major Online Retailers, By Age Group

11.15. Bread & Bakery Products Purchase, By Major Online Retailers, By Age Group

11.16. Dairy Products Purchase, By Major Online Retailers, By Age Group

11.17. Dry & Baking Goods Purchase, By Major Online Retailers, By Age Group

11.18. Fruits & Vegetables Purchase, By Major Online Retailers, By Age Group

11.19. Food Grains Purchase, By Major Online Retailers, By Age Group

11.20. Household Products Purchase, By Major Online Retailers, By Age Group

11.21. Meat Products Purchase, By Major Online Retailers, By Age Group

11.23. Personal Care Products Purchase, By Major Online Retailers, By Age Group

11.24. Other Items Purchase, By Major Online Retailers, By Age Group

11.25. Mode of Payment to Purchase of Grocery Products Online, By Age Group

11.26. Cashback/Discount Offers Impact Purchase of Groceries Online

11.27. Impact of Cashback/ Discounts Offers on Selection of Mode of Payment, By Age Group

11.28. Factors Affecting Grocery Purchase Through Online Over Physical Stores

11.29. Factors Affecting Satisfaction Level of Customer Buying Grocery Through Online Over Physical Stores

11.30. Drivers for Online Grocery Shopping

12. Annexure

13. Strategic Recommendations

14. About Us & Disclaimer

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Baseline Methodology

Our dedicated team of industry experts has comprehensively monitored and analyzed various aspects of India

online grocery market. The team has analyzed various industry segments and speculated a positive future for

the industry. Taking into consideration the strategic alliances, capital investments, etc., our team of analysts

has provided a prudent analysis of the industry’s performance over the next five years. This would enable our

clients in planning their investment decisions and explore growth opportunities in India online grocery market.

For our study, we have gathered information through primary research surveys with vendors and online grocery

service providers in India, followed by an exhaustive search of credible paid databases. Our team of experts has

then prudently evaluated all the collected information and organized it in chronological order to depict a

meaningful and clear picture of India online grocery market.

In addition, while compiling the data, we have also validated all the collected information from multiple sources

and data warehouses in order to present the most accurate and precise information of the concerned industry.

We have also identified and analyzed all emerging trends, including important drivers and challenges

confronting the mobile wallet market. We have also presented various forecasts for the industry based on our

in-depth analysis of market dynamics, prevalent trends, major developments and growth opportunities.

Companies InterviewedBigBasket.com, Grofers.com, PepperTap.com, ZopNow.com, Aaramshop.com,etc.

Sources:

Reserve Bank of India (RBI), News Articles, Company Website, Press Releases, etc.

I n d u s t r y B r i e f

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Online Grocery Market in India to Grow at 55% through 2021

Growing e-commerce industry and increasing internet penetration coupled with rising digital awareness toincrease online grocery sales in India through 2021

According to a recently released TechSci Research report, “Online Grocery Market in India By Product Type,Consumer Behaviour, Competition Forecast and Opportunities, 2011 – 2021”, the online grocery market inIndia is projected to grow at a CAGR of 55% during 2016 - 2021. Easy availability of a wide product range at oneplace and improving logistic services offered by companies are anticipated to fuel the country’s online grocerymarket over the next five years. With growing e-commerce market, increasing consumer awareness, risingdisposable income and advent of various technological advancements over the last few years. Over the lastcouple of years, online grocery companies operating in India have been spending heavily on digital marketingto increase their visibility and consumer awareness.

India has a large base of young consumers who form majority of the workforce and due to time constraintsbarely get time for grocery shopping which is increasing adoption of online grocery stores especially in metrocities. Consumers in urban centers like Delhi, Mumbai & Bangalore are driving substantial growth in Indiaonline grocery market, a large chunk of Indian consumers, residing in tier II and tier III cities, still remainuntapped due to lack of confidence, low awareness and price conscious behaviour. To remain competitive inthe market, an increasing number of e-grocers are strategically targeting these markets to increase theirfootprints in the country.

“BigBasket, Grofers, and PaperTap are the leading players in India online grocery market. These players areanticipated to maintain their dominance in the market through 2021. Few companies are expanding theiroperations by partnering with local retailers in numerous Indian cities, while others are adopting inventorybusiness model to address the growing demand for everyday consumer products across India.”, said Mr. KaranChechi, Research Director with TechSci Research, a research based global management consulting firm.

I n d i a G r o c e r y M a r k e t O u t l o o k

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100

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2011 2012 2013 2014 2015 2016E2017F 2018F 2019F 2020F 2021F

Grocery Market Retail Market

India Grocery & Retail Market Size, By

Value, 2011-2021F (USD Billion)

Company NameFood & Grocery

FormatNumber of Stores

in 2014

Reliance Industries Reliance Fresh XXX

Future GroupBig Bazaar, Food Bazaar, Foodhall,

KB's FairpriceXXX

Aditya Birla Group More XXXREI Agro Ltd. 6Ten XXXBharti Group Easy day XXX

RP-Sanjiv Goenka Group

Spencer's XXX

Avenue Supermarket D-Mart XXX

Godrej Group Nature's Basket XXX

Tata Sons Star Bazaar XXX

India Food & Grocery Formats of Major

Players & Number of Stores, 2014

12

34

56

78

910

2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F

India Online Grocery Market Size, By

Value, 2012-2021F (USD Billion)

Food …

Bread,

Bakery &

Dairy Product…

Fruits &

Vegetables…

Personal

Care, …

Dry & Baking …

Household

Products, …

Beverages…

Meat &

Meat

Products, …

Others,

12.00%

India Online Grocery Market Share,

By Product Type, By Value, 2015

India Online Grocery Market Share, By

Product Type, By Value, 2021F

Food

Grains,

11.00%

Bread,

Bakery &

Dairy Product…

Fruits &

Vegetables…

Personal …Dry & Baking

Products, …

Household

Products, …

Beverages…

Meat &

Meat

Products, …

Others,

12.00%

India Online Grocery Market Share, By Region, By

Value, 2012-2021F

1% 1% 1% 1% 1% 1% 1% 1% 1% 1%

30% 30% 30% 30% 30% 30% 30% 30% 30% 30%

40% 40% 40% 40% 40% 40% 40% 40% 40% 40%

29% 29% 29% 29% 29% 29% 29% 29% 29% 29%

2012 2013 2014 2015 2016E 2017F 2018F 2019F 2020F 2021F

Eastern Northern Western Southern

Food Grains Bread, Bakery & Dairy Products

Fruits & Vegetables Personal Care

Dry & Baking Products Household Products

India Online Grocery Market Share, By Product Type, By Value, 2012-2021F

R e p o r t O r d e r i n g

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Report Name: India Online Grocery Market By Product, Consumer Behaviour,

Competition Forecast and Opportunities, 2011 – 2021

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