india internship report 2014

Source- www.twenty19.com

India Internship Report 2014

© www.twenty19.com

Report on Internship Trends in India

http://www.twenty19.com/

Internships | College Fests | Online Courses2

Summary

The India Internship Report 2014 has been compiled and created by Twenty19 (www.twenty19.com)

Objective:

The India Internship Report 2014, summarizes the trends of the Internship Market in India in 2014. This reporthas been produced to showcase Twenty19’s findings, and educate companies on how Internships can be apowerful recruiting tool to solve the talent crunch that they face.

The data, results and findings are from Twenty19‘s experience of working with 7500+ companies, and 3 lakh+students, helping them for Internships .

The report covers:

• Top Trends of Internships in 2014

• Predictions on how the Internship scenario will be in the next 3 years

• Data and insights on the Internship market in 2014

• How companies can setup successful internship programs

About Twenty19:

Twenty19 is India’s largest Internship portal. Twenty19 helps companies recruit smart and relevant students forinternships. Students from 8000+ colleges in India use Twenty19 to apply to Internships, Learn online coursesand participate in College fests. 3lakh+ students use Twenty19 to apply internships from 7500+ companies.Twenty19 has also been widely covered by top newspapers such as Times of India, The Hindu etc.








Table of Contents

Section 1 - Trends in Internships in India 2014

Top Internship Trends – 2014 --------------------------------5

Predictions - next 3 years ----------------------------------- 6

Increase in internships in 2014 ------------------------------7

Interns the new freshers ------------------------------------- 9

Companies catch talent early -------------------------------10

Who hired interns in 2014 ---------------------------------- 11

Who applied to internships in 2014 ----------------------12

Paid internships in demand ---------------------------------13

Student Availability for internships ----------------------- 14

Internships not seasonal -------------------------------------15

Roles that were in demand in 2014 -----------------------16

Roles that were difficult to fill in 2014 ------------------- 17

Section 2 – Setting up internship program

What students expect from an internship--------------- 19

How companies have set up internship programs ---- 20

Happy companies – testimonials ------------------------- -21


Section 1

Internship Trends 2014


1) Companies face acute talent crunch

Companies lack access to quality talent &use internships attract talent - 2014 saw

150% increase in the internships posted.

Top Internship Trends - 2014

3) Companies use Internships to recruit full time employees.

68% of the internships offered a job prospect at the end of theinternship period. Companies use internships not just fortemporary / support jobs but as an effective recruitment tools.

2) Companies catch talent young:

42% of the students that graduated in

2014, have done atleast 1 internship. 23% ofthe students have done internships beforetheir final year.

4) Talent availability isn’t seasonal anymore

Students & companies look for internshipsthroughout the year for internships- peaksduring Summer & Winter semester holidays

5) Colleges encourage full time internships

Colleges encourage students to do

semester-long internships. In 2014, 75%internships that students applied to werefull-time internships.


Predictions – Next 3 years

1) Interns are the New Freshers

Internships clearly becoming the mostsought after early stage recruitmentmethod to recruit freshers.

4) Companies will emphasize on trained talent pool

Employees will insist on recruiting already skilled talent for internships & not spend time training them

2) Colleges will mandate internships

Most colleges will mandate students to do at least 1 internship, as part of their curriculum

3) Students will graduate with practical industry experience

80% of the students would have done atleast 1 internship by the time theygraduate.


150% increase in the number of interns required

2011 2012 2013 2014Total Internships posted by companies

Huge increase in demand for interns

Companies continue to face acute talent crunch. Internships prove to be an effective tool to attract talent


Student applications that companies received doubled

2011 2012 2013 2014

Total applications that companies received

Engineering

More students available for internships

Students show keen interest to build their profile through internships. Colleges also encourage students to do semester long internships in companies.


68% of internships that companies posted had full time job prospect targeting

students who can join the company after the internship

32%

68%

Full time job prospect

No Full time job prospect

Total Internships that companies posted

Interns – the new freshers


Companies catch talent early

42% of the students have

applied to atleast 1 internship by the time they graduate from college

23 % of the students have

applied to internships BEFORE their final year

Among the students who graduated in 2014.


Who hired interns in 2014

Top Sectors in India that recruited interns

70% internships from startups & small companies building their teams

Non - Profit / NGO

Retail

Media, Marketing & Advertising

Computer Hardware & Software

Education

Internet

Information Technology & Services

Internships posted by companies

30%

44%

12%

5%3%

6%

0-5

5 to 25

25-100

100-500

500-1000

>1000

No. of employees

Internships posted by companies


78%

20%

UG

PG

2%Diploma

69%22%

9%Business

Arts & Science

Engineering

Who applied to Internships in 2014

Undergraduate students applied to

78% internships

Engineering students applied to 69%of the internships

Degrees of students who applied to internships

Education background of students who applied to internships


Paid Internships in demand

80% of internships posted offered stipend. Average stipend Rs. 5000

per month

75% of the internships that students applied to offered a

stipend.

18%

82%

Offered Stipend

Offered Stipend

No Stipend

Offered Stipend

75%

25%

Internships companies posted

Internships with stipend

No stipend

Internships students applied

Internships | College Fests | Online Courses

Just graduated Final year 3rd year 2nd year 1st year

Availability of Interns

Total Internships that students applied to

36% (max no. of )of the total students that applied for

internships in 2014, were from their final year

Final Year students – high availability


Medium

Availability

Low

High

Availability Type of internships students can do

High Regular internships at office (Summer Winter vacation)

Medium Part time or virtual internships / work from home internships.

Low Not available due to semester exams

Students are available throughout the year for internships

Internships- not seasonal anymore


Roles that were in demand in 2014

Technical Roles

Software

Web design &Development

Graphic Design

Mobile app development

Product Development

Non Tech Roles

Content Writing / Journalism

Marketing (Strategy, social media, SEO)

Sales & Business Development

Market Research & Analytics

HR / Recruitment


Roles where requirements were difficult to fill in 2014

HR/ Recruitment

Advertising & Public Relations

Operations

Video Editing

Accounting/Finance

Electrical Engineering

Architecture

Quality Management

Civil Engineering

% Positions Filled % Positions not filled

Some of the roles in which companies could not fill the available positions in 2014


Setting up Internship programs

Section 2


What students expect from an Internship

Good scope to learn

Competitive Stipend

Projects that can add value to their profile

Brand name

Potential for full time employment

Recommendations / Certificate

Good work culture

19


How companies have setup successful Internship programs

1. Companies offer meaningful projectsSuccessful organizations offer good projects where interns learn hands on skills and improve theirprofile

2. Companies Offer attractive stipend, yet save moneyCompanies attract quality talent, by offering good stipends. companies that offer full time job atthe end of the internship, to these quality interns, saves the training and recruiting costs.

3. Companies use Smart selection methods to identify internsCompanies use in built selection tools like Quizzing & testing tools, available at the internshipwebsites to hire the most relevant interns. This saves them a lot of time, as they are no longerdependent on traditional recruitment methods of screening 100s of resumes/candidate profiles.

4. Companies assign mentors & define clear roadmapCompanies establish a clear roadmap & assign key mentors to guide interns, thus making sure the interns are productive

5. Companies run a ‘Test first week’ with internsCompanies run a test week where they check for the intern’s attitude, commitment, culture fit etc.before investing a lot of time on the intern

6. Companies proactively look for talentCompanies Recruit throughout the year, and constantly take the help of interns for various tasks inthe company, thus helping the company accomplish more.


The Internship model is the future of corporate India, Twenty19 provides a great way of connecting with growing

talent.

Simple, precise and productive.

All Interns I hired did a cracker of a job at Krea - When someone like Twenty19 does focused work in matching the right interns to my need, it only leaves the selection and

operations to me. That frees up a lot of time. And for a start up, time is money!

Tirth ManekLead - Human Resources

Dun and Bradstreet

Pravin ShekarFounder

Krea

Happy companies- Testimonials


Companies & Students across India trust Twenty19


Want to recruit Smart & Relevant interns for your company?

Contact:

Shwetha KailasanathPhone: +919962333343Email: [email protected]

You can also connect with us on

http://www.facebook.com/twenty19

https://twitter.com/Twenty19

https://www.linkedin.com/company/twenty19.com

mailto:[email protected]

mailto:[email protected]


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india internship report 2014

Recruiting & HR

trends of internships

internship trends

paid internships

internship market

internship scenario

quality talent use internships

happy companies testimonials

lakh students