india ethiopia dr...aditya institute of technology and management (aitam), tekkali, srikakulam,...
TRANSCRIPT
CURRICULAM VITAE
DR KOPPALA VENU GOPAL
S/o Late K. Damayanti
D.No:16-10-126
Fazulbegpeta- Village
Gujarathipeta- Post
Srikakulam – 532 005
Andhra Pradesh, India
Mobile: +91 9866663988 (INDIA) +251941432528 (ETHIOPIA)
Mail ID: [email protected]
------------------------------------------------------------------------------------------------------------------
ACADEMIC QUALIFICATIONS:
Awarded Ph. D. in 2013 from the Department of Commerce and Management Studies,
Andhra University, Visakhapatnam, A.P. India
“Tribal Consumer Behaviour –A Study on Tribals of Seethampeta Mandal Srikakulam,
Andhra Pradesh” Under the guidance of Prof B. Ramakrishna Rao and Prof M.
Madhusudhana Rao
Qualified APSET Conducted in 2012
MBA (Marketing) with Second class from Gayatri College of Science and Management,
Srikakulam affiliated to Andhra University during 1994 -1996. Achieved First class after
attempting a special drive for improvement conducted by the University in 2013.
Bachelor of Arts (Economics, History and Politics) with first class (61.16%) from BVK
College, Visakhapatnam, AP, India during 1990 – 1993
FIELD EXPERIENCE: 2 years and 8 Months
Worked as Sales Officer in Dabur India Ltd., (F.P.D.) for two years during 07-08-1996
to 01-05-1998 for 1 year and 8 months
Worked as a Medical Service Representative in Dorland Drugs & Pharmaceutical Ltd.
for 1 year during 06-07-1993 to 30-06-1994 for 1 year
TEACHING EXPERIENCE: 20 Years 3 Months
a. Have been working as a Professor in the Department of Management Studies, Aditya
Institute of Technology and Management (AITAM), Tekkali, Srikakulam, A.P., India
since 19th
July 2019.
b. Worked as a Professor in the Department of Marketing Management, College of
Business and Economics, University of Gondar, Ethiopia from 15th
October 2014 to 8th
July 2019 i.e. 4 year and 9 months.
c. Worked as an Associate Professor in the Department of Management Studies Aditya
Institute of Technology and Management (AITAM), Tekkali, Srikakulam, A.P., India
from 1st April 2014 to 10th
October 2014 i.e. for 6 months.
d. Worked as a Senior Assistant Professor in the Department of Management Studies
Aditya Institute of Technology and Management (AITAM), Tekkali, Srikakulam, A.P.,
India from 2nd
September 2011 to 1st April 2014 i.e. for 2 Years and 7 months.
e. Worked as an Assistant Professor for M.B.A and B.B.M. in Gayatri College for P G
Courses, Srikakulam, A.P., India from 01-09-2005 to 31-03-2011 i.e. for 5 years and 6
Months.
f. Worked as Assistant Professor as well as the Head of the Department for M.B.A. in
A.K.R.G. College, Nallajerla, West Godavari, A. P., and India from 03-07-2003 to 30-
08-2005 i.e. for 2 years and 2 months.
g. Worked as an Assistant Professor in Management Department of Gayatri College for
P.G. courses, Srikakulam, A P., India from 01-09-1998 to 30-06-2003 i.e. for 4 years and
9 months.
Submitted a Patent Application entitled ‘NANO CHANNELED PHOTOVOLTAIC CELL’
in the field of Solar Energy Direct Conversion on June 15th
bearing the Application No:
MAJOR RESEARCH PROJECTS: 6
(MRP UGC = 1, MRP UOG = 4 & TECHNOLOGY TRANFER = 1)
COMPLETED: 3
1) Mega Research Project recommended by Research and Community Services Core
Process, University of Gondar (UOG) Ethiopia, East Africa granted in September 2015. Details:
Position : Co- Investigator
Title of the project: Micro and Small Enterprises Sustainability and
Economic Contribution in Amhara Region, Ethiopia.
Candidate ID: Co/K/58
Financial Allocation Recommended: 2,13,864 Birr (Approximately
6,41,529 Rs)
Tenure of the Project Recommended: One year (2015-16)
Status : COMPLETED AND SUBMITTED
2) Mega Research Project recommended by Research and Community Services Core
Process, University of Gondar (UOG) Ethiopia, East Africa granted in October 2016. Details:
Position : Co- Investigator
Title of the project: Business Performance and Competitiveness of
Manufacturing Industries Concentrated on Micro & Small, Medium and
Large scale Enterprises (MSMLEs) in the case of North Gondar Zone,
Ethiopia
Candidate ID: M/K/58
Financial Allocation Recommended: 733,383.20 Birr
Tenure of the Project Recommended: One year( 2016- 17)
Status : COMPLETED AND SUBMITTED
2. Major Research Project recommended by University Grants Commission (UGC), India
granted in 2013.
Details:
Position : Co- Investigator
Title of the project: Principal Investigator Co-
Investigator Candidate ID: MRP-MAJOR-MANA-2013-32625
Financial Allocation Recommended: Rs 7,84,400/-
Tenure of the Project Recommended: Three years
Recommendation sheet No: 87
Status : COMPLETED AND SUBMITTED
CONTINUING: 3
1) Technology Transfer Project recommended by Research and Community Services Core
Process, University of Gondar (UOG) Ethiopia, East Africa granted in November 2017. Details:
Position : Co- Investigator
Title of the project: Integrating Mobile Technology And Social Media
Networking With Marketing Strategy For Tourist Standard Hotels,
Restaurants And Lodges In North Gondar
Candidate ID: M/K/58
Financial Allocation Recommended: 141,398.25 Birr
Tenure of the Project Recommended: One year (2017-18)
Status : DOCUMENTATION STAGE
3. Mega Research Project recommended by Research and Community Services Core
Process, University of Gondar (UOG) Ethiopia, East Africa granted in October 2016. Details:
Position : Co- Investigator
Title of the project: Multipurpose Agricultural Cooperatives : Members
Livelihood, Performers and Market Development: Case of Amhara
Candidate ID: Co/K/58
Financial Allocation Recommended: 3,73,057 Birr
Tenure of the Project Recommended: One year ( 2016- 17)
Status : CONTINUING (Analysis stage)
4. Mega Research Project recommended by Research and Community Services Core
Process, University of Gondar (UOG) Ethiopia, East Africa granted in November 2017. Details:
Position : Co- Investigator
Title of the project: Livestock marketing in Amhara region: A study of
structure, performance and Market development initiatives
Candidate ID: M/K/58
Financial Allocation Recommended: 167,131.60 Birr
Tenure of the Project Recommended: October 2017 to June 2018
Status : CONTINUING (Analysis Stage)
AWARDS AND ACHIEVEMENTS:
Achieved the best Branch Award in DABUR INDIA Ltd as the First Runner up’
for Family Products Division in 1996 – 1997 representing Srikakulam territory.
Achieved silver medal for the voluntary services at Red Cross India, Srikakulam,
A.P., for 2013.
COURCES/ SUBJECTS DEALT
Core Subjects
Organization Behavior
Principles and Practices of Management/ Management Theory and Practices
Business Communication
Strategic Management & Business Policy
Logistics and Supply Chain Management
Research Methodology
Global Logistics
Specialization Subjects in MARKETING
Fundamentals of Marketing Management
Consumer Behavior
Sales and Distribution Management
Service Marketing
Advertisement Management
Brand Management
Retail Management
Rural Marketing
Agriculture, commodity and Livestock Marketing
Marketing Information Systems
Business and Industrial Marketing
E-Marketing
Marketing Research
METHODS OF ACTIVITY BASED TEACHING EXPERTISE
Role playing, Extempore, Ice-Breaking, Surveys, TATs, Business quizzes, Celebrities, Mock
Traits, Case studies, Business Games and Innovative activities
PARTICIPATIONS IN FACULTY DEVELOPMENT PROGRAMMES --- NINE
i. Participated in “Pedagogical skills training for Expatriates staff” organized by Quality
Assurance and Audit Directorate (QAAD), University of Gondar, Ethiopia on 4th
and 5th
April 2015.
ii. Participated in a Trainers’ development program on “Training of Trainers on Life
skills for Youth organized by Rajiv Gandhi National Institute of Youth Development
(RGNIYD) at Nehru Yuva Kendra, Srikakulam during 22nd
and 26th
January2015.
iii. Participated in a Two week ISTE Work shop on Pedagogy in effective use of ICT in
Engineering Education conducted by Indian Institute of Technology, Bombay under
National Mission on Education through ICT (MHRD) from 12th
June to 2nd
August
2014.
iv. Participated in a Mission 10x workshop on ‘High impact teaching skills’ conducted by
WIPRO at AITAM, Tekkali, A P during 24th
and 28th
April 2012.
v. Participated in a Faculty development program on ‘Making of a great teacher – Model
for excellence’ conducted by Datta Meghe Institute of Management Studies, Nagpur on
18th
February 2012.
vi. Participated in a Faculty development program on Entrepreneurship sponsored by
NSTEBD and organized by CED at M.V.G.R.College, Vijayanagaram during 18th and
30th April 2011.
vii. Participated in a Faculty development program sponsored by A.I.C.T.E. and
conducted by AITAM, Tekkali, and A.P. on ‘Teaching Methodology and Techniques for
Management Teachers’ during 16th
and 29th
June 2010.
viii. Participated in the “Management Teachers’ programme Foundation course in
Strategic management conducted by IIM, KHOZIKHODE during 24th
and 29th
august2009.
ix. Participated in a Faculty development program on Management teaching
methodologies sponsored by AICTE and conducted by Department of Transport
Management at Andhra University during 3rd
and 16th
March 2003.
PARTICIPATIONS IN SEMINARS AND WORK SHOPS AT NATIONAL AND
INTERNATIONAL LEVEL: THIRTEEN
i. National Workshop on “Curriculum Development of Post Graduation Programme” at College
of Business and Economics, University of Gondar, Ethiopia on 10th
January 2016.
ii. National Workshop on “PhD Curriculum Development Evaluation Programme of
Management and Economics” at Tewodros campus organised by College of Business and
Economics, University of Gondar, Ethiopia on 19th December 2015.
iii. National Workshop on “Curriculum Revision of Existing Post Graduation Programme” at
College of Business and Economics, University of Gondar, Ethiopia on 10th
October 2015.
iv. A 5 day International workshop on “ Receiving Education by Active & Guided Inquire
Experiences in Science, Technology, Engineering, Mathematics and Management
(REIMAGINE- STEM) through POGIL Methodology of Teaching Practices” organised by
Aditya Institute of Technology and Management , Tekkali, Srikakulam on 3rd
to 7th
August
2015.
v. Seminar on “ Social Media Marketing” conducted by the Department of Marketing
Management, CBE, University of Gondar, Ethiopia on 10th
June 2015.
vi. Learning session and interaction with field managers on “The Best Practices of HR and
Marketing Management” conducted by CII (Confederation of Indian Industry) at City Campus
of GITAM University, Visakhapatnam on 31st January 2013.
vii. Workshop on ‘Outcome based Education’ (In compliance with NBA Accreditation) organised
by Aditya Institute of Technology and Management , Tekkali, Srikakulam on 19th
January
2013.
viii. Workshop on “Intellectual Property Rights” organized by BABA institute of engineering,
Visakhapatnam, A.P. in 2012.
ix. Workshop on ‘Leadership role in creating knowledge economy’ organised by Datta Meghe
Institute of Management Studies, Nagpur on 17th
February.
x. National seminar on Housing Finance opportunities & strategies Under AB & UGC conducted
by DCMS, AU, Visakhapatnam on 21st September 2007.
xi. National seminar on supply chain management strategies for Competitive advantages organised
by AIMS, Visakhapatnam on 6th
& 7th
July-2007.
xii. National seminar on globalization challenges and opportunities, Sectorial response of Indian
economy organized by U.G.C. SAP at DCMS, A.U. Visakhapatnam on 25th
, 26th
March 2004
xiii. Symposium on “Management of India’s Foreign exchange reserves“ Organized on 28th
Feb 2004
under U.G.C. special assistances program at Department of Commerce and Management
Studies Andhra University, Visakhapatnam.
TOTAL PAPER PRESENTATIONS : 41 ( FOURTY ONE)
PAPER PRESENTATIONS IN NATIONAL SEMINARS : 29 (TWENTY NINE)
i. Presented the paper entitled “Impact of e-marketing promotion on the performance of
religious tourism: in case of Srikakulam district, A.P., India” in a National seminar on
Managing Organisations In The Digital Era conducted by the department of Business
Administration, Berhampur University, Orissa, India on 14th
March 2019
ii. Presented the paper entitled ‘E-Accounting: Technological Legerdemain for the future
Management’ in a National conference on “Emerging Challenges in Finance” sponsored
by AICTE organised by the department of management, Aditya Institute of Technology
and Management ( AITAM), Tekkali, AP, India on 29th
to 31st March 2015.
iii. Presented the paper entitled ‘Progression of Family business in Micro and Small
Business – A study in Gondar Region in Amhara State, Ethiopia’ in the Fourth National
Conference PANACEA 2015 on “Indigenous management practices” organized by
Department of MBA , Datta Meghe Institute of Engineering, Technology & Research,
Wardha, Nagpur, Maharashtra on March 24th
2015.
iv. Presented the paper entitled ‘Agri –Marketing Practices in India’ in the Fourth National
Conference PANACEA 2015 on “Indigenous management practices” organized by
Department of MBA, Datta Meghe Institute of Engineering, Technology & Research,
Wardha, Nagpur, Maharashtra on March 24th
2015.
v. Presented the paper entitled ‘Niche- The way to go in Succeeding Internet Marketing’ in
a National seminar on “Sustainable Development and Growth in Business: A Strategic
Challenge” organised by Biju Patnaik Institute of IT and Management Studies (BIITM),
Bhubaneswar, Odisha on 5th
July 2014.
vi. Presented the paper entitled ‘Global Leadership With Business Excellence’ in the Third
National Conference PANACEA 2014 on “Indigenous management practices” organized
by Department of MBA, Datta Meghe Institute of Engineering, Technology & Research,
Wardha, Nagpur, Maharashtra on April 4th
2014.
vii. Presented the paper entitled ‘Management Education In India And Its Perceived
Quality’ in an AICTE sponsored National seminar on “Sustaining Quality in
Management Education- Challenges and Imperatives” organized by G.V.P. College for
Degree and PG Courses, Visakhapatnam, AP, on 21st and 22
nd February 2014.
viii. Presented the paper entitled ‘Management, Reorientation and Quality Assurance of
Higher Education in India’ in an AICTE sponsored National seminar on “Sustaining
Quality in Management Education- Challenges and Imperatives” organized by G.V.P.
College for Degree and PG Courses, Visakhapatnam, AP, on 21st and 22
nd February
2014.
ix. Presented the paper entitled ‘Business Excellence with Indianism: An Epitome to Global
Leadership’ in a National seminar on “New Paradigms and Perspective for Business
Excellence” organized by P.B. Siddhartha College of Arts and Science, Vijayawada, AP,
on 31st January to 2
nd February 2014.
x. Presented the paper entitled ‘Five star hospitals - A way forward to facility management
in health care industry’ in the National seminar on “Global Economic Turmoil -
Redefining Indian Business” organized by Gandhi Institute of Management Studies,
Gunupur, Odisha on 18th
and 19th
January 2014.
xi. Presented the paper entitled ‘Accustomisation of Online Shopping in India’ in a National
seminar on “Strategic Services Marketing in the Comprehensive Market Scenario –
Challenges and Opportunities” organized by W.S. College of commerce and
Management, Wardha, Maharashtra on 27th
and 28th
September 2013.
xii. Presented the paper entitled ‘Indian Banking- Then and Now’ in National seminar on
“Strategic Serves Marketing in the Comprehensive Market Scenario – Challenges and
Opportunities” organized by W.S. College of commerce and Management, Wardha,
Maharastra on 27th
and 28th
September 2013.
xiii. Presented the paper entitled ‘Bank Nationalization - 44 years of Socio-Economic Justice
in India’ in the National seminar on “Nationalization of Banks –Its impact on Socio
Economic Development of India” organized by Department of Commerce and
Management Studies Dr B R Ambedkar University, Srikakulam on 19th July 2013.
xiv. Presented the paper entitled ‘Corporate Philanthropy & CSR’ in a National seminar on
“Corporate Social Responsibility” organized by Department of Commerce and
Management Studies Andhra University on 10th December 2012.
xv. Presented the paper entitled ‘Blog that markets at ease’ in the First National Conference
PANACEA 2012 on “Indigenous management practices” organized by Department of
MBA , Datta Meghe Institute of Engineering, Technology & research, Wardha, Nagpur
on 2nd
March 2012.
xvi. Presented the paper entitled ‘Paradigm shift of higher education in India’ in a National
Seminar on ‘Innovative approaches to learning and evaluation in higher education,
keeping in view the requirements of our time’ organized by Gayatri college of science and
management, Srikakulam on 19th
February 2012.
xvii. Presented the paper (in absentia) entitled ‘Interventions in micro - insurance’ in the
National Seminar on “Microfinance –issues, challenges and policy options in emerging
economies” organized by Department of Business Management, Krishna University,
Machilipatnam on 17th February 2012.
xviii. Presented a paper entitled ‘Employer Branding: A Strategic HR Tool in India’ in 65th
All
India Commerce Conference Of Indian Commerce Association hosted by K.P.B. Hinduja
College of Commerce, Mumbai during 9th
to 11th
November 2012
xix. resented a paper entitled ‘Global Turbulence – Indian Response’ in 65th
All India
Commerce Conference of Indian Commerce Association hosted by K.P.B. Hinduja
College of Commerce, Mumbai during 9th
to 11th
November 2012.
xx. Presented a paper entitled ‘Foreign Direct Investment in Indian Multibrand Retail
Sector’ in 65th
All India Commerce Conference of Indian Commerce Association
hosted by K.P.B. Hinduja College of Commerce, Mumbai during 9th
to 11th
November
2012.
xxi. Presented the paper entitled ‘Changing Consumer Behavior on organized Retailing in
India’ in the 2nd
National seminar on “Unleashing the Power of Excellence in
Management” organized by Department of Management Disha Institute of Management
and Technology, Raipur on 20th
and 21st February 2010.
xxii. Presented the paper entitled ‘The Indian Retail Market- An Observation of Rural Vs
Urban Markets’ in the 2nd
National seminar on “Unleashing The Power of Excellence In
Management” organized by Department of Management, Disha Institute of Management
And Technology, Raipur on 20th
and 21st February 2010.
xxiii. Presented the paper entitled ‘Emergence of Women Entrepreneurs’ in a National
seminar on “Economic Empowerment of Rural Women through E.D ; Skills Issues &
Challenges” organized by Department of Management Studies Nannaya University,
Rajahmundry on 30th
and 31st
October 2009.
xxiv. Presented the paper entitled ‘Total Productive Maintenance’ in a National seminar on
“Technology & Management In The Business Journey Of Design To Delivery” organized
by Department of Management C.V. Raman College of Engineering, Bhubaneswar on 9th
to 11th
October 2009
xxv. Presented the paper entitled ‘Philanthropy & CSR’ in a National seminar on ‘Corporate
Social Responsibility’ organized by Department of Management Studies Krishna
University, Machilipatnam on 10th
and 11th
September 2009.
xxvi. Presented the paper entitled ‘Emergence of women Entrepreneurs’ in a National seminar
on “Status of Women in Higher Education Institutions in the Post Independence
Scenario” sponsored by UGC and organized by Govt. College for Women, Srikakulam
on 9th
September 2009.
xxvii. Presented the paper entitled ‘Customer Relationship Management in Banking Sector’ in
a National seminar on “Dynamics of Banking Reforms: Emerging Issues, Challenges and
Strategies” organized by Department of Management Studies, A U, Visakhapatnam on
19th
to 21st July 2009.
xxviii. Presented the paper entitled ‘SEZ as a Tool for Rural Development’ in National seminar
on “Current Issues of Indian Economy” sponsored by APSCHE and organized by Dr B.R.
Ambedkar University, Srikakulam on 20th
December 2008.
xxix. Presented the paper entitled ‘Green Colour; Economy Friendly’ in National seminar
on “Current Issues of Indian Economy” sponsored by APSCHE and organized by Dr B.R
Ambedkar University, Srikakulam on 20th
December 2008.
PAPER PRESENTATIONS IN INTERNATIONAL CONFERENCES : TWELVE
1. Presented a paper entitled “Micro & Small Enterprises Sustainability & Its Economic
Contribution in Amhara Region” in 27th
Annual Research Conference, University Of
Gondar, Ethiopia in 2017.
2. Presented the paper entitled ‘The Impact of Institutional Performance on Members’
Satisfaction: The Case of Jantekel Dairy Marketing Cooperatives Union Ltd in Gondar,
Ethiopia’ in an International Conference on Management Solutions for Socio Economic
Challenges” organized by Tirpudi Institute of Management Education, Nagpur on 3rd
and 4th
March 2017.
3. Presented the paper entitled ‘A Study on the participatory outcomes in Small Screen
Programs of the viewers of Gondar city, Ethiopia” in the Silver Jubilee Annual
Research conference - 2015 conducted by University of Gondar, Ethiopia on 19th
and
20th
June 2015.
4. Presented the paper entitled ‘Challenges of Family business in Micro and Small
Business – A study in Gondar Region in Amhara State, Ethiopia’ in the seminar on
Entrepreneurship and Market Linkage Practices for Micro and Small Enterprises-2015
conducted by University of Gondar , Ethiopia on February 5th
2015
5. Presented a paper entitled ‘Analysis of Randomness in Graphical Authentication
System’ in the second MGI International conference on ‘Recent trends &
Innovations in Engineering & Technology-2014’ hosted by Datta Meghe Institute of
Engineering, Technology & Research, Wardha on 19th _
20th
December 2014.
6. Presented a paper entitled ‘People Dimension In Organizational Success: A Talent
Management Perspective’ in an International conference on “Changing Trends and
Paradigms for Business” organized by Tirpudi Institute of Management Education,
Nagpur on 7th
and 8th
February 2014
7. Presented a paper entitled ‘Value creation through IT; A tool for better service delivery
under knowledge economy’ in the second International conference ELIXIR 2012 on
‘Emerging trends for value creation in the era of knowledge economy’ Organized by
Datta Meghe Institute of Management Studies, Nagpur in association with Northern
Illinois University, USA, Indo-US Collaboration for Engineering Education ( IUCEE),
ISTE, on 18th and 19th
February 2012.
8. Presented a paper entitled ‘Role of Social Networking Websites on Knowledge
Enhancement’ in International conference on “Relevance of contemporary social and
Technical research in the context of recent trend of Globalization and its impacts in
Management Pedagogy” Organized by Haldia Institute of Management (HIT),
HALDIA, W.B. on 3rd
and 4th
January 2012.
9. Presented a paper entitled ‘Evaluation of Behavioral Changes among Rural Consumers’
in the First International conference ELIXIR 2011 on ‘Challenges and Innovations on
Marketing Practices’ Organized by Datta Meghe Institute of Management Studies
Nagpur, on 18th
and 19th
February 2011.
10. Presented a paper entitled ‘Corporate Philanthropy and Social Responsibility’ in
14th International conference on ‘Managing in Turbulent Times: Creativity, Innovation
Entrepreneurship, and Leadership& Learning’s’ Organized by NICOM (NIRMA
University) Ahmadabad, on 6th
to 8th
January 2011.
11. Presented a paper entitled ‘Talent management’ in 14th International conference on
“Managing in Turbulent Times: Creativity, Innovation Entrepreneurship, Leadership&
Learning’s” Organized by NICOM (NIRMA University) Ahmadabad, on 6th
to 8th
January 2011.
12. Presented a paper entitled ‘Behavioral changes of Consumer in Indian Organized
Retailing’ in International conference on ‘Marketing and Business Strategy’ Organized
by ICOMBS, Department of Management IBS Hyderabad on 3rd
and 4th
December
2010.
TOTAL PUBLICATIONS : 62
BOOKS : 7 (SEVEN)
5. DR Koppala Venugopal., Esuyawkaal Alemu Belay., Guday Abeje., “Consumption Of
Domestic And Foreign Made Products: Ethiopian Perspective” ‘Forum for Intellectual
Academicians and Researchers Publications’ First Edition: 2018, Copyright ©
forum4researchers ISBN: 978-81-935201-8-5
6.
7. Aschalew Adane, DR. Getie Andualem, DR Koppala Venugopal, “MARKETING
STRATEGY PRACTICE TO ENHANCE SUSTAINABLE TOURISM DEVELOPMENT IN
BAHIR DAR AND ITS ENVIRONS” ‘Forum for Intellectual Academicians and
Researchers Publications’ First Edition: 2018, Copyright © forum4researchers
ISBN:978-81-935201-7-8
8. DR Koppala Venugopal, Aschalew Adane, Getye Shumye “ANALYSIS OF DAIRY
MARKETING CHAIN: IN THE CASE OF GONDAR TOWN AND THE NEARBY RURAL
KEBELES, NORTHWEST ETHIOPIA., ‘Forum for Intellectual Academicians and
Researchers Publications’ First Edition: 2017, Copyright © forum4researchers ISBN:
978-81-935201-5-4
9. DR Koppala Venugopal, Aschalew Adane, Yimer Asemare “ ASSESSMENT OF
CUSTOMERS’ BRAND SWITCHING OF BEERS: IN THE CASE OF BREWERY INDUSTRY
IN NORTH GONDAR REGION., ‘Forum for Intellectual Academicians and Researchers
Publications’ First Edition: 2017, Copyright © forum4researchers ISBN: 978-81-
935201-4-7
10. Abebe worku Hassan, DR Koppala Venugopal, “ASSESSMENT OF THE MARKETING
SYSTEM FOR FISH ORIGINATED FROM LAKE TANA, ETHIOPIA”., ‘Forum for
Intellectual Academicians and Researchers Publications’ First Edition: 2017, Copyright ©
forum4researchers ISBN: 978-81-935201-3-0
11. DR Koppala Venugopal, Sewhareg Getenet, Firnus Yalew “ THE IMPACT OF
MARKETING MIX STRATEGIES ON MICRO AND SMALL BUSINESS ENTERPRISES
PERFORMANCE” (Case Study of Manufacturing Enterprises in Gondar City Administration,
Ethiopia)., ‘Forum for Intellectual Academicians and Researchers Publications’ First Edition:
2017, Copyright © forum4researchers ISBN: 978-81-935201-2-3.
12. Haimanote Belay, DR. Getie Andualem and DR. Koppala Venugopal “THE IMPACT OF
ETHIOPIAN COMMODITY EXCHANGE ON COMMODITY EXPORTERS’
PERFORMANCE”., ‘Forum for Intellectual Academicians and Researchers Publications’ First
Edition: 2017, Copyright © forum4researchers, ISBN: 978-81-935201-1-6.
JOURNALS : 55
NATIONAL : SEVEN
1. DR D. Vishnu Murty., DR K.Venugopal., DR D. Ratnalu., V. Gopala Krishna (2014)
“DEMAND FORECASTING OF GOLD WITH TIME SERIES AND REGRESSION
ANALYSIS- A CASE STUDY IN VISAKHAPATNAM ” in Chaitanya Business Journal from
MBA Department of Progressive Education Society’s Modern College of Engineering,
Pune., March- August 2014., ISSN: 2277-6885 pp:01-11
2. Venugopal K., (2013) “A WAY FORWARD TO BRANCH BANKING ”., Journal of
Economic and Social Research., published by Economic and Social Research Institute
(ESRI)., Rajastan.,Volume 4 , Jul 2013., ISSN: 0975-7635, CJ No -03984.,pp.26-31
3. Venugopal K., Guntuboina Ravi Kumar L.S., Dr K.V.Somanadh., (2013) “SUCCESSION
PLANNING OF FAMILY BUSINESS :THE ENTREPRENERURIAL PERSPECTIVES”., DMIETR Journal on Management Outlook, Volume 2 , June 2013, ISSN: 2449 -9253,
pp.18-28 http://dc679.4shared.com/doc/cWogfQ_n/preview.html
4. Saumendra das., Venu Gopal K ., DR P.K.Padhy (2012)., “SURPRISE AND
REGULARITY –AN ADVERTISEMENT CREATIVITY APPROACH”., Acropolis- Sodha
Ganga ,Volume -2, Number -1, Jan- Dec 2012., ISSN:2250-303X., pp 35-41.
http://afmr.ac.in/shodh-ganga
5. Santosh Ranganath N., Dr Achutarao., Venu Gopal K.,(2012)., “GREEN MARKETING
IN INDIA – A TOOL FOR CORPORATE SOCIAL RESPONSIBILITY”., Economic and
Social Research Institute (ESRI)., Rajastan., Volume3, Jan 2012., ISSN: 0975-7635,
pp.14-21
6. Santosh Ranganath N., Venu Gopal K., (2012), “GENDER DISCRIMINATION AND
GROWTH: A MANAGEMENT PERSPECTIVE”, Economic Challenger,ENumber 14,
Issue 54, January-March 2012, ISSN:0975-1351, pp.65-68.
http://www.economicchallenger.net/index.php?m=01&y=12&entry=entry120103-234126
7. Santosh Ranganath N., Venu Gopal K., (2011), “RURAL ENTREPRENEURSHIP
CHALLENGES AND OPPORTUNITIES: AN INDIAN CONTEXT”, Indian Journal of
Applied Research, Volume 1, Issue 2, November 2011, ISSN: 2249-555X, pp. 65-68.
Impact factor : 0.8215 http://www.theglobaljournals.com/ijar/file.php?val=Mzc=
CONFERENCE PROCEEDINGS : NINE
1. DR. K.Venugopal., DR. Tariku Jebena., Haimanote Belay Alemayehu., Tesfaw Tesemma., “THE IMPACT OF INSTITUTIONAL PERFORMANCE ON MEMBERS’ SATISFACTION:
THE CASE OF JANTEKEL DAIRY MARKETING COOPERATIVES UNION LTD IN
GONDAR, ETHIOPIA” proceedings of International Conference on ‘Management
Solutions for Socio Economic Challenges’ organised by Tirpudi Institute of Management
Education, Nagpur, Maharashtra on 3rd
and 4th
February 2017., ISBN: 978-93-5267-373-
5., pp. 1-15 ( 144)
2. DR K.Venugopal., Hailu Demissie Habtie., Abebe Worku Hassen., “PROGRESSION OF
FAMILY BUSINESS IN MICRO AND SMALL BUSINESS – A STUDY IN GONDAR REGION
IN AMARA STATE, ETHIOPIA” Proceedings of the National Conference on “Indigenous
Management Practices” PANACEA-2014 organized by Department of MBA , Datta
Meghe Institute of Engineering, Technology & research, Wardha, Nagpur., April 4th
2014., ISBN: 978-81-924021-3-0, pp:10-19
3. DR K.Venugopal., DR Sailesh Kedia ., “AGRI-MARKETING PRACTICES IN INDIA”
Proceedings of the National Conference on “Indigenous Management Practices”
PANACEA-2014 organized by Department of MBA , Datta Meghe Institute of
Engineering, Technology & research, Wardha, Nagpur., April 4th
2014., ISBN: 978-81-
924021-3-0, pp:104
4. DR D. Vishnu Murty., DR K.Venugopal., DR D. Ratnalu “BUSINESS EXCELLENCE
WITH INDIANISM: AN EPITOME TO GLOBAL LEADERSHIP” Proceedings of the
National Conference on “Indigenous Management Practices” PANACEA-2014
organized by Department of MBA , Datta Meghe Institute of Engineering, Technology
& research, Wardha, Nagpur., April 4th
2014., ISBN: 978-81-924021-1-8, pp:43
5. H.Uday Bhaskar., DR Venu Gopal K., DR D.Vishnu Murty (2014). “PEOPLE
DIMENSION IN ORGANISATIONAL SUCCESS: “A TALENT MANAGEMENT
PERSPECTIVE” Proceedings of the international Conference on ‘Changing Trends and
Paradigms for Business Excellence’ organised by Tirpude Institute of Management
Education, Nagapur, Maharastra on 7th
and 8th
February 2014. ISBN: 978-93-5156-617-
5, pp. 67-75
6. Saumendra Das., Venu Gopal K , (2013). “INDIAN BANKING NOW AND THEN”
Proceedings of the National Conference on ‘Strategic Serves Marketing in the
Comprehensive Market Scenario – Challenges and Opportunities’ organised by W.S.
College of commerce and Management, Wardha, Maharastra on 27th
& 28th
September
2013. ISBN: 978-81-927078-0-8, pp. 30-33.
7. Venu Gopal K., B.Upendra., V.GopalaKrishna.(2013) “ACCUSTOMISATION OF
ONLINE SHOPPING IN INDIA” Proceedings of the National seminar on “Strategic
Serves Marketing in the Comprehensive Market Scenario – Challenges and
Opportunities” Organized by W.S. College of commerce and Management, Wardha,
Maharastra on 27th
& 28th
September 2013, ISBN: 978-81-927078-0-8 , pp. 594-597
8. Somanadh K.V., Chavan, Venu Gopal K, (2012). ‘VALUE CREATION THROUGH IT; A
TOOL FOR BETTER SERVICE DELIVERY UNDER KNOWLEDGE ECONOMY’
Proceedings of the International Conference on ‘Emerging trends for value creation in
the era of knowledge economy’ELIXIR2012 conducted by Datta Meghe Institute of
Management Studies, Nagpur., ISBN NO: 978-93-81432-12-9, pp. 75-84
9. Venu Gopal K., V.Gopala Krishna. Rajasekhar (2012), “BLOG THAT MARKETS AT
EASE” Proceedings of the National Conference on “Indigenous Management Practices”
PANACEA-2012 organized by Department of MBA , Datta Meghe Institute of
Engineering, Technology & research, Wardha, Nagpur., March 2nd
, 2012, ISBN: 978-
81-924021-0-9, pp.35 http://dc679.4shared.com/doc/cWogfQ_n/preview.html
INTERNATIONAL :THIRTY EIGHT
1. DR Avvaru Venkata Satyanarayana., DR Koppala Venugopal (2019) “THE IMPACT OF
REVERSE LOGISTICS ON QUALITY IMPROVEMENT IN MANUFACTURING INDUSTRY:
IN CASE OF SMALL AND MEDIUM ENTERPRISES OF SRIKAKULAM, ANDHRA
PRADESH, INDIA” International Journal of Innovative Research and Practices( IJIRP).,
Forum for Intellectual Academicians and Researchers., Volume 7, Issue 4, April 2019,
ISSN: 2321-2926., PP: 1-8 http://www.forum4researchers.com/archive
2. D. Vishnu Murty, Kolluru Venkata Somanadh, Koppala Venugopal., (2019)“INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE
BUSINESS PERFORMANCE OF SMEs: IN CASE OF MANUFACTURING INDUSTRY,
SRIKAKULAM” International Journal of Research in Business Management (IMPACT:
IJRBM) ISSN (P): 2347-4572; ISSN (E): 2321-886X Vol. 7, Issue 1, Jan 2019, 7-16 ©
Impact Journals
3. Aschalew Adane Brhanu,, DR Vishnu Murty., DR Koppala Venugopal (2018) “ASSESSMENT OF CUSTOMER RELATIONSHIP MANAGEMENT IN DASHEN BANK:
EMPLOYEE’S PERSPECTIVE IN ETHIOPIA”., International Journal of Innovative
Research and Practices( IJIRP)., Forum for Intellectual Academicians and
Researchers., Volume 6, Issue 10, November 2018, ISSN: 2321-2926., PP: 13- 21
http://www.forum4researchers.com/archive
4. Aschalew Adane Brhanu,, Mebasilase Kassa DR Koppala Venugopal (2018) “
CUSTOMER PERCEPTION ON VISUAL ELEMENTS OF PACKAGING AND LABELING
PRACTICES: IN CASE OF THE PACKED SPRING WATER IN GONDAR, ETHIOPIA”.,
International Journal of Innovative Research and Practices( IJIRP)., Forum for
Intellectual Academicians and Researchers., Volume 6, Issue 10, October 2018, ISSN:
2321-2926., PP: 15- 27 http://www.forum4researchers.com/archive
5. DR Gashaw Tibebe, Bekalu Wale., Prof. Koppala Venugopal., (2018) “THE EFFECTS OF
INTERNAL BRANDING ON EMPLOYEE BRAND COMMITMENT: IN CASE OF
UNIVERSITY OF GONDAR, ETHIOPIA” International Journal of Innovative Research
and Practices( IJIRP)., Forum for Intellectual Academicians and Researchers., Volume
6, Issue 3, March 2018, ISSN: 2321-2926., PP: 12-32
http://www.forum4researchers.com/archive
6. Grishma Rao Siddabattula., Vakamullu Gopalakrishna., Birhanu Mulat Addis., DR
Koppala Venugopal (2018) “ASSESSMENT OF FACTORS INFLUENCING THE
PERFORMANCE OF AGRICULTURAL TRACTORS: IN THE CASE OF SRIKAKULAM
CITY, A.P., INDIA”., International Journal of Innovative Research and Practices(
IJIRP)., Forum for Intellectual Academicians and Researchers., Volume 6, Issue 3,
March 2018, ISSN: 2321-2926., PP: 1-11 http://www.forum4researchers.com/archive
7. DR Mulugeta Negash., DR. Koppala Venugopal., Solomon Asmare (2018) IDENTIFYING AND ANALYZING OF FACTORS CONTRIBUTING FOR GROWTH OF
NON–LIFE INSURANCE GROSS PREMIUM A DEVELOPING COUNTRY PERSPECTIVE:
CASE OF INSURANCE INDUSTRY IN ETHIOPIA”., Journal of Exclusive Management
Science., January 2018., Volume 7, Issue 01., ISSN: 2277-5684 PP:1-15
http://jems.net.in/index.php
8. Aschalew Adane., Seyar Yassin., Bamnet Letibelu., DR K. Venugopal (2018) “ASSESSMENT OF HOTEL SEASONALITY; CAUSES, CHALLENGES & MARKETING
STRATEGIES TO DEAL WITH: IN CASE OF SELECTED HOTELS OF AMHARA
NATIONAL REGIONAL STATE”., International Journal of Innovative Research and
Practices( IJIRP)., Forum for Intellectual Academicians and Researchers., Volume 6,
Issue 1, January 2018, ISSN: 2321-2926., PP: 8-18 http://www.forum4researchers.com/archive1.php
9. Vakamullu Gopalakrishna., DR Fentaye Kassa., Sewareg Getenet., DR. Koppala
Venugopal (2018) “INFLUENCE OF EMOTIONAL BUYING BEHAVIOUR ON FMCG
PRODUCTS: A CASE STUDY ON PATHANJALI PRODUCTS IN SRIKAKULAM
DISTRICT, AP”., Journal of Exclusive Management Science., January 2018., Volume 7,
Issue 01.,ISSN 2277-5684 PP:1-8 http://jems.net.in/index.php
10. Haimanote Belay., R.G.L.S. Ravi Kumar., Aschalew Adane., DR K. Venugopal (2017)
“ASSESSMENT OF MARKETING SKILL APPLICATION IN TOURISM PLACES IN
SRIKAKULAM DISTRICT, ANDHRA PRADESH”., International Journal of Innovative
Research and Practices( IJIRP)., Forum for Intellectual Academicians and
Researchers., Volume 5, Issue 12, December 2017, ISSN: 2321-2926., PP; 1-12 http://www.forum4researchers.com/archive1.php?cat=122
11. Tesfaye Gedyon, Sewareg Getnet, DR K.Venugopal., (2017) “ THE ASSESSMENT OF
CUSTOMER RELATIONSHIP MANAGEMENT (THE CASE OF LAND MARK
INTERNATIONAL HOTEL, GONDAR TOWN, ETHIOPIA)., Journal of Exclusive
Management Science (JEMS), Volume: 6, Issue: 8, August 2017, ISSN (Online) - 2277-
5684., PP: 1 - 8., Impact Factor :- 2.78 , http://www.jems.net.in
12. DR K.Venugopal., Endris Nuru Zeleke., DR Mulugeta Negash,, Wassie Getahun Nigatu.,
(2016) “A STUDY ON THE PRODUCTIVE PARTICIPATION IN DIFFERENT SMALL
SCREEN PROGRAMMES BY THE VIEWERS OF GONDAR CITY, ETHIOPIA., Pacific
Business Review International (PBRI), Volume 9, Issue 3, August 2016, ISSN: 0974-
438X., PP: 48-54., Impact factor 4.91 http://www.pbr.co.in/August2016.aspx
13. DR K.Venugopal., Endris Nuru Zeleke, V. Gopala Krishna, P. Manoj Kumar., (2016)
“NICHE - THE WAY TO GO IN SUCCEEDING INTERNET MARKETING”., International
Journal of Innovative Research and Practices IJIRP,. Forum for Intellectual Academicians and
Researchers., Volume 4, Issue 6, June 2016, ISSN: 2321-2926., PP: 9-15.,
http://forum4researchers.com/cw_admin/docs/IJIRP-JUNE-16-02.pdf
14. DR K.Venugopal ., B.Rajesh., DR Mulugeta Negash., Aschalew Adane Brhanu
( 2016) “FAMILY DECISION MAKING ON PURCHASING THE GOLD: A STUDY ON THE
TRANSITION OF INDIAN GOLD IMPORTS INTO ECONOMIC TURMOIL” ., Journal of
Exclusive Management Science (JEMS), Volume: 5, Issue: 6, June 2016, ISSN (Online) -
2277-5684., PP: 1 - 11., Impact Factor :- 2.78 a. http://www.jems.net.in
15. Fethi Omer., DR K.Venugopal ., Guday Abeje Mossie., Haimanote Belay Alemayehu.,
(2016) “ AN ASSESSMENT OF FACTORS INFLUENCING THE MARKET PERFORMANCE
OF COFFEE FARMERS’ COOPERATIVES IN MELKA BALO WOREDA: THE CASE OF
KURTU COOPERATIVES SOCIETY, ETHIOPIA” ., International Journal of Research
and Innovative in Applied Science (IJRIAS),. Research and Scientific Innovation Society
(RSIS)., Volume: I, Issue: II, May 2016., ISSN (Online) - 2454 – 6194., PP:1-8
www.ijrias.org
16. DR K.Venugopal ., V. Gopalakrishna., DR Mulugeta Negash., Aschalew Adane Birhanu
., ( 2016) “A STUDY ON THE FACTORS INFLUENCING THE READABILITY AND
UNDERSTANDABILITY OF LABELING INFORMATION ON PACKED FOOD PRODUCTS:
IN THE CASE OF SRIKAKULAM CITY” ., G E - International Journal of Management
Research ( GE-AJMR),. Associated Asia Research Foundation (AARF), Volume: 4,
Issue: 3, March 2016, ISSN (Online) -2321-1709. PP: 179-189., Impact Factor: - 4.88. a.
http://aarf.asia/download.php?filename=2016/March2016/V0Qrjd3TmIjUAvS.pdf
&new=
17. DR K.Venugopal ., Hailu Demissie Habtie ., Abebe Worku Hassen., Haimanote Belay
Alemayehu., ( 2015) “A COMPARATIVE STUDY ON THE INFLUENCES OF SERIALS
AND REALITY SHOWS AT AN INDIAN STAND POINT USING IMPACT METHOD” .,
International Journal of Applied Services Marketing Perspectives (IJASMP),.
Pezzottaite Journals., Volume: 4, No: 2, April-June’ 2015. ISSN ( Print) -2279-0977.,
ISSN (Online) -2279-0985., PP: 1596-1602., Impact Factor :- 5.81. http://pezzottaitejournals.net/pezzottaite/2015_IJASMP_AUTHOR_LOGIN_V4N2_APRIL_JUNE.php?p=IJAS
MPV4N203 18. DR K.Venugopal., Abebe Worku Hassen, Haimanote Belay Alemayehu., Solomon
Tadesse Tolera (May 2015)“ FIVE STAR HOSPITALS – A WAY FORWARD TO
FACILITY MANAGEMENT IN HEALTHCARE INDUSTRY”., International Journal of
Management, IT and Engineering( IJMITE),. IJMRA., Volume 5, Issue 5, May 2015,
ISSN: 2249-0558., PP: 203- 210., Impact factor: 5.299 (2014)
http://www,ijmra.us/2015ijmie_may.php
19. DR K.Venugopal ., Hailu Demissie Habtie ., Abebe Worku Hassen., Haimanote Belay
Alemayehu., ( 2015) “PROGRESSION OF FAMILY BUSINESS IN MICRO AND SMALL
ENTERPRISE – A STUDY IN GONDAR REGION IN AMAMRA STATE, ETHIOPIA” .,
International Journal in Management & Social Science (IJMSS),.
Volume: 3, Issue no: 3, ISSN -2321–1784., PP: 520-528., Impact Factor :- 3.259
http://ijmr.net.in/currentijmss.php?p=VOLUME%203,ISSUE%203,March2015 20. DR K.Venugopal., Abebe Worku Hassen, Haimanote Belay Alemayehu., (2015)“
SECOND HAND: A HAND IN HAND FOR INDIAN CUSTOMERS- A STUDY ON THE
CUSTOMER PRIORITIES ON DIFFERENT USED PRODUCTS”., International Journal of
Innovative Research and Practices IJIRP,. Forum for Intellectual Academicians and
Researchers., Volume 2, Issue 12, December 2014, ISSN: 2321-2926., PP: 1-7.,
http://www.forum4researchers.com/fr_admin/docs/IJIRP-DEC-14-01.pdf
21. DR K.Venugopal., Swathi Konchada (2014) “MATERIALIZATION OF WOMEN
ENTREPRENEURSHIP IN TRIBAL AREAS” ‘International Journal of Entrepreneurship
and Business Environment Perspectives’ Pezzottaite journals Publications., April -June
2014., Vol: 3 No: 2 ., ISSN: 2279-0950., pp : 5-11 and also published in International Journal of Logistics & Supply Chain Management Perspectives © Pezzottaite Journals.
Vol: 3 No: 2 ., ISSN: 2319-9040., pp:1015-1021., IF-2013: 5.085
a. http://pezzottaitejournals.net/index.php/IJLSCMP/issue/view/IJLSCMPV3N2
22. DR D. Vishnu Murty., DR K.Venugopal., DR D. Ratnalu (2014)., “BUSINESS
EXCELLENCE WITH INDIANISM: AN EPITOME TO GLOBAL LEADERSHIP” Datta
Meghe Institute of Engineering, Technology & Research International Journal on
Human Resource Management (DMIETR HRMM) of Department of MBA , Datta
Meghe Institute of Engineering, Technology & research, Wardha, Nagpur., June 2014.,
ISBN: 2277-8667, pp:69-76
23. N. Santosh Ranganath., Venu Gopal K., (2013)., “GROWTH OF INSURANCE SECTOR
IN INDIA – THE NEW HORIZONS” Columbia International Publishing- Journal of
Globalization and Business Management, 14 December 2013., Vol. 1 No. 2 ISSN: 2163-
209X ., doi:10.7726/jgbm.2013.1005, pp. 72-82
a. http://paper.uscip.us/jgbm/JGBM.2013.1005.pdf
24. Venu Gopal K., Dr D.Vishnu Murthy., B. Sivakumar., (2013)., “ASSOCIATION OF
TECHNICAL AND ORGANIZATIONAL TRANSLATION WITH BALANCED SCORECARD
- AS A TOOL TO STRATEGIC MANAGEMENT” International Journal of Management,
IT and Engineering, International Journals of Multidisciplinary Research Academy
(IJMRA) Volume3, Issue 9, September 2013, ISSN: 2249-0558, pp.369-380., Impact IC
value 5.09 from Index Copernicus for 2011.,
http://www.ijmra.us/2013ijmie_september.php
25. Chintamani Prasad Patnaik., Venu Gopal K., DR M. Nagaraju., (2013)., “EFFECTS OF
ADVERTISEMENT OF CONFECTIONARY PRODUCTS ON CHILDREN –A CASE STUDY
IN SOMPETA, SRIKAKULAM DISRICT, ANDHRA PRADESH” International Journal of
Sales & Marketing Management Research and Development (IJSMMRD) © TJPRC
Pvt. Ltd., Vol. 3, Issue 3, August 2013, ISSN 2249-6939, Impact Factor(JCC): 4.8723,
pp. 7-12., http://tjprc.org/journals.php?jtype=2&id=33
26. Venu Gopal K., Guntuboina Ravi Kumar L.S., Dr M. Nagaraju., D. Ratnalu (2013)
“BANK NATIONALISATION - 44 YEARS OF SOCIO-ECONOMIC JUSTICE IN INDIA”.,
International Journal of Innovative Research and Practices IJIRP,. Forum for
Intellectual Academicians and Researchers., Volume1, Issue 7(1), July 2013, ISSN:
2321-2926.,PP.10-18
a. http://www.forum4researchers.com/fr_admin/docs/IJIRP-JULY_(1)-13-02.pdf
27. Venu Gopal K., Dr D. Vishnu Murthy., B. Sivakumar., (2013)., “BALANCED
SCORECARD’S INTERPRETATIVE TECHNICAL AND ORGANIZATIONAL
TRANSLATION” International Journal of Scientific Research, Volume2, Issue 7, July
2013, ISSN: 2277 -8179., Impact factor: 0.3317., pp.249-252,
a. http://theglobaljournals.com/ijsr/file.php?val=MTM0Mg==
28. Venu Gopal K., Saumendra das., DR M. Nagaraju., (2013)., “BUSINESS MADE EASY
BY AFFILIATE MARKETING” Journal of Business Management & Social Sciences
Research (JBM&SSR), Volume 2, no 6, June 2013, ISSN: 2319-5614, pp.50- 56
a. http://www.borjournals.com/JBM&SSR.html
29. K.V.Somanadh., Venu Gopal K (2013) “GREEN COLOUR: ECO (NOMY)”, International
Journal of Multidisciplinary Educational Research (IJMER), Volume2, Issue 5(1), April
2013, ISSN: 2277-7881, pp.121-124.
a. http://s3-ap-southeast-1.amazonaws.com/ijmer/pdf/volume2-ssue5(1)-
2013/volume2-issue5(1) -2013.pdf
30. Venu Gopal K., K.Karunanidhi. K.V.Somanadh., (2013) “SEZ AS A TOOL FOR RURAL
DEVELOPMENT”, International Journal of Multidisciplinary Educational Research
(IJMER), Volume2, Issue 5(1), April 2013, ISSN: 2277-7881, pp.258-261. http://s3-ap-
southeast-1.amazonaws.com/ijmer/pdf/volume2-issue5(1)-2013/volume2-issue5(1)-2013.pdf
31. Venu Gopal K., Vijay Kumar .L. (2013) “CONSUMPTION PATTERN OF TRIBALS – A
STUDY IN SEETAMPETA MANDAL, SRIKAKULAM DISTRICT, AP”., International
Journal of Innovative Research and Practices IJIRP , Volume1, Issue 2, February 2013,
ISSN:2321-2926 (online) , pp.23-31.
a. http://www.forum4researchers.com/fr_admin/docs/IJIRP-FEB-13-03.pdf
32. Venu Gopal K., Saumendra das., Guntuboina Ravikumar L.S.,(2013) “TIME CYCLE
OF FESTIVALS REPRESENTING CULTURAL AND CROP/F.M.P. OF TRIBALS IN
SEETAMPETA MANDAL, SRIKAKULAM DISTRICT, AP”., Pacific Business Review
International (PBRI), Volume5, Issue 8, February 2013, ISSN: 0974-438x, pp.29-32.
http://www.pbr.co.in/Vol%205%20Iss%208/4.pdf
33. Venu Gopal K., Mukhesh A.V (2013) “SOCIAL IMPACTS AND POLITICAL
MANAGEMENT AT THE TIME OF DISASTERS– A CASE STUDY OF NACL,
SRIKAKULAM”, International Journal of Innovative Research and Practices IJIRP,
Volume1.,Issue1.,January2013.,ISSN:2321-2918(print).,pp.40-45
http://www.forum4researchers.com/fr_admin/docs/IJIRP-JAN-13-05.pdf
34. Saumendra das., Dr P.K.Padhy., Venu Gopal K., Santosh Ranganath N ., (2012).,
“SUPPLY CHAIN MANAGEMENT : A BUSINESS CENTRIC APPROACH” International
Journal of Engineering and Technology (IJEAT)., Volume 1., Issue 6 August 2012.,
ISSN: 2249-8958., pp. 197-203., Impact Factor: 0.7353
http://www.ijeat.org/attachments/File/v1i6/F0664081612.pdf
35. Venu Gopal K., Saumendra das., Dr D. Vishnu Murthy., (2012)., “EMAIL
MARKETING: A PARADIGM SHIFT TO MARKETING” International Journal of
Advanced Research in management and Social Sciences , Volume1, no1, July 2012,
ISSN: 2278 -6236, pp.101-116 http://www.garph.co.uk/IJARMSS/July2012/8.pdf
36. Venu Gopal K., Saumendra das., Dr D.Vishnu Murthy., (2012)., “ENHANCEMENT OF
ADVERTISING OPTIONS BY USING TECHNOLOGY” International Journal of
Marketing, Financial service and management Research , Volume 2, no 2, April-June
2012, ISSN: 2277-6788, pp. 16-21., Impact Factor: 0.468
http://indianresearchjournals.com/CurrentIJMFSMRIssue.aspx#
37. Venu Gopal K., Santosh Ranganath N (2012)., “BEHAVIORAL CHANGES OF
CONSUMERS ON INDIAN ORGANISED RETAILING” Asian Journal of Research in
Business Economics and Management , Volume 2, Issue 1 January 2012, ISSN: 2249-
7307, pp. 57-66 http://www.aijsh.org/setup/business/paper91.pdf
38. Venu Gopal K., Santosh Ranganath N ., (2012)., “SEARCH ENGINE OPTIMIZATION-
A TOOL FOR ADVERTISING IN INDIA” The International Journal's Research Journal
of Economics & Business Studies , Volume 1 ,Number 3, January 2012, ISSN: 2251-
1555, pp.68
https://www.theinternationaljournal.org/ojs/index.php?journal=rjebs&page=article&op=vi
ew&path%5B%5D=581
EDITED BOOKS: ONE (1)
1. Mikiyas Getachew., DR K. Venugopal., Endris Nuru Zekele., DR Mulgeta Negash., (2016) “CHALLENGES AFFECTING THE DISTRIBUTION CHANNEL PERFORMANCES
OF DASHEN BEER ( THE CASE OF GONDAR TOWN WITHIN THE HOTELS IN GONDAR
TOWN)” in an edited book entitled ‘Contemporary Issues In Ethiopian Business
Management (Creativity, Innovation and Change for Better Ethiopian Economy)’
Paramount Publishing House, first edition 2016., ISBN: 978-93-85100-68-0., pp.110-120
RESEARCH GUIDANCE
1. Approximately 150 students from UG (BBM) and PG (MBA} in India and Ethiopia.
SELF FUNDED RESEARCH WORK CARRIED OUT:
1. Research contribution while working in the University of Gondar in Gondar region,
Ethiopia during the I semester of the academic year 2014-15 ( From 15th
October 2014 to
15th
June 2015) through market surveys on seven sophisticated issues under the thematic
area of Marketing Management as a part of BLITZ Activity on different contextual
issues
Progression of Family Business in Micro and Small Enterprise with reference to
Gondar city region, Amhara state, Ethiopia.
Awareness and use of the services provided by the bankers with reference to
Online Banking, Tele- Banking , ATM and SMS (Mobile) Banking Services in
Ethiopia
A comparative study between the consumer Priorities of Indian and Ethiopian
countries on the usage of Organic Products.
A study on the Shift rate through Users Preferences of various Applications in
Smartphone with reference to north Gondar region, Ethiopia.
Assessment of the facets influencing Knowledge Enhancement through Social Net
Working (SNW) in the case of the students in the University of Gondar, Ethiopia.
A Study on Customer Perception on the rationality of SERVQUAL Model
applicability with reference to different service industries in Ethiopia.
Assessment of Viewers’ Priorities on Advertising traits while watching television
Programs in the case of Gondar city.
2. A.P. State first Survey on manpower requirement in Srikakulam District under
RAJEEV YUVA KIRANALU (11-11-2011 to 30-11-2011) funded by the district
collectorate.
3. A survey on the problems and prospects of MSME under PMRY (Prime Minister
Rojgar Yojana) in 2011.
4. Organized an experimental research on Hording Advertise making campaign in
Srikakulam district (BRAINS FOR SALE) under COPE (Centre for Organizational and
Professional Excellence) in 2008 & 2009
5. Conducted an extensive survey on the Strategic Management of MSME in East and
West Godavari districts in 2004-2005 for an extensive work of research dissertation.
6. Conducted a survey on the Evaluations on performance of small and Medium scale
industries under CMEY (Chief Minister Empowerment for Youth) in Srikakulam
district as one of the members in secret investigating team (SIT) for 937 Units in 2000-
2001.
MEMBERSHIPS : THIRTEEN
EDITORIAL BOARD: 11 (ELEVEN)
1. Co- Managing Editor for “ETHIOPIAN JOURNAL OF BUSINESS MANAGEMENT
AND ECONOMICS” University of Gondar, Ethiopia.
2. Member of Editorial Board for “INTERNATIONAL JOURNAL OF RESEARCH AND
INNOVATION IN APPLIED SCIENCE” Research and Science Innovation Society Journals
(RSIS).
3. Editorial Review Board Member for the international journal “JOURNAL OF FINE AND
STUDIO ART (JFSA)” Academic Journals.
4. Member Editorial Advisory Board “INTERNATIONAL JOURNAL OF RESEARCH
AND INNOVATION IN APPLIED SCIENCES” (IJRIAS), Research and Science
Innovation Society Journals (RSIS).
5. Member of International Editorial Advisory Board “INTERNATIONAL JOURNAL OF
LATEST TECHNOLOGY IN ENGINEERING, MANAGEMENT & APPLIED
SCIENCES” (IJLTEMAS), Research and Science Innovation Society Journals (RSIS).
6. Editorial Board Member for the international journal “INTERNATIONAL JOURNAL
OF BIODIVERSITY CONSORTIUM (IJBC),
7. Editorial Board Member for the international journal “CASE STUDIES IN BUSINESS
AND MANAGEMENT” (CSBM), MACROTHINK INSTITUTE
http://www.macrothink.org/journal/index.php/csbm/about/editorialTeam
8. Editorial Review Board Member for the international journal “INTERNATIONAL
JOURNAL OF MARKETING STUDIES”(IJMS) http://www.ccsenet.org/journal/index.php/ijms/about/editorialTeam
9. Editorial Board Member for the international journal “JOURNAL OF MANAGEMENT
AND ADMINISTRATION (JMA)” RE-Imagined Academic Publishing@MANCOSA
(GSB), South Africa
10. Editorial Advisory Board Member for the international journal “INTERNATIONAL
JOURNAL OF INNOVATIVE RESEARCH AND PRACTICES”(IJIRP)
http://www.forum4researchers.com/editorial-board.php
11. Advisory Member for “INTERNATIONAL JOURNAL OF INNOVATIVE RESEARCH
AND PRACTICES” http://www.forum4researchers.com/genesis.php
PROFESSIONAL MEMBERSHIPS:
1. Life Membership in the Journal FORUM FOR INTELLECTUAL ACADEMICIANS
AND RESEARCHERS
2. Membership in Excusive MBA-GLOBAL, the Ultimate Management Group
SOCIAL MEMBERSHIPS:
1. Executive member in SOCIAL AND CULTURAL YOUTH ASSOCIATION,
Srikakulam.
2. Life member in INDIAN REDCROSS SOCIETY (Regd. No.2872).
INDUSTRY INTERFACE:
Industrial tours that were organized independently to
Bangalore, Mysore - KARNATAKA
Ooty, Coimbatore, Chennai-TAMILNADU
Calcutta, Darjeeling- WEST BENGAL
Sikkim, Gangtak - SIKKIM
Damanjodi, Sunabeda, Jayapur- ORISSA
Interface of reputed Industries along with Management students:
HAL, IR, KSDL, MICO, MOTHER DIARY, PARLE, MTR, V-GUARD, HFF, HFTE,
AMRUTANJAN, SHRIRAM TRANSPORT FINANCE LTD, KALYANI MILLS, KHADIMS,
DTE, SIKKIM DISTILLERS, WAIWAI, LANCO INFRATECH, NHPC, NALCO, BILT,
MANGALAM TIMBER, MACHKHAND POWER PLANT and etc.
CONSULTANCY (Key Note Speaker/ Trainer/ Guest Lectures/ Resource Person): 41
(FORTY ONE)
1. Acted as one of the resource persons in an AICTE Sponsored Two Week Faculty
Development Programme on “LIFESKILLS EDUCATION TO PROTECT
INTELLECTUAL PROPERTY AND LEVERAGE ETHICAL BEHAVIOUR” organized by
the Department of Humanities, Aditya Institute of Technology and Management for a
session entitled “APPLICATION OF LIFESKILLS AND ETHICS IN PATENTING” on 20st
July 2019.
2. Acted as the sole resource person in a Training programme on ‘INTERVIEW
INTERFACE AND PRESENTATION SKILLS” to the final year students of Marketing
Management at college of business and Economics, University of Gondar, Ethiopia, East
Africa on 8th June 2019.
3. Delivered a lecture on “PLAGIARISM ISSUES AND REPORT WRITING” conducted
by the department of Management Studies, Sri Venkateswara Institute of Engineering
college, Srikakulam, AP on
4. Acted as the sole resource person in a Training programme on “RESEARCH
METHODOLOGY FOR ARCHITECTURE ENGINEERING” organised by the Department
of Architecture Engineering, Fasil Campus, University of Gondar, Ethiopia, East Africa
on 4th
December 2018.
5. Acted as a sole resource person in an activity based workshop on “PERSONALITY
DEVELOPMENT THROUGH COMMUNICATION, LEADERSHIP AND TEAM-WORK” for
the Post Graduate students of Dr B R Ambedkar University, Etcherla, Srikakulam, A.P,
India on 27th
September 2018.
6. Delegated as an exclusive contributor on ‘INTERVIEW INTERFACE AND
PRESENTATION SKILLS ” to the final year students of MBA in AITAM college ,
Tekkali, Srikakulam AP on 25th
September 2018
7. Acted as one of the speakers in the Integration camp and delivered speech on SWOT
Analysis and GOAL SETTING at Srikakulam Arts College on 19th
September 2018.
8. Addressed all first year engineering students from Mechanical, Civil, ECE, CSE and
Electrical Engineering of Dr B R Ambedkar University, Etcherla, Srikakulam, A.P,
India on “PERSONALITY DEVELOPMENT THROUGH COMMUNICATION,
LEADERSHIP AND TEAM-WORK” on 12th
September 2018.
9. Acted as one of the guest speakers in an induction programmed instructed by UGC to
the first year engineering students from Mechanical, Civil, ECE, CSE and Electrical
Engineering of AITAM college, Tekkali, Srikakulam A P , India on “PERSONALITY
DEVELOPMENT THROUGH COMMUNICATION, LEADERSHIP AND TEAM-WORK” on
5th
, 7th
and 9th
September 2018.
10. Acted as the sole resource person in a Training programme on ‘INTERVIEW
INTERFACE AND PRESENTATION SKILLS” to the final year students of Logistics and
Supply Chain Management at the college of business and Economics, University of
Gondar, Ethiopia, East Africa on 31st May 2018.
11. Acted as the sole resource person in a Training programme on ‘INTERVIEW
INTERFACE AND PRESENTATION SKILLS” to the final year students of Marketing
Management at college of business and Economics, University of Gondar, Ethiopia, East
Africa on 29th May 2018.
12. Acted as one of the resource persons in an AICTE Sponsored Two Week Faculty
Development Programme on “ADVANCES IN RESEARCH METHODS AND DATA
ANALYTICAL TOOLS BY USING SPSS FOR SOCIAL SCIENCES AND MANAGEMENT”
Organised by the Department of Management Studies, Aditya Institute of Technology
and Management for two sessions entitled “PREPARATION OF RESEARCH PROPOSAL”
and “RESEARCH QUESTIONNAIRE PREPARATION WITH MEASUREMENTS” on 1st
March 2018.
13. Acted as a sole resource person in an activity based workshop on “PERSONALITY
DEVELOPMENT” for the Post Graduate students of Dr B R Ambedkar University,
Etcherla, Srikakulam, A.P, India on 23rd
February 2018.
14. Acted as the sole resource person in an activity based workshop on “PERSONALITY
DEVELOPMENT AND CAREER OPPORTUNITIES” organized by the Department of
Management, SUN Degree College, Srikakulam, A. P. on 18th
September 2017.
15. Acted as one of the resource persons in a 15 days Training programme and conducted
an activity based session on PERSONALITY DEVELOPMENT to National Youth Corps
volunteers organized by Nehru Yuva Kendra: Srikakulam, Government of India,
Ministry of Youth Affairs & Sports on 6th
and 8th
August 2017.
16. Acted as the sole resource person in a Training programme on ‘THE PRESENTATION
SKILLS IN THE INTERVIEWS” to the final year students of Marketing Management and
Logistics and Supply Chain Management at the college of business and Economics,
University of Gondar, Ethiopia, East Africa on 28th
June 2017.
17. Acted as a sole resource person in a training programme on ‘THE PRESENTATION
SKILLS IN THE INTERVIEWS” for the Post Graduate students of Dr B R Ambedkar
University, Etcherla, Srikakulam, A.P, India on 2nd
March 2017.
18. A lecturer on ‘DYNAMICS OF MANAGEMENT PRACTICES TRENDING AT THE
STANDPOINT OF SUCCESSFUL ORGANISATIONS” for the under and Post Graduate
students of Gayatri college of science and Management, Srikakulam, A.P, India on 20th
February 2017.
19. Acted as the sole resource person in a Training programme on ‘THE PRESENTATION
SKILLS IN THE INTERVIEWS” to the final year students of Marketing Management and
Logistics and Supply Chain Management at the college of business and Economics,
University of Gondar, Ethiopia, East Africa on 19th
June 2016.
20. Acted as one of the resource persons in a 15 days Training programme and conducted a
session on PERSONALITY DEVELOPMENT to National Youth Corps volunteers
organised by Nehru Yuva Kendra: Srikakulam, Government of India, Ministry of
Youth Affairs & Sports on 10th
August 2016.
21. A lecturer on ‘DYNAMICS OF RESEARCH PRACTICES IN MANAGEMENT STUDIES’
for the Post Graduate students of Sri Sivani Institute of Technology, Srikakulam, A.P,
India on 29th
February 2016.
22. A motivational lecture for the CAREER DEVELOPMENT for Tenth class students in the
Government high school, Matsyalesam, Srikakulam, India on 28th
February 2016.
23. A lecturer on ‘CAREER CRAFT WITH COMMUNICATION, TECHNOLOGY AND
RESEARCH’ for the Post Graduate students of AITAM college, Tekkali, Srikakulam A
P , India on 15th
February 2016.
24. Acted as the sole resource person in a Training programme on “PERSONALITY
DEVELOPMENT FOCUSING ON COMMUNICATION, LEADERSHIP AND
MOTIVATION” organised by the Department of Architecture Engineering, Fasil
Campus, University of Gondar, Ethiopia, East Africa on 7th
December 2015.
25. Acted as the sole resource person in an activity based workshop on “THE LEADERSHIP
IMPLICATIONS ON ENTREPRENEURSHIP DEVELOPMENT” organized by the
Department of Management, Sri Sivani Institute of Technology, Srikakulam, A.P., on
16th
September 2015.
26. Acted as the sole resource person in an activity based workshop on “THE DYNAMICS OF
LOGISTICS AND SUPPLY CHAIN MANAGEMENT” organized by the Department of
Management, SUN Degree College, Srikakulam, A. P. on 18th
August 2015.
27. Acted as the sole resource person in a Training programme on ‘THE PRESENTATION
SKILLS IN THE INTERVIEWS” to the final year students of Marketing Management as a
part of Community Service on 16th
June 2015at the college of business and Economics,
University of Gondar, Ethiopia, East Africa.
28. A lecturer on ‘APPLICATION OF STANDARD AND COLLOQUIAL FORMATS OF THE
LANGUAGE IN COMMUNICATION’ at Mitra Educational College, Srikakulam.
29. Acted as the resource person in a work shop on “PERSONALITY DEVELOPMENT
THROUGH MANAGEMENT GAMES” for II year MBA students at VIGNAN Vizag
Campus, Visakhapatnam on 10th
Jan 2013.
30. A lecturer on ‘INTERVIEW TECHNIQUES’ for the graduate students at Sun Degree
College, Srikakulam on 18th
December 2012.
31. A lecturer on ‘MANAGEMENT THEORY APPLICATION’ and personality
development activities conducted at TTDC, Srikakulam from October 3rd
to 5th
2011.
32. Acted as the resource person in a Training programme on “SALES TECHNIQUES AS
EMERGING PRACTICES” for the sales managers of APCO Ltd at Neta bazaar,
Srikakulam in July 2011.
33. Acted as the resource person in a work shop on “Learn easy with simulations:
MANAGEMENT GAMES” for MBA students at A.U. Campus, Vizayanagaram on 20th
July 2011.
34. Acted as the resource person in a work shop on “Learn easy with simulations:
MANAGEMENT GAMES” for MBA students at St. Theresa College, Garividi in 2011.
35. A lecturer on INTERVIEW TECHNIQUES for graduate students at Sun Degree
College on 20th
February 2011 in Srikakulam.
36. Acted as the resource person in a workshop on SOFT SKILLS for MBA students at Dr.
B.R. Ambedkar University in Srikakulam in 2008.
37. A lecture on Business ENGLISH & SOFT SKILLS for Tally students under Rajeev
Udyog in NEXGEN in 2008.
38. Conducted a work shop on COMMUNICATION SKILLS for MCA students in Dr B.R.
Ambedkar P.G. Centre, Srikakulam during 2007.
39. A lecture on COMMUNICATION SKILLS to computer students in APTECH during
1st to 31
st December 2006.
40. A lecture on PUBLIC SPEAKING & PERSONALITY DEVELOPMENT to the force at
Police Department Training Centre, Srikakulam during 23rd
to 28th
October, 2006.
41. A lecture on COMMUNICATION SKILLS & INTERVIEW TECHNIQUES in Govt.
Women’s College, on 16th
September 2006.
ACTED AS THE EVALUATOR/JUDGE: 11 ( ELEVEN)
i. Acted as one of the interview panel members for ZYDAS CADILA Pharma
Limited in the campus recruitment at Sri Venkateswara Pharmacy College,
Srikakulam, A.P. in 2012.
ii. Acted as judge for Marketing Event in ASPIRE- 2016 conducted by AITAM
College, Tekkali on 27th
February 2016
iii. Acted as a judge for Business Quiz in a management meet PRASTANAM 2016
conducted by the Dept. of Management Studies, Gayatri college of Science and
Management, Srikakulam on 10th
February 2016.
iv. Acted as judge for Marketing Event in ASPIRE- 2015 conducted by AITAM
College, Tekkali
v. Acted as a judge for Business Quiz in a management meet PRASTANAM 2012
conducted by the Dept. of Management Studies, Gayatri college of Science and
Management, Srikakulam in 2012.
vi. Acted as a judge for marketing event &cultural activities (songs, Dances, Skits &
mono actions) in the management meet PRABHANDHA 2012 conducted by the
Dept. of Management Studies, Dr. B.R. Ambedkar University, and Srikakulam
in 2012.
vii. Acted as a judge for DASKHATHA (Management events) at Sri Sivani Group
of colleges Srikakulam in 2011
viii. Acted as judge for Marketing Event in CHATURA 2011 conducted by AITAM
and ASCAM, Tekkali.
ix. Acted as a judge for SANSKRUTHI (Dance Competitions) at Sri Sivani Group
of colleges Srikakulam in 2011.
x. Acted as judge for Marketing Event in CHATURA 2010 conducted by AITAM
and ASCAM, Tekkali.
xi. Acted as a judge for CULTURAL ACTIVITIES (songs, Dances, Skits & mono
actions) at Dr. B.R. Ambedkar University, Srikakulam in 2010.
EXTRA-CURRICULAR ACTIVITIES:
Mimicry, Dramatics, Mime, Folk Dance & Mono Action.
Bagged several prizes in MONO-ACTION at BVK College, NBM Law College, GVP
Degree College and St Joseph College for women in Visakhapatnam in inter-college
competitions at graduation level during 1991-1994.
Acted as coordinator for youth festivals & internal performances at Gayatri College for
PG Courses and also as a judge for many cultural competitions.
PERSONAL PROFILE:
Father Name : Late. K.L.N. Acharyulu
Date of Birth : 15th
June – 1971
Nationality : Indian
Religion : Hindu
Marital Status : Married
Languages known : English, Telugu, Hindi & Amharic
Passport Number/Validity K2279729 / 18-03-2023
Present Salary $ 2775
Address for Communication : K.Venugopal
S/o late K. Damayanti
D.No:16-10-126
Fazulbegpeta-Vill
Gujarathi peta- Post
Srikakulam – 532 005
Andhra Pradesh. India
REFERENCES
Prof D. Vishnu Murthy
Professor and Dean (Academics)
Aditya Institute of Technology and
Management, Kotturu, Tekkali-Mandal,
Srikakulam, AP, India
Phone: +91 9949688627
E mail: [email protected]
Prof. M. MADHUSUDHANARAO,
Retd. Professor and Head of the
Department
DCMS, Andhra University,
Visakhapatnam, AP, India
Phone: +91 9849481056
E mail: [email protected]
I hereby solely declare that the above furnished details are correct to the best of my
knowledge.
Date :
Station: GONDAR (KOPPALA VENU GOPAL)
DECLARATION n