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INDIA INDIA COMPREHENSIVE COMPREHENSIVE MARKET DEVELOPMENT MARKET DEVELOPMENT PLAN PLAN

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INDIA. COMPREHENSIVE MARKET DEVELOPMENT PLAN. CHINA 1.365 bn. INDIA 1.065 bn. POPULATION. UE 380 mn. EEUU 290 mn. INDIA: A PRIORITY MARKET FOR SPAIN. DUE TO STRONG POPULATION GROWTH. In 20 years, India’s population will exceed that of China. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: INDIA

INDIAINDIACOMPREHENSIVECOMPREHENSIVE

MARKET MARKET DEVELOPMENTDEVELOPMENT

PLANPLAN

Page 2: INDIA

With a 1.65% growth rate, India contributes most to world population growth.

EEUU290 mn.

UE380 mn.

CHINA1.365 bn.INDIA

1.065 bn.

POPULATION

DUE TO STRONG POPULATION GROWTHDUE TO STRONG POPULATION GROWTH

In 20 years, India’s population will exceed that of China.

By 2016, India’s population will exceed that of all the developed countries.

One in every six persons in the world lives in India.

INDIA: A PRIORITY MARKET INDIA: A PRIORITY MARKET FOR SPAINFOR SPAIN

Page 3: INDIA

Annual growth rate in the last 10 years: 6.5% Annual growth forecasts: 6-7% In 10 years the combined GDP of China, India and

Japan will be similar to that of the US, Germany, France and the United Kingdom combined

A highly dynamic services sector: 60% of GDP growth in the last 12 years.

Quality tourism expanding: 5.4 million trips overseas in 2004, a 20% increase on the previous year.

DUE TO STRONG ECONOMIC GROWTHDUE TO STRONG ECONOMIC GROWTH

INDIA: A PRIORITY MARKET INDIA: A PRIORITY MARKET FOR SPAINFOR SPAIN

Page 4: INDIA

SCANT PRESENCE, AND UNFAMILIARITY

Exports = 382 mn. € (0.25%)Imports = 1.29 bn. € (0.6%)

(2004)Insignificant investment flows

2003 = 2.3 mn. €

Exports - predominantly semi-manufactured and capital goods Imports - consumer manufactured products (textiles, leather)

Market share approx. 0.5%, but rising

Main commercial partners EU - 15, US and China

Fewer than 40 companies established

However, growing presence of Spanish investors and companies in the last year

SPAIN’S PRESENCE IN INDIASPAIN’S PRESENCE IN INDIA

Page 5: INDIA

Food and food processing Chemical and pharmaceutical products Electrical materials and machineryElectronics and communications

Sectors being privatised/liberalised: electrical, civil aviation, rail, roads tourism Automotive components and electrical machinery

Engineering, particularly electronics and communications.Construction Telecommunications TourismInformation technologies

For TradeFor Trade For Investment

Services Sector

SECTORS OF OPPORTUNITYSECTORS OF OPPORTUNITY

Page 6: INDIA

THE AIMS OF THE INDIA CMDPTHE AIMS OF THE INDIA CMDP

To intensify relations with India, given its growing political role in the international context.

To increase the market share of Spanish exports. To make the strong Indian demand known in sectors like

education, IT, health, energy, the environment and leisure. To increase the number of Indian tourists visiting Spain.

OTHERS OBJECTIVESOTHERS OBJECTIVES

MAIN OBJECTIVEMAIN OBJECTIVE Spain and India, two great unknownsSpain and India, two great unknowns In IndiaIn India : : To make known and enhance the image of Spanish products,

services and technology. To offer Spain as a tourist destination.

In Spain : Definition and awareness of the Indian market.

Page 7: INDIA

BACKING FOR TRADEMarket access

BACKING FOR INVESTMENT

INFORMATION AND TRAINING

PROMOTION OF TOURISM

Promotion and image

Financial backing

INSTITUTIONAL BACKING

LINES OF ACTIONLINES OF ACTION

Page 8: INDIA

To foment periodic high-level contacts. To promote mixed encounters between companies and

authorities. To foment the Spain-India Joint Commission. To open a Spanish Consulate in Mumbai. Formalities for the opening of a new Economic and

Commercial Office in Mumbai, and the opening of a Tourist Office in 2008. The opening of the Cervantes Institute in Mumbai.

To make use of the forums for EU-India relations (Co-operation, association and development Agreement: Strategic Partnership and its forums, and EU-India Summits).

To enhance collaboration with Casa Asia and Casa India, for joint activities.

INSTITUTIONAL SUPPORTINSTITUTIONAL SUPPORT

Page 9: INDIA

India is a member of the WTO Leader of the Developing Countries Great potential for opening up

The EU-India PartnershipThe EU-India Partnership: to make the most of existing market access mechanisms. Dialogues on transport.Biotechnology.Space

ACCESS TO THE INDIAN MARKETACCESS TO THE INDIAN MARKET

To secure ambitious commitments in India in the Doha Round, in line with its level of development.

Particular attention to access to markets, services and non-tariff impediments.

Page 10: INDIA

WORK ON THE WORK ON THE OBSTACLESOBSTACLES

• High tariffs • Import restrictions

• Excessive procedures

• Limitations on access to services and investment in telecommunications, banking, air transport, insurance, energy, construction and engineering.

ACTING ACTING SIMULTANEOUSLY SIMULTANEOUSLY ON:ON:

• WTO, particularly the Doha Round

• UE-INDIA– Strategic partnership – Forums for regulatory

and industrial policy – Co-operation Agreement

Mechanisms • SPAIN-INDIA

– Joint Commission and bilateral contacts

ACCESS TO THE INDIAN MARKETACCESS TO THE INDIAN MARKET

Page 11: INDIA

a) To reinforce the presence of Spanish companies in India Increased promotion activities. Improved financing terms for Promotion Activities. Enhancement of Plans to set up in business.

STRATEGIESSTRATEGIES

To improve awareness of what Spain has to offer, and this country’s level of economic and technological development.

OBJECTIVEOBJECTIVE

COMMERCIAL PROMOTION:COMMERCIAL PROMOTION:STRATEGIES (1)STRATEGIES (1)

Page 12: INDIA

b) To enhance activities in the sectors of the future Plan for the Promotion of Sectors with High

Technological Content. Increased promotion in priority sectors.

c) To upgrade on-going promotional activities.

d) To foment relations with the large economic groupings.

STRATEGIESSTRATEGIES

COMMERCIAL PROMOTION:COMMERCIAL PROMOTION:STRATEGIES STRATEGIES (2) (2)

Page 13: INDIA

Support was given in 2005 to more than 29 promotional activities, involving more than 120 enterprises:

Attendance at four Fairs.12 direct commercial missions.2 promotions and Technical Congresses, and Plans to back more than 10 company programmes

Highlights:

Jornadas Automotive-Machine Tool Congress (Mumbai, April 2005)

An Institutional and Entrepreneurial Mission from the automotive sector, with approaches to Large Indian Groups like TATA (Pune, April 2005).

COMMERCIAL PROMOTION:COMMERCIAL PROMOTION:ACTIONS (1)ACTIONS (1)

Page 14: INDIA

a)a) Food and agricultural products:Food and agricultural products: Drives aimed at making what Spain has to offer more familiar Promotion of quality products targeting the top end of the

market. Grouped Participation in the Delhi IFE Fair (held in 2004 and

2005).

COMMERCIAL PROMOTION:COMMERCIAL PROMOTION:ACTIONS (2)ACTIONS (2)

Almost 40 actions are planned for 2006.

b) b) Consumer Goods:Consumer Goods: 2 study missions (clothing and fabrics) 1 direct mission (the weaving sector) 1 seminar on openings for the tile sector

c) Servicesc) Services:: Publishing: the Calcutta Book Fair (January 2006).

Page 15: INDIA

Communication campaigns on Spanish Technology in collaboration with the MIT (Massachusetts Institute of Technology) and the Indian Institute of Technology:

Wind power Water treatment and desalinationTransport infrastructures

Technical Congresses and a Business Encounter in the automotive sector as part of the AUTOEXPO Fair, in collaboration with the Indian Automobile Association. Technical Congresses on the Waters Sector, and monitoring activities (Desalination, Potabilisation).Study of the Potential for Renewable Energies in India.

COMMERCIAL PROMOTION:COMMERCIAL PROMOTION:ACTIONS (3)ACTIONS (3)

b) b) Industrial Products and Technology:Industrial Products and Technology:

Page 16: INDIA

COMMERCIAL PROMOTION:COMMERCIAL PROMOTION:ACTIONS (4)ACTIONS (4)

Reinforcement of Direct Industrial Sector Missions. Official pavilions, sectors with high technological content:

Promotion of relations with the large economic groups: Monitoring the approach to the TATA Group in all its industrial fields

.

c) c) Industrial Products and Technology:Industrial Products and Technology:

INDIAWOOD (16-20 February), machinery for the wood industry;

HOSPIMEDIC (11-14 March), medical-hospital equipment;POWERGEN (1-3 October), renewable energies, generation and transmission;PALA (4-6 October), electronics, audio and professional lighting.

Page 17: INDIA

COMMERCIAL PROMOTION:ACTIONS (5)

Company programme: on-going support for business startups.

Conclusion of a Collaboration Agreement between the CDTI and its Indian counterpart DST-TBD (Department of Science and Technology - Technology Development Board): Bilateral Technology Programme

Overseas CTDI Network for technological advice to companies overseas, with new headquarters in India. The representative will collaborate directly with OFECOMES (the Spanish Embassy’s Economic and Commercial Office).

To move forward in the hiring of a Head of Department to support activity, in Mumbai.

Other Actions:

Page 18: INDIA

FOR EXPORTS CESCE: (Spanish Export Credit and Insurance Company):

Review of country-ceiling in the CESCE Council: unrestricted cover (previous ceiling, 500 mn. euros).

DAF: A fundable country according to OECD rules. Domestic legislation does not permit linked financing. Exploration of the possibilities for non-linked financing. Potential financing programme: 75 mn. euros.

FEV: A possible 10 mn. euro donation line.

FOR INVESTMENTS COFIDES: The strengthening of investment backup instruments

and the FIEX and FONPYME lines, to a target figure of 6 mn. euros.

ICO: Strengthening use of the Internationalisation Line.

FINANCIAL BACKUPFINANCIAL BACKUP

Page 19: INDIA

Detection and publicising of investment and business co-operation opportunities

Framework Agreements for Co-operation in Investment Promotion with Institutions seeking investment in India.

India a preferential target of the new Programme to Identify and Publicise New Overseas Investment Opportunities (PIDINVER).

India, a priority country of the Overseas Investment Prospecting Programme (PROSPINVER)

INVESTMENT-RELATED ACTIONSINVESTMENT-RELATED ACTIONS(1)(1)

Page 20: INDIA

The Spain-India Investment and Business Co-operation Forum

New Delhi, November 2005, with the participation of 34 Spanish and 180 Indian enterprises, and with 224 interviews. 2006 and 2007: the organisation of further Spain-India Investment and Business Co-operation Forums.

Strengthening of the Investment Project Support Programme, to improve its terms, making them more flexible for investment in India. It is hoped that the number of projects backed in the country will rise significantly in 2006 and 2007.

INVESTMENT-RELATED ACTIONSINVESTMENT-RELATED ACTIONS(2)(2)

Page 21: INDIA

INFORMATION ACTIVITIESINFORMATION ACTIVITIES

Organisation of information activities on the Indian market Course, Doing Business in India (Madrid and Barcelona).

Organised in collaboration with Casa India (Casa Asia), six-monthly, and running for three days.

Seminars on various industrial sectors of interest on this market..

Informative Sessions with the participation of Ofecomes and companies with experience in the country.

Presence of Ofecomes Nueva Delhi at the International Export Meeting Point.

INFORMATION AND INFORMATION AND TRAINING ACTIONS (1)TRAINING ACTIONS (1)

Page 22: INDIA

INFORMATION ACTIVITIESINFORMATION ACTIVITIES Updating of existing information on the Indian market.

Update, Country File (2005 and 2007) and Indian Business Guide (2006).

Launch of a portal for the India CMDP. Details on the country, bilateral trade, sector information, exporting to and investing in India, in-market promotion, actions in the 2005-2007 Plan, etc.

www.spainbusiness.com: Portal targeting potential importers or exporters of Spanish products, and investors in Spain. In English, information on Spain, segmented by region, and the economic-commercial characteristics, bilateral statistics, market studies, scouting for Spanish export companies, information activities, and promotion in the country, etc.,

INFORMATION AND INFORMATION AND TRAINING ACTIONS (2)TRAINING ACTIONS (2)

Page 23: INDIA

TRAINING ACTIVITIESTRAINING ACTIVITIES Enhancement of the ICEX Scholarship

Programme in India. A 50% increase in the number of ICEX interns in New

Delhi. The total number (ICEX and the Regional Government

Communities) is 9 in 2006. A new Programme for the Attraction and Training of

Foreign Professionals (PROPEX) India: uno India: one of the three pilot countries chosen

in 2005 for the launch. Objective: the training of foreign professionals able to

join plans for the internationalisation of Spanish enterprises in India; training in Spanish in India (1 month), on the structure and culture of Spain (1 month) and in-company (3-5 months).

INFORMATION AND INFORMATION AND TRAINING ACTIONS (3)TRAINING ACTIONS (3)

Page 24: INDIA

PLAN TO PROMOTE SPAIN IN INDIAPLAN TO PROMOTE SPAIN IN INDIA

OBJECTIVE: To make Spain known as a tourist destination, to raise the number of Indian tourists visiting Spain.

Result-orientation: increased appearances in catalogues, attracting meetings, and incentive trips.

Priority segments: incentive tourism and congresses, cultural tourism.

2005 Budget: Advertising: 100,000 euros

Promotion: 81,000 euros

TOURISMTOURISM

Page 25: INDIA

Marketing backup actions Direct marketing in city tourism. Presentations at workshops in various Indian cities. Backing for the development of direct air routes to and from

Spain.

Image and communication: Launch of an advertising campaign targeting city tourism. Media and Internet activities.

TOURISMTOURISM

Page 26: INDIA

20,700,00020,700,000

600,000BACKUP FOR TOURISMBACKUP FOR TOURISM

1,100,000INVESTMENT BACKUP ICEXINVESTMENT BACKUP ICEX

INVESTMENT BACKUPINVESTMENT BACKUP

3,000,000ICEX-PROMOTIONICEX-PROMOTION

TRADE BACKUPTRADE BACKUP

2005-20072005-2007

CMDP ACTION IN INDIACMDP ACTION IN INDIA

TOTALTOTAL

INFORMATION AND TRAININGINFORMATION AND TRAINING 1,000,000

THE INDIA CMDP BUDGETTHE INDIA CMDP BUDGET

15,000,000COFIDESCOFIDES