indi blogger prcai official
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Presentation made by Anoop Johnson, Director - Marketing and Strategic Partnerships at PRCAI Knowledge Series on New Media. Being shared under Creative Commons license.TRANSCRIPT
IndiBlogger.inWe Blog, Therefore We Are.
IndiBlogger.in
The Blogging Story
Anoop Johnson
Director – Marketing & Strategic Partnerships
+91-9900001655
IndiBlogger.inWe Blog, Therefore We Are.
The Egg That Is IndiBlogger.in
We are ..
Learning ..Re-Defining ..Evolving ..
IndiBlogger.inWe Blog, Therefore We Are.
IndiBlogger.in – The community perspective
Network, Participate and Belong!
IndiBlogger.inWe Blog, Therefore We Are.
IndiBlogger.in – The New Media perspective
Network, Share and Bond!
IndiBlogger.inWe Blog, Therefore We Are.
IndiBlogger.in – The New Media Approach
Focus on quality and not quantity Numbers don’t matter Approach and Reach matters Sustain relationships with Bloggers Create a “Blogger lifecycle”
Influence
IndiBlogger.inWe Blog, Therefore We Are.
IndiBlogger.in - Interacting with Bloggers
Things not to do ..
Approach a Blogger without a Blog Consider Bloggers as Journalists Pay a Blogger to write favorable posts on his blog Copy a Bloggers content without consent
(Twilightfairy will kill you!) Never consider a MicroBlogger as a Blogger
IndiBlogger.inWe Blog, Therefore We Are.
IndiBlogger.in - Interacting with Bloggers
Things to do ..
Provide Content + Inspiration
IndiBlogger.inWe Blog, Therefore We Are.
IndiBlogger.in - Talking Numbers
How many Bloggers do you need to promote your product/service?
How many posts/reviews do you need to achieve?
How many readers do these Bloggers have?
IndiBlogger.inWe Blog, Therefore We Are.
IndiBlogger.in – The stats
IndiBlogger.inWe Blog, Therefore We Are.
IndiBlogger.in - Interpreting the Stats Sample Scenario : Starting a
service/website for Women In Bangalore
22% of all Bloggers are women – close to 2000 bloggers
18% of Bloggers are from Bangalore – around 350 Bloggers
8% of the Bloggers post everyday – around 30
IndiBlogger.inWe Blog, Therefore We Are.
IndiBlogger.in- Citations
Stats released and Published in Gauravonomics
Reports on the Stats Published in Indian Express on May 21st 2009
Presentation on the state of the Indian blogosphere Slideshare.net
IndiBlogger.inWe Blog, Therefore We Are.
An IndiBlogger – A Personal Story
IndiBlogger.inWe Blog, Therefore We Are.
IndiBlogger.in–Personal Bloggers – We Salute you!
IndiBlogger.inWe Blog, Therefore We Are.
Thank you PRCAI & Everyone
Anoop Johnson Director - Marketing and strategic
partnerships Call me +91-9900001655 Send me an Email [email protected] Visit us at http://indiblogger.in If you are a blogger – Get your own badge at
http://indiblogger.in/badges.php
IndiBlogger.inWe Blog, Therefore We Are.
???We are here to answer all question for which we know the answers.