index [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_mezzomedia... ·...
TRANSCRIPT
![Page 1: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/1.jpg)
![Page 2: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/2.jpg)
INDEX
![Page 3: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/3.jpg)
![Page 4: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/4.jpg)
1.9%
2015 2016 2017 2018 2019(e)
83.9
86.6
89.790.7
92.4
• 2019 1.7 5 2.4%
• 19
CAGR
+2.4%
SOURCE : 2019 2019.09
![Page 5: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/5.jpg)
64%
31% 69%599
SOURCE : , 2020.02
2017 2018 2019
22%
78%
31%
69%
34%
66%679
1,073
1,762
+64%
+58%
• 2019 64%
• DA
![Page 6: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/6.jpg)
2017 2018 2019
27%
73%
38%
61%
44%
56%
2017 2018 2019
15%
85%
20%
80%
16%
84%
392
655
1,122
+71%
+67%
288
418
640
+53%
+45%
•
•
SOURCE : , 2020.02
![Page 7: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/7.jpg)
CU
CU & KBS
GS25 &
2015 2017 2018 2022(e)
1.7
2.73.2
5.02019.08
43%
, 2020.02
43%
43%
14%
•
•
/
![Page 8: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/8.jpg)
12
7 ●
11
7 ● ●
12
6 ● ●
● ●
2 ●
2020.02
58%
29% 47%
2019 2020
27%58%
•
•
2018 2019
13.5
16.8
65%
35%
69%
31%
, 2020.02
![Page 9: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/9.jpg)
CJ
F&B
10
BGF CU 100%
친환경
동물복지
건강
150
2008 2019
10
2019
2018 289% ↑
2019.01
2018
350 2010 2 ↑
2019.11
•
• R&D
2019.12
15
![Page 10: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/10.jpg)
![Page 11: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/11.jpg)
15%
16%
24%
45%
58%
42%
15%
16%
14%
13%
18%
24%
41%
59%
Online-Survey
5
19-49
1
2 &
376
2020.02.19 ~ 2020.02.23
![Page 12: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/12.jpg)
178%
230%
326%
422%
513%
33%
29%
22%
10%
7%
•
• 2030
![Page 13: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/13.jpg)
7%
20 59%
30 44%
40 27%
30 11%
30 24%
40 6%
40 13%
•
• 30 40
![Page 14: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/14.jpg)
35% 16% 15% 11% 10% 5% 3% 3%
30%
20 29%
30 29%
40 42%
20 27%
30 20%
40 3%
1 38%
2 28%
• 30
• 2030 1
![Page 15: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/15.jpg)
64%
17%
50%
23%
18%
14%
•
•
![Page 16: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/16.jpg)
56%
66%
2019 2020
•
• 66%
66%
26%
20%
10%
8%
8%
![Page 17: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/17.jpg)
![Page 18: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/18.jpg)
16% 16% 13% 11% 11% 10% 9% 7% 5% 2% 1%
20 27%
30 24%
40 2%
20 30%
30 29%
40 8%
• SNS 60%
• 2030 SNS 2030
![Page 19: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/19.jpg)
7%
20 31%
30 32%
40 14%
20 29%
30 19%
40 16%
•
• 20 SNS 30 SNS
![Page 20: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/20.jpg)
•
•
34% 27% 21% 19% 17% 16% 14% 14% 12% 10%
![Page 21: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/21.jpg)
36% 28% 27% 18% 17% 11% 10% 8%
57%
20대여성 42%
30 35%
40 21%
20 58%
30 65%
40 50%
20 48%
30 57%
40 25%
• 57% 30
• 2030 2030 SNS
20대여성 42%
30대여성 42%
40대여성 13%
![Page 22: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/22.jpg)
SNS
20대 60%
30대 68%
40대 53%
• 59% 30
• 20
59%
31% 27% 26% 25% 17% 13% 12% 9%
20대여성 47%
30대여성 28%
40대여성 22%
20대여성 34%
30대여성 35%
40대여성 12%
20대남성 50%
30대남성 38%
40대님성 24%
![Page 23: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/23.jpg)
1
2 CJ TVE
3
4 CGV
5 (toss)
38%10%
SOURCE : , 2019.01 –2019.12
SMR
13%
11%10%
6%
5%
3%
IPTV 4%
• 50%
• 2030
![Page 24: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/24.jpg)
48% 19% 19% 10% 30%
1
2
3
4
•
• 20 30 40
![Page 25: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/25.jpg)
![Page 26: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/26.jpg)
• 2019.05 ~ 06
• ( )
•
• 4 1,000
• 2019
• 13
• 4
• 3
•
• SNS
![Page 27: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/27.jpg)
• 2019
•
• B
• 380
• 2019.05 ~ 06
•
•
• 230
• 1020
• B
![Page 28: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/28.jpg)
x
• 2020.02 ~ 2020.03
•
•
•
• 2020.02
• Supreme
• Supreme Supreme SS
• 6
•
•
![Page 29: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/29.jpg)
THANK YOU
![Page 30: INDEX [lib.mezzomedia.co.kr]lib.mezzomedia.co.kr/newsletter/202003/01_1_MezzoMedia... · 2020-03-20 · THANK YOU. MEZZOMEDIA 2020 . Title: PowerPoint 프레젠테이션 Author: mezzomedia](https://reader033.vdocuments.site/reader033/viewer/2022053001/5f058dfc7e708231d4138a2c/html5/thumbnails/30.jpg)
MEZZOMEDIA
2020