INDEX

2020 14 4%• 2019 8.5 60%

• 22% 14%

SOURCE : Statista, Beauty & Personal Care Report 2019.03

2017 2018 2019 2020 (E) 2021 (E)

14% 14% 14%

4%CAGR

13.514.1

14.615.2

13

14% 14%

60% 60% 60% 60% 60%

22%22%

22%22%

22%4%

4%4%

4%4%

13%

2017 2018 2019

72%

28%

63%

37%

64%

36%

1,131

655

1,000

+53%

+13%

• 100 30

•

SOURCE : 2020.02

2017 2018 2019

56%• 2019

• 2% 34%

2017 2018 2019

152

289 283

2017 2018 2019

75

94

126

71% 72%

28%

81%

19%

62% 50%

50%

50%

50%

75% 70%

30%

75%

25%

207

297

463

+44%

+56%

+89%-2%

+25%

+34%

29%

38%

25%

SOURCE : 2020.02

Belei AMAZON •

TOUN28 TOUN28 •

INNISFREE

• 100

•

• 20

Clinique IDClinique

Laboratories

•

•

• H&B

• 2020

2020.3.14

2018 2019 2020 2021 2022

•

•

17 18 1920

21

ECO CERTEWG

10

CRUELTY FREE VEGAN

Cruelty Free 100%

Dear Dahlia

EVE

LF Athe

2009 EWG

2016 EWG VERIFIED™

EWG AROMATICA

•

• P&G CES 2020

2018 2019 2020 2021 2022

KOTRA BNK

2020.02

46%

6

9

1 21 4

1 6

L'Oreal Perso

AI

LUMINI Home

3D

P&G Opte

22%

56%

22%

50%

33%

17%

17%

16%

14%

17%

17%

19%

19-24

24-29

29-34

34-39

39-44

45-49

0%

100%

Online-Survey

5

409

2020.02.19 ~ 2020.02.23

29% 24% 24% 22% 21% 20% 12% 9% 9% 9% 6% 4% 2%1%

SNS• SNS 2030

• 20 40

20대 39%

30대 32%

40대 17% 20대 33%

30대 21%

40대 19%

•

•

46% 31% 25% 24% 20% 6% 6% 5% 4%

2%

46%

22%

•

•

35%

34%

33%

30%

25%

24%

19%

16%

16%

16%

31% 69%

11%

12%

12%

41%

8%

11%

66%

62%

37%

43%

9%

TOP2

• 57%

•

58%

16%

10%

7%

7%

2%

57%36%

7%

57%

TOP2

70%

59%

54%

49%

TOP2

20 30 40

42% 47% 40% 40%

LED 41% 38% 41% 42%

36% 28% 38% 40%

33% 44% 29% 27%

31% 36% 28% 30%

3% 5% 1% 2%

• 43% , 46%

• LED

43% 46%

39%

18%

43%

47%

7%

46%

TOP2

SNS

38% 28% 28% 15% 13% 13% 10% 8%

7%

•

•

20대 48%

30대 43%

40대 24%

40대 36%

20대 24%

30대 23%

20대 33%

30대 32%

40대 20%

•

•

45% 24% 12% 12% 5%2%

42%

18%

12%

6%

6%

6%

5%

3%

2%

• 68%

• 49% 2030

68%

49% 29% 26% 15% 13% 11% 10% 9%

20대 62%

30대 55%

40대 26%

27%

19%

18%

14%

13%

13%

12%

10%

6%

2%

60%

• 2030

•

59% 40% 59% 75%

14%

19%

18%

9%17%

26%

16%7%

10% 15%7% 9%

20 30 40

1

2

3

4

5

• 63%

• , 20

SNS

63%

57% 37% 29% 21% 19% 12% 12% 9%

20대 72%

30대 49%

40대 35%

1 인스타그램

2 페이스북 Video

•

• 20%

20%19%

30%

9%

4%

2%

7%

5%

4%

SOURCE : , 2019.01 –2019.12

58% 32% 18% 15% 14% 12%

•

• 2030

20대 66%

30대 60%

40대 44%

•

•

PINTEREST Try on

• 2020.01.28 ,

• 'Try it'

•

•

• 2019. 3Q

• MaskiD

• 6

•

DOVE

• 2020.01.31

• 100%

•

•

•

•

•

DEAR DAHLIA

• 2019.11

•

• # #HEART4PAW

• Humane Society International

•

THANK YOU

MEZZOMEDIA

2020