Type of Company and Name: The company is a Private ownership and Private limited type of company. The name is ‘Takeover Entertainment’

Other media outlets:Other media outlets can be their merchandising, T-shirts

Location:

London, United Kingdom

Size of company: Takeover Entertainment signed a joint deal with Jay-Z and Rock Nation to create a European record label called Takeover Roc Nation.

Researching the Music Industry-Macro Organisations- A01

Target Audience:Teenagers and Adults who mostly listen to Hip Hop and other types of music for example R&B and Electronic

Genre of products:Hip Hop, Alternate Hip hop, Alternate Rock, Contemporary R&B, Soul, Neo Soul, Electronic Post-Dub, Grime Music

Examples of artists signed to the label: Tinchy Stryder, Dott Rotten, Giggs, Dappy

Distribution channel:We can buy their products off iTunes, The interneti

Marketing and Promotion:Takeover Entertainment endeavour to make good music and hope for the opportunity to help promote awareness of the Hip Hop Culture (Graffiti, Break dancing, MCS etc) within communities to help parents and caregivers, the youth and general public understand the history, the culture, respect of its many forms as an art and possibilities on how the culture itself can assist with problems surrounded by the youth of today.

Synergy with other companies:Sony, Live nation, EMI Music Publishing