The Time to

EXPORTis Now

INCREASING OPPORTUNITIES FOR WOMEN TO TRADE INTERNATIONALLY

(GOVERNMENT PERSPECTIVE)

Datuk Aureen Jean NonisSenior Director

MALAYSIA EXTERNAL TRADE DEVELOPMENT CORPORATION (MATRADE)

29 January 2019, PARKROYAL Hotel, Kuala Lumpur

The Time to

EXPORTis Now

MALAYSIAN PRODUCTS & SERVICES

OUTLINE

1. MATRADE: Driving Malaysia’s Exports

2. Women Contribution to the Economy

3. Challenges in Going Global

4. Women in Export – Accessing Global Market

5. Success Stories

MATRADE: DRIVING MALAYSIA’S EXPORTS

VISION “Malaysia As A Globally Competitive Trading Nation”

MISSION

MATRADE is the National Export Promotion Agency in Malaysia, under the Ministry of International Trade and Industry (MITI). We are tasked to promote Malaysian products and services overseas.

“Promoting Malaysia’s Enterprises To The World”

Export Promotion Exporters Development Trade & Market Intelligence

Trade Advisory

CORE FUNCTIONS

MATRADE is well represented in 46 offices world wide (34 trade offices & 12 marketing offices)

WOMEN’S CONTRIBUTION TO THE ECONOMY

MALAYSIA’S population in

2018 is estimated at 32.4 million with the annual

population growth rate of 1.1%

Number of Women-owned Establishments by Sector

16.72 mil

Male Female

15.66 mil

Women accounted for 48.3% of the population

Source: Department of Statistics, Malaysia, 2015

GLOBAL CHALLENGES IN EXPORTS

Inadequate business skills

Lack of market information and knowledge

Custom tariff & duties

Risk of scams and fraud

Language and cultural barriers

Limited access to funding

Meeting regulations, standards & certifications

Adopting to consumer demands or changes in preferences

Difficulty in finding the right buyers or partners

Logistics & distribution channel

Payment method

WOMEN’S IN EXPORTS: ACCESSING GLOBAL MARKET WITH MATRADE

WOMEN’S IN EXPORTS: ACCESSING GLOBAL MARKET WITH MATRADE

MATRADE introduced Women Exporters Development Programme (WEDP) in 2005 towards creating sustainable women exporters

To nurture more women-owned/led exporters enterprises

Increase export sales for women companies

Opportunity to tap international market

Customized Business Coaching

Skill Enhancement Training

International Business Exposure

Networking & Mentoring Sessions

Leadership & Entrepreneurial Quality Development Session

Participation in Malaysia Export Exhibition Centre

Complimentary seat for training / seminar / workshop

Benefits:• 3 years hand holding programme

• For Women Exporters only

• Annual intake / selection

Objectives:

WOMEN’S ASSOCIATION IN MALAYSIA

• Bumiputera Businesswomen and Professional Association, Malaysia (PENIAGAWATI)

• Sabah Women Entrepreneurs & Professional Association (SWEPA)

• Bumiputera Women Entrepreneurs Association, Malaysia (USAHANITA)

• Women Entrepreneur Network Association (WENA)

• Malaysian Chinese Women Entrepreneurs Foundation

• Women Vision Entrepreneurs Association (WAWASANITA)

• National Association of Women Entrepreneurs of Malaysia (NAWEM)

• International Women’s Federation of Commerce and Industry, Malaysia (IWFCIM)

• Malaysian Organization for Development of Indian Women in Career Entrepreneurs and Professionals

(MIWEPS)

• Business and Professional Women, Malaysia

WOMENS IN EXPORT: SUCCESS STORIES

• Hyrax Oil Sdn Bhd was founded by Dato’ Hazimah Zainuddinin 1991. The company manufactures petroleum derivatives such astransformer oil and lubricants (automotive, industrial and marine).

• Hyrax Oil manufactures numerous products including lubricants,transformer oils, specialty fluids for various applications. Themanufacturing plant resides in Meru, Klang.

• Exports to more than 35 countries primarily in Middle East, Africa andAsia Pacific.

• Products of Hyrax Oil are certified by international bodies such as API(American Petroleum Institute), MTU Friedrichshafen and ACEA(European Automobile Manufacturers Association) and are accreditedby independent laboratories such as Doble (USA) and Laborelec(Belgium).

• Hyrax Oil has a joint collaboration with a South African manufacturingplant in Johannesburg to supply the products into the markets in theSouthern African countries. In addition, Hyrax Oil has invested US$13million to build a blending lubricant plant in Sri Lanka which will beoperational this year.

PETROLEUM BASED PRODUCTS

WOMENS IN EXPORT: SUCCESS STORIES

Datuk Noraini Soltan Founder & Managing Director

Sipro Plastic

Sipro Plastic Industries Sdn Bhd

Exporting to UK, USA and across Asia.

Clients include Proton, Perodua, Toyota, Hicom Honda, Sony, Panasonic & Konika Minolta.

Established in 1992, Sipro is a plasticinjection manufacturer focused mainly on theautomotive industry and E&E appliances

Currently operating four factories locatedwithin the industrial hub of Malaysia.

Plastic Injection

Datuk Noraini Soltan was the Chairman ofFederation of Malaysia Manufactures Women inBusiness and Board Members of SME Corp.She is the first Women Vice President in FMMafter 49 years.

Awards & recognitions achieved include BestPerformance Investee Company, WomenEntrepreneur of the Year and SME AchievementAward.

Thank YouThe Time to

EXPORTis Now

www.matrade.gov.my

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