increasing alumni involvement performance enhancement team 3
TRANSCRIPT
Increasing Alumni Involvement
Performance Enhancement Team 3
Increasing Alumni Involvement
The rate of alumni participation is too low
Efforts toward campus programs are often diffused
A number of factors contribute to thisThe purpose of this presentation is to
recommend a plan to increase alumni involvement
Increasing Alumni Involvement - Team
Student Affairs - Sy AbregoAlumni Relations - Patricia BoggsArts - Lea JarniganSBAE - Tom JohnsonEE - Melody Johnston
Increasing Alumni Involvement - Team
Dean of Students - Loydene KeithAlumni Relations - Melissa LongoCareer Planning/Placement - Michele
PowellExecutive Vice President’s Office - Owen
Holmes
Increasing Alumni Involvement - Process
Implementing team buildingLeadership style, team rolesTeam charterMusical motif
Increasing Alumni Involvement - Overview
Team charter link to mission & goalsStatement of problemIdentifying root causesData collectionRecommendationsAction plan
Increasing Alumni Involvement - Problem
Way it is - multiple events taking place, but participation is low, efforts diffused
Way it looks - chimes falling down stairs, scattered, fragmented, inefficient
Increasing Alumni Involvement - Problem
Way it should be - campus-wide, collaborative effort to develop a lifelong connection and commitment to the university that starts with the students’ first year on campus
Benefits of the way it should be - enhanced value of degree and university image, richer programs
Root Causes of the Problem
Began with ten possible causesNarrowed to fourCollapsed four into the following:
The institution lacks a long term plan and sufficient investment in developing positive alumni relationships
Pertinent Data
3,500 alumni out of over 100,000 are active alumni donors
Over 45 alumni events identified2 - 10 % participation rate depending on
target audience and nature of event
Degrees Awarded by Ethnicity - % of Total
0
10
20
30
40
50
60
70
80
84 86 88 90 92 94 96 98 0 2 4
White
Minority
Additional Data
Over 700 Greek membersStudent government/SLIFaculty understanding of diverse student
bodyLack of systematic data collectionCampuswide coordination of activities
Recommended Solution
Designate the development of alumni relationships as a university priority
Recommended Solution - Action Plan
Understand the special needs/interests of diverse student body to engage them
Understand the special needs/interests of alumni to engage them
Develop a strategic plan with sufficient resources to support it
Action Plan - Students
Understand the needs/interests of diverse students to engage them
Research needs of students, especially multi-cultural and commuter
Evaluate current practicesDevelop recommendations for
improvements
Action Plan - Alumni
Understanding the needs of alumni to engage them
Research needs of alumniEvaluate current practicesDevelop recommendations for
improvements
Action Plan - Strategic Plan
Develop the following plans with sufficient resources:
Strategic planMarketing and communications planInformation management planActivity coordination plan
Increasing Alumni Involvement - Conclusion
Designate the development of alumni relationships as a university priority
Mission & Goals VIB - “strengthen links with our alumni that optimize an on-going commitment to the university.”
Mission & Goals VIID - “involving alumni as valued participants in the life of the university.”