increase sales by leveraging voice of customer

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HARNESS CONSUMER REVIEWS TO IMPACT TRAFFIC AND CONVERSIONS

Shopper Ratings helps you use VOC to increase sales by giving consumers confidence in your products. Your e-commerce team can capture and publish invaluable product reviews on product content pages to help drive traffic to your site and persuade buyers once they’re on your site.

Establishing a platform for collecting, posting and responding to customer reviews allows you to enter into a dialogue with your current and potential customers—improving your reputation and that of your products.

In today’s world, consumers expect to be able to read other shoppers’ reviews and recommendations online. Why not make digital word of mouth work for you?

INCREASE SALES BY LEVERAGING VOICE OF CUSTOMERYou invest a lot of budget and resources in getting traffic to your website and in providing a rewarding online experience designed to influence sales. While retailers control a lot of variables in relation to acquisition sources and merchandise, there’s one factor that must come from consumers: their perception of your products.

Recent research* suggests that as much as 80-90% of consumers feel that online reviews influence their buying decisions. User-generated reviews also feed fresh online content, which helps increase your site’s organic search visibility and referral traffic.

Offering consumers the ability to read others’ ratings and reviews is more than a way to build trust in your merchandise, brand or company. Voice of Customer (VOC) needs to be an essential piece of your strategy because it significantly contributes to website traffic and revenue.

*IPSOS 2012 and Dimensional Research 2013



DRIVE PAGE VISITS WITH SEARCHABLE CONTENT

Fresh content is a critical part of organic search visibility. In addition, search engines favor pages that answer specific questions.

Shopper Ratings enable retailers to capture an unlimited number of product reviews right on the product pages in rich HTML, so search engines can find it. More product review content means more answers indexed by search engines—and that can mean higher organic search rankings for your product pages.

BUILD CONTENT VOLUME THROUGH EMAIL INVITES

To keep your review volume high, we offer the ability to send an unlimited number of email invitations to buyers, asking them to provide product reviews after an online purchase.

SHOPPER RATINGS HELPS CREATE SITE REFERRAL TRAFFIC

Shopper Ratings is the only product that can offer your product reviews the potential to be exposed to 180 million+ users on a Brand Page specific to your company.

You can place brief versions of your product reviews on a page for your brand hosted by Webcollage. It links back to your site, so visitors can read the full reviews on the actual product page.

FRESH REVIEW CONTENT FUELS SEARCH TRAFFIC



PERSUADE SHOPPERS WITH COMPELLING REVIEW CONTENTMODERATE FOR FAIRNESS

Don’t be surprised by your product reviews. Have peace of mind knowing that Shopper Ratings helps you oversee product content reviews, ensuring only authentic and convincing content is published.

Shopper Ratings provides:

» Automated intelligence: Configurable filters detect and warn your team about undesirable content (e.g., SPAM, profanity, competitor names).

» Human oversight: A moderator reads all submitted reviews for fairness while protecting a retailer’s reputation. Also, at your request, the moderator can reply to reviewers in case they need follow up or clarification.

» Alerting systems: You can receive different types of alerts, including ones for when your team should follow up with reviewers directly or contact dissatisfied customers for customer service recovery purposes. In addition, all reviews are put on hold for a time period you set, giving you time to decide whether or not to publish a review.

VISUALLY-ENRICHED REVIEW CONTENT THAT’S ABOVE AND BEYOND

Shopper Ratings does more with VOC than standard ratings and review platforms. Product content reviews benefit from additional compelling graphics that help persuade shoppers as quickly as possible.

» Category ranks promote the popularity of a product within its product category, which can be very effective when multiple options are available.

» Attribute-level ratings provide brief but clarifying insights into details uniquely relevant to the product such as value, quality or other descriptors.

» Recommendation scores inform shoppers how many reviewers recommend the product, giving them more confidence in making a purchase.



A B O U T W E B C O L L A G E

Webcollage is the leading cloud-based platform for managing and publishing rich product information. Webcollage provides brands with the tools they need to deliver consistent content—from rich product detail to product selectors and Q&A and product ratings—to power online sales conversions and improve the customer experience.

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ADVANCE E-COMMERCE INITIATIVES WITH OPERATIONAL INSIGHTSEven after reviews are published, you can use them to propel your e-commerce efforts farther by gaining intelligence from them.

Shopper Ratings provides review analytics to help you determine the quality and distribution of ratings and reviews. You can use these insights to help you influence:

» SEO performance by reading review comments that could offer more keywords and phrases for product copy, which will stand out in search results because it’s based on how purchasers naturally describe your merchandise.

» Competitive selling/product messages gained from reviewing custom question responses that provide a clearer sense of a product’s reputation and how it’s unique in its category.

» Promotional and stocking decisions made from summaries that reveal the highest and lowest rated products, product lines or brands.

SHOPPER RATINGS MAKES VOC WORK FOR YOU

Modern consumers expect ratings and reviews to be standard, but that doesn’t mean you should choose a standard solution. Shopper Ratings enables you to offer compelling product review content that helps drive traffic to your website through organic search and persuades shoppers to purchase your products. Its solution offers unique features that help keep you in control of VOC on your site while harnessing its power to drive sales.

increase sales by leveraging voice of customer

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