incorporating fitness into your life, your business, and your industry for peak performance...
TRANSCRIPT
Incorporating Fitness Into Your Life, Incorporating Fitness Into Your Life, Your Business, and Your Industry for Your Business, and Your Industry for Peak PerformancePeak PerformanceKatherine Roberts, Founder & President, Yoga for Golfers
Presented by:
Incorporating Fitness into Your Life,
Your Business and Your Industry
for Peak Performance
Katherine Roberts- Founder of Yoga for Golfers
Why don't you say something righteous and hopeful for a change?
Incorporating Fitness at your Facility
What would it look like?
Where would it be centered?
Who would be involved?
What will it cost me?
How will I benefit?
You have questions and we have answers.
The first tee - the excitement for what lies ahead.
Your vision. Your execution. Your success.
Taking a leap of faith
•Created seven DVDs
•Authored Yoga for Golfers
•Authored Swing Flaws and Fitness Fixes
•Created Instant downloads
•YFG App
•Global TT outreach through online study
•Certified YFG teachers in 22 countries
Crossing the Threshold Proved Positive
A Healthier Golfer....A Healthier Facility
• Increase player stamina
• Boost player performance
• More lesson business
• Increase rounds played
• More time spent at facility
Bottom line: Increased revenue
The Health and Wellness Benefits of Golf
Health benefits: Walking the course provides an appealing alternative to those individuals who do not participate in regular exercises.
Wellness benefits:Reinforces coping skills, builds social capital through friendships and develops a network of like-minded individuals.
Resource:Participation and involvement for Golf 20/20 & World Golf Foundation conducted by Walker Research Group (2011)
Expand Player Development Programs with Golf Fitness and Wellness
• PGA of America: Golf 2.0 Health and Wellness component
• PGA of Canada: YFG Education webinar on golf fitness
• PGA of UK: UAE golf professionals receive credits for golf fitness education
• Doctors Orders: Play Golf, a public health education initiative through the game of golf
Need for fitness component: Increase business, differentiate, grow customer base, a more health-conscience staff
The Sports & Fitness Industry Association looks at 127 different sports or activities
5 years of research talking to 40,000 Americans each year
Out of 127 possible sports attracting and retaining women golf ranked #111
Yoga ranked #5
The Reality of Our Sport
16 million Americans practice Yoga on a regular basis
35 million Americans said they plan on trying Yoga in the next 12 months (Harris Poll)
Yoga products sales have increased 87% in the past five years
Yoga Statistics
Yoga~ Part of the Mainstream Culture
Yoga as Performance Modality in Sports
Regardless of sport Yoga can enhance player performance.
“Flexibility, strength and confidence are some of the benefits I enjoy when I work withKatherine.” -Joe Torre MLB Legend
Success Stories
“A big part of improving our student’s game is improving their overall physical fitness and mental fitness. Yoga for Golfers gives them a sound plan that will produce visible results on the golf course.”
-Doug Hammer, PGA Director of Instruction Troon North Golf Club
Success Stories
"Our instructors and their pupils gained valuable insight into how the body should function during the golf swing and how physical limitations can contribute to technical issues. Yoga for Golfers helps golfers address the actual physical causes and reduces their frustration."
-Jamie WoodSr. Golf ProfessionalEmirates Golf Club, Dubai
Success Stories
and it provides them a routine that will help improve the motion of their swing." -Eden Foster, PGA Golf Magazine Top 100 InstructorMaidstone Club"Yoga For Golfers has a great way of analyzing the limits of a golfer's strength or flexibility
3 Benefits of Breathing The facts are:1. Strengthens Memory2. Improves Concentration3. Increases Circulation
“You swing your best when you have the fewest things to think about.”
-Bobby Jones Golf Legend
Par Plan Larger scale group sessions
for specific demographics
Birdie Plan
Conveniently combines Golf Instruction with Fitness.
Example:Short game clinic includes fitness tips specific to the short game.
Smaller groups of four to six train together. A similar class size to your Golf Get Ready clinics.
Eagle Plan
One-on-One lesson with your Golf and YFG Movement Expert.
Example:50 minutes total20-minute golf instruction 30-minute fitness instructionStay tech connected
Two experts.One valuable experience.
Additional Opportunities
• Golf 2.0’s Connecting with Her initiative-women’s clinic/quick warm-up
• Host Clinics 4 times a year
• Bring in a part-time yoga specialist
• Add a certified YFG teacher to your instruction team
Technology- Keeping Customers Engaged
Supports continued connection with students
Supports adherence to programming
Practice with purpose- Fitness and golf drills delivered weekly
Options: Skype, Webinars, Apps, Blogs
Community Partnerships
When Sevillano Links Golf Course (Corning, CA) established their annual women's Golf for A Cause Clinic they asked St. Elizabeth's Community Hospital to join them in the efforts. It increased event participation.
St. Luke's (Boise, ID) certified an existing staff member in YFG as part of their men's health initiative. Hosted golf days combined with fitness and physical health screens.
Yoga Success Stretches Across Sports
“Yoga has meant so much to me. Within 2 weeks, my back pain has subsided considerably. Walking around and standing up constantly in the dugout is now pain-free.
Yoga has been great for our pre-workout stretch. Guys are more limber. They get their work done at a quicker pace because of yoga." -Bob Melvin, Mgr. Oakland A's
The Final Stretch
