including the official geographe wine region€¦ · tourism partnership (bgtp) and the geographe...

5
ADVERTISING PROSPECTUS BUNBURY GEOGRAPHE MAP 2018 including the official Geographe Wine Region

Upload: others

Post on 29-Sep-2020

3 views

Category:

Documents


0 download

TRANSCRIPT

Page 1: including the official Geographe Wine Region€¦ · Tourism Partnership (BGTP) and the Geographe Wine Industry Association (GWIA) are partnering together to create an exciting touring

ADVERTISING PROSPECTUS

BUNBURY GEOGRAPHE MAP 2018including the official Geographe Wine Region

Page 2: including the official Geographe Wine Region€¦ · Tourism Partnership (BGTP) and the Geographe Wine Industry Association (GWIA) are partnering together to create an exciting touring

THE No 1 TOURING MAP FOR THE BUNBURY GEOGRAPHE.

The Bunbury Geographe Tourism Partnership (BGTP) and the Geographe Wine Industry Association (GWIA) are partnering together to create an exciting touring and wine map for the Bunbury Geographe region.

It will be the region’s official touring map

and key marketing tool, used by all visitor centres, tourism bodies and business owners in the Bunbury Geographe.Its goal is to promote the region to potential visitors and encourage them to stay longer.

With fabulous new branding it will be sure to attract their attention.

We invite you to join us in promoting the region by listing or advertising your business on the map.

Advertising inthe map is available to all tourism, wine and related businesses, of all sizes and budgets and is a cost effective way to promote your business.

We look forward to your support and participation.

P.S We are also investigating App mapping tool options. However, visitors still love printed materials!

MAPA NEW PARTNERSHIP

Page 3: including the official Geographe Wine Region€¦ · Tourism Partnership (BGTP) and the Geographe Wine Industry Association (GWIA) are partnering together to create an exciting touring

A KEY MARKETING & INFORMATION TOOL

The new map will include: • All major and minor roads, towns, natural attractions

and locations of significant interest in the Bunbury Geographe and Geographe Wine regions.

• Key destination hero experiences.• Official Tourist Drives and suggested drives.• All winery cellar doors open for tasting in the

Geographe and the Blackwood Valley wine regions.• A small CBD map of Bunbury.• Key reference, listing and grid reference for all

advertisers.• Information on the Geographe Wine Region including

wine varieties, particularly alternative varieties.• General tourism messaging on the Bunbury Geographe

region. • National and State Parks.• Listing and contact details for BG Visitor Centres.• Drive times.• A small map identifying the region’s location within

Western Australia.• Social media tags and website addresses for BGTP and

GWIA.• Key and index.• Icons representing key attractions and services e.g.

toilets, fishing spots, lookouts, picnic spots, etc.• New, stylish branding.

BGTP is a non-membership based partnership, supported by the seven LGAs, the South West Development Commission, Australia’s South West, and Regional Development Australia. The partnership aims is to promote the Bunbury Geographe as a leading tourism destination.

GWIA is an incorporated body that represents the wineries and vineyards of the official Geographe Wine Region.

PRINT RUN100,000 copies

DISTRIBUTION• Visitor Centres and outlets in the

Bunbury Geographe and South West

• Perth Visitor Centre• Bunbury Geographe

accommodation, tours, restaurants and attractions

• Geographe wineries and vineyards• Trade and consumer shows

attended by GWIA, BGTP and and Bunbury Geographe tourism operators.

• Other special events and opportunities throughout the year

• In response to consumer enquiries resulting from marketing campaigns

• RAC branches throughout Western Australia

• Bunbury AVIS car rentals• Information packs for visiting

groups, major event participants and cruise ship visitors.

ONLINE DISTRIBUTION• Viewed and downloaded online

visitbunburygeographe.com.au or geographewine.com.au

• Facebook integration.

SPECIFICATIONS• Size: A1. Flat-size 840mm x 594mm• Finished Folded Size: DL 210mm x

100mm• Printing: 4 colour process • Stock: 90gsm Uncoated.

COVERAGEThe map will cover the local government areas of Collie, Bunbury, Dardanup (Ferguson Valley), Harvey, Donnybrook-Balingup, Capel and Boyup Brook, plus the boundaries of the official Geographe Wine Region GI.

RELEASE DATEApril 2018

HERE IS WHY YOU SHOULD ADVERTISE!

KEY FA CTS!

ABOUT US

Page 4: including the official Geographe Wine Region€¦ · Tourism Partnership (BGTP) and the Geographe Wine Industry Association (GWIA) are partnering together to create an exciting touring

CONTACTSSales Jo O’Dea Arts & Events Management [email protected] or 0417 097 538

Artwork 21 Graphic Design [email protected]

Booking DeadlineWednesday, 14 February 2018

Supplied Advertising MaterialWednesday, 28 February 2018

Final ApprovalsWednesday, 14 March 2018

ADVERTISING + LISTING OPPORTUNITIESBack Page $1 900 incl GST (0.019c per copy) 93mm x 204mm Prime Position - one spot only

Full Page $1 600 incl GST (0.016c per copy) 93mm x 204mm Prime Position - five spots only

Half Page $900 incl GST 93mm x 100mm

Third Page $600 incl GST 93mm x 66mm

Listing $145 non-member or $110 member.* Includes business name on map and index, icon and grid reference.

Listings will be placed at their GPS location on the map. If a listing is located within a town centre, it will be listed next to the town name. Where appropriate, Bunbury listings will be included on a small city map insert.

* To qualify for the member rate you must be a 2017-2018 financial member of a recognised Bunbury Geographe visitor centre, official tourism promotional groups i.e Ferguson Valley Marketing, or Australia’s South West.

IMPORTANT DATES

SUPPLIED ARTWhen supplying aPDF, export using ‘Press Quality’ preset optiononly. 300dpi PDF with embedded fonts (or outlines), and no bleed. All images are to be CMYK. Additional fees may also be incurred if supplied artwork does not meet specifications.

Page 5: including the official Geographe Wine Region€¦ · Tourism Partnership (BGTP) and the Geographe Wine Industry Association (GWIA) are partnering together to create an exciting touring

CONTACTSSales Jo O’Dea Arts & Events Management [email protected] or 0417 097 538

Artwork 21 Graphic Design [email protected]

ADVERTISER ACCEPTANCE POLICYThe contract is subject to the following conditions:The “Publisher” means Bunbury Geographe Tourism Partnership (C/- City of Bunbury) and the Geographe Wine Industry Association, its servants or agents. Nominated servants or agents have the right to sell advertising space and collect funds on behalf of the Publisher. The “Advertiser” means the Advertiser referred to in this document. The “Publication” means the map referred to in this document, produced by the Publisher. No order will be accepted and no contract will be entered into for advertising in any publication of the Publisher except on these conditions. The Advertiser warrants that publication will not give rise to any rights against or liabilities in the Publisher, its servants or agents and agrees to indemnify and keep indemnified the Publisher, its servants and agents against all liability, claims, proceeding, loss or damages whatsoever arising from the publication of an advertisement on behalf of the Advertiser. The Publisher in its absolute discretion and without notice may withdraw or refuse to publish any advertisement and no liability for claims, damages or compensation whatsoever in respect thereof will be made or held against the Publisher. The Advertiser shall pay the Publisher the price specified in the Schedule of Advertising rates. The Advertiser will supply advertising material by the deadline date specified. Any cancellation received after the deadline date will not be accepted and the Advertiser will be liable to pay the full rate applicable for the amount of advertising space booked. The Publisher will not be liable for failing to comply with any telephone or oral instructions which are not confirmed in writing within 72 hours from the date of oral communication. The Publisher may determine the position of any advertising in the publication at its absolute discretion unless an express written agreement to the contrary has been entered into. The Publisher will attempt to publish advertisements as ordered but will not accept liability for misplacement of, error, omission or failure to publish any advertising material, including action or omission by the Publisher, its servants or agents. If full payment is not made on supply of proof, the Publisher has the right to withhold the said advertisement from publication and the Advertiser will be liable to pay the full amount for the advertising space booked.

Upon receipt of this booking form, you will be issued with an invoice for payment from Bunbury Geographe Tourism Partnership c/- City of Bunbury. Payment will be required on approval of advertising or listing proof. Please refer to the Advertiser Acceptance Policy for full terms and conditions.

NAME OF ADVERTISER: ..............................................................................................................................................................................................ADDRESS: .....................................................................................................................................................................................................................................................................................................................................STATE: ........................................... POSTCODE: ........................................PHONE: .....................................................................................................EMAIL ADDRESS: ......................................................................................ABN/ACN..................................................................................................YOUR GPS LOCATION:...............................................................................

PAYMENT DETAILS

CARD TYPE: _ Mastercard _ VisaNAME ON CARD........................................................................................

CARD NUMBER: _ _ _ _ _ _ _ _ _ _ _ _

EXPIRY DATE: ............................................................................................

AMOUNT: $ ..............................................................................................

BOOKING FORMSIZE FEE (Incl GST) TICK BOXListing - Winery $55Listing - Member $110Listing - Non Member $145Third Page $600Half Page $900Full Page (five only) $1600

Back Cover (one only) $1900

TOTAL

BUSINESS CLASSIFICATION TICK BOXAccommodationAccommodation with RestaurantAttractionsAttractions with RestaurantActivities & ToursArtisans & GalleriesBakeryBars, Pubs, & TavernsBike & Boat HireBrewery & CideryBrewery & Distillery with RestaurantCaravan Park

Essential Services

Farm Gates & ProvidoresFarm Gates & Providores with RestaurantFuel StationHeritage & MuseumRestaurant & CafeShopping & RetailTransportation & Car HireWineryWinery with Restaurant/CafeWinery with BreweryWinery with AttractionWinery - tasting by appointment

I agree with the Advertiser Acceptance Policy.

NAME: ...................................................................

SIGNATURE: ...........................................................