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Including the Human in Humanitarian Big Data October 27, 2011 UN Global Pulse Sara-Jayne Farmer

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Talk given by Sara-Jayne Farmer to the Advertising Research Foundation's Industry Leaders' Forum, 2011

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Page 1: Including the Human in Humanitarian Big Data

Including the Human in Humanitarian Big Data

October 27, 2011

UN Global Pulse

Sara-Jayne Farmer

Page 2: Including the Human in Humanitarian Big Data

UN Global Pulse

Hunchworks

System

»

Page 3: Including the Human in Humanitarian Big Data

The Problem

3

Page 4: Including the Human in Humanitarian Big Data

The Solution

4

Page 5: Including the Human in Humanitarian Big Data

2008 – 2011: Information Gaps

5

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Data Sources

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Not knowing who, what, where

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Page 8: Including the Human in Humanitarian Big Data

Give us Your Data (Results)

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Page 9: Including the Human in Humanitarian Big Data

UN Global Pulse

Hunchworks

System

»

Page 10: Including the Human in Humanitarian Big Data

Including Insight

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Page 11: Including the Human in Humanitarian Big Data

What is Hunchworks

» A hypothesis management system to detect weak signals

» A tool to combine the strengths of humans and data mining tools (wrapped as intelligent agents)

» A tool to post ‘hunches’ about anomolous or interesting data and observations

» A tool to engage and connect the global network of UN and international development field staff with analysts and decision makers

» A tool to rapidly collect information about emerging situations

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Page 12: Including the Human in Humanitarian Big Data

Hunch Mechanism

» Detect an interesting “weak signal”

» Hypothesize (make a hunch) about the nature of the signal

» Share the hunch with your social graph

» Attract related signals and evidence

» Verify hunch by engaging communities of practice

» Act

» Use confirmed hunch to refine trust within the system

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Connections

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Trust

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Page 15: Including the Human in Humanitarian Big Data

UN Global Pulse

Hunchworks

System»

Page 16: Including the Human in Humanitarian Big Data

Action

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Page 17: Including the Human in Humanitarian Big Data

Environment

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Page 18: Including the Human in Humanitarian Big Data

Thank You

• http://www.unglobalpulse.org

• @unglobalpulse

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