inb’tween boutique retail store management robyn craighead charisse milner briana plath casey...
DESCRIPTION
Long Term Goals By the end of year 2 have a 70% brand recognition among the local segment. Double net sales by the end of third year Increase web generated business 40% by end of year 2.TRANSCRIPT
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InB’Tween InB’Tween BoutiqueBoutique
Retail store ManagementRetail store ManagementRobyn CraigheadRobyn Craighead
Charisse MilnerCharisse MilnerBriana PlathBriana PlathCasey RistauCasey Ristau
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Mission StatementMission Statement In B’ Tween is a store targeted
towards young fashionistas. We offer trendy clothing and
accessories that are appropriate for young girls between the ages 8- 12. In B’ Tween is an upscale, inviting boutique that enhances are designer brands. Our store is for intriguing young ladies that are fashion savvy and fashion
conscious. Staying fashion forward, we offer our young
fashionistas top quality designer clothing.
Furthermore, our employees are responsive and knowledgeable of the variety of brands carried at In B’ Tween and are willing to assist
our loyal customers.
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Long Term GoalsLong Term Goals• By the end of year 2 have a 70%
brand recognition among the local segment.
• Double net sales by the end of third year
• Increase web generated business 40% by end of year 2.
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Short Term GoalsShort Term Goals• Create a loyal customer base where
by the end of year one, 30% of the customers are returning customers.
• Generate 15% of business through the website by the end of year one.
• Meet our target revenue for year one.
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Target MarketTarget Market• Demographics • Diversity • Geographics• Psychographics
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Merchandise SelectionMerchandise Selection• Denim • Tops• Activewear • Dresses • Outerwear • Undergarments
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Trade AreaTrade Area
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Site SelectionSite Selection
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Competitive AnalysisCompetitive Analysis• Major Competition
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Madison & FriendsMadison & Friends• Strengths
– Strong Brand Recognition within the area
– Very active marketing team that are constantly planning events and receiving publicity.
• Opportunities – They could take the denim
lounge a step further and offer adult jeans
– Store remodeling and expansions
• Weaknesses– It is a larger store with more
inventory stock problems. – Poor Store Design
• Threats– Their ability to keep up with
current fashion trends
– Weather conditions (Their Roscoe St store recently flooded)
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JusticeJustice• Strengths
– Strong Brand Recognition within the area
– Very active marketing team that are constantly planning events and receiving publicity.
• Opportunities – They could take the denim
lounge a step further and offer adult jeans
– Store remodeling and expansions
• Weaknesses– It is a larger store with more
inventory stock problems. – Poor Store Design
• Threats– Their ability to keep up with
current fashion trends
– Weather conditions (Their Roscoe St store recently flooded)
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MC Store Name 3MC Store Name 3
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Fringe CompetitionFringe Competition
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MerchandiseMerchandise•Sourcing•Buying•Handling
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Customer ServiceCustomer Service•Store hours•Type of payment •Gift cards •Membership •Refunds and exchanges
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Financial InformationFinancial Information• Pricing Strategy• Building & Start Up Cost• Profit & Loss Statement
– Estimated Sales– Operating Cost
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StaffingStaffing• Sales Force• Employee Training• Job descriptions & specifications
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PromotionPromotion• Grand Opening Event
– Saturday, July 12, 2008– 12:00 pm– Food & Refreshments– Fashion show– Prizes & Discounts
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AdvertisingAdvertising• Magazines• Website • Direct Mailer
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Point of Purchase Point of Purchase PromotionsPromotions
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WEBSITEWEBSITE
HOMEPAGE
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WEBSITEWEBSITE
DENIM PAGE
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WEBSITEWEBSITE
TOPS PAGE
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STORE LAYOUTSTORE LAYOUT
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Visual Merchandise PlanVisual Merchandise Plan
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Retail Audit ProcessRetail Audit Process